In the past 20 years fundamental technology developments changed it all. In addition a new generation of customers is defining value for money in a completely different way than ever before, and its consumer behaviour is adopting accordingly.
The internet with its e-commerce commoditised most products and now what left is a price war. However experienced based products are gaining momentum and we start seeing them not only in their traditional comfort zone like tourism and entertainment but also in banking, shopping centres, telecommunication just to name few.
In this talk we will discuss how those changes specifically impact the hotel franchise industry and how it will impact the future of consumption in general.
Rom is an innovator and a leader in the global travel ecosystem. Rom has many years of experience as an executive in the worlds leading hospitality and Hotel brands. Rom is the founder of Innovel, Israel's Travel Tech platform.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx