Рет қаралды 12,142
Reviews the history of the British automobile manufacturer, the Rootes Group. Bought out by the US Chrysler group in 1970, the firm became uncompetitive and was sold in 1978 to the French Peugeot company for one dollar - the $1 bargain. By 1991, Peugeot's General Manager for the UK subsidiary, George Turnbull, made a remarkable transformation to the fortunes of the company. The theories of Andrew Pettigrew and Richard Whipp are used as a basis for interpreting the success of the turnaround by Peugeot.
Pettigrew, A., & Whipp, R. (1993). Managing change for competitive success. Wiley-Blackwell.