This is fantastic! Matt Dixon is talking such common sense and the future of B2B sales today and in 2022. I have been preaching this methodology since my first book in 2009. As Matt said, "People were doing this before our books, we just named it".

Great interview. Thank you for providing this.

Amazing interview Aaron, got a lot of insight. Definitely buying

Great interview! Subscribed and look forward to more.

Love this channel. I'm applying many of these principles to b2c job. It really helps.

Really interesting interview. It gave me a lot of food for thought. Which I guess means you could say the "challenger" approached worked!

Great interview, Aaron. Matt Dixon is excellent. A sales person disguised as a researcher!

Surprisingly few comments, to be said. 💎

Awesome

I am on p.26.

very NICE GREAT

Most of the work was based on baygroup and corporate Visions methods. Period

The best salespeople are the best because they're the most experienced and most mature. Less mature salespeople are less capable of selling into tough (or any) environment. Am I hearing this right? The best salespeople are the most capable from a selling skills basis? So, the solution is more training and experience? This seems to be an obvious example of how top sales people all do the same thing and people who don't will learn how to eventually. They aren't special, and the one's not challenging aren't missing anything. This is simple consultative sales approach, been around since sales started - a thousand years old insight reintroduced to a new generation.