Other mangaka: Wrapping up their long running series Kubo: I'm starting a new Bleach arc

Oda gave and is giving his life for One Piece. We don't see an author be this dedicated to a single story very often (maybe Araki or like Tolkien). I respect his dedication in making one of the greatest stories ever told and I Hope when he finishes it, he lives his best life for a long long time. He is truly built different

I think Jojo's Bizarre Adventure has always stood out amongst the other long running shonens as it's story structure is very different by introducing brand new settings and characters, while keeping it's core identity

Do keep in mind that MHA and Black Clover will still end somewhere around 400 chapters or more, an insanely long length for a manga. Since 1987 (35 years), we’ve only seen 13 Shonen Jump manga pass 350 chapters: One Piece, Gintama, Bleach, Naruto, JoJo’s (in Jump itself), Rokudenashi Blues, Reborn!, Haikyu!!, Hunter x Hunter, Toriko, My Hero Academia, The Prince of Tennis, and Black Clover. That’s a super long runner only once every 2.7 years. If you count series past 300 chapters in this, Dragon Quest: The Adventure of Dai, Yu-Gi-Oh!, Eyeshield 21, and Food Wars get added to the total. That still would only be a super long runner every 2.06 years. I just don’t think it’s reasonable to expect series to run for 700 chapters anymore. One Piece, Gintama, Bleach, and Naruto were anomalies due to the era they released in. Around 730 series have been serialized in Shonen Jump, only 5 (Kochikame + these) have lasted 700 or more chapters in Shonen Jump. That makes an average of 0.68%. Even if you count series that last a year or longer (~205 series), that’s still only an average of 2.4%- across 55 years.

I think it’s just a different world nowadays. With Jump caring more about the health of their mangaka and people’s shorter attention spans, it becomes increasingly unlikely that we will never see series as long as One Piece, Detective Conan, or JoJo’s Bizarre Adventure again. Now, is it still completely possible that we’ll see extreme lengths again someday? Absolutely! When One Piece ends, a spot for a long ongoing series will open up, and I wouldn’t be surprised if authors become inspired to write long fantasy adventure epics once again. I also would not count out Me & Roboco; it has that feeling of “the new Kochikame.” A series that lasts forever and ever and becomes an integral part of Jump history.

To be honest, mad men like Oda, miura, togashi, who invest their whole life to build an amazing story are one in a million.

I think it’s more to do with the mindset of mangaka and wether or not they have the fortitude (and creativity) to make a long-running series.

I believe Jump's model is making authors NOT to plan for super long stories anymore, since they need to tell a short introduction to grab attention and THEN, if it sticks, develop their stories. Having long-term plans for them would be meaningless (discouraging even) if their series gets axed only 15 chapters in.

People's dreams never end! The next generation of stories will rise, I and countless others will carry the torch.

Most manga shouldn’t go on forever, but there needs to be one. Having a manga/anime that you can grow up with can really help a person.

It's honestly more about burnout than anything else. I've tried writing for half a year and, although I would say I'm bottom of the barrel when it comes to writing and can't plan ahead for the life of me, the burn out you suffer from after a few months of thinking of how this and that will pan out and etc is unreal. Hats off to those who could do it.

I think the compainies are more aware of the health issues. With Miura, that was a wake up call that things needed to change

I don't think Shonen manga in Jump were that long to begin with. Because for the last 20 years , One Piece , Naruto , Gintama, Bleach and Jojo's Bizarre adventure are the only manga in the magazine to exceed 500 chapters and the other series , even the most successful usually didn't run for more than 8 years (about 350-400 chapters) . Series like Toriko , Haikyuu or Eyeshield 21 are among the longest series after the big three for the last 2 decades. The usual run of a series in the magazine is about 4-5 years ; Naruto , Bleach and One Piece are part of a timy minority . The Jump way of working in terms of length remained almost the same , it just keeps going without 2 of the big three .

I appreciate the strength of both the long running format of yesteryear and the shorter stories we see today. Long runners allow people to more deeply bond with characters, while the shorter series we see today are much more tightly paced. I'll definitely miss behemoths like Dragon Ball and One Piece, but at least modern manga/anime are easier to revisit thanks to their brevity.

Still happy to see undead unluck and mashle to get animated Can't wait to watch them

Man, I'm really gonna miss long anime

At this point, we’ll be lucky to see Shonen series last a full decade going forward.

Feel free to share all thoughts! Edit: I made a mistake in regards to Kaiju No 8. The anime will premier NEXT YEAR. Sorry about that! Edit x2: This video has had a massive surge in reception and comments so thank you all for taking time out of your day to watch. I’m enjoying reading everyone’s constructive comments and I hope you’ll stick around 🙌🏽

I feel like we might still get long running series in the future but in the form of parts much like JoJo and Chainsaw Man are doing for example.

Thinking of the day World Trigger breaks through 300 chapters. It feels so alien. When will it be, at which point of life will we be.

I think most of the manga/anime in these days are focused on exploting our short term memory rather than long term memory. I'll give an example, 15 years from now, I don't think I'll be able to remember Kamado Tanjiro or Izuku, but even after 50 years, I'll still remember Goku or Luffy. Hope it makes sense.

I think the day when Hajime No Ippo (which is currently I think the longest running manga in shonen jump at 1419 chapters right now) ends this era of long-running shonen will also end. But, I don't think it will end anytime soon as the mangaka is still super dedicated to his work and releasing chapters. The story also has a lot of things that it needs to cover.

Something that made me fall in love with anime and manga is because of mangaka telling the stories that they love as much as we do is such a rare and magical thing. Absolutely giving their all for the story they've always wanted to tell is incredible

I personally prefer stories with planned endings and shorter in length although with a less diverse plot. It’s fair to say that I’m more of “the ending defines a large part of what I feel about the series” rather an “enjoy the adventure” one.

I hope we see more stories in the structure of Jojo's. Stories that take place in the same world but are in themselves complete with the next one giving some call backs or having returning characters to supplement the new cast. That way you can always stop every 100 or so chapters and still be left with something satisfying.

One of the reasons why Goku and Dragon Ball Z are so well known is because it was at a time when anime was trying to make its way into the west and early video sharing through VHS tapes (and eventually Toonami) being passed around by friends, helped create a generational attachment. The vhs tapes being passed around helped because it was someone showing friends an adult-like cartoon with violence and blood from a foreign country like Japan.

HEALTH is most factor.

Honestly I completely support this change. Mangakas deserve to live their lifes. And mangas ending sooner gives rooms for more series to shine. And as a reader who is already an adult, I appreciate shorter series that don't consume a lot of my time either. I honestly think it's a W for everyone.

Another thing that might be hard to realize here is stories like One Piece and authors like Oda are rare. A perfect combination of not getting axed, sufficient storytelling and drawing capabilities and talents, drawing speed, and having enough health and time to actually carry out decades upon decades of plot is, to say the least, not necessarily something the average mangaka has or could do. It seems like Long Running Shonen is ending, but the truth is Long Running Shonen has and always will be rarer than straightforward 100 or so chapter-longs. It feels like we were in an era of long running shonen, but really we were just in a weird time when 3 shonen authors met the aforementioned criteria, but it's not going to be over, they will recur irregularly, perhaps once every other decade, maybe twice a century, who knows, but in a sea of short stories and their authors there will be a longterm author in them every once in a while. Idk when the next big long story's coming, but it will definitely come, and it won't be alone, nor will it and whoever comes with or soon after it be the last, but the gaps between their arrival will certainly be filled with quick, high-impact stories.

Great video. We are in a different era. Multiple factors play a part from a mangakas perspective....their health, audience's attention span, and short term vision. It has to be balanced, where they can continue to push their vision, while at the same time take care of their health.

Sakamoto Days, Kaiju # 8, Akane-banashi, and Blue Box are currently my favorite reads in Shonen Jump. Hopefully the current variety of titles will continue. 😁

I’m subscribing because this really put my mind in a set of “Yea, your series is gonna be something spectacular…” My best friend whom is the artist and i being the author have a manga series called ‘Axis Zero’ coming soon. Him and i have been watching and doing tons of research for the series. I told him before we even started that i don’t have any plans on when this world is ending. Because my brain flows with so many ideas…i write it all down and have so many plots at hand. I thank you for making this video because i’m excited to be one of the many few authors/writers making series last for many years…thank you bruv 🖤 i look forward to more of your videos !!! Very inspiring 🙇🏻

With the end of all of these series comes the birth of new ones. Anime like One Piece, Bleach, Naruto, and Dragon ball have inspired many generations and will most definitely continue to inspire more generations to come. What we truly need is more series like Dr. Stone. I say this because when Dr. Stone released it was far different from the rest it was extremely unique, but as people continued reading they got bored of the concept. I believe this is because of how fast our attention spans have shrunk, not to mention that Dr. Stone has loads of dialogue. I also believe that the length of a series depends on 3 things, and how well the mangaka is able to do them. These are Plot, Consistency, and enjoyability. The manga's overall sales usually present how well the series is doing, and it also shows the mangaka that people care for his or her manga, which in turn gives the mangaka the confidence to keep writing. An example of this is One Piece. Oda stated that he didn't intend to make One Piece as long as it is. But because he knew that people adored his story, his world, and his characters he ended up writing way more than intended, and as a result One Piece has only continued to get better and better ever single chapter. One Piece has Plot, Consistency, and Enjoyability this is why it is thriving and becoming more and more popular like no series before.

I ultimately believe that a Jojo-like structure would be the most optimal structure for the new manga readers (and probably mangakas) of the world today simply because of how it doesn't require commitment to read all of them to enjoy and understand the story. The fact that the entire theme revolves around a bloodline means that people are rewarded differently based on the part that they have read. For casuals, the reward is to have read a good wacky and fun story while getting the reference songs of the stand names. For diehard fans, the reward is being able to understand the true motives of previous characters or have found easter eggs, but to understand the theme of the series as a whole. Every kind of reader is rewarded with that kind of story structure just as long as it is written and executed carefully, just like what Araki had done. The only problem with this structure is that since there are different protagonists per part, it is nearly impossible for this series to be a top 1-5 pick for manga readers. More often than not, people's top 1-5 anime picks are from animes series that focuses only on one main character with good side characters of which the reader/viewer have already been invested in the story or relate a lot to them. In JJBA for me, I really never felt attached to an MC unlike when I watch One Piece. I want to see Luffy's eventual coronation as Pirate King, being hyped for the next chapters to come since the long running Manga's on it's final chapters. On the other hand, I really don't know what to expect with Jojolands and Jodio as a new protagonist, so my feelings with him as the MC are neutral for now.

I hope longer series stick around as I basically grew up with them (Naruto, Bleach, and One Piece)...and now with MHA and JJK heading towards the end, idk what im going to do because while I love shorter series there's nothing quite like growing up with a series and putting years of time into it and seeing the community of fans grow and evolve which is exactly what I felt throughout my Naruto and Bleach journey and went through it again with MHA and JJK when they both started to present day

unpopular opinion: One Piece is too short

My Hero Academia and especially Demon Slayer have been huge game changers for real

I see many people saying jojos does it better than op but if you think about it, jojo can be described as different mangas in the same universe and concept while one piece keeps going with the same characters and having a lineal storyline even better than jjba

I see you sneaking in ayakashi triangle in the thumbnail. A man of culture indeed

Thank god. Quality > Quantity. Perfect example is Boruto, that show could have 80% less episodes

I think that a big problem is the fact that most of these mangaka’s biggest series are their first significant series. We talk someone like Oda and someone like Urasawa. Urasawa is more of a mangaka who writes so many different stories, but Oda’s legacy is pretty much strictly One Piece. Which is why I’m excited for Isayama’s next work, because he’s a great writer, and I think that he can learn a lot from Attack on Titan to create an even better story. If he wants to retire that’s fine too, but I think that since his drawing style and writing has improved so much, not to mention all of the praise that he receives as a writer specifically, means that he’ll probably have a lot of people on board immediately.

One thing that I don't see a lot of people mentioning in the comments is that sometimes Manga being shorter can be a good thing. It allows for as tighter, more cohesive story. I know for a factthat some of my favourite stories (manga and not) have often been quite short. and self-contained

I think having long mangas with more world building and short manga whuch gets to the point sooner is both needed

i blame it on this generations short attention span

the conclusion of the video is : Oda is the G.O.A.T

I don't think long running series will be dead, Anime will be the saving grace, Anime need long season story, the audience craving for more and more longer story. although people nowadays have shorter attention span, they didn't have short attention span when watching movie or series, only reading. anime and manga should walk side by side.

Kind of a relief honestly. It's better for series to end in 5 or 8 years then to LITERALLY fear am I gonna die before it's over? Or will the author first?

Dandadan is kind of strange for me because even though the current arc is very intense, I don’t even know if we are nearing any kind of conclusion and it definitely feels like one of those series that I can see going on for quite a while but who knows.

I'm an anime only watcher and it's hard to get back into shows that go on such long breaks. This is why I was enjoying black clover but the anime is unfortunately gone for now 💔

Would like to say that there's also still a chance that bleach will continue in a new manga arc as well. Im certainly hoping it does! The hell arc chapter opened a lot of doors for new stories

Beyond Shonen Jump too and for other reasons, sadly other long running series like Berserk may not be a thing again and are very hard to come by.

I think the future of story telling is like with light novels such as Trash of counts family, and some 4 person group or less deciding to turn it into a webtoon or manga. That way the creator can write the story and maybe draw small illustrations and the artists/editors can be incharge of the digital webtoon. ToCF now has almost 1000 chapters and just started part 2. I don't know how in the world they're gonna turn it into a webtoon, but you can get 3 chapters a week with light novels.

I also think part of the reason why the long-running manga era is ending is because in this day and age we have so much content at our fingertips, and so much content to compare each other to. If we take it back to the days of when all the big 3 and Dragonball were releasing, Shounen Jump was the most popular serialization and it still is to this day, so naturally those exposed to manga only knew of SJ. They didn't have smartphones to open an app and start reading manga, they had to buy weekly magazines, or the physical volumes. If we compare the first chapters of the big 3 to newer manga, the level in which they hook a reader in is drastically different. For the kind of stories like the big 3, you definitely need a good amount of chapters to set everything up. But a relatively new one like Promised Neverland where it completely hooks you in on the first chapter, in my belief is a big result of having so much manga we can read that SJ needed new material which could grab people's attention span fast, and essentially make dough quicker.

You forgot about Hajime No Ippo.

Can't wait to see how dandadan ends up I also can't really see it going on for too long but it been amazing with what It's been doing

4:46 I'm in the preproduction phase of making my own manga that I plan on going for at least that long 💀

Attack on Titan went on for 10 years. Monthly manga can last, twin star exorcists is still ongoing

Some times I think that one piece should not end but when I think about the health of Eiichiro Oda than I think that it is for good 😢

Geart video man 👍

Not manga, but with Korean mahwa becoming more prominent the last few years, I figure it's worth at least some mention. God of Highschool ending a few months ago with around 550-ish chapters and Tower of God (which just came off a 6-7 month hiatus not too long after a 1 year hiatus) is currently 560ish chapters and supposedly only 20-50% of the way through the story. There's also a Chinese manhua with well over 2000 chapters. As for manga, as sad as it is, as someone who grew up on the HST and DBZ, these super long running series seem to be outliers more than the norm. Granted, there are some series,like Berserk, that have been running as long or even longer, but have less chapters due to having monthly or irregular release schedules. For another example, AoT ran for I think 11 years, but due to being monthly, it only has 139 chapters. You also have a series like Tsugumomo (basically softcore hentai moxed with battle shonen) that's been running since like 07 and currently has 155 chapters. Also granted, Berserk and Tsugumomo are seinen, but it's still worth bringing up. Only non-Jump shonen I can think of with 500+ chapters are Fairy Tail, Pokemon, Kingdom, and Inuyasha

the success of titles from Jump plus mangas (i.e. SPYxFAMILY, Chainsaw man, and DANDADAN) will also prove that manga artists no longer has to stress and crunch deadlines in order to create the next big hit

I extend this, to other grear Jump titles, like Kaguya Sama, that ended, Spy x Family, that will run for long, they have other launched anime this year like Kubo San and Ayakashi Triangle that have popular mangas, but the animes don't make that first impact, but will run for long regardless. Jump still have Witch Watch that still don't havr anime and don't be surprised if Twin Star Exorcist return with a remake after 2024. I think Jump wants various hits that can be a sucess, than a single one. And if they need to acept the breaks, so be it, like they did with Tabata from BC. Oda is alien kkk, he don't stop work, even OP mangá have week breaks every mounth. Jump knows, that if they have 3, 4 anime/magá that are popular, they can get the money they want. Of course, the streaming helps too. Is sloooooow change, but Jump is changing.

maybe another aspect of the recent and todays time is that due to the advanced technology, competition is also very high. Like comptetiton of new manga stories, so the criteria in becoming successful is more focused on economies and business rather than iconic and inspiring

This is the one area where I recon even if it were to disappear it would eventually come back full blast again. This could be over a timeframe we can't imagine but people will get bored of these short series at some point considering theres a limit to how short and how many ideas there are. You know what isn't limited? Heading the other direction

The thing about shorter Manga is that the Manga still tends to lose that original quality towards the end. Look at MHA & The Promised Neverland for example.

Some of the best anime are 60-80 episodes. AoT, Magi, FMA, Soul Eater, Death Note. I know some aren't you're average Shonen but then you got 100-150 episodes like HxH and more. This is actually a nice size story and I'd love more around these sizes. And going forward we could do biweekly and let the mangaka make their work under better co conditions.

I think that’s what makes certain anime like one piece special, because of how long and evolved it has gotten over time, but things change we just need to cherish it and embrace what something new is happening because I have notice that more anime are adding darker themes I personally think the era of shounen is ending and the era of seinen is approaching.

That really depends on the authors. If there is someone who is willing to dedicate himself to a single story, Jump or any other journal will hire them. Sure they'll probably test the waters with a few shorter works first if the author is new, but still, a long story is a guarantee of content for years to come.

As the said goes: "If I Had More Time, I Would Have Written a Shorter Letter". Better to strive for a short yet impactful story than one that it sees itself dragged so long that the audience start to lose interest. Not everyone can or should aspire to be like Oda. Full Metal Alchemist is a prime example of a series that knew how long it needed to last.

I think maybe authors nowadays would prefer to have 3 300 chapters series than a single 900 chapter one

In this grounds i once stood tall with my two comrades. We've have laughed cried and even make something greater than ourselves the first one to go is him. he has fought well, his eyes are those of the sky that he longs to reach and now it is golden for now he is the sun beyond those sky. and there's him the one people often forget but we don't because we know he's the most gifted one here be it strength or curse or even the lives of those standing by him, he's the one who bears it all.and then there's me a guy who longs for freedom the most for I'm still here fighting for it, there's many who had come and many more who has gone and here i am watching them as i fought for that salty smell of the endless sea and the sky that spans beyond the horizon. And after all is said and done there will i walk, the place we have promised to met one last time and stare at the new sun rising trough the sky.

Nice one 👍

This is definitely a trend but I also think that this may be more cyclical. To make that kind of long running series you need an author with that kind of vision and desire but then also to reach the level of sustained success that would allow them to do that AND then you need a story that could support it. MHA has the structure and success but Horikoshi wants to end it. Mashle and Undead Unluck never had the right structure for it. Kaiju is the one that I think could last a very long time if the author wants to, but it's hard to say, and because of it's slower release schedule it would take a much longer time. I think the other aspect of it that has led to shorter series is that ther's a view that these ultra long series waste a lot of time. So I think there's a concious effort by some modern mangaka to have more impactful chapters which of course moves the story along quicker. But if this remains a trend then you could see the appetite for slower stories grow so that more longer running series have a chance to be created.

Ayashimon was so good Shonen Jump was smoking crack when they axed it right when were really starting to get good

them kids can't be patient 🚬

for me, I don't know if long running shounen truly gonna end. I will always love long running shounen because they have been part of my life and help me give effort to life, for that I will always be grateful. I do believe maybe one day someone with a big imagination is willing to write/draw his/her shounen in long runner, wait and see. till then, let's appreciate what we have.

I think the reason we dont have a new goku is because of the diversification of media from the 2010s; its now much easier to see a new anime; with a larger diversification rather than whatever is seen on saturday morning channels

Ive noticed the pacing of recent anime ive been watching has been much faster. I felt like i couldnt get fully invested in JJK because it covered three arcs worth of content in a 20 something episode season. Its actually astonishing to see how many chapters the manga has because it doesnt feel that long. I got a shonen jump how to make manga book for christmas and it has all th current hitters like Denji Luffy Yor and others but looking at it Luffy is this character thats survived decades of seasons, hes the elder, the last one left past naruto bleach and the rest. Once hes gone, therell only be new blood left. My main story idea falls in line with how long winded my writing can get, and i can clearly see it going to naruto/one piece numbers easily, but this video is very eye opening about how the reality of the business really is and good to keep in mind. I actually dont like shorter manga/anime because i want to be invested in a world and have a good pacing. Mha has started to lose me slightly because the pacing has increased too fast and there's a lot of development in a short amount of time. The current manga market is weird and idk if itll change anytime soon, but heres hoping that even with the manga getting shorter and shorter there's an increase in the overall quality.

Candy Flurry’s comedy was such great thing to experience

Well this is bad because all the greatest series are long shounen imo. If you don’t have many episodes/chapters to get invested in the characters all the setups won’t pay off as much. No 15 episode story can compete with something like hxh because of the setups, depth, and world building that is possible in longer series

When OP ends...Things won't be the same

I’ve written over 1000 chapters in my dark fantasy seinen Of the Exps. I don’t know how I keep it going considering that I don’t have a sizeable following. I suppose it’s just a part of me. It’s not the same as doing both story and art if course, but I’ve been working on this series for more than half my life.

This could actually have an adverse effect on the manga Industry. Shonen jump is already having a hard time finding that next big story, and it won’t if none of the series want to be long running. You think of American comics they go on forever (which isn’t ideal either) but I do believe having an author fully flesh out their world is important

Growing up on long running shonen makes this a sad thought! But I think the shonen demo/genre is one of the best out there because of how much diversity in storytelling there is. Long running action doesn't have to be the future but hopefully will still stick around!

I'm an African author and I am already working on a story that will be very long. I hope that when it drops readers will not be disappointed.

I'd rather have shorter manga tbh tho, length doesn't mean anything in making a masterpiece.

I think this is kind of.. too soon to say like this. There are actually very, very few actually long-running series. And I'd wager many were not planned to be running for such an absurd amount of time. The next new long-running series is most likely already available to be read. It just isn't absurdly long-running yet, because that takes a lot of time. And both time and chapter count are sometimes not even accurate metrics.

In today's world quality is more important than quantity

Listen man Shounen Jump killed a lot of great series for the "Next Generation" and a lot of them had short runs or died. Once One Piece is gone.. well that's GG in terms of engagement I can't remember the last time another Shounen character has taken Luffy's spot on the front cover... and MHA (which I don't like) will end probably before we see it on the front as number one.

Knowing that Hunter X Hunter will still be coming back every now and then fills me with hope and optimism for the future of Shonen

I think it’s just depends on the author some people will like short series or a longs series it’s just depends if it can keep you watching 😅

With One Piece, its an end of an era. I can only imagine one piece ending will only inspire more people to be a manga artist with great stories just like whitebeard going out saying "The one piece does exist" inspiring the pirates who lost their will to find the one piece.

I feel like this is just a new development in humans honestly if we want to get deep 😂 tik tok for example is short for entertainment. People are gearing towards shorter faster attention. People won’t even pick up a book nowadays is it had 300-400 pages

i love when stories have GOOD ENDING , and that normally means a shorter story ,

Like I always say good things always come to an end for better things to come

No, its due to the current era, its because we watched it as kids, when anime wasn't quite as common, and the internet not as developed. Back then, watching anime made you seem weird, still today but not nearly as much. The stuff we watched then as kids made us excited, if you had to re-watch the anime now as an anime you haven't seen before I guarantee people would be much more critical. When you got into anime, the big ones were always recommended, people had strong opinions, so it made the big anime bigger and basically pushed them into success. Now, so many people watch anime, they watch different genres and recommend different anime. People also became more critical about the anime they watch. They have higher expectations for anime and if its not met they just move on. A lot of other reasons I don't have the effort to type out/can't think of off the top of my head.

I’m pretty sure demon slayer ruined it for people like me that love to binge the big 3. 12 episodes every 2 yrs tf is that a tease

Its kinda sad theres gonna be less and less kids having characters to grow up on. like a goku, or a naruto. but on the plus side, they at least have multiple shows available. but honestly we could be the in a new era of mass production, like the number of new big shows running in the last few years has been interesting

I wouldn't mind waiting fewer years than a decade to read the finale chapter, as long as authors get to complete their visions and write proper conclusions.

Eh. This video is definitely made from the perspective of a consumer, not a mangaka. Having a story told in the way it needs to be told, whether it's 1 chapter or 1000, is every mangaka's dream. There's also financial incentives