How Performance Marketing Careers Will Change! 🕹️ GameMakers Website gamemakers.com/ 🚨 Listen to me on Deconstructor of Fun Podcast anchor.fm/deconstructoroffun 🤠GameMakers Podcast anchor.fm/gamemakers
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⚠️⚠️⚠️ #mobilemarketing #useracquisition #performancemarketing ⚠️⚠️⚠️
With all of the changes coming to performance marketing (automation, machine learning, IDFA deprecation, etc.), how will marketers have to change in order to remain competitive?
Will the role favor brand, data, or product?
Speakers:
- Conrad McGee-Stocks Director of Growth @ Uken Games: / conrad-mcgee-stocks-8b...
- Nebo Radovic Director of User Acquisition @ Zynga: / nebojsaradovic
- Brian Sapp SVP of UA & Ads, Jam City: / briansapp
Host:
- Joseph Kim, CEO of LILA Games: / jokim
OVERVIEW:
0:00 Intro
1:01 3 Key Themes Impacting UA
8:51 How UA Role Shifts: Nebo's "++" Model
15:02 AppAnnie's GameIQ
16:08 Who Should Lead Marketing?
23:11 Response to Doom & Gloom
26:48 Q&A - UA Automation
29:59 Q&A - Direct Deals
32:00 Q&A - Learning Scale
34:18 Q&A - How Hard is UA to Learn?
35:26 Q&A - Product as UA Lead?