MLS SVP of media, Seth Bacon, on the MLS-Apple relationship, Vision Pro possibilities and the Messi effect
00:19 - MLS-Apple deal
02:08 - Focus for year two of the partnership
04:40 - What are Apple's priorities?
07:30 - Apple Sports new app and its role in MLS
09:39 - The Messi effect
11:06 - Does the Messi effect pose challenges to the league?
12:25 - 2026 World Cup
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