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The Key to Growing a Photography Business in 2020...That I Learned in 2010!

  Рет қаралды 27,706

Katelyn James

Katelyn James

Күн бұрын

If you are an aspiring photographer that wants to grow a business in 2020, I have one tip that's really the only tip you need to pay attention to in order to find success in your business. And that is the concept of personal marketing. I started implementing this style of marketing in my business in 2010 and it's still just as effective today as it was then!
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Пікірлер: 116
@MissPurpleNine
@MissPurpleNine 5 ай бұрын
I love professionals like you. One thing I’ve learned about this business is that other photographers aren’t willing to share info. I’m an open book and love to take in new photographers and teach them all I know. I appreciate you sharing so much of your knowledge.
@jacquelineamaya7090
@jacquelineamaya7090 2 жыл бұрын
I am not a photographer at all, but I’ve been following you for the past 9 years since I was a freshman in college. I watch your videos and follow your account closely because you and Michael reflect Jesus so beautifully in the marketplace. Thank you so much for this reminder on personalized marketing, I am launching a business soon in social media management! Im excited to put your advice into practice.
@KatelynJames
@KatelynJames 2 жыл бұрын
That is awesome! Thanks for watching!
@hannahcoleman5197
@hannahcoleman5197 3 жыл бұрын
This is so helpful. The whole time I was thinking, and shouting in my brain, "This is me!" It's been hard over the years to get feedback that going against the corporate norm isn't "good". I don't fit in the corporate mold. I'm highly relational and care for people. Watching this video has honestly been a relief. Thank you!
@KatelynJames
@KatelynJames 3 жыл бұрын
Thanks so much! Glad it was helpful!
@jonstreeter1540
@jonstreeter1540 3 жыл бұрын
The emphasis on letting clients into one’s life is frankly a thunderbolt of information. There it is right in front of us. Thanks. I subscribed on the spot.
@KatelynJames
@KatelynJames 3 жыл бұрын
Thanks for watching Jon!
@Jenjensen95
@Jenjensen95 3 жыл бұрын
I’m SO glad you shared this and I found it today! I was just listening last night to your older marketing course to refresh as I relaunch and restart my business and I thought “I wonder if this is working now still in 2020 with Covid and everything.” And this pops up today! :-) Thank you!
@KatelynJames
@KatelynJames 3 жыл бұрын
Glad it was helpful!
@HisLightandCo
@HisLightandCo 3 жыл бұрын
Wow, we are EXTRA early! Thank you so much for all of this amazing content. We have devoured the Lighting, Location & Layout course and have already begun to see light differently and noticed a giant change in our photos.
@chiomanoble8324
@chiomanoble8324 3 жыл бұрын
me too
@KatelynJames
@KatelynJames 3 жыл бұрын
AMAZING!! Thanks for joining us in this journey!!
@KatelynJames
@KatelynJames 3 жыл бұрын
Awesome!!
@icanmakeyoulol19
@icanmakeyoulol19 3 жыл бұрын
Thank you for uploading! I’m so excited to be watching this!
@KatelynJames
@KatelynJames 3 жыл бұрын
You're so welcome!
@yasmineellis5568
@yasmineellis5568 2 жыл бұрын
Wow Katelyn, this video was so helpful, I wish I could have warched it years ago. Your lovely personality shines through on all your videos and together with your style of photography is inspiring. I am loving getting to know you and agree letting people in makes you so memorable. Thank you for sharing.
@KatelynJames
@KatelynJames 2 жыл бұрын
Glad it was helpful!
@_justcarlson
@_justcarlson 3 жыл бұрын
How have I never seen this channel before. This is so insightful.
@KatelynJames
@KatelynJames 3 жыл бұрын
Thanks for watching!
@margotdaley6683
@margotdaley6683 3 жыл бұрын
Great advice Katelyn! I've been working on this. The most engagement comes from me posting me and sharing myself!
@KatelynJames
@KatelynJames 3 жыл бұрын
Love that!
@dr.escocia506
@dr.escocia506 3 жыл бұрын
Thank you for this fantastic video. I have always been concerned about showing the human side of me or my family, but I guess I am completely wrong... showing that I am like any person, just another human being is the key. I have always criticised social media people that post every single detail about their lives, but I am finally grasping the “tribe” concept. Thank you again. My wife and I love your videos. She is a high school teacher and I am lawyer with a small consultancy... nothing to do you photography, but I have a small KZfaq channel and I love photography as a hobby. Anyway, I am just rumbling here, and I apologise. Have a great day. Bye!
@KatelynJames
@KatelynJames 3 жыл бұрын
Thanks for watching!
@petrvokurek2286
@petrvokurek2286 3 жыл бұрын
Katelyn, you´re a hero and a star! I mean you really are rather fantastic- not only as a photographer but also as an educator. I´ve been making my living as a photographer for 20 years and have gotten nowhere near to where you are. At least I have your channel to learn from :) All the best to you from the Czech Republic.
@KatelynJames
@KatelynJames 3 жыл бұрын
Wow Thanks for watching!
@pedrobartolomei7707
@pedrobartolomei7707 2 жыл бұрын
An easy way to confirm that, is to read the reviews received from your clients on your social media, it's rarely about the pictures, but the special moment they have taking them with us. Pictures comes always last (obviously it should be great too) 💕
@KatelynJames
@KatelynJames 2 жыл бұрын
Thanks for watching!
@CherylScholzPhotog
@CherylScholzPhotog 3 жыл бұрын
Love all this! And have been coached in this and I used this idea (genuinely) to let people in with my Mom’s journey with Alzheimer’s for so many reasons. I wanted to bring awareness etc. Then my Mom died a year ago and picking up my camera has been minimal and my plans to grow a business came to a hault . I want to “re start” and don’t know where to start! I am an empty nester so no kids to share! I am in your Facebook groups and classes.....awaiting the business course over the holidays.
@KatelynJames
@KatelynJames 3 жыл бұрын
Cheryl I am so sorry for your loss! Thanks for sharing about your mom. I know it seems daunting where to start but you can do this!!
@brianvargas7163
@brianvargas7163 3 жыл бұрын
Thank you so much for your professional advice. I never thought about this but you make a very valid point.
@KatelynJames
@KatelynJames 3 жыл бұрын
You are so welcome!
@janicebutler442
@janicebutler442 3 жыл бұрын
This was so helpful, I've taken several classes & many videos on marketing my business, but not one of them shared this type of information & I LOVED this. I can see how it makes it less businesslike & more personal, not so stoic I guess is what I'm saying . This was great information. I'm not really a wedding photog, more of a portrait, but it's all about working with clients, ALL clients, right . Thank you so much for sharing with us.
@KatelynJames
@KatelynJames 3 жыл бұрын
You're so welcome!
@ashleighwillis779
@ashleighwillis779 3 жыл бұрын
This is so true! My most comments + engagement = personal posts / intro days!
@KatelynJames
@KatelynJames 3 жыл бұрын
Awesome! Glad it is working!
@MisforMorgan
@MisforMorgan 2 жыл бұрын
Such an incredible video Katelyn! THANK YOU!
@KatelynJames
@KatelynJames 2 жыл бұрын
Glad you liked it!! Thanks for watching!
@kellymorvant
@kellymorvant 2 жыл бұрын
Love this! Thank you!
@KatelynJames
@KatelynJames 2 жыл бұрын
You are so welcome!
@amandatorres2011
@amandatorres2011 3 жыл бұрын
Love this! Thank you for sharing. 💛
@KatelynJames
@KatelynJames 3 жыл бұрын
You are so welcome!
@aliraza-rh9xk
@aliraza-rh9xk 2 жыл бұрын
please keep sharing your videos help me a lot.
@KatelynJames
@KatelynJames 2 жыл бұрын
Glad it has helped!
@sherkinnahelena
@sherkinnahelena 3 жыл бұрын
So inspiring! Thank you for this!
@KatelynJames
@KatelynJames 3 жыл бұрын
Glad you enjoyed it!
@gabolujan3109
@gabolujan3109 2 жыл бұрын
I LOVE THIS!
@KatelynJames
@KatelynJames 2 жыл бұрын
Thanks for watching!!
@TomChamberlain
@TomChamberlain 3 жыл бұрын
you're the best. You're positivity is infectious. (in a good way of course 😃️)
@KatelynJames
@KatelynJames 3 жыл бұрын
Wow, thank you!
@andymartin3962
@andymartin3962 3 жыл бұрын
Many thanks Katelyn, truly inspirational advice. I am trying to set up my own wedding photography business here in the UK (not easy as we are now heading into our 2nd national lockdown& weddings are again banned!) I will now implement this advice into my marketing strategy.
@KatelynJames
@KatelynJames 3 жыл бұрын
You can do it!
@jessicaimes
@jessicaimes 2 жыл бұрын
this is some great content! I must say i didnt think about the professionalism that I display after my clietns have just seen my personal brand on instagram
@KatelynJames
@KatelynJames 2 жыл бұрын
Thanks for sharing Jessica!
@annalynch2018
@annalynch2018 3 жыл бұрын
Thaaaank you!! So so much for this!!!
@KatelynJames
@KatelynJames 3 жыл бұрын
You are so welcome!!
@hrphotography2217
@hrphotography2217 3 жыл бұрын
Love watching your content!
@KatelynJames
@KatelynJames 3 жыл бұрын
Glad you enjoy it!
@winm7479
@winm7479 3 жыл бұрын
Hi!! Love your channel. From the dmv here. I also just switched from 5d4 to the r6.
@KatelynJames
@KatelynJames 3 жыл бұрын
Awesome! Thank you!
@bellazaghana6138
@bellazaghana6138 3 жыл бұрын
Needed this!💕
@KatelynJames
@KatelynJames 3 жыл бұрын
Thanks for watching!
@KenyattaDavisPhotography
@KenyattaDavisPhotography 3 жыл бұрын
This was great. I am always hesitate to talk about me on my business page. I do notice that the post I make on Instagram that talk a out me and my personal life get way more engagement than the pretty photos in my portfolio. I’m going to start getting more personal on social media to let possible clients know who I am outside of being a photographer.
@KatelynJames
@KatelynJames 3 жыл бұрын
Glad it was helpful!
@KenyattaDavisPhotography
@KenyattaDavisPhotography 3 жыл бұрын
@@KatelynJames i learn something new from all your content.
@bvill6749
@bvill6749 2 жыл бұрын
I wonder how your doppelgänger feels after what you mentioned, that she’s basically no match for you 😂 I love your videos keep it up!
@KatelynJames
@KatelynJames 2 жыл бұрын
Thanks for watching!
@airb1976
@airb1976 3 жыл бұрын
I am so Happy to discover this channel recently (the R6 brought me Here 😇) and this Video alone is it worth. Greetings from Germany
@KatelynJames
@KatelynJames 3 жыл бұрын
Awesome! Thank you!
@ulrikenasser6064
@ulrikenasser6064 3 жыл бұрын
Haha, great! I'm not the only German watching 😉
@airb1976
@airb1976 3 жыл бұрын
@@ulrikenasser6064 Hi, freut mich auch! Aus welcher Ecke bist du Ulrike ?
@mzollitsch8242
@mzollitsch8242 Жыл бұрын
You are a woman with power Katelyn ❤
@p.burley4533
@p.burley4533 3 жыл бұрын
Wow. I am truly speechless.
@KatelynJames
@KatelynJames 3 жыл бұрын
Thanks for watching!
@chiomanoble8324
@chiomanoble8324 3 жыл бұрын
This is really great Katelyn, thank you very much for these great tips. I can't believe you are already fully booked for 2021. That is unbelievably crazy. what do you think about mini sessions for someone like me who is just starting out as a photographer?
@KatelynJames
@KatelynJames 3 жыл бұрын
Mini Sessions are a great option to get your name out there!!
@unbornharbor
@unbornharbor 3 жыл бұрын
OMG yes thank you for bringing up the iPhone photography. I shot model looking images on my iPhone and fooled so many people. Not intentionally but they all thought it was from an expensive dslr, I honestly think it's frustrating that iPhones are becoming so powerful - because I fear it will take away from the craft.
@KatelynJames
@KatelynJames 3 жыл бұрын
Thanks for watching!
@insubmission2him
@insubmission2him 3 жыл бұрын
This makes so much sense, but how do we do this if we’re concerned about the privacy of our children?
@caristyolson1487
@caristyolson1487 3 жыл бұрын
I think that talking about personal parts and even little glimpses of what they are learning or doing - so like pictures of flowers that are picked for you.
@KatelynJames
@KatelynJames 3 жыл бұрын
I understand that can be a hindrance for some. I don't think kids have to be what you share about. There are so many aspects of our lives we can share!
@constancelequesne601
@constancelequesne601 3 жыл бұрын
Abby from Abbys Kitchen does this really well. She refers to her kids as Baby E and Baby O and talks about them a lot without showing direct photos of them. She’ll show feet and back of heads etc because she’s managing their privacy, but she includes them in her business
@sidvicious3129
@sidvicious3129 3 жыл бұрын
You and your husband sound like fantastic people. Does your business include video for the price that you mentioned or just photography. Keep up the fantastic work, you ha e such a likable personality.
@KatelynJames
@KatelynJames 3 жыл бұрын
Just photography!
@spinerocker
@spinerocker 2 жыл бұрын
Oh that's why!
@KatelynJames
@KatelynJames 2 жыл бұрын
Thanks for watching!
@Letminthang
@Letminthang 3 жыл бұрын
Best video ever👏👏👏
@KatelynJames
@KatelynJames 3 жыл бұрын
Thank you!!
@rasoolalhasani2459
@rasoolalhasani2459 3 жыл бұрын
THANK YOU SO MUCH FOR THIS AMAZING VIDEO, I LOVE IT! ITS REMIND ME ABOUT HOW WE START OUR RESTAURANT BUSINESS IN RICHMOND (CARYTOWN GYRO), WE INVOLVE OURSELVES (RASOOL AND ANGIE) WITH CUSTOMERS. MANY OF THEM HAVE BECOME GOOD FRIENDS. YES, THEY ARE NOT JUST CUSTOMERS, THEY ARE FRIENDS. I WATCHED YOUR VIDEO BECAUSE I WANT TO START MY SECOND BUSINESS AS A PHOTOGRAPHER. I HAD 14 YEARS EXPERIENCE AS PHOTOGRAPHER BUT I COULDN`T START THE BUSINESS BECAUSE THE LANGUAGE, AND THAT WHAT CAUSED US TO SWITCH TO RESTAURANT OWNERS AND I AM A CHEF TODAY. BUT AFTER 8 YEARS IN LOVELY RICHMOND I DECIDED TO TAKE ACTION AND START MY PHOTOGRAPHY BUSINESS
@KatelynJames
@KatelynJames 3 жыл бұрын
So awesome!! We will need to come eat there!! Best of luck to you!!
@sheeldzz
@sheeldzz 2 ай бұрын
Can you help with how to start your shoot by setting your white balance using kelvin and explain spot metering?
@innesstroud2971
@innesstroud2971 3 жыл бұрын
Thank you for your insight, what I would like to know is what if I want to do this as a side gig ? will you make a video on doing professional photography on the side ?
@KatelynJames
@KatelynJames 3 жыл бұрын
We can add it to the list.
@innesstroud2971
@innesstroud2971 3 жыл бұрын
@@KatelynJames Thank you.
@joyceadams1926
@joyceadams1926 3 жыл бұрын
Love your videos and encouraging words! I am a new photographer in my first year of running my business. Have you ever been in a time where comparison gets you down and feel like "I am not good enough photographer." How does one stay focused without looking to compare with others?
@KatelynJames
@KatelynJames 3 жыл бұрын
All the time starting out! It wasn't until I realized that people were hiring Katelyn James to be at their wedding....no one could compete with me because they weren't me!
@neidesouza6729
@neidesouza6729 3 жыл бұрын
You’re awesome 😊
@KatelynJames
@KatelynJames 3 жыл бұрын
Thanks for watching!
@SarahGodfrey23
@SarahGodfrey23 3 жыл бұрын
This is good stuff. Agree with this yet I never know what to post 😂 My life isn’t that interesting.
@KatelynJames
@KatelynJames 3 жыл бұрын
That is what everyone says! You are more interesting then you think!!
@bysincerelysteph
@bysincerelysteph 3 жыл бұрын
Would you recommend then having you business photography page also being your personal page or having those be separated accounts?
@KatelynJames
@KatelynJames 3 жыл бұрын
We have always had one page for both on instagram. Our pages are separated on facebook
@abbyjoystudio
@abbyjoystudio 2 жыл бұрын
Thanks, Katelyn! Question :) I split my most active IG account off into a Weddings IG account last year since my most active account started having “fun” content creation, photo tips, and more personal content, and I thought brides would like to see more of a consistent wedding gallery. However, this year (and based on this video), I’m considering fusing them back together into one personal/fun + wedding account. What should I do with the other wedding page that is more like a gallery? And am I still okay to post random fun photoshoots and travel on the one account I want to keep active? I want to combine them again since it’s been really confusing trying to get vendors to tag me in posts and I have 2 accounts🙈
@KatelynJames
@KatelynJames 2 жыл бұрын
I love only having one account.. I have friends that want things separate. I think it comes down to personal preference!
@abbyjoystudio
@abbyjoystudio 2 жыл бұрын
@@KatelynJames Thank you!
@mrphunky
@mrphunky 2 жыл бұрын
Branding!!
@KatelynJames
@KatelynJames 2 жыл бұрын
Thanks for watching!
@KimberlyAn73
@KimberlyAn73 Жыл бұрын
HOW do i combine my business and personal pages on socials now?!
@KatelynJames
@KatelynJames Жыл бұрын
Thanks for watching! Which platform?
@gailgoss5621
@gailgoss5621 2 жыл бұрын
How do you do this if you don’t like to be in front of the camera? Asking for a friend … me lol
@KatelynJames
@KatelynJames 2 жыл бұрын
Lots of practice!!
@anphiibian5013
@anphiibian5013 3 жыл бұрын
👌🏻👌🏻👌🏻
@KatelynJames
@KatelynJames 3 жыл бұрын
Thanks for watching!
@Frontdesk99
@Frontdesk99 2 жыл бұрын
I'll just say this: "Easy for you to say". And I'll add this: NOBODY is going to pay 10,000 for a wedding photographer in this country. NOBODY. Your market is insane.
@KatelynJames
@KatelynJames 2 жыл бұрын
Thanks for watching!
@WESLEYUSA23
@WESLEYUSA23 Жыл бұрын
Wow about stop showing only your portifolio on social media ! I have 2 instagrams account lol one for business and one for my personal. Time to change it
@KatelynJames
@KatelynJames Жыл бұрын
Thanks for watching!
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