The $1 bargain: BBC Business Matters (1991)

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Peter MELLALIEU

Peter MELLALIEU

Күн бұрын

Reviews the history of the British automobile manufacturer, the Rootes Group. Bought out by the US Chrysler group in 1970, the firm became uncompetitive and was sold in 1978 to the French Peugeot company for one dollar - the $1 bargain. By 1991, Peugeot's General Manager for the UK subsidiary, George Turnbull, made a remarkable transformation to the fortunes of the company. The theories of Andrew Pettigrew and Richard Whipp are used as a basis for interpreting the success of the turnaround by Peugeot.
Pettigrew, A., & Whipp, R. (1993). Managing change for competitive success. Wiley-Blackwell.

Пікірлер: 7
@marklittler784
@marklittler784 5 жыл бұрын
I bought a brand new 405 in 1992 £12,000 and a second hand one 1999 £3800 nice to know they were built in Britain both with sunroofs the 1769 diesel was fast and comfortable with good supportive seats and suspension, large boot with spare very conveniently outside underneath.
@simonblake5563
@simonblake5563 5 жыл бұрын
Both Chrysler and Peugeot did very well out of the deal, for reasons not explained here. Both firms did not know how to build front wheel drive cars. The Simca 1307 (aka chrysler Alpine) and Horizon filled this knowledge gap. The Peugeot 405 was an Alpine with a very good Peugeot Motor and Peugeot suspension and a flash Pinnefarina body. Drive both side by side today they feel similar. The 405 more refined with the better motor. However it is east/west slanted over like the Simca/Alpine. In the states the Simca/Chrysler Horizon was also given strut suspension and a 2.2 litre engine. This gave chrysler a small car to sell in the 80s and early 90s which saved the company. Eventually they enlarged it make the K-series range. Both firms did amazingly well out of a design that started life as the Simca 1100 in the 1960s At a $1 it was bargain for both companies
@Pmjs
@Pmjs 3 жыл бұрын
I bought a nearly new Peugeot 405 1.6GR 93K for £10995&405 1.9TD GLX 95N run-out model with Alloy wheels&spoilers.
@billybellend1155
@billybellend1155 5 жыл бұрын
I’m sorry but those Linwood workers deserved to lose their jobs with all that striking.
@polygamous1
@polygamous1 6 жыл бұрын
The Hillman minx was Very much better than the Ford Cortina/Austin/Cambridge very solidly build in comparison n the super minx n the Humber scepter where best in their class if u stepped out of a cortina into a hillman the difference was very obvious really stunning that company Never deserved to go down their cars where n felt very solid n well build, If u had a flat tyre n jacked up the side of the Cortina/corsair you could Not open the door as the bodyshell was flexing that much Not on the Hillman Americans market things much better than the British Best shaving blade in the 60s by Far was Wilkinson sword blade Gillette was nothing as good but look at them now, what Holland n Barrett did to all the local health shops most run bu families with a Huge knowledge of the products they where selling Just hope Gulpeppers in Bruton square (west end) are still going as that is was the oldest Herbalist shop in Europe the late Nino's Haelan centre i still going in crouch end thank God Most British gear was excellent British marketing was sadly Not I hate this cause the best does not win
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