The question posed near time 47:05, "how big a market should a new startup company go after?" I was surprised at the answers, owing to my expectations of the admissions criteria at Harvard. I've done this in tech startups. Always start small: 1) your product/service/Value prop will NOT be correct initially, and a tiny initial market helps you figure it out (think of 'stealth mode' startups for e.g.) 2) the practical part: you lack the resources to successfully serve a large market, EVEN IF your Value Prop is nailed IT SEEMS RATIONAL for a founder to say "We cannot limit the size of the market we're targeting! WE NEED MONEY! SELL TO EVERYBODY, ANYONE WHO WILL BUY!" That seems rational but it will ALMOST NEVER WORK. Do not "pre-ruin" your brand by going after a huge audience you lack the resources to make happy. Pick a small audience. Perfect your product, service, Value proposition. Make it IRRESISTIBLE. THEN broaden your market. You'll have a polished offering/value prop, and you'll have some $$ to service a larger audience. 'Stealth mode' startups are a "thing" for a reason. .

I was so lost on the whole sales and marketing side of my start up. So I sat down and watched lectures one and two and this one and sat down and decided to build a 'go to market' canvas. It's been invaluable. I've seen what customers segments are truly responsive to our product. I've seen how to mix our inbound and outbound and what inbound and outbound is worth doing and where. I've managed to create a unified brand message for a two sided (user - payer) marketplace where the value propositions to the different parties is completely different, that's not easy. So thank you for this. I'd love to share my canvas because I think it basically synthesises the whole thing into a one page sheet and helps people see a unified big picture of this very complex topic. Thank you so much. Open sesame moment gained from this. Thank you.

That last description of shoveling in money to Google ad words is exactly the way that I started out. And like was earlier mentioned, the usefulness of a podcast for marketing is also how I went about it. After building a KZfaq channel for my start up, providing free information and instructions on the channel, it completely replaced my ad words budget expense. All done free, with just the expense of spending a little time. It's very successful to advertise and market your product to prospective clients in a way that doesn't seem like you are actively advertising to them, and trying to sell them. They also call this the information age, where clients are doing more and more research, comparing, and looking up the reviews of a product. So I was able to provide free information and technical support that was a marketing outreach but didn't seem that way at all. I really like this concept of inbound marketing. And yes, for websites and KZfaq, content is king! Have to consistently put out great content. And that is why they call it "building" a website, it takes some time to gain the search ranking and authority, and have to just keep pumping it out!

thank you! I am happy to pull it together and your feedback will encourage the many people who contribute to this

Definitly one of the best courses i ve seen

I find these sessions invaluable; the framework covers so many practical challenges that startups face and how to address them. Thanks so much for sharing!

Unrelated… I cannot get over the fact that his name is Michael Scott… love it

Amazing. Incredibly valuable! Thank you very much!

Where can i find the video they keep talking about which seems to be a prerequisite for this lecture, where they have discussed all of the marketing strategies in detail?

"There's no substitute for measuring and iterating." Very smart presentation.

Thank you Hi, have watched this after 10 years, but all the content is insanely great.

are these videos part of a course, where is that course. I want to watch them in order.

Man I really hope i was not in high school when this speech was given. Alot of ppl who had listen to the hubspot founder would probably be making million now. He was calling it right before it become mainstream. However, I do not think that being extreme on inbound is completely right. The outbound marketing still work and you see alot of company and business being successful with it. Combining the right amount between the two is probably the better way.

amazing, got brilliant ideas for my start-up marketing

One of the best lectures on this topic. Thanks for sharing this!

Really really insightful! Thank you so much for sharing this!

It would be great if it had subtitles. In order for the hearing impaired to benefit

I was so pumped. Thought she's saying Michael Scott

A must watch!

Awesome talk and sharings! Always relevant!

I'll watch again and again!

Great lecture. Thanks.

With the insightful marketing skills you learn at Harvard you too could end up in charge of a major brand like Bud Light...

Fantastic startup focused marketing tips.

Worth Listening !!

I need the link to website, any help would be appreciated.

Awesome workshop Mjskok.. Keep up the good work...

While bitcoin's wild

Lately, it’s been so rough for me trading on my own because I have had so much losses. I use to trade so well using Demo. I think the real market is manipulated. Please, can anyone help me out or tell me what I’m doing wrong.

Very informative lecture in this topic I ever seen❤

full of startup insights, very useful

much more useful than what they're handing out now

Cannot find which website?

Putting our time and effort in activities and investments that will yield a profitable return in the future is what we should be aiming for. Success depends on the actions or steps you take to achieve it.

So value knowlegde. Thanks

Invaluable knowledge

I have real business looking for tips...watching now

At first I’m thinking “wow these websites and ads look like shit!!!” Then I realized this video was nearly 10 years ago 😂

thanks for the information

where can one download these slides from? I would love to print them out and follow along making notes. I'm old school haha

I'm very happy open the video

Thanks prof

Do you have templates for apply?

what are the students in this class? is it an undergraduate or graduate level class? -I am a 3rd year mathematics major, working in a startup company and trying to build my business expertise in my spare time

i will try

good information

Brian Halligan yeeeessssss!!!!

took me a week to go through whole video.

As amazing as this talk is, I’ve worked at startups run by young 20 some year olds that didn’t do any of this stuff (cuz they didn’t know how) and went from 0 to $1B in under 2 years. Sometimes I wonder how much of this is simply being at the right place at the right time.

Very informative. I hope I become profitable like you

Thank you Michael Skok for this lovely lecture. On a fun note, so many elites belong to the class name: Michael. Right from Michael the archangel to Michael Porter to Michael Jackson to Michael Faraday to Michael Jordan to Michael Schumacher and so on.

good information))

first to comment and this is defenley worth watching video

Learn how to develop your "brand essence")

< I totally agree with what you are saying....The fact is, BTC is the future of crypto and the questions traders ask themselves now if this is right time to invest? before jumping into conclusion i think you should take a look at things first. for the past few days the price of BTC has been fluctuating which means the market is currently unstable and you cant tell if it is going bearish or bullish. while others still continue to trade without the fear of making lose, others are being patient. it all depends on the pattern with which you trade and also the source of your signals. i would say trading has been going smoothly for me, i started with 2.5 BTC and i have accumulated over 11.6 BTC in just three weeks, with the trading strategy given to me by expert trader Henry Marlow.

Yes Michael is awesome!

Timing is essential. If PSP came out now, it would've seen more success compared to last time. They did not take advantage of their position on the S-curve to time the release of PSP.

30:59

Great

It’s interesting

❤️❤️❤️

2:05:24 map out the flow of traffic

Super

#startup #business

Micheal Scott. Hell yeah

Wish I learn it when im still a kid haha

If starting a bussiness who wouldn't concentrate on quality of product and brand reliability and quality if they were serious

50:00

You will find this Go to Market Strategy Presentation template very useful >> www.edigitalagency.com.au/best-go-to-market-strategy-template/

New video uploaded startup secret

Is this still relevant in 2023?

Pershendetje 60 kan er von seif haben er persönlich Premier Minister (RS)😊 danke schön

"tonight uh with uh michael scott's uh startup secrets series" Me: what the guy from the office is on here?!?"! ........ oooh "Michael Skok" Well you fooled me

Did she say Michael Scott??

😘😘😘😘

😃😃😃😃

T amo demais e e você também bjs até daqui uns minutos tô aqui esperando aqui terça t amo demais essa foto linda amei essa foto linda

😮my ceo will show data of customs.. for step sell and buy

If you keep secrets close enough, you can charge for their release ....

For God so loved the world, that he gave his only begotten Son, that whosoever believeth in him should not perish, but have everlasting life. John 3:16 KJV, Ephesians 2:8-9, Jesus Christ is the only way.

F beijo nela só falta o valor dos Santos Dumont sp desde ontem mas foi essa foto linda demais essa foto maravilhosa amei esse valor total v se for só o tempo atrás y ir pro hospital agora agora tô aqui esperando o tempo todo mês se for só o tempo todo

T amo demais esse valor desse g Du ei mano tô falando w se for só o valor dos santos Pereira dos Santos Dumont Dumont Dumont sp desde o início dos Santos Junior Junior Junior Junior Junior Junior Junior Santos Dumont Dumont Dumont sp desde ontem mas se Deus permitir o

T valor dos Santos Dumont sp desde o início dos Santos Junior Santos Dumont l o número certo então só me manda mensagem quando chegar aqui fora yy o tempo atrás dos outros amigos estão lindos amo vocês demais mas

Michael Skok... not Michael Scott HAHA

The commission has refused, despite many pleas over many years😄

bruh i fell asleep watching youtube and it auto played this random 10 year old video

F o tempo atrás e o valor dos Santos Dumont e o tempo todo mês se inicia o valor total e se for só me manda o número certo então obrigada pelo convite lá se quiser ir comigo e o valor total fica até agora o valor total e o valor dos santos Barbosa obrigada pela ajuda e o valor

F o tempo atrás dos outros amigos são tão difícil conseguir ir hoje foi corrido hoje mas se quiser ir comigo e se ela for w se quiser vir aqui tô aqui fora e se for w e o tempo atrás e se ela for w ela for lá me manda mensagem ok bjs fica tranquilo e se ela for

G e horário e horário e depois e horário e depois e horário e horário normal e o e o tempo atrás e só se for só o tempo todo mês passado foi p ir pro hospital agora e e horário e depois me manda mensagem e me manda mensagem e horário e depois me CP des ela me falou

R E O melhor hoje f o tempo atrás y ir pro hospital aqui tô aqui fora yy o valor dos santos Pereira Santos Junior Junior Junior Junior Junior Santos Dumont Dumont Dumont

i just woke up ... why is this herre?

Buying bitcoin doesn't make you a winner, the ability to make profit daily out of your capital is what makes you a winner. stop depending on the market price to make profit, choose Trading over Holding it , Understanding the market is very difficult when you have limited, after seeing profit my friend made in a month trading with his strategy i gave it a try, made good profit, must confess it is so overwhelming.

The trading doesn't care if you're smart. At the end of the day, is a contest of discipline. Ultimately, those who do the best manage the risk relationship the best. And that takes more than just intelligence. Fortunately for me I came across *’Natalie* *Andrea* *Bows’* while searching for answers on the internet. Under her tutelage I was able to avoid making mistakes and loosing money. I am up 150% in profit currently.

"and uhh if uhh uhh uhh uh uh uhhhh"

p p

R E o e o tempo atrás e só o tempo todo e horário e depois me manda o número dos outros dias quando chegar aqui fora e me CP g Du ei tô esperando o e horário normal e horário e depois e horário normal hj e sempre felicidades e muitos dias

Yes give them the "Sense" just like drugs except its their fault if their dreams dont work ingenious

M e o tempo atrás dos santos Pereira Santos Dumont e se e se ela for w o valor dos Santos Junior Santos Junior Santos Dumont Dumont e o valor total e se ela for w o valor dos Santos Junior Santos Dumont e o tempo todo e o valor dos santos Pereira Santos Junior Junior Junior Junior Santos Junior Santos Dumont e s

Depois e horário normal e horário e depois e depois me CP g Du ND disso me CP g Du ND disso me CP g Du ei tô aqui esperando aqui terça feira e horário e horário e horário e depois e depois e horário e depois e depois e horário e depois me manda o valor e o valor e o e horário

D ER e et ER ER e et ter fé fé fé fé e Deus quiser vir me CP g Du g vi o e horário normal e o tempo todo mês passado e ela for w se quiser ir comigo lá e me CP g Du ND disso e e o tempo todo mês passado e ela for lá fora d ER e horário e