McDonald's reaction: we must reduce the thickness of the pickle

Wendy's needs to bring back the "Where's the Beef" AD Campaign.

A judge in new york had this court case where the claim was McDonalds and Wendys falsely advertised the size and juiciness of the burgers. The judge dismissed the claims in favor of the fast food chains. I would like to see a retrial. Marketing classes teach you that these companies will use plastic or even glue to maintain the look of food for the photoshoots of the food product. With the 80% increase in price since 2010s its looking like a good lawsuit with paying almost double for smaller food sizes.

This is the very reason I quit eating McDonalds. I used to get big macs exclusively from McDonalds, but I’ve grown tired of the scam

McDonald's CEO: They're onto us, we must thin the pickle

They raised the prices so high no one will pay, then they make the beef thinner than the fucking pickles.

Guys, the meat was cooked on bacon setting, not 10:1.

The adverts are never the same as the real product, they inject stuff into the food to make it look more substantial, the glue the food in place so it looks better for the picture. They've done this for decades.

Depression slapped between 3 buns. Hell is real.

Mcdonald's straight up denies this, they got called out here in Australia and their spokesperson said we're imagining their burgers getting smaller and that they have always been the same size... what a load of shit.

My buddy works at an ad agency with a couple fast food chain clients. How they stage and prepare the food for shoot is insane.

CEO of McDonald’s smoking a cigar “Oh Asmond what an expensive mistake you turned out to be.” Ashes cigar on pictures of him an Asmond.

You know what is sad? People getting scammed, knowing they're getting scammed and still going back for more scam.

AD: Big Mac Reality: Lil Mac Gaming publishers: We do this all the time, I don't see any problems

So, for those who haven’t worked at a McDonald’s. Patty is 1/10th of a pound before cooking, and has been since at least 2001 when i worked there. It is the same meat they use for the cheeseburgers and hamburgers .The pickles arrive dehydrated and are rehydrated in a bucket, and can be over hydrated. Also if the meat sits in the warmer too long it will shrink more. Always buy food during busy times and your food will most likely be fresh.

This is the content I sub for, a deep dive of Big Macs pickle to patty rate through Paint

the biggest lie told in this video is that the sample big macs will be fed to racoons later, in fact we all know that bag will sit right where it landed and will remain there for the next month

Asmon is the only one who can afford fast food anymore.

The musical commercial around 11:30 was horrifying to listen to. Literally made my skin crawl.

FYI: The entire US agricultural system grew out of trying to dispose of all the military surplus after the end of WW2. We're not talking about guns and ammo, we're talking about entire towns and, in some cases states, dedicated exclusively to making bombs and nervegas (yes the USA had a substantial chemical base for mass producing neurotoxins). However after WW2 you had 10 million people coming home, and they were kinda hungry. So the government quickly funneled the stuff into agriculture. Bomb plants made fertilizier and the chemical plants made pesticide. This way, you had a super-heavy government push for cheap food production, and farmers were very agressively pushed to plant monocultures of both plants and animals. Also, the more you made the better, Uncle Sam footed your bill. Now of course things calmed down, and were refined after that quick rough fix, but even today the USA has an immensely cheap food market. For the raw building blocks at least (corn, soy yes a really, and beef). tl;dr Big gutfilling burgers should cost the meaximum of 2 USD. It's literally built on the military industry that defeated German and Japan at the same time.

Wait till you order a large fry and half is missing. Never went back

Michael Douglas tried to warn us.

I still remember the Subway footlong controversy. Given that was about a decade ago I can't imagine McDonald's would have gotten away with this for so long. It's probably recent; a cost cutting measure by McDonald's to compliment their gouged prices.

21:41 Best line ever.

I've been asking this for years. Why are all fast food restaurants allowed to put those pictures on their menus and then turn around and sell you something that doesn't look at all similar? They're showing you a 1/4 pound patty and selling you one that's maybe 1/8 or even less. How is that legal?

So I'm a guy that worked at a McDonalds as of recent, There will be absolutely no difference between every big mac you order. They all use the same kind of Meat Patties. Here in canada (Probably in USA) we use TWO kinds of Patties. We got the Quarter Meat and the Regular. Regular is used for Cheeseburgers, Double Cheeseburgers, and BIG MACS. Quarter which is the big beefy ones that they SHOULD be using for big macs, is used for Quarter Pounders, BLT Pounder, Double Pounder, etc. I don't know why we don't use the Quarter meats on the Big Macs, but its how it is and regardless people will eat it. You could honestly go to a McDonalds and ask them to put Quarter Meat in your Big Mac instead of Regular meat. They allow it here, but i don't know about in the USA. P.S. The ads are always a lie. they're meant to make you hungry and lure you to buying their crap.

Cant wait for that scene from "Falling Down" to actually take place.

The Big Mac patties look thinner than what they use in Australia. The second ad is Macca's (Australia).

" *It's the world that's dirty and, I only happen to live in it* " - Asmongold

The craziest part of the video is that McD's will open 10,000 MORE stores the next 3 years. That means customers are actually enjoying this treatment.

Some facts here : The advertised burgers are basicly raw meat just grilled few seconds on each side and addet some paint or make up to look tasty. Also the extra seeds on the bun is glued on for the same reason. The salat is setup with rubberbands to increase the size. So you cant eat these burgers at all. They arr full of makeup products and glue and rubber bands. The injection medicine cost like 150-200 $ once a week but they are creating new types that can be injected 1 month only for less cost. Currently im having shares in the company that makes these :D

Not to mention in the commercial it has two picked not just one

3 Big Macs for 11 Dollar, in Germany they cost 17€ and are even SMALLER

"Hun, stop laughing at it. It's not the size of the meat but the girth of the pickle"

A McDonald's 10:1 patty; the standard burger patty will always be 1/10 of a pound of beef. The height or thickness of the patty can change during cooking but it's always the same.

It really depends upon the location, and the management, I once got a picture perfect burger, and I was so confused. to be fair the advertised photo the pickle and patty size is the same. What makes it look thicker is the fluffy bun, Just get a double big Mac problem solved. Let's also be clear that those advertisers photos cost alot of money and time to make perfect. To expect the same result is just consumer lunacy

God we truly live in the Falling Down movie reality. People don’t want more beef, they don’t want to pay $20 when they used to pay $5 for their cardboard food.

Clear sign of the 'booming' economy

Yep. For commercials the meat is quick cooked on just the very surface and is completely raw inside, makes it much thicker and not dry looking. The other ingredients are not even the same ones used irl sometimes, and they're all loaded at the front of the bun to dramatize it and exaggerate.

The eternal battle.

Management "Why are the pickles so thick"

Asmon: "I won't eat this dog shit!" Me drinking water in my college dorm: 😢

Bro even ran his experiment in triplicate. A true scientist

I think the precooked weight could be the same, but it’s now using fattier meat, so more of it melts and is left on the grill after cooking, resulting in a smaller cooked patty.

You people are finally realizing this. the box and sandwich use to be bigger. it has gotten smaller and smaller over the year's. the big mac's 20 year's ago were way better then today's

The solution? Micro pickles.

When i was kid in the 80 and 90 the patty were twice as thick because of the wendy where the beef commercials. But even wendy have shrunk the beef.

These places have evaded false advertising lawsuits for the most part... It's going way too far now. The pictures don't even look anywhere close to the product. Taco bell and Subway has to be the worst out of the worst at representing what they are selling you in ads versus what you get.

It is called shrinkflation. The prices go up, and the quality/portions go down. You are paying more for less. And all for food that won't ever fill you up because it isn't real food.

Feeding a raccoon that trash should be considered animal cruelty if not for the fact it’s so insubstantial. I just looked this up and it’s even already been litigated. I don’t think anyone is going to like the judge’s decision. Quote “no reasonable person would be tricked by the ads.” Which to me reads that we should be so used to being lied to that a reasonable person would realize their ads are false. We live in the worst timeline.

You should feed both videos or ads into ChatGPT-4o, and ask it if the newer patties seems thinner or thicker than the 1984 patty. Now that is awesome TV!

Here in AU, the burgers at Maccas got 10% smaller, and the prices have gone up. I wouldn't be surprised if all the condiments got smaller too.

McDonald’s is now going to half the thickness of their pickles.

The saddest thing is that it only costs McD like $1 to make each burger since they buy everything in bulk. They could 100% improve the meat size at no extra cost and still make huge profits. Also sample size isn't really a question since it's all mass produced anyways, it's not like they're forming each patty individually.

That meat patty is so thin, it reminded me of Mickey and the Beanstalk when Donald held up his paper thin translucent bean-slice sandwich.

I have worked at McDonald's for 7 years. The patties havent changed in that time. The patties are 1 10th of a pound, before cooking. So obviously some of that weight will render out in the cooking process, making them smaller. Other things that'll make them smaller is over cooking, if you dont take them off of the grill within like 15 seconds of them being cooked they'll start losing moisture and dry out real quick. Also we keep them in warming cabinets, which are only supposed to last for about 20 minutes (i dont remember the time exactly as im not there to look at the timer). But if you visit during a slow time or have lazy workers then the patties might have been sitting there for much longer, getting even more dried out. As far as i know the pickles havent changed. They have made alot of other changes though, some for health and some for appearance and flavor of the food. Also psa: if you have an alergy to onions or anything, dont just ask for no onions. Tell us you have an alergy, because we use the same gloves/tongs to touch the patties with/out onions, they are also cooked on the same grill so onion juices may get on the patties without onions. We have a whole procedure for alergies, we clean the grill, just for you, wash hands, change gloves, all that.

I've seen thicker prosciutto.

17:00 literally says you need two patties to make the same burger as the old size, then insults people for being fat for wanting the same amount of burger

Also, im gonna have to say it again: This reminds me of the episode of Kirby Right Back at ya anime. It was to make absolute cheapest possible meal to make as much money as possible and Chef Kawasaki thought of an idea for a meal for Waddle Dees. It cost 1$. Something he deemed a "THINwich". Bread sliced SO SUPER THINLY it was almost invisible. In the end, the Waddle Dees revolted as they werent fed enough.

Love the war craft music. Lol

for pictures they use fake plastic burgers sprayed to make them look real, when I was a teenager had a manager who used to laugh when someone in the staff asked him why the burgers didn't look like the pictures

Still never got over the day those mofos cut the pickle longways and it was 80% skin. That was just evil.

It's so easy to make a burger from grounded meat, much better quality, probably cheaper and healthier. The bun and slaw are also crap, rather have some other carbs along a precut salad mix (if feel for it).

So I used to work at McDon's, and those are 10:1 patties meaning BEFORE being cooked, they are 1/10th of a pound. However, they shrink when they get cooked, and if the grill wasn't properly cleaned, sometimes parts get stuck on the grill, which is what it looks like happened in the lady's Short.

First Mistake: Eat at McDonalds. Second: Eat at McDonalds in the US.

Can't believe I just watched a whole Big Mac investigation 🤣

You can't go by advert picks. You should see the doc on how advertisers manipulate the products

21:40 lmfao

They really do need to make this false advertisement illegal.

to be fair, ozempic doesnt make you magically lose weight, the reason it helps as a weight loss drug is mainly in how it makes you want to eat less while on it - if you can truly go hog wild on big macs while drugging on ozempic you’re built different

They're gonna start slicing the pickles thinner so now you can't use it as a frame of reference.

Editor should rename this video to The Thin Lie

as someone who used to work at mcdonalds there's no point in trying to see if any of the patties for the burgers are of different sizes. there are TWO types of burger patties that we used to work with. 10-1 and quarter pounders. every burger EXCEPT for quarter and double quarters use 10-1 which is 10 patties of this size equal ONE pound of burger meat. and when we put them on the grill (which was pretty automated, was a clamp shell grill) they all get cooked evenly.

i don't know how food advertising is legal when they literally fake the product, using crisco butter for ice-cream, motor oil for syrup, paint to make things look better, plastic food etc, this country is a joke

Probably depends on the location of the restaurant, the owner may tell them to make the patties thinner

the problem is the advertising does not use food, what is displayed is not made of Big Mac ingredients but different materials artfully designed to let it look like food.

It's called Shrinkflation... reduce the size or weight of the product (without telling customers) but charge the same or more that they did for the larger version. Then reintroduce the older size as a more expensive "value" version. Other examples from here in the UK is 1. during the 90s and early 2000s you could get a 250g Chocolate bar for £1, then out of nowhere the Chocolate companies reduced it to 200g and still sold it at £1. Its now like 100g-150g 2. prepacked fruits and vegetables in Supermarkets reduced in weight/quantity for the same price, then a few months - couple years later the Supermarkets introduced the "family value" sizes, which weigh or have the same quantity as the originals but at a higher price.

McDonalds: "so you're saying the pickles too thick?"

Also, if those people would not buy Ozempic, us diabetics would no have as much problem getting it (since it is often out of stock because of it).

ooo screenshot, do you use ShareX ?

To be fair, the beef patties have always been pathetic. The problem is the price you have to pay for that crap.

200% the price for 50% of the food is nasty work

Love big macs, but they have always had skinny patties. Also a meal costs $7 and change in a decent are with the app.

whats that music?

McDonalds Reaction: "The "Big Mac" refers to the size of the Pickle."

According to a website, a Big Mac Meal in the USA is $13.99, another website claims that a large size Big Mac Meal in Australia is $13.95, if these prices are accurate and you do a currency conversion. In the USA you are paying $21 Australian Dollars, while in Australia you are only paying $9.30 USD. As of this message $1 USD = $1.50 Australian Dollars

I never thought we'd start using big Mac pickle slices as a form of measurement, but here we are

I cannot wait for them to not even rely on doctored pictures anymore

With fast food getting this much more expensive, you might as well buy the higher quality places.

its not just the patty the buns are so small too! i always quarter pounders because technically they can't make it lighter but the bun is basically half the size as pre-covid

They made the burgers smaller, waited for complaints, then raised the price of the original sized burgers and sold it as a new product. These corporations did the same with candy bars, except they are price gouging on every candy bar. I remember back in the 90's, candy bars used to be 50 cent a piece and were twice as large as what they sell today individually.

False advertising is a crime

I worked at McD for 7 years. 6 years as a manager. Back over 10 years ago. I can verify all of this.

Things have always been small at McDonalds... the patties have always been small. I worked there from Freshman year until the start of senior year and the patties were 1/8th Lb (before cooking) and quarter Lb patties indeed being 1/4 but before cooking as well. My friends son works there while in school also and now they are 1/10th Lb. So yeah they've shrunk, but not by much at all after cooking and adding half the total amount of veggies someone eats in a year on 1 sandwich. The prices are whacked nowadays too.

5:10 in non underdeveloped countried they did, and now the burger is (nowhere close to the pic tho, but) bigger

McDonalds is F-tier, idk why anyone still buys this rubbish

If you haven't seen this scene from Falling Down essentially being depicted, watch it.

If they are 1.6oz patties, then it isn't insane to have four of them on a burger. It's basically a 1/3rd pound burger. Mind you, those are pre-cooked weights. I guarantee you, back in the day, those were at least 2 oz patties on a Big Mac, which is still pretty small. This is why Wendy's had their "Where's the Beef" ad campaign in the 1980s.

The middle bun is thicker than the 2 patties

I stopped eating burgers at McD's about a decade ago. A wise decision.