Why is it that once we start working towards an objective, be it a personal project, business venture, or love interest, the more resources we put in, the less likely we are to give it up, even when it's clearly failing?
Well... it’s called the Sunk Cost Fallacy, and, as James Clear puts it, it is "the mistake of thinking that once you’ve invested in something, you should stick with it because of what you’ve already put into it".
Share your thoughts, experiences and anecdotes in the comments below 👇
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00:00 - Introduction
01:33 - The Sunk Cost Fallacy, a Psychological Deep Dive
02:40 - The Three Pillars of Sunk Cost
05:20 - The Concorde Project
08:45 - Navigating Between Perseverance and Sunk Cost
12:14 - Beyond The Fallacy