The Importance of ROI, L'Arche Toronto Homes Inc.'s new friend-raising video, starring actors from L’Arche Toronto’s Sol Express creative and performance arts program, presents an inspired and light-hearted look at the concept of ROI and illuminates its’ importance for persons with and without intellectual disabilities.
The video features L'Arche Toronto Sol Express actors, Madeleine Brown, Robert Gray, Irene Pollock and Andreas Prinz and was produced by Adjacent Possibilities www.adjacentpossibilities.org/
L'Arche Toronto Sol Express www.larchetoronto.org/sol-express is a creative and performance arts program for artists with intellectual disabilities.
L'Arche Toronto is a community of hope, belonging and celebration. Each person is considered a gift and a contributing member of society. Founded on the principles of welcome and inclusion, we provide home and supports for daily living, employment and volunteer placements, as well as a creative arts program, Sol Express, a life skills program, Trying It on For Size (TIFS), a life skills program and a day support program in our homes. www.larchetoronto.org or www.flipsnack.com/larchecasef...
Awarded MARCOM AWARDS in two categories, PLATINUM in both (Video/Audio Video/Film /Nonprofit) and (Digital Media/Web Video/Self Promotion). MARCOM Awards are awarded each year by the AMCP (Association of Marketing and Communication Professionals) for a high standard of excellence and for work that serves as a benchmark for the marketing and communications industry! www.marcomawards.com
The Importance of ROI has also received a PLATINUM Viddy Award. The Viddy Awards was founded as the Videographer Awards in Dallas, Texas in 1995 by a group of videographers, editors, producers, writers, and directors. Their mission was to honor excellence in all aspects of video production. Over the years, the competition attracted tens of thousands of entries from over 100 countries, making it one of the largest competitions in the history of film and video. www.viddyawards.com
Over the past year, L’Arche Toronto created a creative marketing and communications campaign to raise awareness of both L’Arche Toronto, a Toronto not-for-profit, and its Capital Campaign called Everyone Belongs. This video was the culminating piece in this integrated digital marketing campaign. The campaign achieved a Gold Ava Digital Award. www.avaawards.com
This short video was produced for the digital market with a goal of reaching a younger target audience. The primary goal of the video was to increase awareness of L'Arche Toronto and its work, and secondarily, to let viewers in the Toronto area know of L'Arche Toronto's upcoming new home for which L'Arche Toronto is raising funds. www.larchetoronto.org/regentpa...
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