As you likely know, UA is queued up to be sunset in the summer of 2023. That means digital marketers like yourself should be actively transitioning to the new GA4 platform.
Like anything new, that means you’ll need to confront change, shift some working habits, and learn some new processes. The good news is that, with GA4, you’ll be able to take your analysis to new heights (and depths).
To get the low down on the most significant differences between the two generations of analytics tools, we sat down with Romina Henritzi, digital strategist at Bluebird Media - a Funnel partner specializing in web analytics best practices among other digital marketing services.
0:00 - 0:03 Intro
0:03 - 1:27 A new data model
1:27 - 2:18 Cross-device tracking
2:19 - 4:51 Sessions refined
4:51 - 6:34 What happens to the UA metrics?
6:35 - 8:21 Attribution improved
8: 23 - 9:24 Key takeaways