I thought there would be a really cool opportunity that could have been taken advantage of while the team is on a university campus to sell the game to students with cheap tickets. You'd lose more money, sure, but the building would be an absolute riot night in, night out and I think could help foster interest in the team.

For less than a ticket in Arizona, I did the flight package the Canucks used to offer. Flight from Victoria to Vancouver, transfer to the arena, lower bowl ticket and a flight home the same night. I think it was like $250

Would totally love to see a madness board on ticket prices to see how these compare and how each market varies from one another!

As you stated , they need to increase prices but I was paying about $30 per for my season ticket. This is a 3X increase. So I am no longer a season ticket holder.

While the Cow Palace for the Sharks was a lower capacity building, it still had 11,089 seats which is more than twice the capacity of the ASU building.

I remember being a Whalers fan when the Hartford Civic Center roof collapsed, and they were playing in nearby Springfield Mass 7400 seat AHL arena. Of course the entire economics was different and prices were not increased then. Average fan then could actually afford games without taking bank loans even. I miss that era.

OK. First, I'm a full STM to the LA Kings and the Arizona Coyotes. I just renewed for a full season to the Yotes in the new arena at ASU. I'd like to think I did some research here before I pulled the trigger, especially since I'm not a local resident. 1. Morals clauses are not unusual for business or ASU deals. 2. The Yotes will be permitted to have their logo on the ice. However, the ASU pitchfork will remain and cannot be covered for TV broadcasts. 3. A pricing map was sent to each of us STM's before the selection window opened for us. The selection priority was done on a combination of seniority and $$ amount spent on season tix. I was about at the 55% percentile of being in line. The richest/most senior would be the 1%, the newest/lowest would be 99%. 4. My season rep confirmed what I had seen. The Yotes raised the ticket prices AFTER the process started. Why? Probably b/c there was a large demand for tickets. 5. Furthermore, when it came to be my turn, I could see which seats were available in green. The white seats were not available. Guess what, most of the bigger $$$ seats were in white. An occasional single green seat was available down low. This would support that sales are brisk. There was much more white than green on the live map when it came to be my time.. 6. My season rep also confirmed that full STM's will only be able to sell 12 games a year in the secondary market. Half plans will only be able to sell 6. 7. Most of the arena where the Yotes shoot 1 out of 3 periods did not have any seats available at all. I cannot confirm, but have heard, that those will be available to ASU students at a discounted price and will be non-transferrable on whatever app they have. 8. The lower bowl only has 11 rows, which is pretty much the entire stadium save for a few premier boxes up top.

I think it’s really unfortunate that years and years of poor ownership/ management have gotten them to this point. I think the fact that one of the best players in the league right now grew up going to Coyotes games shows that hockey can work in the desert. I have a soft spot for the ‘yotes and I feel for the fans. It seems that current ownership/ management is committed to putting a good team out there, so I hope that they can rebuild and be a winning team

I wish the league was this commited to all their teams.

this is a win win win win for asu hockey the coyotes the nhl and the city.....the writing is on the wall....just because they don't reveal it doesn't mean they don't know the new arena will get approved and are planning accordingly.....the fact that AEG is involved speaks volumes.....welcome to the new normal where nothing makes sense unless you're in control!

Just for anyone's information, a Coyotes insider, Craig Morgan, has reported that the Coyotes WILL have their logo at center ice. They just can't remove anything ASU puts on the ice, but the Coyotes are allowed to display their logo for games. We aren't quite sure what the looks like right now, but the logo is not disallowed.

The issue with these ticket prices is it makes it extremely hard to attract new fans. I have no doubt the arena will sell out when the Coyotes play well established teams (rangers, leafs etc) but the whole point of keeping this team in Arizona was to "grow the game". If new fans have to pay $120+ per tickets then that's just not gonna happen.

This feels like Leaf prices and I was expecting it to be closer to Sens prices. As a student, I could get tickets to Sens games in the upper bowl for ~$30 CAD and it seems like, seeing as they are on a University campus, they would want to have prices that are more affordable for students

Fun fact: I currently pay about $110 per game at Gila River. My new tickets will be about the same price. Where I'm actually saving money is that I don't have to waste gas to drive two and a half hours round trip to Glendale (not to mention the time I'm going to save and the mileage and wear and tear on my car). I think where the numbers are getting wonky on this is people aren't factoring into the equation that every seat is lower level and close, so you're losing all those cheap seats on the second level or the ones that are 20 rows back or whatever on the lower level. Also worth noting, the move to Tempe puts the team a stone's throw away (literally) from Scottsdale which is one of the wealthiest places in the country. I have a feeling that these tickets become a luxury item due to the exclusivity and the limited availability and that draws in an entirely new crowd that can afford these seats and will probably start to use them as a status symbol. I personally can't wait for these games. I think they're going to be once in a life on time opportunity, they're going to be rowdy and they're going to be a ton of fun. It's going to be like watching Metallica play in a sports bar.

two months into this season, the Yotes will be trying to paper the house with $20 tickets when they see the abysmal attendance. What they should do is what the Lightning did when they had a new owner in the 90's, they made every lower bowl seat a $1000 season ticket. Sold out in a heartbeat. Their entire plan was to fill the house no matter what and then raise prices once they had their crown. It worked.

Maybe they will be able to sell out at those prices a few times early in the season, but I can't see many people spending $90 plus in mid February to go watch the Coyotes battling their way to the bottom of the standings.

Let me get this straight: One of the top "party schools" in the USA is holding the Yotes to a "good behavior" clause? LOL

The lengths the NHL is going to bend over backwards trying to keep this team in Arizona is pathetic, and really sad when there are markets in Canada/US BEGGING for a team. You can't tell me a team in Quebec or Houston would make less than the Coyotes are. Bettman's little vanity project has completely tanked. I can't believe the other owners signed off on this farce.

Couple of things to correct: 1. The season ticket prices don't include the "bleacher" student section that is being reserved for ASU students. We don't know how much those will cost yet. 2. The Coyotes will have a logo at center ice this has been confirmed by ASU sources from Craig Morgan and Cameron Cox. They just aren't allowed to cover (physically or digitally) the ASU logo.

I think if the arena doesn't go through in Tempe then they will have to admit defeat and move. There are a couple good options in Houston and Kansas city. I for one would love to see the Quebec Nordiques return and have a modern day rivalry with the Habs. But that is just a dreams.

On the "competing advertising," you're actually pretty spot on, though considering the lack of coke ads in a lot of stadiums, save for at their concessions, I feel like the better comparison right now would be Sony vs Microsoft. ie. If ASU has an ad on their boards for the Xbox series X, Arizona would be unable to place ads for the PS5 on the boards when the Yotes play

As a yotes fan and ASU grad, I'm kind of bummed about the ticket prices. That being said, I'm absolutely furious about the constant misinformation being put out by Strang et al. There is no "good behavior" clause specific to the Coyotes, these are standard contract terms, especially for a university. Also, the contract says that the Coyotes can't alter what ASU puts at center ice, but it has been confirmed that both ASU and the yotes will be represented in the logo. Are we ever going to address the egregious false reporting around the Coyotes, or are we just all okay with this? Should we AZ fans just accept forever being outcast from hockey culture? It's pathetic. Please refer to Craig Morgan's reporting if you want the actual details.

I got season tickets to the Florida panthers for all 41 game for $300 bucks for the 2013-14 season. They also gave me a parking Pass and a free jersey which paid for itself. I sat in the lower bowl all season long. My season rep handed me so many complimentary tickets for friends and family. It was a pretty awesome season. So many players I got to see up close.

In terms of the good behavior clause, as an Arizona State University alum. I can assure you, that the good behavior clause is in every single contract that ASU makes with any outside entity. This is not a weird thing that was put in for the Coyotes. The center ice thing, it just says ASU controls whats at center ice, not that ASU logo is exclusively at center ice. The verbiage only states Coyotes can not CHANGE it. My understanding from what I've heard is that ASU and Coyotes have already agreed to have both logos at center ice.

The Coyotes and Blues are coming here to Kansas for a preseason game in September, tickets are $200 for on the glass, $90 for lower bowl and I think the cheapest are like $35. I haven't been to a NHL game, so I'm looking forward to seeing them come here even if it's just a preseason game

For a struggling team that’s a crazy amount to charge. I traveled to an Avalanche game in January against Buffalo and got lower bowl tickets for 140$.

I did an actual double take the first time I saw those prices. I was able to buy Stars tickets this year for $30 or less almost every game. Even the round 1 tickets I bought were less than the Coyotes are going to charge for regular home games

I'm a die hard Yotes fan since I was little and went to see them for the first time against Vancouver, in Glendale. I would be eternaly crushed if they ended up leaving the state. They're a hard working team with a bright future with amazing fans. They deserve a resurgence.

At this point, it's legit starting to feel like sandbagging, like Yotes ownership is deliberately trying to alienate what tiny fanbase it has left in order to make relocation not just ideal, but practically necessary. Why else would they nearly _triple_ ticket prices, in a crappier arena, when even their _current_ attendance figures won't fill ASU to capacity without significant away crowd effort? Bettman might want to tread lightly; his desperation to salvage his "hockey in the desert" experiment might just cost him - and the League - more than they're able to pay up.

Can't wait to see a completely empty ASU building during a Coyotes game. They'll have to digitally add fans to the seats.

Hey Hockey Guy, long-time watcher, first-time commenter. I've been a fan of the Coyotes since I was 5 during the 97/98 season. The no logo at Center Ice may have done it for me. That's....that is too much.

The amount of gambling ads on every NHL game is a bit disconcerting.

I ended up getting half season tickets (21 games) to San Jose next year. For a 200 level ticket dead center ice 9 rows up it was $1,150. Honestly, that’s not bad at all. I know they aren’t on the best trend (going down rather than up) but that’s quite reasonable for even someone like me who’s 19 and doesn’t make much more than $25k a year… It came out to about $45 a game. Very reasonable

I am predicting zero sellouts this season for the coyotes, unless they somehow make the playoffs. $450 for one ticket is waaaaay too much money to see a struggling team.

That the arena the Yotes will use is about 2800 less seats that the building built in Saskatoon after the failed Blues bid (before they expanded to over 15K seats) in itself a good chuckle.

The Coyotes will have their logo at center ice. The CFO of ASU had stated previously that both teams would be represented. ASU also came out today and said that the Coyotes logo will be at center ice. Here is the quote from ASU: “We will have both the Coyotes and ASU logos on center ice. The Coyotes are prohibited from including any of their other normal in-ice branding. They are also prevented from digitally covering up our logo on their broadcasts."

Everything around the Coyotes would not be tolerated in any other professional sports league. Coyotes already circumvent the salary floor by trading for contracts of retired players.

This whole Coyotes thing is crazy. Things like this don't happen in the modern sports world. Especially in the major leagues. This was what happened to teams in the 60s and 70s in leagues like the ABA and WHA. The owner wouldn't have any money to pay the players and the team would fold mid-game. It was a crazy time back then. this seems so much like an old 1972 team.

Coyotes fan here from Yorba Linda California. Thanks for making this video!

I've been a Coyotes fan since I was a kid, born and raised in the desert. Played hockey as a kid, went to their games all the time. This ASU deal is making me terrified I'm going to lose my childhood team...

Looking forward to the ticket price vid I was hoping to see some Coyotes games in person, but yeah…. it’s looking like the prices are going to be too steep for me

the experiment in Arizona has been a complete failure. Nobody cares about hockey down there. You would be lucky if hockey got 2 seconds on the local news broadcasts. Most people who go to the games are not paying full price for their tickets. And I completely agree with you. If you are trying to build a fan base, you need to make it affordable. And you won't be appealing to the university crowd at those prices.

Why Phoenix market so important? Atlanta and Houston are bigger markets. Many current NHL markets had previously experienced relocation before getting a 2nd chance. If Bettman is so worried of never returning to PHX if the Coyotes relocate, it just shows you how weak of hockey market PHX is. It's a shame that Bettman never made any effort to save the Jets & Nordiques back in the 90's.

I remember the NHL saying that the Nassau Coliseum was too small for NHL hockey in its current form, so they must totally want the Yotes in the desert because this is ridiculous.

i work for one of the other university hockey program in Arizona. Its going to be interesting, would be cool to see yotes player around the rink when we play ASU. also, we're close to finishing our on campus rink, where's our NHL team. lol

Hard to compare the "cheap" seats at the new arena to any other arena even lower bowl in a nhl arena is like 25 rows deep but the ASU one will be like 10.. and steeper so just geometry says that the worst seat in the house is probably a pretty good one. At most arenas I would expect to pay 100 bucks or more to get in the first 10 rows. Obviously you do cut off access to people that would be willing to go to a game for 50 bucks and sit a mile away from the ice but you have a LOT more money in the Scottsdale/Tempe/Mesa triangle than over in Glendale. I think they are gonna do pretty well with ticket sales, you will have a lot more people that are interested in seeing a game and willing to pay 100 bucks but didnt want to spend 3 hours driving to the game in Glendale.

Shannon, you're incorrect. It was reported weeks ago that both logos will be on the ice (Sun Devils and Coyotes).

If I was as rich as Elon Musk, I'd buy all the seats for one game and then be the only fan to show up, just to guarantee the refs can hear what I yell at them. :-D

This is insane that this situation is happening in the NHL in 2022-23. It’s embarrassing. Come on and just move the team

ASU was the center of a point shaving scandal, I don't think they'll change their mind on betting.

Reading through the comments it's clear to me a lot of you have no idea what is going on in Arizona. Being a lifetime Arizona resident and long time hockey fan, let me try to clear things up a bit. 1. The future of the Coyotes in Arizona depends on the new arena proposal for Tempe. They won't discuss that in earnest until probably later this summer at the earliest. Yes the ticket prices are a steep rise, but that was expected with a move like this. Coyotes owners have to be calculated with a situation like this. I will guarantee the Coyotes will have sellouts when Chicago, St. Louis, Minnesota, Detroit, Boston, NY teams, Phily and maybe Washington come in. Possibly Colorado. The tough sells will be, and always have, Nashville, LA, Anaheim, San Jose and the southern US teams. Most Canadian games will sell out as well. There's just large fan bases for all of my noted sellouts in Phoenix not to sell out. To the people thinking the team will move, we've heard that every year for the last 20 years. The decision to move this team will be Meurello's, or if he sells it too obviously. No one else will force his hand. Also, the Coyotes paid ASU in advance for this move. That's been well documented. Auston Matthews is from Arizona and lives here in the offseason. He was a Coyotes fan growing up. If you think there's no chance he plays here, with a chance to be the face of his favorite team, you would be wrong. The good behavior clause is a staple for ASU and not some special Coyotes thing. Finally, Craig Morgan is the authority on anything Coyotes, follow him on the socials. The Athletic has already proven their worth with anything Coyotes and it's pretty worthless, including this latest "piece." Hope that helps.

I really do feel for Arizona fans. I would not want to see any fanbase lose their team. That being said, this situation is bad and an actual plan needs to be in place within a year. If not the team will need to relocate, I would be for Milwaukee, the name would go well here. The Ads could then move to Madison. The market is not as big, but there are natural regional rivalries here with IL, MI, and MN. There is also a large hockey fan base and youth hockey has been growing like crazy, having an actual NHL team would double that growth and they already have an Arena to play in and share with the Bucks.

I still can't believe the league gave the "ok" to this plan. Does not make sense. Who can afford the tickets? Crazy.

The SD Chargers moved into a 25,000 seat soccer stadium and charged crazy prices, and for most games the other team's fans outdrew the Chargers fans! It's like dejavu all over again! They should have moved into the Suns old arena, before they moved into their current arena. At least they would have had about 16,000 seats. Where the Phoenix Roadrunners played in the IHL! If you're a sports fan in Phoenix, you can go to a Suns game, a Cardinals game, ASU football and basketball games for cheaper than a Coyotes hockey game.

The Yotes are still stuck in the Central Division where all the games are a long distance away!

When my father had to give up his Ranger full season tickets because he couldn't justify the expense, the price at that time (about 5 years ago) was very similar to the price the Coyotes are charging for their cheapest seats. However, there's a huge difference between being an Original 6 franchise playing at MSG and playing in a 5,000 seat rink where you're not the primary tenant

I’m not a fan of Arizona but I’m an enthusiast of hockey and am a fan of the league. This situation with the Coyotes is absolutely embarrassing. I actually feel really bad for the players and the fans. This should have been handled differently, the fact that this situation is at the current predicament is mind boggling.

Could you do a video on the first arenas of nhl teams? I'm curious about some of them like tampa bay was in a temporary arena before the main one was built.

@the hockey guy Can you please make a video on the costs of ice hockey and its impacts? The reason i ask is that I have played hockey for my entire life and am afraid that I will not be able to pay for my son or daughter to play this amazing sport. It is so expensive. Your work is phenomenal, and I appreciate all of your videos! I've watched so many over the past few years and look forward to watching more. Thanks!!

If its like MTL, keep in mind ticket prices are just a start: if you have to drive in, parking spots jump up to 25-35$ on hockey nights. Food/drinks are ridiculously priced but you can't bring anything in, so thats 7$ per person for just a water bottle.... yeah, hockey games are for the rich

Also, the Coyotes do not have a physical sportsbook and do not plan to have one until the new arena is built so that is also an inaccurate interpretation. Finally, the Coyotes WILL have their logo at center ice. This just feels like a summary of The Athletic article and lacks understanding of the actual situation.

Here is the secret to getting fans in the stadium. Any stadium. WINNING. If you have a bad product, its difficult to sell at any price. You're welcome!

The Albuquerque Coyotes!

We are definitely planning a trip to Az to check out a game or 2.. maybe twice a year.

Everything else being everything else... I'm just really happy we're going to keep the kachina jerseys in the league. They're amazing!

Live in west valley work in the east valley where Tempe is. There is a ton of money and actually excitement ab the team moving to Tempe. A lot of ppl r from hockey markets. It will work iut

That's why it's always nice to see teams like Toronto get bounced early. They make their tickets just outrageous and no real hockey fan can afford to see a game, let alone a playoff one without forking over what feels like a months rent.

Good video as always, Shannon! How on earth can the Coyotes expect people to pay for tickets to the games with inflation being what it is now and it is more important for people to be able to put food on the table and to pay their bills. I had heard a while back that the main reason why the commissioner is reluctant to move the Coyotes is because the owner has very deep pockets.

This is an AMAZING deal for ASU.

The Calgary Flames first 3 years were played at the Stampede Corral which held about 6400 while the Saddledome was being built

In terms of the logo, I was informed they just can’t remove the ASU logo on the ice. The coyotes will still use their logo on center ice, they just can’t remove the ASU logo

One question could be - what was the price structure for the 5,000 most expensive seats in the Glendale building? If you consider the idea of being in the old stadium and just not selling tickets at all except for the most expensive 5,000 seats, how would that have compared to what they are doing now? (Montreal, where I am, would be similarly eye-watering if you only counted the most expensive 5,000 seats in the Bell Centre, I suspect). It's still a sticker-shock effect, but maybe they can sell those tickets to a small audience if that's kind of what they did before?

My dad had season tickets years ago and he'd always have 6 or 7 people that would split them. They'd get together, draw numbers, and have a draft where they went through the games and picked the games they wanted one by one. If anyone is fencing on whether to buy season tix because of the costs, this is a great solution.

It is still rocking me that they are playing in an arena smaller than a Major Junior team, and not have their logo on center ice.

As a Toronto fan/prisoner I would kill for these ticket prices.

the good behavior clause which is just a standard clause for ASU. ASU will not void this deal. That is a non-story. The Coyotes do not have a physical sportsbook and do not plan to have one until the new arena is built so the restrictions within a certain radius of campus are immaterial. Finally, the Coyotes WILL have their logo at center ice.

The Coyotes HAVE to get a new arena in Tempe or else their gone. I'm seeing a move in the next few years. Houston, Kansas City, Milwaukee, Oklahoma City, get ready.

I'm an Avs fan and I go to ASU. I would love if students could get discounted tickets so I could see my Avs up close. That would also probably help fill out the building

$14350 * 5450 seats = $78M + change. So even if they sold at the highest price for every seat, they wouldn't make the cap....

It would be one thing if they already had a new arena being built but that’s not the case so it’s just very strange.

If I was an Arizona fan I would be furious. You're telling me that they're moving to a smaller building? They can't pay their bills on time? The FUCKING TICKETS ARE MORE EXPENSIVE? To quote Steve dangle: "Not a team". They are a joke. The NHL is a joke. Jesus chrickety christ, move the team. This is so enfuriating.

It's hilarious a college has an NHL hockey team by the balls.

I dont live in the US, dont know what the ticket prices usually are. But that sound so expensive holy cow.. SHL (Sweden) season ticket is like $240-$750.

ASU! can’t wait to use the Yotes arena as my new study spot

The Coyotes have had questionable ownership that has allowed the team to have very little success. Just stating the obvious, but if this team was managed well from day one it is guaranteed this wouldn't be happening. They can still turn it around, because if the Preds and Canes can, so can they.

Good info. That contract agreement is enough motivation for Coyote ownership to expedite construction of their own arena. I wouldn't pay $125 for Coyote cheap seats. The Coyotes have history of discounting when they need butts in the seat but there will be far fewer seats in Tempe so they should sell out.

Having followed the Coyotes since leaving Winnipeg nothing suprises me anymore. There franchise history is slightly more comical than the Springfield Isotopes.

It’s a shame the Phoenix area is not supporting professional hockey. There’s a ton of northern/eastern/Canadians who’ve relocated or at least spend some time in the area. That should absolutely guaranty that franchises success. Something’s bad wrong there.

Tampa bay lightning have a deal called student rush where empty seats are sold at $20 to college students before game (they’ve been doing this for at least 10 years). I don’t think students would have been into the team over the last 10 years if the bolts had bad teams. Point is that the coyotes team sucks too much for anything to work.

I admit I’ll make a joke at the yotes expense. But I really hope they can find some success for their fan base. Those fans have been through a lot.

At this point the Arizona experiment is failing and changes need to be made fast. There are no guarantees that the arena in Tempe will be approved and once the 3-year agreement expires - then what? The Coyotes will be left with no home in the Phoenix Metro Area (since the POS that's Robert Sarver won't share venue with another team; BTW the sooner he sells the Suns, the better). Relocation seems the most viable option, but where? It has to be in a location within the same conference for sure and preferably within the Central Division (though they can move Vegas to Central if the Coyotes get relocated to say Sacramento or Portland). Houston, Kansas City, Salt Lake City and Milwaukee seem like the best option. Now, I know you'll be asking "What about Quebec City? They have an arena up to the NHL standards that will sell out every time". There are two roadblocks: 1. The Detroit Red Wings will kibosh any conference and division realignment (if not them, then who - the Hurricanes? Then again the NHL could just reintroduce the pandemic divisions) and 2. Economically speaking another team in Canadian market isn't appealing for sponsors and broadcasters outside Canada.

I live in Paradise Valley which is in the east valley...about 10 miles from ASU.... Close to an hour drive to Glendale to get to Gila River Arena. Gila River is west valley. The demographics/economics to support an NHL team is in the east valley (scottsdale, PV, Tempe, Mesa). I suspect they'll fill the ASU arena for the games because the $$ is there, and you won't be paying $50 in gas to go to west valley. But, to remain viable, they need a new, professional venue ASAP.

I have zero confidence they will avoid controversy. At any time.

Imagine if a Canadian franchise announced they were going to play in a rinky-dink arena for the next three years. Bettman would have the team moved to New Orleans, Little Rock or Louisville faster than you can blink your eyes.

This is another step towards moving the team to Houston. I believe Vegas is right up there in terms of ticket prices, as well as Seattle despite them being the newest expansion teams. Perhaps AZ are following this model or something, then they can suck people in with novelty. Congrats on supporting the AHL, very affordable and considered to be the 2nd best league in the world despite what some might say. What d'ya think the line combos will be?

I badly wish hockey would work in the desert (I mean it's working in Vegas), but this has to end. Imagine Arizona accelerates their playoff rebuild and you have a playoff game in THAT? Come on Gary

Always appreciate a Simpsons reference by THG 😂

Paying this much to see your team lose?…..Idk. I wouldn’t shame anyone for buying the tickets and supporting their team, but I’d be embarrassed if I was caught buying at these prices.

The NHL's equivalent of Disney's Galactic Starcruiser hotel

Watching Arizona home games next year will be fascinating