Mermaids are beautiful mythical creatures. In my opinion its hard to translate them to regular playline fashion dolls. If you go with hard plastic tails they have limited interchangability, flexibility, and often have the awkward tailfin/stand gag you mentioned. And with fabric tails they often arent form fitting and have printed on bright glittery fabrics with flowers and such, and fake scales. I dont think toy companies have figured out how to make a doll with essentially no lower half as fabulous, accessorized, and detailed as say a Rainbow High doll, who is thuroughly accesorized from head to toe with a second outfit to boot. Perhaps if mermaze mermaids wasnt relying on the color change gag they could find something that would work. I really like the design of the pj dolls. Its a shame we'll probably never see them

It's quite sad because Mermaid High was said to have ended due to competition with Mermaze yet now Mermaze may end. Though I love the detail, I wouldn't have wanted these if I were a kid because you could not remove their tails. With that high of a price point I would have wanted to swap their clothes.

If they would've had removable tails with legs underneath they would've been way more successful

I recently got Orra for a heavily discounted price and I was honestly happy with her. She's super pretty, feels heavy and her hair is very soft. I would've never, ever bought her for full price though. I think MGA dropped the ball by releasing the line with very blatant issues (no stands and tails not working as stands, the dolls not being able to sit, Riviera losing a ton of hair, Harmonique's tail chipping, no knee articulation). They probably thought they could easily coast through thanks to the succes of their other doll lines, but consumers are not easily fooled. You can't ask a premium for dolls with so many issues which both limit play value for kids and annoy collectors. Besides all that, I think MGA made the wrong decision to blend fantasy with realism like they did with Mermaze. Either make them 100% fantasy mermaids, or make them regular girls who can be transformed into mermaids. The weird thematic choices (hot drinks, puffer jackets and a car for mermaids permanently living in the ocean?) were just confusing. Fantasy has never been MGA's strong suit anyway. I hope the line isn't cancelled because it certainly has potential. If they cancel it now it just underlines the fact that MGA probably never really cared for this line to begin with as they haven't even tried resolving some of the most blatant issues. At least they got the competition out of the way by taking over Mermaid High's niche for a while -- that's probably all they really hoped to do.

With mermaid high and mermaze mermaids it just seems mermaid dolls don’t do well at all

I hope they actually do magically continue and do well because mermaids are my favourite mythical creature and I’m obsessed with mermaid dolls. I think the dolls are beautiful and as somebody who loves mermaids I always think “why would I want to remove the tail which is the only part that makes them a mermaid ?“ so that complaint has always been one I’ve disagreed with. The web series is cute too I can’t honestly give a reason why these would fail other than the price which is my only issue

I feel like they really boxed themselves in with the lore they crafted around them. It's just mermaids, and they're all the same types of mermaids, and after over a year I've yet to see any boy Mermaid dolls. I feel they should have at least expanded with different type of mermaids based on different fish/sea creatures.

The color changes actually did grant each mermaid a "boost" to their talents, alongside just being pretty cool from my understanding thats where the obsession came from. Personally I adored Mermaze, I have almost every doll except Riviera and Orra. Their price points are kinda bad I cannot disagree I usually waited for sales, but they are gorgeous dollsespecially winter waves. I think it was generally solid even if the plot itself was fairly basic, I think its good to have consistency. Im heartbroken the line might be dead. Considering the new little mermaid will be coming out, I think itd be strange for mga to not even try to keep up a piece of the mermaid pie

I love the designs but i do wish they made the tail a little more flexible. I like the idea of mythical high quality dolls with amazing designs. It reminds me of when people make customs or like the monster high line. If the company does decide to drop the dolls i hope they decide to do another mystical creature. Like how awesome would it be to have a full line of fairy dolls or even centuar dolls! That would be so cool

I wouldn't be surprised if maybe they're waiting till Disney starts rolling out Little Mermaid remake merch.

I noticed prices falling rather steeply here in Germany, which is on one hand a good thing since we even get the new Rainbow High series with just one outfit for the same price as the releases before - and we can be happy if we have a way to get those dolls here without importing them anyway - but it also made me wonder if they were selling badly. I instantly got Riviera when they came out here because I adore her rock girl design but she loses an insane amount of hair. I barely dare to touch her. I also have Kishiko, both in regular and winter, and Nera from the winter line but I left those in the box so far. Overall I really like the series but I saw a lot of people who disliked the modern looks and strange fin designs. I wouldn't want to see the series go though, I hope they might work it over and give it another chance.

Mermaze mermaids is one of the doll lines that I dislike.I agree with everything you said about the dolls/playsets and their quality.Like people loved monster high because of their unique style so making them with the same faces is a huge loss.Although there are some doll lines that I love that still have the same faces such as Winx Club and Barbie.Also giving only 1 accesory and sell the dolls for 30$ is really dumb.That's why I love the early 2000's dolls because of how many accesories they would give to the dolls.I'd like to know which doll line is your favourite?

I need them to make a beautiful fairy doll line but they seem pretty set with just making rainbow high/shadow high, lol omg, and bratz

FINALLY!! 😈My curses have finally hit the Mermaze Mermaidz brand in order to avenge the cancellation of Mermaid High! MOUAHAHAH!!!! 😆😂😆😂😂(I'm kidding of course!) Although I've never been a big fan of this line of "influencer mermaids" dolls, they had certain aspects that made them a bit enjoyable. But I'm surprised that the brand seems already canceled in less than ONE year. Yeah, nothing new on KZfaq and socials since December but I was gegnually assuming that MGA was taking a break for January since there's no new Rainbow High episode either But you're right, there are still RH filler content on KZfaq and not for MM. More bizarre: the French KZfaq channel has not finished to post the webisodes and the last upload was a month ago. I looked a few channels in different languages and it looks like all are stuck at webisode 11 too. Kind a shame because the 3 last webisodes in English were better since they abandoned all that Color Change and influencer stories non-sense to fiiiinally focus on the mysterious mermaid that threatens Mystic City. Too bad it ends with a cliffhanger! 4:05 Same. 😅 Still can't make the difference between Winter Kishiko and Winter Harmonique even after watching the webisodes twice. 5:48 If I can recognize ONE quality to Mermaze Mermaidz webseries is that the opening song is a real BOP! I was already listening in repeat when it came out. 6:56 Now you're talking about... I realize it's weird that both are sisters since Harmony has darker skin tone than Riviera. The concept of these dolls makes no sense: fancy and delicate outfits with a tail for water play and terrible bad hair quality wasn't a good mix. Maybe I'll try to take one or two if I see them in clearance... but only in order to put their tops and accessories on Winx Club dolls.

The commercial was the worst part for me 😂 „MeRmAiZe MeRmAiDs FaShIoN cOoL.... CoLoR cHaNgE tAiL sO yOu.... all over again that’s it 😭😩“

Too overpriced and kids weren't buying them.

What a shame I actually liked mermaid high and mermaz

The serise never got my eye, I miss mermaid high more and cared about it more

I personally felt that the Mermaze Mermaidz dolls were overpriced for what they were, and it was kind of unclear as to whether or not they were fashion dolls or water-play dolls in the marketing. Nera looked cool though, but I wasn't willing to get her at full price, and I skipped getting her because I am much more focused on collecting Shadow High currently. Probably my favorite moment from the webisodes was when Nera described herself using the terms 'prep' and 'goth', because it really reminded me of Ebony Dementia Raven Way from the infamous Harry Potter trollfiction, "My Immortal" for some reason. I am still wondering if MGA meant to reference that specific trollfiction or if it was just a coincidence.

They were cute but super creepy looking. I think MGA should have gave them the feature to switch from Finns to legs. Like you said some of the hairstyles and overall design was just hideous and over the top. I also found the plot of the show to be super boring. I think the whole mermaid trend died out in the mid 2010s. I can’t even lie tho when I was younger my mermaid dolls were my least played with dolls because of how limited they were.

I bought Jordie very discounted recently and I really love the doll... despite the cheaply made hollow fish tail. The doll is really pretty. She makes great close up pictures and she is quite unique too. I never watched the episodes. I did not even know there was an animation. I hope the line is not cancelled. If they improve the fish tail, these dolls could be really great. I don't have any mermaids dolls except for a few Monster High. I am very surprised to like this one so much.

Glass eyes are what gives dolls more value vs the cheaper painted on versions.

I like the style of these dolls. I love mermaids and their designs are so cool. However, the faces are very uncanny. The glass eyes just arent the vibe, and the overall face mold is cute but still a little weird. The lack of articulation is also the worst decision ever, like hello...

Honestly i liked these dolls thy were starting to grow on me especially when winter waves came out I’m gonna be really sad if they did get cancelled

I actually wish I could come up with my own doll brand. I have a cool idea. So I’ve listen to K-Pop for about 13/14 years now and I thought of a K-Pop mixed with Now United type of concept. Basically the doll line is a group of dolls in a group. So it would be a Coed group, full of girl and guy dolls. But the thing is that the number of members change with each release. So for the first release maybe have 5 girl dolls and 2 guys, then the next would be maybe one guy and girl from the first release in the second group with 3 new dolls. In K-Pop there are subunits, which is a brand off of a main group with some of the members, but not all and that would be where each release could have different characters. And each character could match to a concept, like one character is a bad boy, so he’s in subunits with that concept or a girl is cutesy, so she get in concepts like that. And the characters are from around the world, like how Now United had done for their group. I also would want to make the dolls look different too, like different races and skin tones and even other conditions. I even thought of one of the girl dolls having a Hijab. I like how K-Pop is marketed, you can make music to go with the release and the boxes could be similar to LOL Surprise OMG doll’s boxes. And a thing Bratz used to do, give them collector cards (which also happens in K-Pop Albums). K-Pop albums are marketed to be bought for more than just the album and I think this could work amazingly for dolls as well.

who's here after it was confirmed that MGA abandoned the mermaze mermaid trademark 💀 Update: Nvm MGA renewed the copyright mermaze mermaids lives to swim another year.

A theory I have for why we weren’t getting any mermaze news goes along with the rebranding idea, what I think might happen is that if we do get more mermaze they’ll try to ad articulation in the tails or make them better quality for the price range

I saw the dolls on clearance recently. I didn’t really see them on main shelves, so I think it suspended production, at least for the time being.

A HUGE problem I had with this line as a mermaid and doll fan, was how the world of Mermaze made no sense whatsoever, and I felt like the dolls weren’t pretty enough to justify it. Also, a pretty big thing about mermaid fans: WE LOVE HUGE FLUKES AND FINS. The ones on Mermaze are just way too small and don’t help the designs pop off whatsoever. And y’all I’m sorry but having a doll named after a Nazi makes me uncomfortable. I get it, Chanel was groundbreaking in the fashion industry but we all just kind of just gonna try to think of the company instead of the person.

looking at that orange haired mermaid in pyjamas....we were ROBBED 😭 I own 2 Mermaze dolls and I like them, but I'm not a huge fan because they were only really created to crush Mermaid High. I think even if MH had been a huge success, they probably would never have been an actual threat to MGA, so releasing a competing line just to sabotage the competition is a dick move on MGA's part. And I'll forever be a little salty that MGA split their budget so thin making Mermaze and Dream Ella. Maybe this isn't actually what happened, but in my mind, if they hadn't diverted resources to these 2 new lines, potentially the Bratz Rock Angelz repros would've been so much better. So yeah, as much as I like my 2 Mermaze dolls, I can't really say I'll miss them. I wish we could've got Mermaid High in my country though, they were cute and had potential, especially that prom/secret date line that was supposed to happen.

I went to Walmart afew day's ago and i saw a lot of shadow high doll's on clearance.

I love mermaids ! For me its the articulation in the tails that’s bothering me …i mean if you wanna do an all mermaid line do it better ! 🤷🏼‍♀️

i feel like one of the few ppl who really like mermaze

I love them so much. I hope they continue

I saw them in the store recently and i think the quality of face paints, hair and face sculpts are OUTSTANDING. Idk why but im not super into their clothes or even designs. Cuz like. They're mermaids... Why do dome of their tails look like skirts or denim fabric 🤦🏽‍♂️ Also their tails are so stiff :/ and playability seems very limited.

My boyfriends aunt gave me one of these and until today I had no idea they were colour changing at all

The dolls are pretty but I am not into mermaids. I would prefer that they were just fashion dolls without the mermaid gimick.

I’ve never been a fan of these. We need some GOOD mermaid dolls like the old Barbie mermaid fantasy and Fairytopia lines. Bring back the articulated, rubber tails, I say!

As a quick post-mortem to this particular doll line, I think the main problem is that they just didn’t feel like mermaids. Popular culture has a particular vision of how a mermaid should look: pretty fish tail, long hair, nautical theming, lovely smiling face. Barbie pretty much nailed this look back in the 90’s, and Ariel and her sisters set it in our minds via Disney. The Mermaze dolls, though, just look like they’re a weird mix of trying too hard and half-baked concepts. The variety of tails and unique hairstyles is nice, and who doesn’t love a good color-change doll. But their clothes mostly look very strange on a mermaid (even as a little girl, I would have wondered how they could swim in those huge fluffy coats), the lack of articulation in the tails is a big turnoff, and as someone who grew up with Barbies and Skippers who could just slide on their shiny mermaid tails and take them back off whenever the imagination wanted, the inability to switch fins and legs just seems wrong. At least when Monster High did this, they had some variety and real articulation! Then there’s the faces. Who wants a doll that looks simultaneously bored, stoned, and stupid with a hint of RBF? I still think a dedicated mermaid line could work. But this was most certainly a misfire.

Is it weird that I was shown a Tropicana AD before this video 👀

Maybe the tails had unique textures or something? Maybe they thought packaging the dolls with part of their tail not boxed would allow people to feel the textures? Idk that’s my thought tho.

I wasn't planning on getting any of them and just started recently and ended up purchasing all of them except the one with the interchangeable fins but I'll get her too. I also want the car now. I like their out of water fashions. Since I never saw the show and am only looking at them as dolls certain things don't bother me like they may others. I saw one or two of them as the discount department store but was passing on them because I didn't know what I would do with them and they all looked alike. Then they added some others but the others were sold and I just kept looking at them and finally decided I wanted them. I always thought they were beautiful just didn't know how they would fit in my collection. Some of the hair quality could be better. The make-up is beautiful but I want to add a little more, so that it will be fun, I also actually really love the glass eyes, I think they are gorgeous and really makes them and their pouty lips. I hope they don't completely discontinue the line. I have thoughts of photography with them at the beach, I think that will be fun, along with the new muscle barbie signature looks Ken. Also if they continue I think they could have a really cool merman, probably way cooler than the Ken collector merman. I also like others would not pay full price. Thanks for the video, exactly what I was looking for.

Mermaze mermaids is one of the doll lines that I don't care for . I do agree with everything you said about the dolls & playsets and their quality.

Mermaze has defeated Mermaid High for last because MGA was still a bigger company, i vote for MGA!, sigh, I've been noticing they're taking a break for now.

I do love some of the striking designs but the execution and price not so great. I got Mora on a deep clearance sale, shes beautiful but hair quality is not great, some of her eyelashes have fallen out and I HATED the tail. I would have loved the option of a removable tail, and I think it would have attracted a wider variety of doll collectors because I do love the fashions they had. I ended up rebodying mine and I like her better now

I wanted to collect a Mermaize and a Mermaid High doll, but even on clearance, these dolls are way overpriced. It's a real shame, I feel like if the cost wasn't so high, they both could have found a bigger audience.

Let’s just wait and see

The reason their tails were out of the box is so in box collectors could still change their color also I have her and that tail shines silver

They were cool in theory,but for practicality their design was clumsy. They should've had articulating tails. And maybe some human legs,so they could be changed out.

I think what could've actually gotten kids to buy this doll brand was to improve the tails. Honestly I myself would buy these dolls from how immensely good (well almost immensely good) they use colour contrasts. I specifically like the ice finned mermaids and their very cold colours to match with their outfits tail and looks. But I think that this doll brand also isn't something that many kids would probably be wowed about unless they saw any connection to these characters. If there was more depth to the story and a better plotline where they appear human at first but can change whenever into their mermaid version a LOT of kids would probably wish to buy this brand. A switch of articulation would probably be the go to hit for these dolls to make it far. But....alas I don't think these dolls will last unless they find a real way to draw their audience in.

I hope that's not true i just got into buying them

Thank you for this video 👏🏽 great points about the doll line

I dont know much about the franchise I just saw it passing by once. But just from looking at the dolls, it seemed like the creators missed the main point of toys. Which is, to play. These dolls really don’t look fun nor practical. As a kid I would’ve hated a hard plastic tail, it needs to be articulated. It would’ve been much better if they were made of rubber or silicone. Then there’s the aspect of putting them in the water. It seems to be their selling point as they focus so much on the color changing tails. But if I look at the dolls themselves, putting them underwater seems like a nightmare. All these accessories, the hair, curls, buns, jackets. It seems like it will all be ruined after just submerging it once. The toys look like collectors items. To be kept in a box and look at. But not as something that’s fun for kids to play with. They shouldve toned it down with all the accessories. And besides that, none of the characters is distinguishable.

OK I have a cousin who was obsessed with mermaids and she said that she didn't like the dolls because of the glass eyes and the dolls look very crappy what I mean by that is it looks like they just threw whatever they wanted to together

1st, Mermaid High, now, Mermaze Mermaidz.

These dolls are now showing up en masse in box at flea markets, so I think that makes it official. When I first saw the faces of the Mermaidz I got excited for the release (which got pushed back a few months, not a good sign). But then I discovered that the tails were non-removable hard plastic and the MSRP was a whopping $32 and I noped on outta there.

Nothing is confirmed just yet. I have high hopes they will still release the slumber party girls and depending how well they do that will determine if they are gonna continue or not. I'm sure the slumber party girls have been in production way before we knew about them. I'm assuming it would cost them more money to just scrap then it would just to release them. Plus we saw a leak a while back of one of the slumber party's outfits I also think they are gonna wait to get out all the new Rainbow High dolls first and promotion before they start back anything with Mermaze. I think that was one of the problems RH overshadowing Mermaze with every release. Didn't it confirm that they moved the Mermaze Dolls to the fall of this year I'm staying positive

Apparently they coming out with phase 2 in teenager vibes, do you know if that's true

Well. Now we know!

Early!

Uuummmmm, uk people got lucky