The Art of Pricing: What should you charge?

  Рет қаралды 42,649

MaRS Startup Toolkit

MaRS Startup Toolkit

Күн бұрын

Kevin Smith from The Story Architect explains the process of identifying and validating a pricing model. His recommendation? Learn how the most popular pricing models work, then design simple tests to structure the right pricing strategy for your company. | Part 2 of 3

Пікірлер: 18
@winonadaphne6445
@winonadaphne6445 4 жыл бұрын
This is actually helpful, this guy understands humans. None of that "sell it at double how much it cost to make it" bullshit.
@williamfitch1408
@williamfitch1408 4 жыл бұрын
Yep. I'm starting out with a small business, and one of the obstacles I came across was my sneering contempt for pricing strategies. I could see through them all - to an extent. But now the boot is on the other foot, and I want to apply pricing strategies, I'm lapping this up. It makes total sense.
@codelucky
@codelucky Жыл бұрын
How did it go? Wanna share some past experiences?
@evancampbell7138
@evancampbell7138 Жыл бұрын
Great video! 😄 Many thanks all the way from Tasmania, Australia 🇦🇺
@PaladarMundanoBlog
@PaladarMundanoBlog 4 жыл бұрын
A lot of great information. Thanks.
@AlbertHohealthchanger
@AlbertHohealthchanger 7 жыл бұрын
Very interesting video about pricing!
@prepareforproject405
@prepareforproject405 3 жыл бұрын
Great video!
@vernonmartin9638
@vernonmartin9638 4 жыл бұрын
BRILLIANT!
@TedCruz-dn4nf
@TedCruz-dn4nf Жыл бұрын
Thank You for the info.
@APheonixPretense8
@APheonixPretense8 3 жыл бұрын
Starts out wanting to tell a story but really just wanted to bring up the fact they were working with a government agency
@docthebilly
@docthebilly 5 жыл бұрын
Helpful..
@alanwann9318
@alanwann9318 4 жыл бұрын
I didn't know Neil Sedaka did sales
@ahmedbamatraf7651
@ahmedbamatraf7651 2 жыл бұрын
Jim Carrey eyes !
@santopaolo
@santopaolo 6 жыл бұрын
Too philosophical
@NASAistheway
@NASAistheway 2 жыл бұрын
Too philosophical which requires more brain power. Good presentation.
@steveliti6152
@steveliti6152 Жыл бұрын
Ted Cruz. A Pitbull politician we can trust.
@markpfeltz4345
@markpfeltz4345 3 жыл бұрын
thank you for wasting ninteen min of my life with marketing basics and at the end of the video saying you just have to do the research yourself and than determine pricing.
@TedCruz-dn4nf
@TedCruz-dn4nf Жыл бұрын
Ted Cruz. A pitbull politician we can trust.
It’s Price Before Product. Period.
23:53
FirstRoundCapital
Рет қаралды 21 М.
B2B SaaS pricing: How to stop guessing - ClassroomX at Web Summit
46:26
He sees meat everywhere 😄🥩
00:11
AngLova
Рет қаралды 10 МЛН
MEU IRMÃO FICOU FAMOSO
00:52
Matheus Kriwat
Рет қаралды 39 МЛН
The Marketing Expert: How to Get More Sales, Loyal Customers, and Bigger Promotions
1:12:28
The Knowledge Project Podcast
Рет қаралды 395 М.
How to Price Your Paintings - A Guide to Pricing Artwork
11:18
Draw Mix Paint
Рет қаралды 200 М.
Human Centred Design with Ariel Sim
7:28
MaRS Startup Toolkit
Рет қаралды 14 М.
Trade Show Marketing 101
16:49
MaRS Startup Toolkit
Рет қаралды 40 М.
How To Charge For Design-Value Based Pricing
40:43
The Futur
Рет қаралды 762 М.
Ron Baker - Value based Pricing
54:58
Advertising Council Australia
Рет қаралды 26 М.
Harvard i-lab | Startup Secrets: Go to Market Strategies
2:09:31
Harvard Innovation Labs
Рет қаралды 973 М.
How to develop a strategy that wins in competitive markets | Roger Martin
1:20:01
Growth Manifesto Podcast
Рет қаралды 187 М.
He sees meat everywhere 😄🥩
00:11
AngLova
Рет қаралды 10 МЛН