For this theory I'll consider the following timeline: Hi High, Let me In, XIIX, So What, Why Not. In my theory, Haseul died in a plane crash as shown in the events of "Let me In". Gowon tried to save Haseul but it was already too late. She mourned and sent the feather she found to Olivia. Yeojin, who was found in "Hi High" was enrolled in a boarding school (Haseul was the one who was looking after her). Olivia tried to revive Haseul by burning the feather, with no success. This angered the wolf and she got carried away, burning the whole moon and bringing apocalypse upon Earth. In the "Why Not" MV, the girls face the consequences of "So What". So the girls plot a new plan, rewind time. They schedule the ritual to begin by midnight. Jinsoul calls them all and ask to met her in that place of "Sweet Crazy Love". The girls arrive by car, one by one. And until the time comes, some of the girls decide to enjoy the last day before the mobius cycle restarts anew. Something worth mentioning is that Olivia is now the alpha of her own pack. Kim Lip, on the other hand, is preparing the ritual, in the same grass field Haseul was last seen. She summons a hurricane with the power of the twelve moons to ascend her and the girls to the moon, where the ritual would take place. If the ritual was a success or not is unclear. Of course, this is just a theory.

and the girl who fly above a hurricane it's go won.

this theory is going to need an update. - that girl floating above the typhyn/hurricane is gowon - and vivi said that the reason why she's where yves was and she's surrened by apples is bcs yves just desapeared and she's looking for her (she even explicited that it's part of the loona verse)

The geometric shapes of LOONA are super important and I feel like they need to be addressed here. This MV has a LOT of circles and squares, but no triangles. What I mean is: the scene with 2jin is literally a square wall and box they're dancing in. Choerry's mirror is square, that's new, it never happened before, it's always round. Most dance scenes involve 4 girls (squares have 4 sides), the ones that don't, have the girls in a circle. Other circles in the MV are the eyes you mentioned in your analysis, I won't repeat it here. Okay, so what can we make of it? I'm not sure, but I think it continues the story of 'So What' in the lines that the girls plan on burning Eden to restart their destiny. Olivia Hye's story was always about burning things, since her debut, and in 'WhyNot?' in the last chorus she says "let's burn it up!" instead of "turn it up". Olivia is the 12th girl, in astrology the 12th house is a house about transformation based on death and rebirth, not being afraid of death but understanding it as a turning point. I feel like "So What" was about destruction and death, and "why not?" is rebirth and freedom. Since Eden was burned down and destroyed, there are no triangles or trios of girls in this MV, and the yyxy girls are never seen all united. That's what I can make of it.

the thingy around jinsoul is actually water droplets or rain, hence why the ground was wet, if you zoom in close enough you can see it clearly

I think that the OCE girls were looking to find the other girls. But when olivia set the moon ablaze, I think OEC either are stuck or have lost communication with each other. It could be why we see the 3 colorless moon floating Kim Lip. It also seems like the girls were trying to locate the other girls. I think kim lip is trying to reverse the damage Olivia has caused. -We see jinsoul standing inside a phone booth possibly trying to call Lippie/Choerry. It also seems like she's near the ally way where we see Yves and ViVi. -Choerry stuck inside the mirror square. She could trying to transport but its on fire. We do she her in the same location as yeojin and some of the yyxy girls. Was she looking for Yeojin? - Kim lip standing in the middle of the field looking worried. Also it's windy where she's at( possibly the start of the hurricane). She maybe near the same grassy area as Heejin/Chuu.

the 2jin dancing scene, it's reference to vivid and sweet crazy love. A world without color only black and white (yinyang?).

2:45 They're dancing after successfully raiding bed bath and beyond for their toilet paper during the Corona virus pandemic in 2020

in the concert they had mv making scenes, it showed that gowon was the girl above the hurricane and that vivi came to the cars to find yves. I saw someone make the theory that vivi was trying to find yves and that jinsoul stopped time ( the rain stopped in air ) and called vivi so that she could find yves, but it was too late when she got there

I thought of a theory; I wonder if they are gonna go full reserve, going back in time, but now with a "new Loona". Like how the Morbius Strip theory goes, YYXY is a darker/mirror version of 1/3, that was the first time loop. Now with So what, we end the music video with the feathers being reversed. Why Not itself sounds like a "poppier" version of So What, so i wonder if the girls are now going back in time, and the next comeback is gonna be a different variation of Butterfly, and the next one after that a darker version(?) of Hi High, that would be the morbius strip all over again but with the whole group. edit: Thinking a bit more about this reversed loona and time loop theory, i remember that there was another time loop in odd eye circle's Sweet Crazy Love too! Girl Front was a poppy, bubbly song with alot of high energy, and the music video had alot of energetic moments with lots of deeper meaning. However, at the end of the music video of Girl Front, we see this tape recorder that was playing foward, then it stops, and starts playing backwards. What do we get after that? Sweet Crazy Love, a darker, more serious version of Odd Eye Circle. Then again, maybe i'm just overthinking :p i posted this theory somewhere else but i feel like it would be apropriate here too, and pls don't hate on me this is just a theory.

I was kinda sad cus I thought loona didn't care about the old lore anymore than I watched this and was like WAIT HOLD UP, apparently I wasnt paying attention to all of these things from the mv... Great video man

ok you all. my theory: I think every member is trying to find Haseul... We have a lot of info from the Why Not video. We see how it starts off with Heejin and some lighting! Heejin i think plays two characters!! One of them tries to find Haseul and the other one tries to stop all of that. Well the Heejin with the crystals is basically the weather. Heejin on the ground is actually looking for Haseul at nighttime but the Heejin with the crystals use meteors (which was the obstacle in So What that they never got past) to stop Heejin on the ground to almost kill her. Heejin on the ground was never able to make it. Then we have Choerry in an upside down mirror with fire around her. I think Choerry probably got killed off in So What by the meteors bc she was in a subway station but probably never made it. The mirror represents her looking back on what she should’ve done. Now Kim Lip and the orbs. I think the orbs represent where the orb will take her and she can only choose one. One of them leading back to Haseul in her M/V of where her plain crashed! But she is out in a dark field! Kim Lip rising shows that she didn’t choose an orb and this leads to her passing! Now we have the grocery store! This is where more characters come into play! Vivi, Chuu, and Yves are all on the second go for getting Haseul! Vivi searches at Dusk, Yves at Dawn, and Chuu at Sunrise and Afternoon. Nobody did sunset because that was supposed Olivia Hye stuck in a timeloop where she is about to take off but she blinks and goes to a car that ORBITS her! Im telling what time they go at based on the sky and look of it! Now we have Jinsoul at a telephone booth. Jinsoul and Yeojin both are supposed to be at their town to see if Haseul returns, Yeojin being at the grocery store, Jinsoul at the booth to see if Haseul will be on the other line. But when Jinsoul makes the odd eye, notice how the eye turns into a light blue crescent and the other half being a bit dark. The blue represents Gowon (blue hair) being at the moon and the crescent shows where Yeojin is looking at. Yeojin is checking if Gowon has returned. Jinsoul is staying at the telephone booth. Now we have Hyunjin! This is only for her ending scene. The Butterfly that comes out shows the effect that started everything from the beginning. Her shoe that was taken off shows what Loona is with Haseul. Haseul is the leader and that leaves the other shoe left. The shoe gives a signal that they want Haseul back and how she represents half of Loona. Alright that is my theory. I made this for funsies and all and I am probably wrong about this buttttt... ;-; 🤡. That is it for me thank you for reading my longass theory that is probably not right but hey it was worth a try!!

i havent seen anyone notice this but at the end at chuu's last shot looking at the sun , on the left side theres some sort of meteor falling!!!

-in a part of the online concert, vivi said that her scene with the apples around, was she looking for yves, but she was no longer there - the only one we see clearly floating in the video is kimlip. But in the part that we see one of the girls floating in space, I think it's gowon, because in a video they showed at the concert, she came out making a scene that had to float, just like kimlip, so, im pretty sure that is gowon

I think BBC is really making their own lore since (he who shall not be named) left messing it up. So What was kinda wrapping up what (he who shall not be named) started. The “12:00” represents them breaking out of the Möbius strip that they were put in. Why Not is the start of what is to come...a new start...a “New Moon”. The “New Unit” Dancing scenes represent the change of units or how the units will, sadly, never show up again. The heejin and hyunjin dance scene reminds me of I’ll Be There but I have no connection to the the story line. HaSeul will hopefully come back on the next comeback and have a big roll in fixing the disaster as all this started happening once she left. I have other thoughts about the lore.

Apparently the moon dancing is a dance they do in Korea under the full moon

Based on the video from midnight festival concert, the girl above hurricane was Gowon

The static that happens when yves kicks the camera before the bridge is similar to vivi throwing the spray can in so what. Both occurring before the bridges of the songs

I watch there midnight festival and vivi said that she is finding yves but whem she finally arive she is not ther and I was shock when she said how was the loonaverse going

I think you might be slightly color blind maybe? Kim Lip clearly does have her red eye in that teaser

Also the bridge is sung by all of odd eye circle and the bridge itself sounds like their song Loona tic or that vibe kind of

For Choerry's scene where she's seen upside down, I'm pretty sure that mirror effect has something to do with her solo mv and her using those mirrors to go to of places in the universe/mobius. But it was on fire?? Any comments on my theory?

about vivi and apple, maybe u can watch YVES - New Mv to get a little reference :3

4:43 her eye is coloured red slightly like they were going to do it but didn't go all the way.

I read comments about this possibilities of one parallel world of Loona because thr break of the mobius a reverse of all Loona story since High until So what perphas there are little clue like the reverse of some scene in other MV, sub units are mixed and characters are changed but it seem like Yeojin is missing yet and Gowon over the Hurricane mmm i don't know what mean she and Kim lip are lost in some places?. Also the scene in where are dancing in reverse over the moon is strange becuase in the whole video Loona is not together but in that scene they are dancing together may be something happen in the midnight festival perphas they are in the moon but something make a reverse and parallel world.

choerry's eye glow too!

Hola vengo siguiendo el loonaverse desde Heejin y lo que he notado de este video es lo siguiente: este video cuanta los hechos desde que se reinicia el loop, al otro lado de la luna, y nos muestra los hechos desde diferentes puntos de vista, el primer cuarto es la presentación de un nuevo personaje la heejinloonaverse que es la version pura de heejin sin fragmentarse (de pelo suelto) y la heejin de pelo tomado que es la continuación de so what (que continua en aislada sin formar parte del grupo, mientras caen partes de la luna), la aparición de una supra heejin nos muestra el estado general del loonaverse completo, deformándose a medida que Olivia detona el proceso de rebobinado de este loop, evento que corta los poderes de Kim Lip al detener el avance del tiempo y la devuelve a tierra. Para segur recordemos el orden de los videos oficiales y sus propiedades. Hi high (Lado A hacia adelante) (propiedad aditiva) (creación de loona en la dimensión del predebut) Butterfly (Lado A hacia atrás) (propiedad resonancia) (creación del efecto mariposa mediante la superposición de las dimensiones unidas por Go Won overlaping) So What (Lado B hacia adelante) (propiedad sustractiva) (futuro del loop donde Haseul no existe el grupo esta fragentado) Durante los eventos de So what? el efecto mariposa resuena a través de Go Won por medio de sus poderes de superposición. (recuerdan la escena donde Go Won mira hacia atrás corriendo por el pasillo, no les recuerda a LLove4Eva cuando ira hacia atrás a la Oivia que queda en el castillo.) Un detalle importante es que cada vez que el efecto mariposa impacta la lineal de tiempo aparece la estática, que es la señal que el efecto mariposa emite entre las diferentes líneas de tiempo del loonaverse en este caso entre el lado A vs el lado B de la luna. (ver # teaser) En why not? (Lado B hacia atrás) me surge algo muy interesante Kim Lip es la representante misma del tiempo y Jinsoul es la representante del espacio, espacio que en esta dimensión queda bloqueado al detenerse el tiempo (escena de Jinsoul encerrada en el telefono ##) la mezcla de ambas permite la existencia dimensional del loop y en este caso el nacimiento de Choerry, que es un ser multidimensional que en este universo sustractivo no tiene sus poderes y no conforma OEC (Choerry solo cuelga, no tiene movimiento ni poderes). Kim Lip ( escena asustada ) que mantiene con sus poderes el tiempo del LOOP ve como se comprime el tiempo al iniciarse el rewind creado por Oivia (la escena del auto es como cuando uno rebobina una cinta). Luego nos muestran escenas del desarrollo de la historia definiendo una nueva sub unidad donde Choerry desplaza a Go won en un nuevo YYXY que excluye a Jinsoul de la formación original (ella esta atrapada por el proceso de rebobinado, fíjense en el detalle de como se detiene la nieve cuando aparece ella por primera vez, esto marca el momento donde los poderes de Kim Lip se detienen). La naturaleza de Yeojin es la misma que en lado A y B del timeline solo que en esta dimensión es una entidad separada de LOONA por que Haseul nunca la encuentra (carro de super, cancha de escuela). Cuando comienza el rebobinado y se marcan las 12:00 aparece una ultima sub unit que creo es una alianza que surge hacia el final del video de so what? (vamos rebobinando asi que ahora estamos devolviendo el timeline), esta combinación de Hyunjin Yeojin ViVi y Go Won, junto a todas las loonas al rededor del mundo (buscar teaser with all loonas around the world) se forma como una propia manifestación del efecto mariposa en la dimensión de So What (Gowon pelo azulado Why Not? = Gowon con las mariposas alrededor de ella en SoWhat?, ambas son representaciones del mismo momento de la linea de tiempo, representaciones de Gowon resonando con el efecto mariposa)

9:30 THAT PART! I noticed they were emphasizing her toenails since they were all shiny and painted blue but I couldn't figure out what it meant lol

The comments and the video got me thinking, if the moon was destroyed by Olivia in so what then thats the moon that Chuu's looking at, therefore the new ritual for a new moon hence Heejin and Hyunjin in the black and white (as heejin is the creator) is to help save the earth from the apocalypse, since the earth is guided by the moon's orbit that keeps it alike

i saw kim lip with the orbs and realized that there was three and thats the amount of people in odd eye circle :D then came the twelve orbs and i thought it represented the 12 stars loona bought for us orbits or the loona members

notice when Gowon drops the apple in One and Only, Olivia eats it in Egoist, and surrounds Vivi in Why Not

the hyunjin and heejin scene refers to their song i'll be there, what that song means idk but they've been paired off like this together before and the only other time we see black and white is is heejins ViViD and OEC Sweet Crazy Love. It's assumed that the black and white refers to the time before loona eixisted/began awakening from the loop.

For me everything points to the timeline rewinding after the break in So What (as seen as possible multiple times in continuity like Girl Front and the teaser rewinding Heejin's final jump in High Hi). The events of High Hi are the summary and end of the first loop we see. Some events are happening similarly or in similar locations but things are different. Jinsoul in the same telephone booth as Kim Lip was in Sweet Crazy Love. Yves and her apples impacting Vivi as seen in New. Gowon in colored smoke with her hair changing color. Others are happening radically different with 1/3, OEC and YYxY were never completed. Instead this loop has brought different girls together in different formations while Heejin, Kim Lip and Jinsoul remain alone. Kim Lip has yet to show her Odd Eye but still possesses some power. Choerry shown with YYxY without Gowon after showing her world hopping mirror power also tells us the different levels of the Loonaverse are still a thing. Alot of things point to Oliva Hye as being responsible. The imagery in this video, her breaking of her collar in the Butterfly teasers, her tense face to face with Heejin at the end of her solo MV. I have a feeling subunits are coming back in some shape or form.

Reminder that there's a scene with floating apples in yves new, which reminds me of vivi scene in why not.

adjfa;sdfjk idk if anyone has commented this but yyxy (gowon choerry) dancing btwn aisle 23 and 24 could mean it's almost midnight in military time! like in the mv it goes from 11:59 (23:59) to 12:00 (24:00 or 00:00) in the second drop I think hhhhh

The scene where Kim Lip levitated also reminded me of one of the teasers for #, where Heejin was "walking" in the sky and every footstep she made we would hear a musical note.

vivi's finally piecing some things together about yves!

You're the most entertaining theorist out here.

The take I’ve been waiting for

The Jinsoul in phone booth makes sense. In the odd eye jinsoul shot, u can notice, that the neon in background says 'to all loonas around world.' So Jinsoul is calling all the loonas around the world.

that girl who fly above a hurricane is gowon in sure remember the lyrics of butterfly: It starts with a small flap Now, inside my heart, a hurricane (시작은 작은 날갯짓 이제 내 맘의 허리케인)

IMO the apples probably represent how Vivi was supposedly part of Eden because the fruit thing with yyxy

The place where jinsoul is in the void at 'Singing in the rain' is the same place where Olivia Hye is with the car doing circles at 'why not', if we look at the ground is the same a wide space with the yellow line.

What if Jinsoul slowed time before she reverse it and they need to destroy the current world in order to make a new one?

When I commented on the apples floating around Vivi (on the music video), someone pointed out that it's because she's looking for Yves. So that maybe something to think about. Personally, I think that things take place on the other side of Loona's möbius strip world, meaning they'd be in the OEC universe, because of the theme of things going in counterclockwise and reverse. How they got to the OEC universe, I'm not totally sure, especially when I'm pretty sure all the other mvs starting with Hi High all take place on Earth, but this could explain JinSoul's eye and the other OEC girls being how they are. Another thing that sticks out to me are Hyunjin's black hightops. During the solos debuts and music videos of the OEC girls, they all were wearing white high-tops, obviously this isn't something we haven't really seen since, but suddenly seeing the high-tops again stuck out to me, especially now that they're black in color; maybe it means something, maybe not. Also with Kim Lip's orbs, at the end when they multiply and become 12, I noticed that they started moving in a möbius strip kind of motion. Again, I don't actually know if it means anything in particular, but it's still interesting to note.

1.The float girl was Kim lip she obviously was wearing that dress and was floating . 2. Gowan is the tile butterfly thats her color and animal plus she corresponds with hyujin as seen in the seesaw video gowan give hyujin a bracelet thru the cat. instead of cameos like yves does with vivi hints that's why you see the apples, chuu is connected to haseul as she awakened by her, and heejin with oliva. The girls off Edan need the girls of earth to escape. That's also why yves and oliva beefed she tried to kill vivi to stop yves they always have stare offs in the earlier videos with yves looking down her. 3.The scene with heejin and hyujin is showing the balance of there relationship (not romantic) and probably has something to with why hyujin looks stranded and blare footed

OMG they are continuing the old concepts especially the solos... its obvious... i hope there will be another solos for the 12, just waiting for HaSeul again.

Kim lips eye in butterfly teaser IS RED, I can see it even in your video

Look at the scene with Heejin wearing the gems on her face, she's wearing very very similar clothing as the Heejin in Black in Vivid speaking in French.

i think heejin and hyunjin’s scene in black and white could be a reference to the way heejin brings color to the world in vivid

do you have anything to say about the aspect ratio changing (like in the start heejin and choerry have borders around their parts while kl does not), like is it the past, or the earth? the only other time i saw different aspect ratios in a video was The Grand Budapest Hotel where they changed the aspect ratio to signify the year. Maybe loona did something like that too.

At first I thought the hurricane girl was Kim Lip because she levitated outta there, but from the bts video in the concert, it’s gowon because she did some high wire shots. Still like to think it’s Kim lip though, flows more with the video

to me, what's around Jinsoul is rain in reverse, with the droplets going back to the sky

!!!! Omg they're SUPERHEROES

8:37 its gowon, in the bts they show it

I think the aisles of 23 and 24 might reference military time since 23 and 24 are 11:00 pm and 12:00 am (midnight) respectively. I could mean that it’s not quite yet midnight, but almost there.

I think ++ is the mirror version of 12:00 and ×× is the mirror of #

I love your videos thanks I was confused with the mv

i have a theory , kimlip is invoker girl

so basically, butterflies are cool

Your mind... 😱😱😱

the black and white scene with heejin and hyunjin is definitely correlated to the scl mv but idk how

Hmmm, the burning moon, I do think that Olivia probably burned everything. But at the same time, the idea that the eden might being destroyed (since everyone left) Or maybe is just the loonaverse being destroyed since instead of getting closer, the girl keep getting far away from each other

Next theyll have representative car brands

the 2jin part references LoonaTV#65 and Naughty by Irene & Seulgi

Olivia has an ARMY now-

Choerry hyunjin and gowon are the real triplet line

Dude you are either blind or color blind because Kim Lip's eye in that Teaser is indeed Glowing Red but so so so slightly

I think what they are doing is creating a new moon the moon yeojin is looking at is the cycle it was in when the mv was released. Which is right after the new moon at the 16th.

the suit dance with heejin and hyunjin could referencing gowon dancing with her shadow in one and only since like you said hyunjin is gowons earth counterpart. but i don't know what this could mean

5:29 the no lines gang getting screen time

Also it IS linked with Go Won's Butterfly effect because the scene of her over the hurricane is a reference to her rap part with Choerry in Butterfly so no I will not SHUT THE FUCK UP...and Chuu's scene at the end looking up at the the sky on to of the car, has a plane crashing on the left of the scene in the sky....which is Haseul's plane which again is linked to Go Won and her Butterfly effect same with Hyunjin and the butterfly since Hyunjin is her opposite (not reflection because that's Choerry)

I have three theories of where is chuu: 1. On earth. The sun is getting closer to the earth because of the caos produced before the destruction of the moon. 2. In the moon. I don't know why, but the first time I saw the video I noticed the presence of red and blue colors A LOT in the video, so I thought "maybe chuu is in the moon with the other girls, and in that moment an eclipse is happening". The bright side of the moon is the reflection of the sunlight and maybe the fact that an eclipse is happening can explain why the sun is so close... But honestly I think this speculation is totally wrong. 3. That's not the sun. Chuu is watching the burning moon of so what.

i don't think it means anything. i think it's just easter eggs for the fans to enjoy. i wouldn't think about it that much tbh

Not to mention even kimlip toes nail colour are blue and purple 😔

4:40 its not glowy as jinsouls, but you can definetly see the red color, I'm pretty sure it is an odd eye, I mean come on, how is a red line under her eye NOT an odd eye? it cant be a coincidence

Just FYI. There's actually 13 stones on Heejin's face not twelve. 16 if you count the smaller ones.

Olivia's shadow in the aerial shot of the car doing donuts is pointing to 8 o clock?

so still no talk about the screen aspect ratio of some scenes... 🤔🤔🤔

6:46 What if Olivia is not a lone wolf anymore?

The field in which Kim Lip is, from Loonatic M/V at the 1:00 whatch it. Maybe I'm right

but do you realize in last chuu scene there is a burning plane going to crash somewhere

You missed @ 7:52 the crashing airplane in chuu's scene

lol why is it bad for people to bring up the butterfly effect?

Btw its not pronounced YYXY Its YY BY Y

i think jinsoul calling out all loonas around the world ??

wouldn’t the butterfly symbolise gowon tho?

But sir there is red colour in there (right eye) at 4:44 it just quite blurry 😔😔

Who is the girl in the huracan

im pretty sure its pronounced cho-erry not cherry ;-;

Is anyone can make subtitle?

I think the apples from Vivi's scene is from butterfly