The Full Story of Jesser (18 Million Subscribers)

Рет қаралды 94,307

Күн бұрын

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00:00 Who is Jesser?
02:35 His channel name origins
03:10 Crossing 18m KZfaq subs
03:45 How he describes his channel
05:20 His dad’s experience in Hollywood
07:23 His first viral moment
08:15 Starting KZfaq at 10
11:00 Gaining popularity
13:15 Samir’s game winning layup at Spotter Summit
14:06 Did Jesser have the NBA dream?
14:46 When he started making money
15:42 Bring FIFA to NBA2K
16:50 Managing high school while making money on KZfaq
18:16 His AdSense numbers at the time
19:06 Dropping out of high school
21:52 Moving into a creator house
23:48 KZfaq becoming a job
25:50 Foundational years of learning KZfaq
28:14 De’Aaron Fox
29:45 Learning from KZfaq analytics
35:38 Shifting YT strategies
37:23 Working with Paddy Galloway
40:23 How to hire and determine salaries
41:00 Expanding beyond videos
46:44 What does his company look like today?
50:50 Why aren’t young people watching the NBA?
53:23 Deep dive into KZfaq formats
58:19 The power of Shorts
1:00:44 The future of consuming sports
1:06:07 Building a $100m company
1:07:22 Bucketsquad Shoes
1:09:13 His first brand deal
1:10:00 External representation vs building your own sales team
1:11:45 His dream collaboration
1:12:55 The NBA Creator Cup
1:14:40 Jesser basketball camp
1:16:25 The Jesser revenue pie chart
1:17:03 His advice for young KZfaqrs
1:17:44 His advice for the NBA on KZfaq
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ABOUT US
We’re Colin and Samir, creators based out of Los Angeles California. We make videos about the creator economy, and the lessons we’ve learned over 10 years of being on KZfaq. We also interview creators and try to get to the bottom of what’s working on KZfaq and where the creator economy is headed.

Пікірлер: 243

@Jesser Ай бұрын

thanks for having me! yall are the best!

@OwennMedia Ай бұрын

Goat

@djtater Ай бұрын

GOAT

@Flopsythecutebunny Ай бұрын

Yooooo

@lime._.productions Ай бұрын

i been watching since the Gambino poster

@ok.5538 Ай бұрын

🐐🔥🔥

@EvanHalestorm Ай бұрын

Jesse and I are the same age I was one of those 1000 people watching the 2k14 videos and grew with him and even if his content changed more for kids and I don’t watch all his videos anymore I still watch the ones that interest me and I’m so proud of how far he has come

@theflash2469 Ай бұрын

Hey Colin & Samir! There is this KZfaqr Luke from the KZfaq channel, Outdoor Boys. His Chanel is really interesting - no crazy editing - at least 30 minutes per video - comments are off - has no brand deals - no collabs - doesn’t use his social media to pump out his video - get 3-5 million views in a couple of days - only uploads every 2 weeks I would love a breakdown of his YT Channel. If guys could make this happen 🙏

@3-0Greenlight Ай бұрын

Agreed

@sebastianwarmbrodt6725 Ай бұрын

please

@holmesketrick7 Ай бұрын

Man I love Lukes channel, I would love to see a breakdown of his channel too.

@Padlock_Steve Ай бұрын

theflash2469 lmao

@azayfhossain5713 Ай бұрын

He had a collab with Guga foods

@PurpGhost Ай бұрын

Never heard of Jesser but I'm going to go watch one of his videos after this.

@BigNewsNorman Ай бұрын

It's exactly like Mr beast

@brockbroadbent3722 Ай бұрын

They are pretty good for the Mr beast style

@Chickenman0953 Ай бұрын

They are good videos

@Jeeve77 Ай бұрын

Love his vids definitely check him out

@RageElixir Ай бұрын

Jesse’s the goat 🙌🏼 following his journey has been insane

@captainkizer Ай бұрын

brother what about YOUR journey? The old MCPE community was HYPE. I remember when 0.9.0 was out and everyone was wondering if it was gonna jump to 1.0.0 or 1.10 and I actually distinctly remember watching your tutorial on how to get colored text.

@devinrr Ай бұрын

bros been making npc content for 6 years straight respect

@LargeAaron Ай бұрын

Been watching Jesser for so long. Excited to listen

@DSuelo Ай бұрын

KZfaq is crazy, all these creators with millions of subs and still never heard of any of them.

@Sikkant Ай бұрын

Agreed, how wild.

@Jeeve77 Ай бұрын

How have none of you heard of the goat jesser

@LandoSuccess Ай бұрын

Facts I never seen a video of heard of him until today and I have a whole sports channel lol

@michaelperez3657 27 күн бұрын

jesser has been around for almost a decade, he started out doing basketball video game videos.

@thabopitsoo Ай бұрын

I've been watching Jesse since I was in 8th grade if someone told me where he'd be now I'd be flabbergasted so proud of him & S/O to y Colin & Samir for getting such incredible guests on to discuss the "Creator Economy" this channel and Cleo Abram have become favourites of mine

@kingdee4785 Ай бұрын

been following jesser forever very cool

@ridgewada3807 Ай бұрын

been watching Jesse since he was a kid screaming in his room to 2k packs and I can't believe how far he's come

@hoffinator88 Ай бұрын

I love how Colin and Samir constantly bring these creators to their platform and have the most interesting conversations. Colin and Samir is the only channel where I stop everything that I’m doing to watch their new episode :D

@fionakida Ай бұрын

Hope this video blows up more asap, have no idea how it isn’t - super insightful to hear the journey from dropping doing too much at once to focus, living with other creators, analytics- his story somehow sounded like so many good points heard from other interviews wrapped in one!🔥

@iVietxBx Ай бұрын

what Jesser is describing when talking about the future of watching sports is akin to costreaming in the live streaming space. So interesting to hear that costreaming is going on in the NBA now too

@MP39 Ай бұрын

been watching jesser since he was at 30k and i was 12... and now I'm working with him, crazy

@DHRUVALBHATT Ай бұрын

It’s interesting to see how much I am involved and invested in so many creators but don’t see all the creators and don’t know about them and then Colin and Samir brings them to their show and I get so invested in these creators and they creator journey .

@danny2ksimulations Ай бұрын

Great video! As a 2K KZfaqr myself this is awesome to see

@tottisharp Ай бұрын

Hi Danny

@Baller0928 Ай бұрын

Danny I would like to make 2k vids do you have advice?

@brianmcfadden1573 Ай бұрын

This was good!!! Love when you break down a creators business. I might try to make the NBA tour traveling business. I think there is something there if you incorporate various elements like time on the floor a player appearance and maybe a experience selected by a player on the team to enjoy while in the town as a group like a fav restaurant or something. Great conversation.

@holmesketrick7 Ай бұрын

"Courios enough to click" perfect example of what a title should be like for new viewers to click.

@joeyconlon3045 Ай бұрын

I’m surprised you guys don’t know Jessie, mans been around for YEARS. Also had that big deal with 100 thieves in case you didn’t know him before that.

@pigreatlor Ай бұрын

he seems very friendly 🎉

@karencast5201 Ай бұрын

I remember the chino hill vlogs. Love seeing how big Jesser got. Hard work has paid off and continues to 👏🏼👏🏼👏🏼

@Maskedbandit5050 28 күн бұрын

Colin and Samir This Was a BANGeR !!!! 🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥

@nerd26373 Ай бұрын

Jesser is your next door neighbor running for President. At least that's how first impressions go on this channel.

@drewlockburner Ай бұрын

I remember watching from all of those 2K videos when I was younger from Jesser. I don’t watch him anymore, but it’s just crazy to see where he is now

@DSARM Ай бұрын

NO WAYYYYY LETS GO

@drawings_memes Ай бұрын

I've always felt inspired by jessers content and his reasoning for making. always wanted to be a KZfaqr as well but live in a poor community and can't get the right technology for editing and recording for good content. It is what it is but Jesser has always inspired me and I've always looked up to him.

@user-ml6zb9ks1c Ай бұрын

I have been watching him since his early 2k days it is crazy to see where he is came

@Maskedbandit5050 28 күн бұрын

This Interview Was Tufff and Insane 🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥

@SbDaBoy 29 күн бұрын

The episode I've been waiting for

@NickRaven Ай бұрын

How nice to have such a leg up as a kid. How nice indeed...

@KevinLangue Ай бұрын

love jesser and loved this episode 🙌🏾

@DSARM Ай бұрын

love that he shouts out paddy. can’t recommend his coaching enough

@Stanimus Ай бұрын

I actually just tried title exploder and its f'n sick!

@iJoshyify Ай бұрын

Jesse is one of the realest ones and has been innovative from the start. He's helped a ton of people and always remained humble. I will always enjoy seeing him at the top!

@Flopsythecutebunny Ай бұрын

Awesome video Colin and Samir!

@ColbyEwert Ай бұрын

I have been a fan of jesser since I was a kid. Super cool interview

@bobbybrilliance Ай бұрын

No cap, Colin & Samir are the KZfaq plug. I saw the video of Jesser throwing the football over the house on TT but didn’t know him. Now it’s full circle. The algorithm be algorithming 😅

@zshoopy 22 күн бұрын

happy to say that ive been watching Jesser since 2015 during the 2K era

@LegitTim Ай бұрын

Most humble KZfaqr! Only blessings coming your way my guy!

@tottisharp Ай бұрын

FINALLY

@Jbomber23 Ай бұрын

I’ve been following Jesse since he first moved in with Lsk. Literally watched every f***ing video he’s made. For those who don’t know him, ask yo mama who “Jesserthelazer” is😂 fr tho he’s the goat and a big inspiration to me❤🕺🏽

@0p41 Ай бұрын

Man, I known this dude when he was still opening packs on 2K. Just all of a sudden he grew so fast.

@thatllwork_official Ай бұрын

Jesser and That’ll Work trick shot collab?? 👀

@nbacontroversy4186 Ай бұрын

watching for jesser for 8 years now seeing how crazy he's grown over the past few years.

@lukewhite6641 Ай бұрын

Jesse you legend bro watching you back then was such a w

@ReactionZero Ай бұрын

Jesser is awesome! Living the dream for a lot of us.

@tommyhalkyard8514 Ай бұрын

That board on the wall is so good.

@ilyaselmegarbi174 Ай бұрын

Let's goooo

@azayfhossain5713 Ай бұрын

Y’all buggin for not knowing who jesser is, he jus doesn’t cater to ur viewer base, doesn’t mean he’s a nobody

@YGE3 Ай бұрын

Fax been watching jesses since I was a lil nigga I’m 18 now

@NomadOverNormal Ай бұрын

It’s so funny watching new KZfaqrs get their mind blown about old youtube monetization. 17:25 in, Samir asks “you thought 100k views was enough to go full time?” Yes, back then it absolutely was. What people don’t understand is 100k views per video, but uploading 7 days per week. Maybe twice in a day too. This guy was probably getting 1.5-3m views per week in 2014. KZfaqrs back then we’re making so much more money than most creators of similar sizes today. The CPM’s were a bit messed up because of machinima and other sketchy stuff, but the sheer quantity of views was wild cause you had the whole audience in a sector.

@loYolVibes Ай бұрын

1:07:30 was a weirdly ASMR adjacent gulp of water that synced up way too well with me sipping my morning coffee 😂 I had to pause and be like “ayo was that me?” And then replay the last 15 seconds to make sure I wasn’t crazy

@ZakSportsProductions Ай бұрын

Jesse deserves this his content is goated🔥🐐

@Mashotanierh Ай бұрын

lets go

@Allstarrp23 29 күн бұрын

Crazy just a year ago he did a podcast wit tjas and he had 10M now he’s almost at 20M

@tituscodymusic Ай бұрын

yeah it's crazy i have absolutely no idea who this is and he has an entire company. it just shows how much potential the creator economy has for new creators

@Willy-xw4jl Ай бұрын

I was subbed to him when he was at 1 million

@RangerBloxs Ай бұрын

5th, also really cool podcast got me and my brother interested in Jesser

@ellievanholland2974 Ай бұрын

I would love for you to interview Safiya Nygaard! Her videos are so well researched and prepared/edited plus she and her husband moved their entire operation across the country and I’d love to know the logistics of that!

@jamezh2594 Ай бұрын

Thank you so much for talking to my favorite person

@I_AM_VOID_BEATS Ай бұрын

Good Morning

@vijayarao7959 12 күн бұрын

Very tanks🎉🎉

@ZedGames Ай бұрын

As a smaller creator I took a lot of value from this, thank you!

@BallinBoy008 Ай бұрын

Them putting his sub count in the title is all we needed to know

@tripled213 Ай бұрын

Sub count isn’t in the title tho?

@BallinBoy008 Ай бұрын

@@tripled213 it was, but they changed the title and thumbnail to test the click through rates.

@kolbe8189 Ай бұрын

Have watched Jesser since 2k14 pack openings with his dog crazy to see how far he made it.

@Gelo______ Ай бұрын

Rest in Peace Humphrey🙏🕊️

@Tucker_2345 Ай бұрын

And he is already almost at 19 mil

@DJRaphi Ай бұрын

What would we do with out you guys? Thank you Colin and Samir

@AlexMendez-cq6ie Ай бұрын

Amo los podcast que hacen el pista de audio en Español

@djstoneface999 Ай бұрын

We need Harry Mack! His podcast (5 eps deep) is awesome, he's been in the game for a bit, super entertaining and contagious energy. You all would have an awesome convo.

@jethroe101 Ай бұрын

Interview JSTU next!

@BenjiSelby Ай бұрын

I feel within the next 5ish years, athletes and sports will be the leaders of the content world once the education point is solidified. A decent amount of successful creators have a background in playing sports. One player that was ahead of his time with content creation was Brandon Jennings, he had a series called under the armor that would do really well in today’s era of creatives.

@MeowChickenFish Ай бұрын

Can you change the title of a video after post production?

@DVontayFriga Ай бұрын

JESSER !! 🐐

@theprogressivemichigander6588 Ай бұрын

Summer league would be a good place for experimentation.

@mr.morales0707 Ай бұрын

Surprising, never heard of besser

@ThatBoyBrian Ай бұрын

Love this

@ZEKEtrickSHOTS Ай бұрын

Never heard of spotter until now

@HyperTesh 10 күн бұрын

I love you Jesser im trying to create some crazy videos soon im 16yrs old !

@AtticPartiers Ай бұрын

😮

@apoorvkrishna7652 Ай бұрын

He is one of the biggest sports youtube channel

@futcrunch Ай бұрын

hi, interview me too pls xx

@kenny.witt3 Ай бұрын

You should do an interview with nick wilkins

@christopherperez3996 Ай бұрын

Can you interview with connor price

@flinnspiration Ай бұрын

this guy is the nicest dude ever.

@iamjohnxu Ай бұрын

the collab the world needed

@janabooysen3136 Ай бұрын

When is an interview with faze rug coming?!😂

@CGG2007 Ай бұрын

Damn he didn’t even mention TD 😢

@SaskiaWorld Ай бұрын

A big part in my opinion with sports communities and trying to get younger people in, is the culture. Whether it's pro, amateur, or little league, sports harbor a very toxic community (generalized statement, I know), especially for people like us who enjoy them but are also not super masculine, or political, or homo-erotic, or sexist; we're just probably what most people would call a "normal dude". And it's the core fans of these sports as well. They get broadcasted in bars, or bar-restaurants (like Applebee's, BWW) where a more average person wouldn't feel comfortable with or without the sport. Generally, sports fans are LOUD. Tend to be aggressive, and tend to be an opinionated men. While yes, competitiveness is part of the game, they're not places for Gen-Z, who I would say trend towards more chill, bright/colorful places. The only reason I like football is because my family was so into it growing up and I see it as part of my roots, but I do not watch any other sport for pastime, it's just not the vibe these days.

@zachariavarghese2302 Ай бұрын

Bruh how do you not know who Jesse’s is

@Maskedbandit5050 28 күн бұрын

Jesser is Da Goat 🐐

@johanaevlyn9560 Ай бұрын

i love him ❣️

@MasterEth 16 күн бұрын

I used to edit for this guy lol

@azuraselenite Ай бұрын

I wish y'all would have D'Angelo Wallace on here.

@joshmcgoo Ай бұрын

Omg yes

@puremovementhd8974 Ай бұрын

i love this guy and forgot about 2 hype not being disresepctful but I am so into beta squad and amp so to see this is deadass inspiring wow jesser and his team are legit and the real deal.