The 4 Levels of Cold Email Personalization (Easy-Hard)

Рет қаралды 1,848

Күн бұрын

Personalizing cold emails is necessary for to get responses or book meetings in 2023. But it's important to use personalization the right way when doing lead generation.
In this video Will Aitken breaks down the 4 levels of typical cold personalization and examples of how each of them can be used to personalize your next outbound sales email.
Superficial personalization will get your email ignored or deleted but by tying the personalization into the reason why you've reached out you hit two birds with one stone:
- Give your email purpose
- Grab your readers attention
0:00 Personalization in Cold Emails
0:12 Basic Personalization
0:48 Irrelevant Personalization
1:40 Creative Personalization
2:55 Relevant (good) Personalization
#personalization #personalisation #leadgeneration
Email personalisation, personalized cold email, sales personalisation, sales personalization, business development, sales development, how to personalize an email
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Пікірлер: 6

@117zenith Ай бұрын

Absolutely brilliant. You guys ever think of doing cold email marketing for a living? :)

@seanryan9221 8 ай бұрын

Nice Will. Like the note about financial reports and mentioning them. Found the same if they are hiring for a role related to the problem you solve for. Read the job ad/spec and highlight relevant points etc

@willallred3988 8 ай бұрын

Such a great breakdown of cold email personalization! It's a game of cat & mouse. Level 1 used to be 🔥. Gotta operate at level 4 :)

@itslavenderduh 8 ай бұрын

Look for the personalization points others aren’t thinking of

@funmanxxr6498 8 ай бұрын

Hello, sir i have question out of this video, what is track custom domain, and how it can help me to make my cold emails not to go in spam box, and it is right that i must to have 3 emails to send cold emails from it, like first email send from it 100 email and my secound email send also 100 email and same with third email, and have a domain each email, is that right? Thank you.

@itslavenderduh 8 ай бұрын

It’s true that sending too many emails in a day will get your domain more likely to be flagged as spam. That number is debated but 50-100 is what we hear. That said it’s hard to send more than 100 good emails a day without the quality of those emails dropping anyway, so go for less at a higher quality if you can.