The Man Behind Starbucks Reveals How He Changed the World

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9 жыл бұрын

Dec. 4 -- Starbucks CEO Howard Schultz talks to Bloomberg about how he gave American coffee a story and a lifestyle and put it on almost every corner in America.
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Bloomberg Television offers extensive coverage and analysis of international business news and stories of global importance. It is available in more than 310 million households worldwide and reaches the most affluent and influential viewers in terms of household income, asset value and education levels. With production hubs in London, New York and Hong Kong, the network provides 24-hour continuous coverage of the people, companies and ideas that move the markets.

Пікірлер: 233

@craig-3799 7 жыл бұрын

It was only revolutionary in America, because the rest of the world already knew about good coffee.

@Burstintears 6 жыл бұрын

Yet they buy it like chocolate. Countries recently are only acknowledged as globalized if they got a Starbucks on the corner. Trust me I'm not American.

@martinet1985 6 жыл бұрын

lol :D so true

@ssusnqlunch4523 6 жыл бұрын

Indeed, but it went farther to be a global coffee and lifestyle revolution... You won't believe how they are growing in China... It's crazy! Add to that other Asian nation, Middle East and Australia You will know what means globalization!!

@azansubhie9228 6 жыл бұрын

starbucks is like apple product but with shitty product. pricey but taste like water. im from indonesia can buy coffe with 1/10 price with 2x bette taste than starbucks. yaikss

@AgathaTsing 6 жыл бұрын

Exactly

@honggwan. Жыл бұрын

I spent some time reading the Mr. Schultz's book, "From Ground Up" and made a KZfaq video about my understanding of Starbucks (in Korea). The book itself was ok, but it's truly remarkable how Starbucks currently has over 50% of the Korean coffee franchise market.

@MMMM-qg7ln Жыл бұрын

I know. Starbucks is EVERYWHERE in Korea.

@Walterrinho 6 жыл бұрын

From Guatemala, Colombia, Brazil, Indonesia. Dam that's a lot of different coffees

@xenonsha3324 5 жыл бұрын

He looks like one of those owners who only talks to the workers when they are losing sales and ignore their success.

@alex-iz5jv 6 жыл бұрын

Thanks for bringing us over priced coffee! So inspirational!

@living4adrenaline 2 жыл бұрын

No, actually burnt and pesticide sprayed. Extra conventional

@oasis1282 2 жыл бұрын

True

@TechOutAdam Жыл бұрын

Buy from a local coffee shop, it still ain't any cheaper. Your problem is a being broke problem. If you can't afford a $6 cappuccino you have other problems.

@underated17 9 ай бұрын

Wait does one have to be rich to afford 6 dollar coffee?

@pewdiepoo8847 19 күн бұрын

If I'm not wrong, he is Howard Schultz, the owner of Star bucks.

@ohmygoshiloveapples 9 жыл бұрын

I'm really impressed. Loved the clip!

@misskyekye 7 жыл бұрын

Starbucks hasn't worked in Australia why because its terrible coffee. It went from 60 /shops to 15 shops. $1 - 7/11 coffee is more successful here.

@tuwawit3143 3 жыл бұрын

It’s the worst coffee I’ve ever tasted actually.

@rahimimusamuhdzakaria3445 11 ай бұрын

Starbucks is American Coffee and the most American people drink it and love it

@clashlibrary1299 6 жыл бұрын

Strong coffee in starbucks? Can you still get that or when did they took it away?

@damian1827 2 жыл бұрын

It's for lazy people that cannot even make a cup of coffee. That's the trick. Satisfy lazy people and it's not only on coffee. Look around and you'll realize.

@yofiesetiawan 6 жыл бұрын

Look how CEO of Starbucks enjoy Sumatra coffee, while we are in Indonesia mostly buy cappuccino, espresso, etc..

@kitjoslin 3 жыл бұрын

You're missing out, Sumatran (beans from Sumatra) as filter is amazing. Although the only stuff I really tried had a weird defect that, when grinding a batch, made everything smell like potato :/

@living4adrenaline 2 жыл бұрын

"Well I brought burnt, conventional, pesticide sprayed coffee to the market in colossal volume and the world changed".

@JustinHuman1269 4 жыл бұрын

He changed the world by proving that people are dumb enough to pay $8 for a 75 cent product, if it's marketed correctly, and you add a ton of addictive sugar.

@jbizzle7616 2 жыл бұрын

Don’t be mad, you act like he’s the only one.

@shivam_nagar69 9 ай бұрын

i think apple already proved that

@whateverlulz9215 6 жыл бұрын

The upper face looks like Bill Nye TBH 😂😂

@Bordadobela 2 жыл бұрын

Big inspiration ☕️❤️

@joans4892 3 жыл бұрын

Marketing strategies work!

@markdarkwah8860 6 жыл бұрын

I want to meet Mr. Howard Schultz

@ulla2524 6 жыл бұрын

It's funny how in indonesia starbucks priced the same as singapore while it's indonesian coffee

@leepakim 9 жыл бұрын

hello Bloomberg...how often are you going to post this video?

@BalladCreek 8 жыл бұрын

As I'm siting here in my house watching this video drinking my percolated Maxwell house coffee this morning, Howard opens this video by talking about how people are Drinking bad coffee like peculated Maxwell House ... you know what.... SCREW YOU HOWARD YOU COFFEE SNOB

@godblesschild808 7 жыл бұрын

love this guy how he move from new your projects , amazing businessman like me and love how he came from nothing to something. So anyone reading this I say this find your niche and solve that problem to make the world a better place . because we're on this Earth to bring a Solutions!

@ge1162 7 жыл бұрын

English much? you are no "amazing businessman" with grammar like that!

@user-sl6ou3qb9l 2 жыл бұрын

@@ge1162 Well, you will be surprised Grammar is the least important thing as everything goes through post You don’t know a thing about this life yet

@muscahann4535 4 жыл бұрын

ilove you starbuck's man you are the best:)!

@Glitch-gs2tc 3 жыл бұрын

Retail is a Detail ! 😎

@eric106071 6 жыл бұрын

How about cutting out the waste crested by your stores?

@iDalisMediaTV Жыл бұрын

Amazing

@Anna_Mountain 6 жыл бұрын

Thanks you 😀

@Becauseimme Жыл бұрын

Can’t look at that logo without thinking of Robot Chicken.

@daveblane6442 5 жыл бұрын

the only flavor is CHAR!!

@MasterVycen 6 жыл бұрын

Call me crazy but I think Starbucks coffee just tastes like any good cup of coffee. Like I could make that at home and usually do with ground coffee. It's not any different to me.

@kayzeaza 6 жыл бұрын

People hate the brand without ever even drinking it lol

@heathervonn5385 4 жыл бұрын

So late to reply, but hello if you a coffee enthusiast let me share to you that starbucks coffee beans has wide range of different flavor characteristics and each has unique flavor.

@underated17 9 ай бұрын

I think Starbucks coffee tastes different than the coffee I brew at home. I enjoy both at home coffee and coffee shop coffees like Starbucks.

@hienlam2680 7 жыл бұрын

Starbucks is a luxury brand

@The5starSTUNNNA 7 жыл бұрын

ur an idiot , idiots like you make it expensive

@sheereen-gy9ih 9 ай бұрын

Howard looks like hollywood here

@shads_5045 4 жыл бұрын

80 million customers per week, meaning 80 million who doesn't have a clue about real coffee

@colonelsnoopy805 5 жыл бұрын

He smiles like a reptile

@marcdavis2745 2 ай бұрын

Awesome

@arhamali3491 6 жыл бұрын

starbucks coffee doesnt even cross 70 grading. its just the millenia and brand essence thats moving starbucks ahead.

@ladyeerie4832 3 жыл бұрын

Chuckles as I sip my Bustelo.

@alaindubois9935 6 жыл бұрын

He undoubtedly succeeded commercially, yet got America and Asia to a large extent both hooked on overpriced and mediocre pseudo-coffee beverages, shaping the supposedly "cafe experience" into another bland fast-food one.

@roucoupse 5 жыл бұрын

Starbucks has been in every Hollywood movie since the 80s, hence the success. People love drinking coffees like their heroes.

@stayswervin554 Жыл бұрын

Lol I never knew that

@stayswervin554 Жыл бұрын

They must’ve spent a lot on marketing

@foxsux6000 6 жыл бұрын

And in their tax report in The Netherlands their coffee costs them $0 to produce.... (Starbucks stands for DodgeTaxBucks)

@prakashtj9712 5 жыл бұрын

He is inspiring to all younger's

@fabihabusra9635 5 ай бұрын

Starbucks two tailed mermaid pees in the cup😂

@jinsongli9751 6 жыл бұрын

You should bring starbucks to fiji

@IlhamAzlanSyah 8 жыл бұрын

Coffee of Sumatera is so strong for the taste of coffee.

@towlie4029 8 жыл бұрын

+VLOGUE 100 so you are saying coffee cant be coffee.

@IlhamAzlanSyah 8 жыл бұрын

+Todd Howard Nope. But there is philosophy of coffee. And coffee of Sumatra tastes differentially.

@towlie4029 8 жыл бұрын

VLOGUE 100 Then that is your opinion. Dont drink dark coffees.

@ratokalekhema5610 3 жыл бұрын

This isn't about great coffee. Its about making coffee great. Branding! Being everywhere! Hats off for the global disruptors

@wesjimez2941 2 жыл бұрын

I tried 3 sips of coffee and all the frozen types. It all tastes like garbage. Stick with water because it's much healthier for you.

@shirleyvelazquez1604 2 жыл бұрын

I am addicted

@rahimimusamuhdzakaria3445 11 ай бұрын

Tim Hortons is Canadian Coffee and the most Canadian people very like it

@potato3875 6 жыл бұрын

He was drinking Starbucks out of the same Starbucks cup that I have.....but I know no one gives a fuck..

@ZackGomez198035 7 жыл бұрын

Starbucks is known as the third place where you spend your time. Home, Work, Starbucks. I love watching Behind the Brew episodes and my favorite cup is a chai tea latte.

@theboringfriend8797 2 жыл бұрын

Bro say chai Or tea not chai tea because they are same thing

@jeyg4561 3 жыл бұрын

Change the world? Next is what hot pockets that changed the world?

@FourCornersCoffee Жыл бұрын

I don’t know homie but This was my first Job. Salute 🫡

@ilovejeffyilovefeebee9748 5 жыл бұрын

In my local market they have a Starbucks place thing I always have to get something there the best I have gotten from Starbucks is the unicorn Frappuccino

@therarelement 6 жыл бұрын

I think instant coffee is better than starbucks coffee and the way he drinks coffee he must be a tea drinker.

@sunspotdawn1261 6 жыл бұрын

Starbucks is tasty. The same female owns Dunkin Donuts and she's been a police officer!

@stephenmason6305 3 жыл бұрын

My man ;-) that's wassup !

@Liverpoolboy01 Жыл бұрын

And treated his employees appallingly!

@219790 9 жыл бұрын

How many coffee plants did he plant?.

@eliercervantes3683 7 жыл бұрын

Rusty Rifle 1'ooooooo.oooooooo.oo

@kiwiisaa 5 жыл бұрын

@noodledude1190 6 жыл бұрын

How did he get 3.8m?!

@todorsimonovic1690 3 жыл бұрын

same question

@lensacembvng4824 2 жыл бұрын

Wow they used indonedian coffee

@Capybaracoffee 6 жыл бұрын

Being from Venezuela where there’s fantastic coffee without the need of Starbucks. But recently studying in China , Starbucks are the nicest coffees you can find , and always with super nice environment.

@KilgoreTroutAsf 2 жыл бұрын

The man who destroyed all the small coffee shops in America.

@KCampbell13 6 жыл бұрын

Now you are being boycotted

@harlempunk4481 Жыл бұрын

Its popular because so many people want to to look rich. Starbucks coffee makes people show their status.

@fabmanly1070 Жыл бұрын

No it doesn’t show their status, unfortunately it shows their intellect.

@harlempunk4481 Жыл бұрын

@@fabmanly1070 how?

@dashercronin 6 жыл бұрын

This guy (and his mate) thought he could fast food cookie cutter Frasier and Nyles Seattle snobby coffee. What he has done is cooker cuttered a saccherine McDonalds at the expense of employee hell. People are addicted to sweet and hot things and are creatures of habit from youth. Its somewhere to sit if you are hungry, thirsty and knackered from walking around some shitty mall that you would prefer not to be in in the first place. Its also very expensive. Coffee isnt the healthiest drink in the world. Sugar is also soomething best taken in moderation. As a business its terrific, for him and his mate.

@MichaelCobbs 2 жыл бұрын

I like this video.

@hebamagdiii9459 6 жыл бұрын

EGYPT 🇪🇬 ❤️

@sherimedina 2 жыл бұрын

Ugh I make the best coffee at home

@moniquewrites9046 6 жыл бұрын

Instant coffee is the bomb.

@j_bailey11 6 жыл бұрын

Felicia Moniq haha are you trying to start a s-storm in the comment section?

@PatrickGlover-zj7zc 5 ай бұрын

The SuperSonics left because of this bum. Gary Payton called him the ultimate con man. He isn’t wrong.

@spensakutv 3 ай бұрын

I AM FROM INDONESIA

@fajrinmochammad1681 6 жыл бұрын

Indonesian coffee

@joshuabreault7568 6 жыл бұрын

Lol

@onefoot7 5 жыл бұрын

The French Roast Via is the DEAL!

@sheereen-gy9ih 10 ай бұрын

Howard looks too handsome.. ❤❤❤❤❤❤❤❤❤ Cant take my eyes off

@stank9076 5 жыл бұрын

Hey I have that cup! Not a fan of Starbucks though.

@kingjeremysircornwell7847 5 жыл бұрын

Pay me

@blddymsscre 7 жыл бұрын

indonesian coffee?

@bianco2042 6 жыл бұрын

Vincent Sutanto sumatran coffee

@bianco2042 6 жыл бұрын

I'm from indonesia

@yaboy9535 6 жыл бұрын

What? Never heard of indonesia? Learn at least.

@iwnunn7999 6 жыл бұрын

He needs to work on improving service and efficiency in his stores. Going down hill fast.

@andreof6597 3 жыл бұрын

He doesn't work there it anymore

@kawaiijp6638 6 жыл бұрын

can i smoke in starbucks? drinking coffee goes perfectly well with smoking. just like bread and butter.

@johnnysevigny8053 6 жыл бұрын

kawaii JP, but smoking is bad for u... I mean, drinking coffee is also bad for you too, but smoking is more severe.

@JoshuaOlithao 6 жыл бұрын

Overpriced coffee is the reason he get so much money

@chmeriam391 Жыл бұрын

Put coffee in a great context then you create Starbucks

@Isyida7 6 жыл бұрын

Sumatra

@martinreinheimer8993 6 жыл бұрын

did he say 45 cups a day? he must be a speedster like Phillip J Frey!

@angelaanaconda55 6 жыл бұрын

Martin Reinheimer 4-5 cups

@LaKadTV 3 жыл бұрын

I thought it was 4 to 5.

@mrcwoodworks4523 6 жыл бұрын

Over priced,, I honestly love Circle k coffee only a buck to refill..can’t go wrong

@judenorbz500 6 жыл бұрын

Starbucks must've poison these people below. I can taste their salt. Lol

@Glickan 5 жыл бұрын

Make him president!

@harveyspecter3361 5 жыл бұрын

I am really sorry, but the rest of the world (definitely Europe) already was drinking coffee... no hate, but stop being overdramatic about Starbucks' influence.

@justkeepyappin 5 жыл бұрын

Tim Horton's is better.

@kcornelis606 6 жыл бұрын

Starbucks is not coffee.

@m.scottmckenna1887 5 жыл бұрын

Haters are gonna hate. Only 1/3 of Starbucks' 28,218 locations are in the United States (I am a triple national of Ireland, the UK and US), so that sort of completely refutes the notion that there was only demand in America. Having three citizenships lets me see all sides of it. There is MUCH MORE than a small segment of the rest of the Anglosphere that thinks, "If it's from America, and especially if it's enormous and successful, then I hate it!" LOTS of people resent America simply because it has such enormous influence on the rest of the world. That is cause enough for some people to denigrate all things American.

@horuslupercalaurelian1569 6 жыл бұрын

Nigga Starbucks tastes like instant coffee! So much hypocrisy.

@wanderlust660 7 жыл бұрын

The guy went to Italy but Starbucks has 0 to do with Italian coffee. American version perhaps. Most people probably would not like the way Italians drink coffee and this is a good thing.

@mbtisocialclub 6 жыл бұрын

Michaela Meier mostly espresso

@sunspotdawn1261 6 жыл бұрын

Ladies of America quite a few successful companies have been attacked because a female owns them: Toys r us, Sears, Wells Fargo, Wendy's, NBC, ABC, FOX, Microsoft, Apple, McDonald's all of them, she does not franchise and someone is upset.

@miska4902 8 жыл бұрын

i love this man

@kreznreich 6 жыл бұрын

You seem to be alone...

@jayzo666 3 жыл бұрын

howard schultz looks like he would be played by Michael Keaton

@regiltube7932 4 жыл бұрын

You came from poor scraps why your products are expensive. You said a place to meet and a place to start earlu. And the starbucks cafe is more like a luxury restaurant

@heathervonn5385 4 жыл бұрын

you can ran through starbucks background though, it is not just money will be given soley to the company starbucks has greatly helped the small scale farmers. Uso research mo

@polem5889 6 жыл бұрын

starbuck

@sammyb7134 6 жыл бұрын

You only truly understand how much passion and quality goes into starbucks coffee if you work there. I worked there for 3 years and there is so much more to it than the frappuccinos and vanilla lattes. Try the cold brew, french press, blonde roast, flat white, espresso doppio, con pana, or any of their more classic coffee drinks. Yes they offer the sugary drinks, but they care a lot about different roasts and ways of brewing coffee than most people realize.

@sheldontan3804 5 жыл бұрын

Hahahahahaha