Xiaomi launched the SU7, its first all-electric sports saloon, on 28 March. Just a little over a month after its initial launch, as of 30 April, the SU7 had secured lock-in orders (non-refundable deposits) of 88,063 units in China. Is the popularity of the SU7 caused by the irresistible charisma of Lei Jun, Xiaomi’s Chairman and CEO? Or is it the Taycan-inspired exterior design? Let’s take a closer look!
As a commitment to CNC’s readers, I made a test drive reservation for a Xiaomi SU7 using WeChat despite the dealership being two and a half hours away in the mainland. The next day, a Xiaomi representative called to verify my booking by requesting my driver’s license. After sending her my details, she informed me that I could only ride as a passenger in the Xiaomi SU7 because I had obtained my driver’s license less than two years ago. Xiaomi mandates experienced drivers to test drive the SU7 to prevent inexperienced drivers from mishandling these high-powered cars. This company policy debunks rumors about the vehicle lacking traction control, causing accidents, which surfaced online after clips of the SU7 crashing went viral.
My driver’s license for mainland China may only be a year old. But with decades of driving experience, I am sure I can “tame the beast.” I need an alternative. The answer I am looking for is a lot closer to home.
Macau is a special administrative region of China, also known as Las Vegas of the East. It is recognized as one of the most densely populated areas worldwide. While legacy automakers such as Mercedes Benz, Toyota, and Hyundai have dealerships in residential areas, NEV dealerships are located in casino resorts. These include Tesla, IM, BYD, Nio, Ora and Zeekr.
You will also find private EV importers at these resorts. I contacted Macao EV-Man Technology Development Ltd (located at Studio City), the importer of the Xiaomi SU7, to arrange a test drive. For the first time, I am at a casino resort, not for a buffet lunch or a morning swim, but to test drive the Xiaomi SU7.
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