Those gildan screen printed shirts with the bears holding money 😑

Phillip Plein is not anti-fashion, he's a time capsule fashion from 00s targeted at new money from 2nd-3rd tier countries

Full gorpcore fits will definitely be seen in the same way as full supreme fits very soon. Anything that has such a super specific look like that will inevitably become played out

I like the take on "anti-fashion" where people stick to what they liked in the past even if it's considered a dead trend. I've also been kinda interested in seeing what trendy brands from 2016-2018 are doing now (such as bape and supreme)

I think Balenciaga is next on the Chopping Block. They’ve been embroiled in controversy for a good while now (The Phrase any publicity is good publicity no longer holds water in the modern era), and Demna’s borderline extreme adoption of Logo Heavy motifs (even if done in an ironic or post ironic manner) is somewhat tiring at this point.

This channel is consistently very informative, thoughtful and entertaining, honestly impressive

its good to have the discussion of PP I imagine his aesthetic draws upon a certain demographic which other brands have shunned. It definitely appeals to new money and perhaps broadly the tastes of new money from devoloping countries

I like Moschino and Love Moschino 😅 it's fun and they do have some not so crazy things. Their jumpers are pretty decent quality.

I think the only thing a True Fashion Lovers should hate: Is judging things simply on the brands, Both loving it or hating it, Brands should not be the reason.

Part of maturing is just realising this is all subjective and nerds ain't shit, everything you like now *will* be cringe in maybe 2-3 years and be cool again in maybe 6/7/8.

Childhood is making fun of bape all the time Adulthood is realizing bape is hard as hell

Bape has been growing on me more&more recently. The tacky, cartoony look of most of their items give me a nostalgic feeling, and Baby Milo & Full zips are fun.

Phillip Plein is a brand for male Turkish and Balkan immigrants in Germany. There is a lot of them so sales are soaring. And the motto is..."Maybe we scrub toilets all year in Germany but when we come back to visit our village in summer we want to sparkle like 2008 Bratz doll cuz we made it big!" 😂.

As a German it's kind of funny seeing Birkenstock mentioned as a trend. These have sort of long settled as a kind of basic here

Amiri did not built the brand from nothing he was literally born in hollywood and had instant connections lmfao

Love off-white! Rip virgil😢 can’t wait for the “hypebeast” trend to come back😂 jokes aside tho i’m glad to hear your opinions on these changing trends and the circle of fashion as a whole! Great video 😊

moral of the story : dont go for a brand, goes for a quality instead. for ex : uniqlo. timeless capsule piece, versatile, good quality anf material

I'm just hoping supreme continues to drop off so I can get the junya watanabe patchwork cargos for a steal at some point lol

Mark my words, Salomon XT6s are on their way to hatedville those damn things are everywhere now !

Aime leon dore is gonna be the next supreme in terms of brands that people think is cringe but used to be SUPER popular

I think the Rick/Opium Wave is a good candidate for next most hated tbh and I love Rick, almost exclusively wear Rick cause I know 80% of his stuff is built for my bodytype and I find his design style and expression super interesting, that being said it's oversaturated in a space that is comprised of Carti and Destroy Lonely fans wearing the ramones with black jeans and a graphic tee; no hate on them at all I think more people being interested in Rick is a good thing cause his stuff is so cool but it's going to fall off on a mainstream level and be seen as cringe pretty damn soon I'm sure

i hadnt really payed tons of attention to supreme until ss23 but I was really impressed by that season. I thought LVMH killed anything good about them forever but they have a lot of great designs. they'll be cool again but I think 2017 style hype culture around 2 or 3 streetwear brands is a thing of the past

New balance and Asics will be go back to "normal" status

Philip Pleinn (the person) catches some principled hate for being overtly homophobic, in one instance throwing slurs around/at a retail employee right on his shop floor. I think FH TV documented it pretty well. For me personally, that aspect of social conservatism just further reduces the brand. It's normie-aspirational. The whole thing reminds me of jocks and bar-stars from the mid-to-late 2000's getting too heated on Jäger bombs and causing scenes outside nightclubs after closing time. New stories of sexual assault seemed to emerge after every big weekend. There was a wider, strictly heterosexual culture of unsafe partying reflected in popular music at the time, and a lot of those pop stars were dressed in Philipp Pleinn, or were styled similarly. Just a whole lot of negative associations for me.

To be honest when brands loose their hype and steam is when I swoop in lol. I love the sales and I love that a bape hoodie is around $200 now

I saw the Hypebeast segment coming and was worried you'd go after Off White next, but glad you didn't. It continues to be one of my favorite brands. All the runway shows have had really interesting ideas and motifs and while it sucks that the majority of what gets seen on a daily basis is hoodies and tees I still think their prints tend to be at least a little more interesting and creative than the other logo-based brands you mentioned like supreme, bape, and palm angels.

Very interesting about On. I was 16 and working in a running shoe shop at the time and On came in and gave us a demo and free shoes. Remember at the time thinking that they would become very fashionable, glad they are finally getting their flowers

Just remember we were all so lucky to live in the four year era of the Nikelab ACG. You never fully appreciate the value of a moment, until it becomes a memory

Really great seeing sponsors on your channel, especially those who match your aesthetic!

I remember the 90s when Bape was impossible to get unless you lived in London, New York, Toyko or had connections. I bought a few Bape items when it finally became available online, however it's definitely not my favorite brand. Most Bape fans stopped wearing it after Nigo left.

The big oversized sneaker evolution will bring back DC and Etnies… just so they can be hated again.

This was great - first time on your channel. Moschino when Franco Moschino had it was really incredible - and he was able to differentiate himself from the rest of the fashion brands of the day. It’s pronounced MOE-SKEE-NO

I'm kinda (completely) out of the loop regarding some of these brands but I find that documentary-like video format captivating and very interesting. Good job Antwon !

I wear Bape and Off White, but I don't wear Supreme. You make very valid points about all of it. However, I don't have any social media to post fit pics on, and I don't leave my apartment besides work. I realize no one thinks it's cool, but I've idolized Bape since the early 2000s with Pharell and Clipse and all the other rappers I loved when I was a kid. They do have a lot of horrendous designs though, and the material isn't the best quality compared to actual designer clothing. I wear the pieces I like, and I don't care what anyone else thinks.

Ironically, iirc Airpods are pretty well respected in the audiophile community for having a pretty neutral frequency response.

Salomon will fade back into outdoor-sport-obscurity very soon I think. People will look back on their phase of wearing their running shoes every day and think “wtf was I doing”

Off white was sort of my introduction to fashion. Especially since Virgil studied architecture and I was an an architect, what he was doing in fashion was something I could understand. Tho I’m past the graphic tees and the super long graphic belt, I do find their exploration into jewelry interesting as well as how they apply their abstract logo into jewelry that I like. It’s not your basic jewelry shapes/“silhouettes”.

People hate Sketchers, but I rock a pair of black Mark Nason Block Trinity Sketchers with beige soles on the regular. They are comfy as hell and look awesome imo.

I usually use polo shirts and button down shirts. Long sleeves from RL, Lacoste, Fred Perry etc. However I also enjoy BAPE and supreme especially now that they are a lot easier to acquire. It's funny all my Supreme stuff have minimal branding

Gallery, Cole Buxton, Trap star, Parajumper, Moncler, Zavetti, Canada Goose, Moose Knuckles, LV, VLTN, Givenchy, Prada, Gucci, Dior, D&G etc, etc

I recently have been getting more into Bape in my early 30's and they have some really nice pieces to choose from. I grabbed a varsity jacket on SSENSE for 60% off and then saw Dave had it on in the Sprinter video. It def still hits tbh

wear what you want. who cares what people think.. jeezzz

Glad the hype on bape and supreme isnt as high anymore. I loved the brands to begin with and now that makes it easier and cheaper to cop most of their stuff. It’s funny coz the people who used to hype those brands up to begin with just moved to other brands to hype up and ruin. Bottom line, if you actually buy what you like to begin with, a brand being in the spotlight or not won’t matter much to you.

My wife loves the Philip Plein spike covered jackets, but hates my house paint and home spiked actual battle jacket. (She should think they are both cringe)

I think every fashion brand's pieces land on a spectrum in terms of how thoughtful and intentional their design and construction are. Alyx is one of my favourites but they have some lazier stuff, but I dont mind because for every one lazy piece they have like, 4 incredible ones. I think they know that; what makes me feel that way is that ratio has stayed relatively consistent over the years.

Ive been rocking RE:FORM RE:01 since last year and haven't looked back. Everything I need and nothing more!

Plein: Display of wealth possibly, display of luxury? No. Excess, yeah I guess.

You forgot to mention Kenzo and Fear of God. Those "Essentials" sweats are starting to get played out.

Supreme has a lot of obscure pieces that most people hating on could enjoy. This season has really impressed me as somebody who always kinda rooted for Supreme with their origins

The re:form ad was perfect timing, I needed a new wallet and it's exactly what I was looking for. I just bought an RE:02 through your link, just an FYI in case your sponsorship is engagement based and they try to shaft you on sales numbers.

for some reason supreme is still thriving in the bay area, i’m thinking it’s because they just opened a store there within the past 2 years so people still think it’s cool while in NYC it’s outplayed

The fact you've missed off Paul's Boutique is a CRIME 💀💀

I want a bape shark hoodie so bad still

def getting that wallet, have something similar and honestly couldn't tell you where I even got it from. Except it only has 2 slots and it has stretched over the years from occasionally trying to stuff extra cards in it. And all I keep learning from your videos is that trends are like the seasons. Everyone experiences them, but you can take yourself out of it by staying in your house

Few thoughts I’d like to share here. I just started buying Supreme (not the cringe box logo stuff) this year basically because I’ve never had much money (thanks, US Army) and in that same “thanks US Army” token, I’ve always worn “GORP” (Arcteryx, North Face, Solomon etc) and also Birkenstocks lol.. that’s what most military folks wear. Stuff that’s quality usually and just own a few pairs of civilian clothes from brands we know are tougher/versatile. Totally making well into 6 figures now with a good civilian job and reliving my youth of looking at cool brands I can now afford aka Bape, Supreme, Evisu. The cyclic part of fashion is very true and applies to younger people who now have money that can afford things they couldn’t when they were younger. I’m also big into cars and that’s the same that kinda goes on with that realm. The 30 year olds have that money now to import these cars we saw on F&F and wanna buy $50k 30yr old Japanese cars or what have you. Great video. Once again, gotta stress that I’m big into Supreme now, not everyone follows the cycle.

3:30 Yeap, all of my pants are black skinny jeans amd black slim fit jeans. I don't like blue ir regular denim colors, and add to that baggy pants. If I'm wearing "baggy pants" I'm choosing Nike men's yoga pants; soft, silky, slim, yet baggy.

I stopped caring about supreme in 2017 because of the insane resale prices. Recently, however, I bought a couple of T shirts I wanted to buy back then but never could. I like wearing them more now, because it doesn’t seem like I do it for the hype or whatever, it’s just because I genuinely like them

Trend followers hate on Philipp plein as if their style wasnt just what they thought everyone else accepted. 😂

You didn’t have to use the Gold Kobe helicopters from Phillip Plein 😂

Newyorker selling "Los Angeles" remake of Palm Angels clothes, absolutely everywhere in Czechia

FOG Essentials for sure

hey there everyone guy with a bape hoodie in my pfp here. in my teenage years I always wanted a bape hoodie because I wanted to emulate my favorite rappers and be engrossed in the culture at the time, but by the time I had the money to afford one for myself fashion as a whole had generally moved on and I became more aware as a consumer that bape is just owned by some super conglomerate overcharging for subpar products. I don’t even actually own the hoodie in my pfp anymore for these reasons, but by the time I’m 30 I’m sure I’m gonna be clamoring to get another one again to relive my youth

Thing is, with Off White, if Virgil was alive he would have done cooler shit than continue the hypebeast stuff.

the more you hate on something, the more ppl will want to wear it as a rebellious statement

I think its funny how people who now hate on skinny jeans wore them themself, and now since relaxed is trendy, new is good, old is bad. Yet, in a few years we might go back to whatever was popular a decade ago or two and everyone and your mom will make fun of the people who still wear relaxed clothing . Do people really lack the knowledge that things come and go? You must be really young to not see the bigger picture.

I remember when I first noticed Philip in Harvey Nicoles, I lost the little respect for HN and thought that's stolen from Mastermind Japan, Didn't even hide it

ON finally become a serious runner contender in the running shoe market with their release of the cloud monster and the cloud surfer 7. Their shoes were typically seen as gimmicky to most runners prior to the release of those models. I believe that when ON finally started making good running shoes people started flocking to their brand for functional reasons. If ON keeps design/developing good shoes, then I don't see them losing their appeal. Maybe the hype will die but their core market (runners) will still buy their shoes.

Have seen On Running described as Scouse sketchers and its a perfect description

I'm waiting for oversize and baggy clothes to go out of fashion and everyone who laughs at slim fit sweatshirts and skinny jeans today will wear it all themselves

so Philp Pleinn clothing is mostly for Austrian/Turkish young men?

Palm angels in the uk is just the new 11° or dsquared or EA7

I stopped cringing at everything fashion related I did in the past bc what is out now will be in again in probably the not too far future and most stuff I do now will be potentially cringeworthy the very next year. I really don't care anymore bc in the end it's not me evaluating myself, but other people trying to give me the feeling I was stupid and better go and buy brand new stuff, so I'm not judged negatively. Also, nice vid. 👍

DSQUARED FITS HERE...nice video.

Balmain doesn't really belong on this list, at least not for menswear. (Even the womenswear has gotten a lot better since Olivier Rousteing did the Jean Paul Gaultier collaboration. It was admittedly wretched for a long time.) Balmain really caters to two markets simultaneously. Yes, there are the tacky logo key graphic pieces, but they do classic Parisian style super well too. The workmanship on the embellished pieces is very good. It's a very solid house if you're looking for classic luxury that's not going to date. Most of their stuff is pretty timeless, which I really respect. I don't think anyone should be putting out trendy pieces that have a lifespan of a year or two at this point. I buy a lot of Balmain, and mix it with Undercover, Comme des Garcons, Feng Chen Wang, Les Hommes, Margiela, or even just basics. Would I wear it Balmain head to toe? No. I wouldn't wear any brand head to toe though. That's pretty inherently tacky. Is it for people who are into minimalism, normcore, or hype beast culture? Not at all. It's a super solid choice for more classic luxury though.

My friend took his family to Flamingo Land recently and he said everyone was wearing Palm Angels there 😅

I miss when sketches were synonymous with platform shoes

Eyyy BAPE did a crossover with Transformers and had some special edition Optimus Prime toys. They'll always be cool to me!

Cool points for using the Le Blanc theme song

I completely despise Amiri and Palm Angels. 😅

Great video. I’d by vintage supreme shirts. They have cool designs.

Interestingly enough, I'm someone that still dresses very "hypebeast" and I still get a lot of compliments, in fact far more compliments than judgemental looks. I think people in the fashion industry have some weird respect for hypebeast culture despite calling it cringe because it's ultimately what kickstarted this whole fashion movement. Influencers and the like are essentially forced to label these brands as "dead" or "cringe" in order to get views when in reality they don't think the same.

0:29 I want to make things you want to see, afterall: Well that's the biggest problem i have with social media. A bunch of "crowd pleasers" and "like whores"(not all, of course). Create what you are passionate about, it is more motivating for you, and even more inspiring for me, long term💁🏻‍♂️

Céline, i dont understand why their expensive ass, basic clothing is so popular…

if the last 2 years of supreme existed in 2017-2019 it would of gone so crazy, some of the recent stuff has been amazing. Really need a pair of the nike shox that they did

Were you a metalhead growing up? Asking because of that second pic from your Google Photos.

Proud to say I've always hated hypebeasts brand and never bought into them.

Proclub T-Shirts with stupid slogans like “Hussle Hard”, “King”, and the Raider’s logo printed all over it

I literally have the hot dog keychain, I wanted the shark one but they sent me the wrong one

I don't know if Hoka shoes have taken over UK yet, but they are all over US now and I think they still have more room to grow, before they definitely become untrendy.

I feel like Stone Island has a certain negative image here in the Netherlands. If I say it’s one of my favourite brands, people usually don’t get it and think of the simple pieces that most people buy rather than their special fabric pieces or the shadow project. At the same time, this video is about how fashion enthusiasts hate certain brands and I don’t think that’s the case here, it’s more that their simple pieces are seen in public more than their really cool stuff.

Philip Plein, Vlone and Heliot Emil are brands that I hate passionately. And tbh I feel like that fashion fans don't hate Off-White and Supreme. They do have interesting stuff. I mean, watch an Off-White show and tell me its bad. You just can't.

Nah idc what anyone else says, hype beast techwear still goes hard if you have a good color scheme, and some sick looking logos. I've even used vinyl to make my own designs on clothing after sewing them.

I think that it's important to think about what "personal style" means in the context of this cycle of cringe and nostalgia. There must be geniuine hypebeast-look or Phillip Plein enjoyers somewhere. If they adapt their prefences to what's fashionable now, can their style be truly called "personal"? I am speaking a bit from experience here, because I love chunky weird sneakers, like Balenciaga Track. If they are not already cringe, they will inevitabely become so in the near future. But for me they are "the shoes", and for me they will forever be beautiful.

Moschino (pronounced MOSKINO) has a long heritage of subverting fashion and luxury. The other are just commercial brands that have nothing in common with what Franco Moschino created.

ALD might be next up as a hated brand

Yea I still like Supreme, but tbh, the logo stuff is kinda like, ew. I like it for the skate-geared stuff that they do more than Box Logo stuff. Also, the Birkenstock x Ader Error collab is kinda 🔥

Moschino is pronounced 'moskeeno'

When he was talking about the mattress on the floor Fashion mf I thought about Fashion Elitist instantly💀💀💀

Always liked Supreme. They sold a brick for $1,000. Gotta respect a brand with enough clout to create that market and the intestinal fortitude to go through with it.

10:14 the Timberland x BAPE collab this year went hard. I think it’s more the overt clashing camo and the shark hoodies that are out completely and they were mainly worn by loser hypebeasts anyway. BAPE has put out consistently good collections since it’s inception.