Fun fact, Bluey and Bingo are voiced by actual children whose identity's are kept secret because they know weirdos would harass them if they ever found out who they are.

Bluey is legitimately one of the first children’s shows for YOUNG young children that not only doesn’t talk down to them but doesn’t talk down to their parents watching with them. It’s so refreshing

ABC = All Bluey Channel BBC = Bluey Broadcasting Company

Just a little point on Bluey being a cultural export. Our country is VERY proud of bluey being a global success, we had a whole ass "bluey day" in Melbourne a couple months ago. Stores decorated themselves with a bluey theme and on Bourke street there were people in bluey costumes. I think this is all being done (at least partly) to get the public to feel a sort of patriotism to the show, so in the case that creative control does get taken away from its creator there will be massive australian uproar.

As an animator on the show, I think few people know that before Bluey was even an idea, most of production (animation, art direction, sound editing, voice acting and writing) already knew Joe personally as his university students, previous co-workers and his own family members. It's an intensely personal show and I was one of the few who didn't know Joe personally before coming on board but I was from the university he used to study and teach at. The show could not exist in any capacity without him, he's at the heart of it all.

American children developing Australian accents from bluey isn’t surprising to me at all. As an Australian, I have family that have started developing American accents and using American words as opposed to Australian accents and words simply due to how much content on KZfaq / TV is American. It is quite funny how it works both ways tho

I hope Disney never gets FULL control over bluey. Brumm should 100% walk away, and give Disney and Bob iger the BIGGEST middle finger in media history.

Bluey is honestly one the few kids show that does not drive u crazy when ur kid is hooked. The cocomelon show makes you want to jump out the moving car.

the worst thing you can do to a beloved show is not letting it end

My classmate loves this show. For context, we are 4th year college students and Filipino. I asked her about her reasons why she's watching a show like Bluey and she said Bluey feels too real and the parents in show is something she wished she had. It felt cathartic for her to see parents have emotional intelligence and admitted that she got emotional over it. The business around Bluey is interesting, but for me, I just wish this would make family-oriented corporations like Disney would realise that being family-friendly doesn't mean to have shows that are sterialized and censored.

I know the impact Bluey has outside of Australia, but it cannot be understated enough how big the impact is here within Australia too. Some of the episodes just hit so hard, during a family reunion we were all watching the Bluey cricket episode with my baby cousin and it is the first time I have ever seen my father, grandfather, and uncle all cry. I hadn't seen any of them cry before that, let alone all at once. Not gonna pretend I'm hard, cried right with them.

Melbourne might have coffee and Sydney might have history, but Brisbane has all the locations in Bluey

On a more cultural/social level, Bluey is like the inverse of the Tate movement. It's legitimately healing for alot of stressed, nihilistic young teens and stressed, emotionally absent parents, while being a great show for kids to enjoy too. I really love it for that alone, it's undoing the spreading of the most toxic parts of the sigma movement to millenials and gen z, even just a little

Saw my friends 22 year old brother unironically watching the show while they were supposed to be studying for finals

The worst thing that could happen to bluey is disney buying it and changing the setting away from Australia to try and appeal more to the wider American audience. Being a local and spotting landmarks and things I see every day in the show is so rare since 1 it is Australia and 2 it isn't Melbourne or Sydney, I think it would lose some of it's charm if it lost it's niche Brisbane setting.

I remember I was babysitting a baby and we had him watching Bluey, that was the first time I've seen a baby silently cry.

Believe me when I say, I would NOT blame the creator of bluey for taking what would almost certainly be a life changing amount of money to pull a George Lucas. But it would be so fucking cool and funny if he didn’t

It focuses on teaching kids emotional lessons rather than mathematics and reading based ones. As Chili once said "nourish their hearts for now, and we can nourish their brains later"

Yes it's Australia's largest cultural export in decades, probably ever, and we really couldn't be happier. It's funny, heartwarming, and extremely faithful to Australian life. The backyard cricket episode is being touted as the most important piece of cricket media EVER and has singlehandedly done more to promote cricket to America than the ICC has ever done. This is especially funny considering the upcoming cricket world cup in the US, which a lot of people still don't know or care about.

As a new parent, this show has saved my wife and I’s sanity believe it or not… its the only thing our 6 month old would watch and stop him from loosing his mind. His first birthday was a 100% Bluey themed party. Your research is spot on, we pay disney plus specifically to watch bluey and nothing else. Awesome episode, A

As someone who works for the ABC, evvvvveryone loves Bluey. It's basically their child. There is soooo much marketing done for Bluey even internally, it's wild. Like, even my boss in group chat was like "Please people watch the Bluey special so I have something to talk about on Monday :D" Honestly, it's just really well done from a marketing standpoint, and from what I hear it's THE show for children AND parents. Honestly, I can kinda see why Bluey is the ABC's beloved child.

As a 21 year old childless software engineering student. I cannot confirm or deny that I have Bandit pajamas.

as an australian im glad that we can finally share that the majority of our population are different breeds of dogs constantly sharing their wisdom with the youth and speaking with the softest australian accents you could find oath cnt

Brumm just straight up ending the show after The Sign would be the most baller move in television history. Everyone would lose their damn minds over Bluey not continuing, but that would legitimately be one of the most legendary runs in TV (and I'm all for it)

I had no idea bluey was so big lol. We started it on a recommendation from a friend- not a recommendation for our kid specifically, but an episode about bluey being a "butt-scooter", because my wife was worried about our kid not crawling the normal way. The show helped my wife relax a bit about if and when the kiddo would walk, and that it was ok that she wasn't crawling in the normal way. Now we're so buried in bluey merch it's ridiculous, and it's the only kids show my kids like that I don't hate, and in fact enjoy. I genuinely hope the original creator doesn't let disney get their hands on it, because they will, without any doubt in my mind, completely ruin it.

I know this is a business channel, but Bluey is obviously a work of love and art. If Brumm wants to stop it, it needs to stop. No one who loves Bluey wants it to become season 25 Simpsons.

first slide says mareting monday LOL

As an Australian who has no kids, never seen an episode of Bluey, nor has anything to do with the industry, i am so proud.

The thing about bluey is that it has some top tier writing. It doesn't shy away from difficult but real topics that kids deserve to learn about and packages them in a very digestible format that kids understand too. it also teaches kids to always see the positive in every situation

As someone from Brisbane Australia. I cant help but feel a lot of Pride to see my culture in a piece of media blow up so much. I love this not well known city and my country so it means a lot.

I’m a huge Bluey fan and I would not want Disney to own Bluey because they were ruin it. Just like they did with a Star Wars franchise and what’s going on with Marvel. Look at the reason record that they’re losing a lot of money on some of the new movies. It is a bad idea to sell it Disney.

Reminds me of Calvin and Hobbes with Bill Watterson, except he never sold the rights to any merchandising which is why to this day there isn't Calvin and Hobbes merchandise everywhere you look

As a parent who loves Bluey, I hope he stops it when he’s done. It’ll just slowly turn to shit like the rest of the kids shows if he doesn’t

Giant corporations when you make a product with soul and it sells:

As someone that really enjoys Bluey despite not being it's target audience, I really would love to see Bluey end. Every media becomes dull the longer it exists, and to have Bluey, the biggest show out there, to have as their final lesson the importance and beauty of "endings" would be big for the current media landscape that is filled with carcasses of franchises that refuse to end, and for about everyone that has been spoiled by "never ending products" to learn to appreciate good things while they last. However, I would also really like for that ending to be a more concrete thing, I can't see "The Sign" and "Surprise" as real endings for the series, half because there is no confirmation of wether this is really the end, so you can't really watch it "as" an ending. But also because the episode contents don't really frame those episodes as actual endings

Correction: Bluey is Australia's second largest export ever just behind joshman

Welcome to MARETING Monday (0:03)

As a lifeguard at a pool in australia, the majority if kids are wearing Bluey themed bathers and i often see parents wearing stuff dont forget that for the whole month of February, in each state of Australia one of the local Bunnings (national hardware store in Australia) was briefly rebranded to Hammerbarn, named after the hardware store in the show which had merch selling out before the end of the morning

It’s actually a good thing Disney doesn’t have creative control… As soon as they get it they will ruin it.

As an Australian, ABC kind of botched it. ABC is taxpayer funded as an independent TV channel. They missed out on the merchandise opportunity that could've self-funded all the rest of the work the channel does..

Bluey feels like the new spongebob of this generation, Wholesome and very good for children while not stupid enough to make parents crazy

I think many people don't truly understand just how culturally significant bluey is and will be to Gen alpha. Not just watching the show, but as a dad, it has had MAJOR influences on my parenting styles. How would Bandit handle this is legitimately how I figure things out when I feel stuck and don't know what to do with my daughter's problems.

Impressive video that really drew me into the story of Bluey and the future of the show. Even more impressive commitment to being a fan of a kids show. I'm actually finding myself wondering if I'm missing out.

It has to be really hard as a creative to reach an ending you’re happy with only to be told you need to make more. Some things weren’t made to last forever :(

Brumm potentially choosing between the integrity of the show and the fattest bag - I honestly think if he wants to stop doing the show, he should sell. He earned it, and the show will still have its legacy even if the big wigs mess it up. Of course he could have both if he simply chooses the correct buyer. It is my humble opinion that Mr. Wonderful needs to do the right thing here and step in.

So, to be fair. I had no idea that Bluey was so popular until very recently. My wife and i are childless and in our 30s. We are thinking of starting a family and a close friend of ours recommended we watch Bluey because it was a very accurate show when it came to some of the hurtles of raising kids. (They have two kids themselves.) Needless to say we loved watching the show but also made us really think about how a child would affect our life.

the fact that Disney is worried about this one dude retiring from one of their current best shows, of which they have made billions of dollars from, but they CAN'T BE BOTHERED TO PAY HIM MORE! Like I am sure if they offered him 200 million dollars for the next 5 years or working on bluey, this dude would stick around

I genuinely watch the show to de-stress over this university finals season. I am fortunate enough to see reflections of my parents in the show, and can honestly say I did some of the exact same things with my little brother that Bluey and Bingo do when we were their age. It is such a relaxing show to watch. Also, Sleepytime might be the best episode of any show I've ever seen.

As a Bluey watcher can confirm I now have an Australian accent mate.

Sleepytime is honestly one of the greatest episodes of anything I have ever seen, makes me cry everytime

Australia on top. But of course all the business is mostly done and benefits outside of Australia 😂

1:15 I legit never heard of Bluey till yesterday! My cousin came to visit with her little son, he's two and half, 3-ish, so my Mom offered to turn on Disney Channel for him. I asked quote on quote "Did they turn Peppa Pig into Dogs now or what's that?". So thanks for answering my question lmao

I've never been one to get my kids merchandise with characters because its all so expensive, but we love Bluey so much, that we have a blanket, stuffed animals, the whole 9 yards, and disney plus is definitely only being used for Bluey. I'll be sad to see it go, but it's just so great with everything, I've even picked up some good ways to be a better parent and that feels great. Best show to ever air in our house. ( Still love Scooby-Doo tho! )

Man I've been waiting for this one. normally I'Il watch the vods when the concept seems really good but this one seemed so cool I had to wait for the full Atrioc video. Thanks Big A!

I just hope whatever happens, Bluey’s quality doesn’t go down the drain since there are so many moving pieces that could cause it to happen

This is my favorite episode I've seen of marketing Monday in a long time. I would love to see more episodes like this that focus on a single topic and flesh it out completely

Disney literally cannot afford Bluey. But it would be the Disneh way: Buy Buy Buy, and then ruin it.

It is so funny to me that in the Daily Wire's attempt to capture the Bluey magic they ignored one of the most basic design decisions Bluey made and made the girls pink and the boys blue

Fun fact: in the uk, bluey is the 4th most viewed show ever on BBC iPlayer, only behind Teletubbies, MasterChef & EastEnders. Also you made a small mistake at 3:06. Due to Bluey being on the BBC iPlayer, Bluey is also not on Disney+ in the UK & Ireland. However, it used to be on Disney+ in the UK & Ireland until late 2022, when it moved to BBC iPlayer.

Joe Brumm sounds like a legend. He should bank on this and score a W while he can.

We havent started much screentime with my 2 year old, but we watched a bluey episode to get a feel for it. It was the baby race one and that hit me right in the feels sack lol

Another Amazing video from the Big A team. Credit to your delivery and the editing which was phenomenal as always.

I remember watching piece of an episode when I was checking up on my lil sis, wondering what kind of children's show slop it might be, I ended up watching an extra episode with her. Honestly you can feel the passion and like how real the characters can be. It was like towards the middle of the pandemic. I also thought it was a Disney show.

I think if-oops let me restate that, I think WHEN Bluey returns from its hiatus, regardless of who has creative control, it will have competition. Chip Chilla, being a political ripoff, doesn't count in my book, but eventually, some show, regardless of nation or whether it's on CN or PBS Kids, will figure out the secret formula and be a hit without ripping off the show. It will be to Bluey how Sesame Street to Mister Rogers, (insert slice of life sitcom) to Simpsons, Spongebob to Arthur you get the point. I think there will be tons of Bluey-esque shows in the following years as Bluey became a very viral hit in the 2nd half of 2022, so by the 3rd or 4th quarter of this year, we should see some Bluey-inspired shows, most bad, but some good(it takes 2-3 years to make a cartoon). I only have PBS Kids(no cable) so hopefully they make the next Bluey. But for now, we'll see. With this being said, I think Brumm needs to know this, or at least be prepared for the event that a cool new kid comes to town. Not only does he need to evaluate what direction to go, but how to stay ahead of the game.

Well done on the video! This is the first video of yours that I've watched and you truly said everything right lol Thank you!

The music from the pilot is a song called Pinball Lez by a band called Custard. The lead singer of Custard later became the voice of Bandit.

Great vid! The last part about kids changing their accents is so true. My 3 year old always says random words with an Australian accent.

One idea I’ve heard for keeping the show alive was having the characters grow up with the audience. As Bluey’s target audience grows up, so do the characters! It’s an interesting concept and it could be interesting to see Ludo tackle more mature topics as Bluey and Bingo become teenagers

I really hope Joe Brumm doesn't sell it to disney, there is an extremely small chance they will capture even 1% of the soul that went into every episode unless they play it EXTREMELY well and don't hand it off to some rando. there's some stuff disney makes that's pretty good, like bad batch and clone wars, and xmen 97, but those are more action oriented than home adventures, and 2D story and emotion like owl house and amphibia have ended (with rumors that disney killed them rather than they ended naturally). if he does stop being the main guy, what I want to have happen is a trusted animator takes over and potentially Joe is more of an advisor so he still has input. or maybe give it over to Jeff Marsh and Dan Povenmire, since they made a little show called PHINEAS AND FERB! (one of the greatest kids shows of all time) and they're coming back to make more, this would put a TON of pressure on those 2 since they have to revive a beloved show from the 2000s as well as as continue a current fan favorite.

I honestly think he'll regret it if he sells it to disney. It seems to be the one common denominator. He either has to continue it with himself as some sort of creative overhead or end it.

I've been waiting for this fire MM

I hope Comcast buys Bluey. Universal already has the DVD Distribution rights And they can add Bluey to their new Texas Kids park.

The PKMN Mystery Dungeon music in the background is so soothing, I love it so much

The animation of the fragments you showed is sooo smooth

my niece also randomly slips into the Australian bluey chokehold hearing her diss you in an Australian accent is so funny but so genuinely sad

Big fan of whoever decided to throw some blue/red mystery dungeon town music into vid; great nostalgia game with great sound design

Of course the Australian Broadcasting Company was the ABC I was thinking of. Famed producers of Bananas in Pyjamas.

I DO NOT want disney to have creative control over bluey.

Bluey and other animated shows created in Australia in recent times have done a lot in reviving an industry that was otherwise once not a huge sector such as animation. The government, which granted financial support into Bluey when it first started gaining traction, has seen the potential of it and has been giving grants/loans to studios and start-ups looking to get their animations going and has invested a lot into universities for animation - as well as taking up a part of production costs for overseas studios that end up making films in Australia (and you'd be surprised to know how many of the Hollywood-based films you see today are shot/made in Australia). This means those who want to pursue animation, or anything in film, have a higher chance at gaining a foothold in the industry and has attracted foreign investment into the economy like never before.

I always think about the first time I heard about Bluey was from my older cousin who had his first kid and he asked me un-prompted if I had heard about this amazing new show he was watching on Disney Jr and I was so confused

I graduated from college last year and I knew people who were watching bluey unironically and I was like uh isn’t that for very young children like under 7yos? But not so long ago I was visiting family in the hospital and bluey was on the TV and oddly enough I ended up watching it for like 40 minutes lmao

I think its awesome how Brumm is essentially holding Disney hostage.

I love this type of content. Always a pleasure since I work in an international buying sector, sometimes I take your videos into account and share it to my Team, haha. Especially when it concerns Cartoons, since we work in the Toys Sector.

Oh, how exciting! The latest Atrioc video has been released. I can't wait to dive in head first!!

Yoo Bluey is great. great lessons, for both kids and parents. the parents one are sometimes just a look or a phrase that like in real life, means nothing to kids, but hits hard for adults. from being a appreciative of parents, to losing friends, to miscarriage, to be a first time mom... its crazy how all tose things can speak to everyone watching, no matter the age

Dude, amazing breakdown and love the personal charisma injected into all of this. Instant subscribe!

Absolutely amazing video, super entertaining, excellently researched giant fan of your content. Thank you for the video.

Real marketing experts know Atrioc ingeniously and meticulously designed the first slide to boost engagement.

Yo that accent thing is real - Northernlion's daughter had a british accent for a while because of Peppa Pig.

Id love to see Brumm create the show around the same concept of him raising his kids. But having the characters actually grow up so he can keep relating to what he's making. Since he has the rights and noncompetes are getting thrown out, I feel like he can do a lot himself with his own studio.

0:02 hey Erik, your title says "Mareting Monday"

Another banger, cheers mate 🫶🏻

Yep, in a Bandit group myself and love the support of the other Bandits

Very interesting stuff. Love how you bought Bluey merch for this video. It is definitely one of the few shows I enjoy watching with my daughter.

The bluey bubble is somthing to behold, will be there when the bubble pops til then take care friends

1:09 Ah yes, Joe Blumm, my favorite creator of my favorite preschool cartoon show about my favorite cartoon blue heeler dog.

There's going to to be plenty of other Australians in the commentary, but when I watched it, it was like seeing my own memories of my childhood come back to life. I haven't got that with any other show, and I'm in my mid 30's.

i got into bluey after someone posted one of the episodes on tumblr. the animation is so nice looking and sometimes the plot is interesting. it’s so good for watching with little kids because it’s got stuff for adults too

How the hell do you miss that 0:03

The finale is “surprise”