The lies you’ve been told about Instagram growth

Рет қаралды 14,662

Күн бұрын

Use Epidemic Sound to soundtrack your content! share.epidemicsound.com/katie... 🎧 There are so many theories out there about how to grow on Instagram - and many of them are not true. Whether it’s about hashtags, trending Reel audios, or whether you can “beat” the algorithm - there’s a lot of debate about how all of this works. Recently, I got to have a 1:1 call with a media expert from Meta - and you know me, I filmed the whole thing. So today I’m sharing what I learned, directly from Meta, about the current growth strategies for Instagram.
Work with my team! 👉🏻 www.creatorlymedia.com
📕 TABLE OF CONTENTS 📕
00:00 there’s a lot of fake Instagram growth strategies out there
00:28 I recorded my 1:1 call with Meta
00:52 it’s a matcha chat today!
01:14 lie #1: only post Reels to grow on IG
02:52 try this posting schedule!
03:06 lie #2: hashtags don’t matter
04:27 the REAL reason hashtags are helpful
06:38 lie #3: you need to use trending audios
07:29 my favourite music to use in Reels
09:03 it’s more about the substance of the Reel than the sound track
10:02 lie #4 you need to edit in the Reels editor
10:52 Instagram algorithm true & false
14:03 don’t stress about the unimportant things
15:05 now you’re ready to slay on Instagram 💁🏼‍♀️
Wanna work with me? Check out my creative agency www.creatorlymedia.com
Follow us on Instagram for social media strategy tips daily! ➡️ / creatorlymedia
// FOLLOW ME ON INSTAGRAM
/ katiesteckly
// SOME OF MY FAVES:
*some of these are affiliate links, which means if you make a purchase on the site after clicking these links, I could earn a commission. thanks for supporting the channel!
🎧 where I get music for my videos: www.katiesteckly.com/artlist and share.epidemicsound.com/6x4f73
💻 how I edit my videos: www.katiesteckly.com/adobe
// GEAR
Vlog Camera: geni.us/dFXAVn
Big Camera: geni.us/ktsonyzve10
Lens: geni.us/Gw6rjif
Microphone: geni.us/00oT8aQ
Tripod: geni.us/kvmFbH
See all my gear here: katiesteckly.com/faves
// ABOUT ME
Hey, I'm Katie! I make videos about social media strategy and content creation. In addition to being a KZfaqr, I also run a small digital creative agency that produces content for all kinds of creators! We edit podcasts, produce KZfaq channels, develop online branding and Instagram strategies and more! If you want our help or just want to learn more, check out www.creatorlymedia.com
---------------------------------------------

Пікірлер: 113

@IvonneC_Health-N-Fitness 2 ай бұрын

Only 2 reels a week and a carousel + stories. Love this. Feels so much more doable.

@imsotango 2 ай бұрын

OMG that posting schedule is unreal! I have been struggling so hard to get myself up to posting a reel every single day and to think that I actually don’t have to?! Thank you for giving me back my sanity

@SkySocialAssistant 2 ай бұрын

creating content calendar is very helpful.

@emm6724 2 ай бұрын

I think it just depends how quickly you want to grow and the quality of the reels you can get out. My one friend has grown 25k followers in two months and is pumping out three reels a day plus static photos

@boldblondfro 2 ай бұрын

Why does it feel like you’re an undercover spy collecting corporate secrets! 😆 I love it!!

@yosoylily. 2 ай бұрын

😂😂😂

@veronika_languagediaries 2 ай бұрын

Hey Katie! Thank you so much for the amazing video! I absolutely love your content and watch all your videos the moment you post them 🫶🏼🫶🏼🫶🏼

@katie 2 ай бұрын

thank you so much for the support! i really appreciate it ❤

@sketchesofshay 2 ай бұрын

This video was soooo helpful Katie! I want to start posting reels again to get more reach and work with brands on short form. However, I was dreading the reels editor because it was always so glitchy and hard to edit with, and I didn't think my content would perform well if I edited it in Premier Pro. Thank you for dispelling that myth! Feeling much more confident in my Reels plans 💪

@albaslak 2 ай бұрын

Your videos are always very useful! ❤ Thanks to share all this information!

@rosecolorsparks 2 ай бұрын

Hashtags are really useful for artists, actually. The dtiys hashtags are really useful and artists do scroll them. So, if someone does a contest, these hastags are really used (their specific hashtags). Instagram has a huge artist following so I wouldn't take them out

@efficircus 2 ай бұрын

Your videos are always always always so helpful and informative. Thabk you so much!!!

@arianiuel 2 ай бұрын

Thanks Katie, this is gold ! 💗

@aboutkimmy Ай бұрын

Your content is really helping me with my job

@pucksandpaperbacks 2 ай бұрын

katie you are reading my mind bc i was just watching videos yesterday about if hashtags are worth it anymore. thank you!!! lol

@Moon_Dyes 2 ай бұрын

Thanks for sharing that with us Katie!

@cynthiagarcia517 2 ай бұрын

Amazing video like always! 💖 Thank you for being our “in” with the Meta team! And THANK YOU for confirming that I don’t have to edit within the app! 😫 Every time I try to the text is super glitchy.

@katie 2 ай бұрын

of course!! so glad I could get the insider insights to share hehe

@veganlunchmom 2 ай бұрын

Wow this is some awesome info! Thanks Katie! You have one of the best most helpful channels. 🥰

@themicrodosementor 2 ай бұрын

You dropped some more gold for us! Thank you ❤

@natniszakov_ 4 күн бұрын

Thank you Katie! awesome information!

@TheJazmineRose 15 күн бұрын

Thank you so much! For makin this video 📸

@lelugrey1509 2 ай бұрын

This is really really useful! Thank you so much for sharing Katie! Can't wait for the next HONEST & REAL Advice! ❤

@KaleNichols 2 ай бұрын

You’re amazing! Thanks for sharing ❤

@SkySocialAssistant 2 ай бұрын

Thank you for sharing this, Katie! Especially the hashtags, which give us clarification on how we should use them.

@simple_naildesigns 2 ай бұрын

Appreciate this! Especially the hashtag information.

@chefalisha 2 ай бұрын

I am drinking the TEA YOU SPILLED! Thanks for the insights 😊

@sophiemariecurly 2 ай бұрын

Super helpful thank you Katie ❤

@Dennisbhansen 2 ай бұрын

Awesome and finally one that provide backed knowledge❤

@Digitaltia 2 ай бұрын

Thank you Katie for looking out for us still trying to build social media presence. It was enlightening and concise

@adamr8628 2 ай бұрын

We'll never use instagram again ever since they force people to hold up a stupid sign

@nikkitachante 2 ай бұрын

Thanks Katie. Awesome advice 🙌🏽

@BooksLucyKing 2 ай бұрын

This is great info, thank you Katie :)

@MarisGardenandKitchen 2 ай бұрын

This was a very helpful video! Thank you!!

@itssuhgud 2 ай бұрын

This video is absolute gold. Implementing all of these things right away. Thanks Katie!!!!! 🎉🎉

@SkySocialAssistant 2 ай бұрын

that's true! 👍

@timeonourhandsblog 2 ай бұрын

Awesome video! Thank you for all of this great information!

@LBJedi 2 ай бұрын

The hashtag thing was SUPER useful!

@NicoleGaines16 Ай бұрын

Thanks for your Insight!

@DPT2Go 2 ай бұрын

AWESOME content. Thank you so much 🎉

@fedeandreoli 2 ай бұрын

thank you so so much! This is really helpful! Love your channel! Send you love from Argentina 🇦🇷✨

@katie 2 ай бұрын

muchas gracias!! 🇦🇷💖

@sherkinnahelena 2 ай бұрын

Great tips! I know things have changed over the years but it is good to hear all this information!

@aoife_outdoors 2 ай бұрын

Awesome and insightful video, as always! Also I love the sign-off. It might sound silly but it always gives me a little boost. Like, yeahhh I AM gonna follow my dreams. 😂

@katie 2 ай бұрын

yeahh you are!! haha it might be cheesy but I really do mean it 💖

@joni82harju 2 ай бұрын

Thanks again for your great video! I had a black coffee with me when I watched your video! Greetings from Finland!😊

@7WordsWorth 2 ай бұрын

Thanks for this insightful video. Side note: where did you get those bib overalls?? I’ve been searching for so long.

@Jenniferadcock 2 ай бұрын

I loved this! Thanks for the super clear info on instagram! Now I can stop overthinking that stuff 😂

@thrift-rat 2 ай бұрын

Hi Katie, this was helpful, thanks! (: The only thing I will say is editing outside of ig always lowers the quality of my video no matter the settings. I find that I get the best/crisp quality when I film in app which suckkssss. I hate editing in app lol.

@katie 2 ай бұрын

do you for sure have the "upload at highest quality" setting turned on? that might help - and making sure your export settings in whatever app you're using are correct as well :)

@author.gabrielavrivera 2 ай бұрын

Thank you for this!

@DrewSteinbrecherArt 2 ай бұрын

Long time viewer, new commenter... Thanks for all your videos. I've really learned a lot about Instagram to help grow my online class business. In the next few months I will be diving in to KZfaq in earnest and will definitely use your videos as a resource. Thanks, Katie!

@katie 2 ай бұрын

so glad to hear that, thank you!

@jeriheggie 2 ай бұрын

Really great information Katie thank you! I’ve been avoiding IG because it’s a lot on top of a YT channel but this gives me hope 🤗 Sorry for taking over the comment section here 😂 apparently I’ve been listening to a lot of your podcasts lately 😅

@Itsbigcyn 2 ай бұрын

Gold. Thank you.

@JavaWalkerWorld 2 ай бұрын

Hey Katie. 👋 Excellent video. Thank you.

@weekendwithernie 2 ай бұрын

So excited to hear that you don't have to edit within the app! 🙅🏻‍♀🥳 One question...does post time matter? Posting in the afternoon vs evening, weekend vs week day, etc.?

@iamsarahlippi Ай бұрын

Honestly, I wish KZfaq had a feature where we could give 10 stars to this video. Thanks for the wonderful content! ❤

@FayeCate11 2 ай бұрын

got me my coca cola lol

@pronetowander.together 2 ай бұрын

Thanks Katie!

@katie 2 ай бұрын

thanks for watching!

@JeffWiswell 2 ай бұрын

great video! what font are you using?

@Vivikocht 2 ай бұрын

Thank you for sharing Katie. Only 2 reels a week and a carousel + stories. Love this. Feels so much more doable and I love your transitions. how do you make them?

@meganschall 2 ай бұрын

This is really helpful info, thank you! (And I'm drinking a homemade peppermint mocha😊)

@vetr17384 Ай бұрын

Loved the video Katie, very informative! 💙 I have one question tho. I'm really curious about is the "Add topics" feature on Reels. Do you personally use it and do you think it affects the reach if you don't? 😁

@awirralaway 2 ай бұрын

This is really helpful! I’m in the queue for a call with Meta so I’m looking forward to learning even more about this 🤓

@carolynknisely2383 2 ай бұрын

Very informative.

@Antbomb 2 ай бұрын

Wooow thank you for this video! Almost feels illegal to know 😂

@Bmoney902 14 күн бұрын

I already suspected that about hashtags, that's it's for the algorithm. The thing is instagram only pushes already popular content in my niche, so I get no reach. It genuinely feels impossible to grow. My reels don't get more than maybe 200 or so views.

@gdmhsa 2 ай бұрын

thanks for this

@kaylieannwhite Ай бұрын

LOVE all your videos! I'd love to hear your take on "posting times". Do they matter? Is there a right or wrong time to post to get your content viewed by more people?

@FitnessWithMellyMel 2 ай бұрын

Drinking me a lil Celsius, but Matcha sounds so much better right now! Thank you for this!

@stagesofcj Ай бұрын

Thank you for clarifying what the point of hashtags is today! I still wonder, if they are essentially used as metadata now, why bother using the hashtag symbol? Why not just put them in your caption message, or in list form below the caption? I think IG should just add a "tags" subsection of captions. My other question is: Any insight on text placement on reels? If you add text in an outside editor, you run the risk of it being covered by your caption or those auto-subtitles on TikTok, for example. Thoughts?

@iamyelleison 2 ай бұрын

I'm binge watching your content lately haha 🤣

@katie 2 ай бұрын

haha than you!!

@olebogengmoalusi2850 2 ай бұрын

Drinking coffee ☕ 😊

@littledevil23 2 ай бұрын

Thank you so much for making this video! I have been trying to grow my IG and KZfaq for a little over a year now and have hit a wall. I hope some of your tips help! I feel like my IG never gets pushed anymore 😕 Sometimes I get no likes.

@iam_yamilka 2 ай бұрын

Great tips no more hashtags

@TeamDivaRealEstateSeattle 2 ай бұрын

I came to the Katie party because your KZfaq goodness is so good and now I'm staying for the Instagram dessert!

@surreal_traveller 2 ай бұрын

anyone know if boosting reels will make you have to boost all reels for growth?

@TheSimpleEnvironmentalist 2 ай бұрын

Great video, Katie!! I just find that no matter what I do, the results aren't consistent. I recently posted a video totally unedited and it got me 5.5k followers. I've never seen that growth but it was so unaesthetic! And then I'll take so much time to plan and film and edit an aesthetic video and it doesn't do nearly as good or even poorly. I don't get it!

@fagerdam 2 ай бұрын

Aesthetic videos are not trendy right now, people want more grit and realness.

@TheSimpleEnvironmentalist 2 ай бұрын

even on IG? cause my normal "ugly" videos don't perform well either this one just popped off for some reason. Perhaps cause it was unedited? @@fagerdam

@jeriheggie 2 ай бұрын

My thought is that I think people are head-shy about AI. So the more real you are the more people can relate to your content and it feels human and not robotic. I’m not saying you use AI just using that as an example. Also I’m super jealous with the number of people who followed you from one post 🎉

@genregurl Ай бұрын

Katie, what are your thoughts on the whispering that influencing marketing is dying? It gives me anxiety as a small creator who has worked hard to build my platform.

@EbonySHairston 2 ай бұрын

Can epidemic sounds be used in the phone?

@LeafyConversations 2 ай бұрын

I wonder if KZfaq is really this way even though they say they are not?

@heygabimara545 2 ай бұрын

With hashtags, where does it have to go? Comments or the caption?

@babeofmoss 2 ай бұрын

Do you know if the days/times you post matter?

@Corbys_Creations 2 ай бұрын

Good evening, my morning drink will be iced coffee with milk and truvia❤

@unfinished.spectrum 2 ай бұрын

How about writing text directly in Instagram stories rather than uploading a photo with text on it? Because I think only this way the auto-translation can work and it's also more accessible. Is that right?

@Cynthiadigitalassistant 2 ай бұрын

Katie❤❤❤❤

@dara_rada 2 ай бұрын

I saw that some creators are putting hashtag in the comment replies (they comment their reels and the put in the comment thread or just into the first comment). does it work at all?

@simple_naildesigns 2 ай бұрын

Yes, I’ve noticed that too. Would like to know her opinion.

@jeriheggie 2 ай бұрын

In one of her podcast episodes Katie said that it doesn’t matter. But using the comment space makes your post caption cleaner. Especially if you’re using a lot of hashtags

@simple_naildesigns 2 ай бұрын

@@jeriheggie good to know, thank you!

@JarmainPatrick 2 ай бұрын

Hey Katie, recently I saw a post from Modern Millie claiming that instagram supresses youtube content. She said everytime she posted anything youtube related, the views and engagement dropped dramatically. As a result she left instagram and doesn't post on there anymore. Have you ever experienced this? Like instagram supressing youtube content? Thanks in advance!

@Digitaltia 2 ай бұрын

Hello, I think she mentioned that she didn't like that she couldn't put on what she is talking about painly on Instagram e.g, the watermark. And this amongst others made her to post more on KZfaq as she is a teacher

@katie 2 ай бұрын

hey! I watched her video about this as well, and honestly I've never experienced that! before, however I never really use logos on screen when I'm talking about other apps, I'll just use the word? (and it is a known thing that instagram doesn't want logos on reels, but I think what they really mean is watermarks from tiktoks lol) but i think it probably depends most on just what your audience on a certain platform wants to see - if talking about youtube in my reels keep my instagram audience engaged longer (and therefore on the app longer) then Instagram has no motivation to suppress that content really

@JarmainPatrick 2 ай бұрын

@@katieThanks for the reply Katie. Yeah, I guess the logo thing makes sense, especially where tik tok is concerned lol Personally I do find people on instagram engage less with content about youtube, but maybe that's just because my content isn't good enough, or my audience isn't interested. Anyway great content as always, thanks again!

@s.c.g. 2 ай бұрын

I’ve experienced this as well! I don’t put logos but I will say I have a new KZfaq video in my bio (same on TT) but I also don’t know if it’s just because my content maybe isn’t the best or if IG/TT reduce the possible views 🤔

@jeriheggie 2 ай бұрын

@@JarmainPatrickI’ve found that I have less engagement too. In one of Katie’s podcasts she mentioned that it’s actually ok if they don’t because people are on IG for that type of content and then they go to KZfaq for that longer type of content. So my takeaway is that I am going to start sharing actual IG content like posts or carrousels with little bits of info from my YT videos and then invite them to check it out if they want more info. For people in IG lots of the time they want little bits of information as they’re scrolling. Give the people what they want 😂

@mattkay-xk4xr 4 күн бұрын

where u from . i know that accent .minn. ? dont say mexico lol . its poss but im thinking wess mid west . idk

@lavinder11 2 ай бұрын

Looks like they changed the reels hashtag to 5

@SnowflakeRibbon 5 күн бұрын

does posting stories count as "posting"? :D lol, I am always posting stories. Is there a beneficial limit to this? I will be very thankful for anyone answering 💞🙏🏻

@ampersand-studios Ай бұрын

Drinking Bodhizafa IPA ;-)

@DionTheCreative 2 ай бұрын

So I have a serious question and it may be a stupid one, but what exactly counts as a "specific" hashtag? I really struggle with this topic a lot

@jeriheggie 2 ай бұрын

You want a keyword that has to do with the topic you’re posting about. So instead of “fries” you would use “homemadefries”. Combining two words that people would search for. Fries is too generic. Be more descriptive if you can. Obviously you can still use fries but adding more specific hashtags makes it less competitive and more likely you’ll turn up if someone is searching for “homemadefries”. 😅