The Man Behind the Sidemen's $100M Empire

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Күн бұрын

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Jordan's Podcast: @jordanschwarzenberger
00:00 Who is Jordan Schwarzenberger
2:41 Jordan’s background before managing the Sidemen
4:45 The 2016 Charity Match
8:01 The 2022 Charity Match
10:30 Building intergenerational fans
11:40 How Jordan became their manager
14:20 The Sidemen’s secret sauce process & Jordan’s pitch deck
16:50 Talent manager vs talent agent in the UK
18:30 How the Sidemen gave him a shot
20:00 How Jordan’s compensated
22:22 The Sidemen brand before Jordan
23:29 Tanya
24:50 Being a single-client management firm
27:25 How should smaller creators look at talent management?
28:54 Sidemen Sunday
30:30 Tanya
33:00 Treating KZfaq with high end production values
36:00 Starting Sides
41:53 Feeling pressure after the Sides launch
47:20 Side+
53:20 Side+ pricing and revenue
56:40 Dealing with group dynamics
58:30 KSI’s success within the group
1:02:00 Friends vs colleagues
1:03:10 Evaluating new Sidemen ventures
107:29 What if KZfaq itself fails?
1:09:00 Physical Sidemen experiences
1:11:29 The Sidemen org structure
1:13:44 Why Jordan’s not the CEO of the Sidemen
1:15:22 The health of the creator economy
1:21:50 Creator Inc. and the creator middle class
1:28:00 Long form content vs short form
1:30:30 Jordan’s advice for young creators
1:32:45 Jordan’s advice for Colin and Samir
1:37:15 What has Jordan learned about dealing with controversy
1:39:22 The future of the creator economy
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ABOUT US
We’re Colin and Samir, creators based out of Los Angeles California. We make videos about the creator economy, and the lessons we’ve learned over 10 years of being on KZfaq. We also interview creators and try to get to the bottom of what’s working on KZfaq and where the creator economy is headed.

Пікірлер: 406

@LifeOfTom 8 ай бұрын

This was a seriously interesting watch! :D

@iangrabowski2298 8 ай бұрын

Your an interesting watch ;)

@GUYinAskirt 8 ай бұрын

hey tom lmao fancy seeing you here

@dodgemF1 8 ай бұрын

Aren't you the clown who scammed money out of kids?

@benwatkinson2021 8 ай бұрын

Syndicate does this inspire you to do more in person events? You have one of the most loyal fanbases which would happily pay to come to events you run.

@Madinakhassan 8 ай бұрын

You should seriously create an app like side+ with your own podcast with family/friends and all the merch etc too would be so sick

@RadicalElder 8 ай бұрын

You know what I love most about these interviews? I feel like they're almost catching me up on 10+ years of KZfaq culture. I mean I know who the Sidemen are, I've seen plenty of their stuff, but I don't really think about them beyond some of their vids. The "learning by osmosis" of you guys talking about "this guy does this but other KZfaqrs have done that" and such is just so interesting. Things like this REALLY help newer creators so thanks!!

@Teku99 8 ай бұрын

Yes! I watch KZfaq for entertainment like most, but never really think about the behind the scenes, that it's actually a huge industry, and every channel has so many things behind the scene, it's not just a vid, there's pre and post production. They really put it in perspective and the comparisons really show all the different types of productions on the same platform. And ironically it makes for great entertainment

@easygaming8733 8 ай бұрын

Being a Sidemen fan for about 3 years now, I've never heard of this man before

@Edaurd 8 ай бұрын

ive been watching all of them for the past 10 years and i had no idea that they even hired a CEO

@YodaSkywalker 8 ай бұрын

Obviously they won't talk about him

@Jooseyy 8 ай бұрын

@@Edaurdsame 😭

@Footballking109 8 ай бұрын

3years is short that just 2020 ofc you haven’t heard of him

@easygaming8733 8 ай бұрын

@@Footballking109 Literally mentioned they only hired him in 2021🤦

@GTCCards 8 ай бұрын

Colin and Samir always amaze me with the quality guests, and quality INTROS!

@happytoberu 8 ай бұрын

You can thank Mr Beast for the intros, after an interview with him they upped their intro game 👏👏👏 love it!!

@danedawg100 8 ай бұрын

They get boring after 5 minutes

@happytoberu 8 ай бұрын

@@danedawg100 that’s just your attention span 😅😂

@namantherockstar 8 ай бұрын

Collin inspires me.. My parents said if i get 50K followers They'd buy me a professional camera for recording..begging u guys , literally Begging...

@happytoberu 8 ай бұрын

@@namantherockstar my mom said that too… plz 😂

@jordanschwarzenberger 7 ай бұрын

Thanks again for having me guys 🖤💛

@amandabell7731 8 ай бұрын

I am in my 40’s and I love the Sidemen I watch every Sunday with my Son. I educated a lot of my mum friends on what their children are watching and they are now also fans. Their content is that good you can’t help but like it x

@Agent-wn7le 8 ай бұрын

Hello?? Xxxxxxx

@FLOPBLOBYT 8 ай бұрын

Lo how old is your son

@Benya9400 8 ай бұрын

I'm soon to be 33 and I'm freaking hooked on their content so much so they've inspired me to take up content creation full time on this platform, if they can do it then so can I dammit!

@amandabell7731 8 ай бұрын

@@Benya9400 brilliant it’s good to hear. I feel people in their 40”s get slated a lot as being too old to watch them coz we are not their age demographic.

@thecoolgamerkid 5 ай бұрын

@@amandabell7731 i think the sidemen targets a more older audience anyway with the content they make nowadays

@shaxxs 8 ай бұрын

It's pretty safe to say Sidemen have to invite Jordan on their next Guestcast, he's very eloquent and really knowledgeable and interesting (I also wants a Guestcast with TP)

@dannydgdg7635 8 ай бұрын

sidemen invite him? bro he might as well invite himself lmao

@flamewolf5156 5 ай бұрын

@@dannydgdg7635he’s probably there when they shoot😭😭

@jasontichy9158 8 ай бұрын

Jordan is incredibly knowledgeable and well spoken. Great guest!

@Evulnation 8 ай бұрын

Whenever Samir talks, Colin just stares straight into the guest's eyes. Damn, tear right through em lol

@andrewleese89 8 ай бұрын

The transparency in this conversation is unreal. The last two videos + Tim Farris have been so good. I agree so much with what was said about the future of Colin & Samir and thought leadership. Can’t wait to see what’s coming next as I honestly believe these conversations you’ve had have given you a whole new perspective 😊

@andrewboryk3904 8 ай бұрын

Just got to say, always appreciate how detailed you guys are with the chapters

@justmrkhan 8 ай бұрын

Perfect. This couldn’t have come at a time better than now. The quality is top-notch. Especially, the intro. Nailed it.

@AA-mk7yn 8 ай бұрын

Im on of those fan that has grown up watching them and always supporting them. Constantly producing videos, merch and everything else that they do to its best. Ive bought their merch, tried the vodka and sides when i travelled to the UK. The brand is so huge that i basically planned the trip for the very slim and impossible chance of seeing them but i realise that they are at the point where people will fly over and actually try their stuff which shows how far their reach actually is. They make quality merch that ive worn for years and no hate to other creators but some creators just put out merch for revenue but they always dont care about the design or quality of such products. This has been a really great podcast to the insight of Sidemen for the past few years. I appreciate how detailed and how well colin and samir were prepared for the interview. You have earned yourself a new subscriber. This is actually the first time ive watched a podcast from the start to the end.

@Atune_tv 8 ай бұрын

Amazing episode it’s so hard to find high quality info on the business side of social media because it’s so new and uncharted! This is becoming my go to channel, otherwise we’re stuck with buzz feed articles from 2016 about “when to post on instagram”

@BenjiSelby 8 ай бұрын

I appreciate how well-researched y'all are and the ability to be a fan among your peers. There's depth to the Sidemen and to have a peek behind the curtain was dope! Much appreciated!

@synergy04 8 ай бұрын

Truly Amazing how the podcast was structured and how well Jordan was able to articulate on his insights. Was worth watching.

@hastings11 8 ай бұрын

Colin and Samir just don’t miss. Such great interviewers! Big ups guys!

@KitReacts 8 ай бұрын

What a brilliant guy, Jordan is so knowledgeable for his age. One of the most genuine as well ❤

@Z4CKKO 8 ай бұрын

This was such a great interview Im not even finished yet but this could definitely be a C&S grail. The questions you’ve asked are just immaculate and the responses went hand in hand

@casualscorner 8 ай бұрын

Incredible conversation and selfishly the most perfect and operational interview possible for me right now. Thank you guys for the value you provide, the care towards your audience, and of course the time as wisdom of Jordan. Thank you!

@TechWampus 8 ай бұрын

Colin and Samir Never Disappoint

@abrojosaputro 8 ай бұрын

This is definitely my favorite episode so far, so many interesting insights. Thank you Colin and Samir!

@svntn 8 ай бұрын

this was really entertaining and interesting. definitely one of the best interviews you guys have done so far!

@Zanagash 8 ай бұрын

This was an amazing episode ! Great to hear about this other side of the Sidemen business and all the insight on the creator business !

@soham7014 8 ай бұрын

Inspirational Stuff! Well done to Jordan for reaching out to the Sidemen 🥳 and Thank you to Colin and Samir for sharing da boys business story with us

@DemolitionNews1 8 ай бұрын

I love how Colin and Samir produce such engaging content while also getting a private coaching session from some of the best in the business!!

@cubbwatch 8 ай бұрын

Liquid gold content, it baffles me that I watched all of this for free. As an aspiring talent/social media manager, I learnt so much. Thanks so much guys, you must continue this amazing work you do!

@WAZZEH 8 ай бұрын

Incredible video. Loved listening to all three of you dive into one of the most impressive machines in modern day content & internet culture.

@VinniePSD 8 ай бұрын

I love the little tease at the intro “how do you deal with controversy” brilliant

@nkdotexe 8 ай бұрын

First podcast I’ve watched of you guys and it was so good i watched every second of it. Brilliant

@michaljancar339 8 ай бұрын

Wow, extremely insightful. Been a fan of Sidemen for 5+ years but had no idea how big this whole operation behind the scenes is. Jordan is very intelligent businessman and a actual fan of KZfaq as a whole. That's rare in this industry and that's what makes it so special.

@nirusinghr 8 ай бұрын

I am going to have to listen to this 3 times to get all the gems dropped in this episode!

@Escape2Wonderland 8 ай бұрын

Such a great watch! love the Sidemen, so cool to get a glimpse behind the businessside of the curtain. As always very insightful and great way of leading the conversation, but also he made it a pretty easy conversation to have, such an open book! Again great stuff, I would defenitly come to a life event, but sadly you probably won't come to switzerland 😀

@impierrefrancois 8 ай бұрын

Been watching the show for years. By far my favorite episode. Congrats guys!

@VEE3RDEYE 8 ай бұрын

Very knowledgable man. He's perfect for the job.

@TheRimOfficial 8 ай бұрын

I’ve been waiting for this video for so long

@unknownbeats4490 5 ай бұрын

This guy is very articulate, I enjoyed seeing an inside POV of the business side of the sidemen I grew up watching. Loved this

@AmazingAlmaz 8 ай бұрын

great video, never knew there is so much stuff behind big creators

@luislulu2.048 8 ай бұрын

YES FINALLY! (Edit) • Guys this podcast was so real and informative. So many people don’t know about the UK space and to have Jordan shed light on it was so fresh to see! The way the Sidemen and the team operate is next to none! Thanks for this gem of a video! ❤️

@jakajancar24601 8 ай бұрын

I agree with him, i am 26 and i have grown with the sidemne and have grown up with them and am a big fan, never miss the sidemen sunday so yeah i just think that sidemen are big because i followe them for so long and i just love to see their videos because they are such a great group

@michaelmeza3119 8 ай бұрын

It’s been about a year since I’ve started watching the Sidemen religiously because they have the catalog to keep you waiting for the next Sidemen Sunday. I’m Mexican-American and 23 but I’m glad their content found me

@AnilGupta-dr4vr 8 ай бұрын

Never watched your work before, but new sub. Outstanding interview! Super fascinating and phenomenal insights provided from both. Jordan is brilliant!

@MichelePonte 8 ай бұрын

This was super interesting, thank you Colin and Samir!

@LondonHustle 8 ай бұрын

Quality video! Learned a lot from this one! And yes Sides was cray when it first launched, I was non stop with orders :D

@GBFC 8 ай бұрын

My New favorite channel! Amazing insight video after video! Great work guys!

@lilsaal9471 8 ай бұрын

INSANE value again, best channel on youtube

@DodfordYT 8 ай бұрын

Great conversation 👏

@samm8539 8 ай бұрын

I have been waiting for something like this for years. Also has anyone else noticed quite a lot of sidemen related content lately from other creators too?

@loveasweknow 8 ай бұрын

We love sidemen ❤. The OGs of KZfaq. The whole crew behind the scenes are the 🐐

@deathtrap5556 8 ай бұрын

Hey guys, really loved this episode as always! I'm 20 now and have grown up watching the Sidemen. As someone who studies and works in the media space, I recently saw this amazing breakdown of the current situation of the creator economy by Jack Conte, the CEO of Patreon. He basically emphasised on how earlier it was fans that found a creator's content, and stuck around to watch all of it, thus building stronger communities; compared to today where platforms have super personalised algorithms which pushes similar type of content, resulting in fans not investing enough emotionally towards certain creators because they're able to consume a certain type of content through multiple creators, rendering the actual personality of the creator irrelevant to a certain degree. I found this to be an amazing insight, and maybe it could be a part of any of your further discussions in the space.

@giapanda2160 8 ай бұрын

I love learning about the business side of big youtubers

@Craigo 8 ай бұрын

Great guest! Also enjoy listening to his podcast too!

@LauraTryUK 8 ай бұрын

Wow! What a guy! What an interview!!! Thank you so much 🙏

@EthanKindrick 4 ай бұрын

i remember when you guys were TLN. love that you popped on my recommendation again!!

@becaldridge1584 8 ай бұрын

That was one of the most interesting pods in a long while , well done dont think youtube had ever covered the sidemen in that way without any mallis behind it

@JazzSoares 8 ай бұрын

Yeah man, it's the truth. I'm 31 myself and I still watch most of the Sidemen videos. Ofcourse there is lots of content focussed on the younger ones, but I know at forehand what I can watch and also what I don't. Been growing up with them since I was a little kid. They were jokes then and nowadays they're still but also in a grown up way. It's mad to see how each Sidemen developed in it's own way. Like everybody has a sick transformation if you compare them in the beginning. It's also interesting to see how they deal with keeping it fun for themselves and also the watchers. I think that's one of the harderst things to go with over the years, also with that younger fan base that is growing with the day. Much of respect how they are still doing this. Love from Holland!

@sharethesamesky4662 8 ай бұрын

This was honestly a really great interview!

@himynameisjakeable 4 ай бұрын

This was an unbelievable watch! To think I watched the whole 1 hour 40 till 1 am with an early start tomorrow... Subscribed to the great show

@BLESSINGMARIEE 8 ай бұрын

Loved this conversation - v. thorough

@TohirT 8 ай бұрын

Jordan is such a clever dude. Every time I listen to him I pick up one or two new nuggets of wisdom.

@watadrag 2 ай бұрын

Super insightful to hear from Jordan!

@morrisonben 8 ай бұрын

Really interesting conversation! Great job

@diabloajax9884 8 ай бұрын

Im 31 and still every Sunday is a good day for me. It’s Sidemen Sunday. And more of my friends, same age, have this feeling. It’s really like Jordan said, I grew up with them together. When my mother was at IC, the moments I couldn’t be with her I would watch them play Golf It or Golf with friend. Just to keep my mind at another place for example. They became my therapists if you know what I mean. In a way they’ve also been my teachers. I’m Dutch and yes we learn English from a young age but looking at those guys, watching and listening and also commenting on their videos my English improve drastically. To the point that I now speak, write and read it fluently. Because of that I have my current job, a job where I need to speak English 80% or the time. And so they were also very beneficial for me in that as well. I have loads of respect for all of them.

@wafflescheeto 8 ай бұрын

amazing watch as usual

@Fakey69 8 ай бұрын

Always love these type of the podcast where they interview behind the scenes people It's amazing

@dxdarshan7787 8 ай бұрын

Loved the video❤

@Absolutelysavage 8 ай бұрын

Man, I just got hooked into watching the entire episode. Really engaging interesting guest.

@andre16__16 8 ай бұрын

Been waiting for this,keep smashing it👏

@sketchyjoe1 8 ай бұрын

this interview should have more views. this is excellent

@bladebolt 8 ай бұрын

This was an insane episode

@cara.leo_ 8 ай бұрын

What an inspiring episode on what the business possibilities and opportunities could be for creators who can scale.

@harshitshah0803 8 ай бұрын

Been a SDMN fan for years and never heard of this man. Mad talented this guy!

@azhtn8504 8 ай бұрын

watched the whole thing, loved it

@Sheneller 8 ай бұрын

This was amazing value! definitely agree C&S need to travel the world more often and cover creators from all parts of the globe. This perspective felt so much more relevant to us as creators based out of Sri Lanka than the perspective and assumptions you'd usually get from creators in the states. Thanks a lot guys! This confirmed a few things we were starting to feel & definitely felt like a bit of a wake up call.

@TheManInBush 7 ай бұрын

if your manager doesnt talk about you like this, you do not have a manager that deserves you - amazing to see management understand they are the lucky ones and bring so much value

@laurenswilbrink4744 8 ай бұрын

Great interview - really enjoyed watching this. One of the keys for Sidemen succes is the generational/long term relationship with the guys together and individually, I believe. How many years ago was the Harlem Shake? I remember JJ doing it on his YT channel.... We are talking about 10+ years of engagement with the guys individually and together as a group.

@user-pr3do7zf6f 6 ай бұрын

An excellent insight into managing by an exceptional individual, Jordan. Thank you.

@charlie_lawrance 8 ай бұрын

This was such a good pod!

@randomuser2724 8 ай бұрын

Great insight, subscribed

@donetajful 8 ай бұрын

I'm 52 and been watching the sidemen since 2017....highlights of my Sunday evenings is Sidemen Sunday

@maali28 8 ай бұрын

This was a really great watch

@steveb_ 7 ай бұрын

This guy from sidemen is so easy and so interesting to listen to. His expertise and quality really makes it. Great video! I sub and watch more! Thanks algorithm!

@dawit9496 8 ай бұрын

This was informative, and that’s exactly enough. We could also add cigars and some wild west themed deco, u guys are halfway there already with the current set.

@futmerchant2384 8 ай бұрын

Jordan used to go to my school so he once came in to tell us about his work with the sidemen. He was such a nice person and he was really funny

@JokerForLife 6 ай бұрын

Thanks for the super interesting podcast!

@TejasHullur 8 ай бұрын

Been bangers lately

@DialMforMatt 7 ай бұрын

Never watched Sidemen or this channel before but this interview was amazing. Subscribed

@LouisGibson 8 ай бұрын

This was very interesting. Good video!

@SalahBouchat 8 ай бұрын

Colin and Samir are a crazy story

@seybzi3641 7 ай бұрын

thanks to this podcast and the special man jordan is motivated me to change my life around. THANKS!

@Z4CKKO 8 ай бұрын

Whenever I feel burnt out, I just watch Colin and Samir and that fire gets lit again real quick

@justpaddyb127 8 ай бұрын

Great podcast Knowing more about the people who run arcade media explains a hell of a lot now As there's a lot of naivety on how they've ran out things like side+ and discord especially the interactions with under 18s. Its clear that they had no clue, but now knowing that they actually had no clue and learning as they go is completely fair in an industry that's still very young compared to others.

@REVIEWSONTHERUN 8 ай бұрын

Good discussion. Thanks for sharing it. ✌️

@Matrixsection 8 ай бұрын

The kings of interviews

@Juniperus_Godegara Ай бұрын

Wow, so excited about this video

@JoelRosenfeld 8 ай бұрын

Something that Jordan asked was to give him an example of someone that came from TikTok and grew successfully into long form content on KZfaq. An example of that is Morgan Eckroth or Morgan Drinks Coffee. She had her start doing TikTok, gained millions of followers, and in a couple years, did the same on KZfaq.