The Bay Area company that invented the action camera has struggled in recent years, but CEO Nick Woodman says he's fixing it - by going back to what GoPro does best.
"We grew our category from scratch," says Woodman. It's a claim few founders can make. But before Woodman's around-the-world surf trip in 2002, there was no such thing as an action camera. Now, as GoPro launches its newest cameras, Woodman sat down with us to talk about how he's bringing the San Mateo company back from the brink of oblivion.
Read the full story by Jonathan Bloom here: trib.al/gjoP4cQ
Check out our hands-on review of the Hero8: trib.al/aU0Lt6K
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