Internet privacy is a hot topic in the media and it can be a scary and overwhelming concern for consumers. Nicole Martin breaks down the myths around social media marketing and offers action steps to both consumers and marketers on moving forward in today’s online climate. Nicole Martin is a digital marketing professional and owner of SEOcial Consulting. She started consulting in 2015 and has worked with many industries including banking, retail, performance contracting, hospitality and others. Nicole has a strong background in content development, starting as a writer and evolving into a focus on digital strategy. She currently holds the position of Digital Personalization Manager at UPMC where she concentrates on data-driven analytics, strategy and customer experience. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx