The Most Overlooked Tech Giant

Рет қаралды 412,203

Күн бұрын

Scott Galloway’s book "The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google" amzn.to/2z1AWiZ
Winner: Ikea, for buying online gig marketplace TaskRabbit. This makes a lot of sense.
Loser: Societies engaging in the gross idolatry of youth. While today's rash of young CEOs are more creative than older peers, they also lack historical context.
Winner: Microsoft - the tech company everyone forgot about. Its stock hit an all-time high in September, boosted by savvy cloud computing and LinkedIn investments.
Sources:
(0:16) IKEA.
(0:27) “IKEA Opens More Click-and-Collect Stores as Customers Move Online,” The Wall Street Journal, September 2017. on.wsj.com/2xkPXdL
(0:33) “IKEA Jumps Into ‘Gig Economy’ With Deal for TaskRabbit,” The Wall Street Journal, September 2017. on.wsj.com/2hAzDmJ
(0:50) “The Pager,” The Wire: Season 1, June 2002.
(1:01) “Major League Baseball Rosters By Average Player Age In 2017 (In Years)*,” Statista, 2017. bit.ly/2xkwHli
(1:01) “2017-18 CLEVELAND CAVALIERS: Roster,” Fox Sports, 2017. foxs.pt/2hPWESP
(1:04) “The Average Age Of Employees At All The Top Tech Companies, In One Chart,” Business Insider, September 2017. read.bi/2xkE5sb
(1:08) “Kraft Heinz Shakes Up Leadership,” The Wall Street Journal, September 2017. on.wsj.com/2xVsiVA
(1:22) “When You Can Expect to Be Most Creative,” Econlife, September 2014. bit.ly/2xkTgS5
(1:29) “News Use Across Social Media Platforms 2017,” Pew Research Center, September 2017. pewrsr.ch/2vMCQWO
(2:15) “Global Top 100 Brands 2017,” BrandZ, 2017. bit.ly/2y3MDr4
(2:29) Yahoo Finance.
(2:33) “Chart: Here’s How 5 Tech Giants Make Their Billions,” Visual Capitalist, May 2017. bit.ly/2qgkaIE
(2:33) “Why Microsoft Stock Is At An All-Time, 31-Year High,” recode, July 2017. bit.ly/2gR86Ng
(2:43) “LinkedIn Brings In Nearly $1 Billion For Microsoft,” CNN Tech, April 2017. cnnmon.ie/2pr4EeD
(3:04) “Town Hall Series: Snap’s Imran Khan with HBO’s Richard Plepler in Conversation,” Advertising Week, September 2017. bit.ly/2y0sjVq
(3:04) “Video Viewability and Sales Lift Research Report,” Oracle, September 2017. bit.ly/2wZW5b2
Episode 144

Пікірлер: 322

@boxesofzitti 6 жыл бұрын

Great tribute to Tom Petty. RIP

@TheDocknowles 6 жыл бұрын

I am glad to hear Scott call out Zuckerberg. There are plenty of ways to maintain your corporate integrity without throwing a tarp over the mistakes that have been made.

@EricMiltsch 6 жыл бұрын

MSFT is def. the silent giant. Kudos for calling out Zuck!

@JJRicks 6 жыл бұрын

How are you verified? And do you know how I can be?

@rskat501 6 жыл бұрын

JJRicks Studios lol

@JJRicks 6 жыл бұрын

rskat501 no, actually

@edwardkostreski6733 6 жыл бұрын

you need a google+ account that is linked to your youtube account and some other stuff

@JJRicks 6 жыл бұрын

Edward Kostreski That's a good first step

@josephabraham4058 6 жыл бұрын

Scott, you're staff are creative and research geniuses. Loved the outro too.

@Armadillopepper 6 жыл бұрын

Nice touch adding the note about Tom P.

@mathematicalcoffee2750 6 жыл бұрын

I want to hear Scott talk about Disney streaming vs Netflix

@Sleeping-nomad 6 жыл бұрын

Where has that book been all my life? Definitely a good read. Keep up the content

@mr.randallinc.8591 6 жыл бұрын

Great content & info

@benmigliore 6 жыл бұрын

wow! L2 is finally mentioning microsoft

@Lamaison40 6 жыл бұрын

Stats and humor - love these videos.

@connorpeters560 6 жыл бұрын

Liked for Tom Petty Tribute. And Microsoft recognition. And just generally amazing content. Keep it up!

@zarcon5750 6 жыл бұрын

Thanks for your words about Zuck, loved it. :) Merica!

@SincerelyBradley 6 жыл бұрын

What are your sources and references to zuck for those of us that want to read more.

@Jaxck77 6 жыл бұрын

Another amazing vid, another amazing ad.

@javierramos5349 6 жыл бұрын

That ending is a masterpiece!!

@xdcountry 6 жыл бұрын

what's hilarious here is I had a TaskRabbiter go to Ikea and buyout some tiles/mirrors at a Houston Ikea (where they weren't sold out yet) and send them up to me in NYC--- it was one of the smartest/proudest transactions I've ever made...Once I discovered that I could use this service in other cities close to inventories not available in NYC, my eyes opened to the opportunity. Also, TR is a great python shop --- very smart folks (I love the GIL too).

@1TheElement115 6 жыл бұрын

The ads i choose to watch. Hearing you speak is a wonder.

@kevincrayton9054 6 жыл бұрын

Great as usual

@pan479 6 жыл бұрын

“The most overlooked company” Me: ummmmmm Netflix NETFLIX Them: Microsoft Me: oh 😐

@jackburton6998 6 жыл бұрын

Impressive, very nice.

@twentyfrancs3744 6 жыл бұрын

"You are not a citizen of the world, you are an American citizen. Act like it". more people need to hear that. kudo,s Prof. Galloway.

@ColetraneMusic 6 жыл бұрын

That ending and then the Tom Petty tribute gad DAMN. This is why I love Galloway so much.

@rasjnda 6 жыл бұрын

Great video as always, at 0:17, should be $779 in the graphic?

@antonv1403 6 жыл бұрын

Luke Stutters or 799 in words

@warsstar 6 жыл бұрын

You had me at "Oral"

@djk3025 6 жыл бұрын

Two chapters in. Nice call on Amazon delivery service!

@juanalexander1469 6 жыл бұрын

Is it really 2 second ads that are driving sales, or is it the recognition and platform inundation that drives that stat?

@jqyhlmnp 6 жыл бұрын

I like the minimalist graphics

@eficzeri 6 жыл бұрын

Do people really use snap that are say over 20?

@pinkshortsmanwithban 6 жыл бұрын

LEGENDARY

@kickliquid 6 жыл бұрын

I laughed at the end then you cut to tom petty and i began to get sad. You made me go from happy to sad in s span of 10 seconds

@cobymichaels7863 6 жыл бұрын

Best AD ever for a book man

@lifetake3103 6 жыл бұрын

I think I'll buy that book just because of that advertisement.

@grfxdznrKyle 6 жыл бұрын

I'm not sure why, but I want to buy your book now! Good stuff Scott - I always look forward to your vids since they are both educational and entertaining.

@steamfans 6 жыл бұрын

2 second ads? That's long compared to Max Headroom's blit-verts

@edwardmaxwell3951 6 жыл бұрын

Must... get... book

@abdukomilovv 6 жыл бұрын

What you think about the new things from google?

@hagakuru 6 жыл бұрын

The book wave was classic. The subliminal message was genius.

@Balin93 6 жыл бұрын

Two seconds ... like your opening. #Vindicated!

@King31395 3 жыл бұрын

Liking Scott's new show on VICE (that's similar in format to this one), but it's no where near this quality. Must be due to the pandemic. If not, they need to get back to this! These videos look awesome.

@edwardkostreski6733 6 жыл бұрын

Linking your book!

@wesmont87 6 жыл бұрын

way to call out Zuck. made me want to stand and applaud

@minerdave852 6 жыл бұрын

Dear Scott Galloway I always think of The Other Guys - Work Your Mouth Like a Puppet on KZfaq when you mention Facebook. Please use this bit sometime. I'd love a response just bought your book off of the play store!

@declangarrity 6 жыл бұрын

Checkout Microsofts blockchain project coco. They will be well positioned

@940sergio 6 жыл бұрын

Scott is so cool!

@cobymichaels7863 6 жыл бұрын

I don't make enough money to invest in anything but I enjoy watching these videos. I absolutely love these guys.

@esears8 6 жыл бұрын

That's the single best fucking ad I have ever seen

@Seattlemike009 6 жыл бұрын

omg I'm sold

@wildzubatappeared 6 жыл бұрын

This guy is great

@friendlyfireonkgrg5374 6 жыл бұрын

Scott you are the f*ing MAN!

@FisayoFosudo 6 жыл бұрын

First, when I saw the blue in the thumbnail, I assumed Intel.

@brettdomenick 6 жыл бұрын

Nah, Intel is dragging their feet. Their company once dominated the processor market but got too comfortable and has now fallen behind as competition increases from their main competitor in desktop cpu's AMD and has completely missed the boat in the huge growing market of mobile cpu's as that area has been eaten up by Qualcomm, Samsung, and growing Chinese manufactures.

@FisayoFosudo 6 жыл бұрын

Ah I see, + Qualcomm processors are now coming soon to computers!

@FisayoFosudo 6 жыл бұрын

Ah I see, + Qualcomm processors are now coming soon to computers!

@ryannichols2500 6 жыл бұрын

That chart was in his book so I knew it was Microsoft lol

@pvmvertigo7095 6 жыл бұрын

Micron

@FoolishPursuitForce 6 жыл бұрын

That did me in. I'm buying your fucking book, Galloway.

@Aint1S 6 жыл бұрын

Scott Galloway and the Heartbreakers... New hit book, 4 Share of Grey. Have a great weekend.

@gordoncacioppo7701 6 жыл бұрын

I'm 27 so I should probably start to prepare myself for a C-Suite position at any F500 company. Can someone please help me with my resume?

@justinserra4844 6 жыл бұрын

well done love the petty

@KungFuChess 6 жыл бұрын

100 years of the advertising industrial complex has been whittled down to 2 second boob flash banner ads.

@Therealjessevilla 6 жыл бұрын

RIP Tom Petty! Love this Channel!

@viruagrawal 6 жыл бұрын

I am wearing a Microsoft shirt while watching this

@studlymuffen4life 6 жыл бұрын

In case any one was wondering the book is just as good as these videos.

@naque1may 6 жыл бұрын

Love this so much! Can I get a trial to L2inc?

@FinalSentinel 6 жыл бұрын

RIP Tom

@snitox 6 жыл бұрын

I never got into snapchat, is they manage to entice me I'd invest in them.

@harveyts3 6 жыл бұрын

I have the book. I promise I will read it by next year. Lets be honest though I bought it and that is what matters.

@light6602 6 жыл бұрын

I got the Four!

@klam77 6 жыл бұрын

You evoke Scott Adams

@kahsa1076 6 жыл бұрын

Nice homage w/ the Petty at the end :D L.L.Tom Petty

@Rehteal 6 жыл бұрын

"Microsoft" CALLED IT!

@CSalustro 6 жыл бұрын

Thank you so much for the the Tom Petty salute. And as always Microsoft is forgotten while Facebook is considered Nationalistic. I wonder if Facebook is ripe for disruption with all its cracks.

@shaunpattinson1621 6 жыл бұрын

You’re cool, Scott.

@FocalEvergreen 6 жыл бұрын

Was anyone else expecting Scott’s face to appear over Tom Petty?

@dosmastrify 6 жыл бұрын

The problem with Microsoft is if you've tried any of their new products, they suck. My wife had a Windows phone and she loved it well less than a year later it's going to crap.... she didn't install any apps ....because there weren't any Surface Pro 3 decided that it didn't like it screen anymore and would act like somebody was randomly tapping it it was in use sitting on a desk while this happened. Windows 10 much glitchier than Windows 7 or 8.1. Office 2016 actually an improvement over 2013 but only in that it slightly less buggy.

@wildreams 6 жыл бұрын

The reason Microsoft is overlooked is because they are not overtly dominant in any sector they choose to compete in. With the exception of... I don't know, Windows? And perhaps Office.

@xzjulius 6 жыл бұрын

Fucking Scott 😂😂😂 3:15

@mynameismatt2010 6 жыл бұрын

The most overlooked tech giant is IBM.

@jefflong1799 6 жыл бұрын

Just because somebody has a website and a mobile app, this does NOT make them a "tech company".

@AhmedKachkach 6 жыл бұрын

Jeff Long You clearly have no idea what Facebook does if you think they just "have an app and a website". Do medias have thousands of software engineers working for them?

@jefflong1799 6 жыл бұрын

Ahmed Kachkach I wasnt talking about facebook (duh) - I was talking about the company that is the main point of the video: the people putting furniture together.

@thatgameguy4929 6 жыл бұрын

you kinda look like tom petty without the hair.

@swaguilar_ 6 жыл бұрын

Yay I knew it was Microsoft! 💪

@AnneAndersonFoxiepaws 5 жыл бұрын

I am really enjoying watching this channel but I do find it's infantile ideas of 'Goodies' and 'Baddies' feeding into my personal experience of Americans. I had an argument with a bunch of American Postgrads here in London on an exchange program, about whether or not the U.S. 'won' the Vietnam war. The most memorable comment made by one of these Postgrads was 'If we lost, the president would be Vietnamese!'...this was in the eighties...I know that Putin is nobody's friend and I have actually been in the old Eastern Bloc! I still get the Vietnam Winners vibe throughout these videos though and it begs the question, when are you going to wake up?

@PeterKoroteev 6 жыл бұрын

Calling Russia our enemy was uncalled for..

@michaelspencer6042 6 жыл бұрын

How does Microsoft lack search, social and mobile? You guys ever hear of a little something called LinkedIn and Bing? Jeez. Microsoft Teams the Slack rival maybe? Cortana?

@Erutan409 6 жыл бұрын

Innov8marketing Lack, meaning not, nor will ever be, a viable contender to already established technologies provided by company's who have/had focused leadership in the last 10 years.

@SebM-Python-JXeNuddg 6 жыл бұрын

I've always wondered why this guy stands like if he's on a walker.

@kingdancekiller 6 жыл бұрын

Oral sex AND a Tom Petty Tribute? Looks like I’m buying a book. Although I am illiterate.

@JMBren 6 жыл бұрын

I can't wait for Microsoft to do for LinkedIn what it did for Skype!

@brodydante8767 6 жыл бұрын

Ooooooh get em Scott

@TheGigapops 6 жыл бұрын

What was that about Russia being the enemy??

@snitox 6 жыл бұрын

Russia isn't our enemy. Maybe competition.

@ichifish 6 жыл бұрын

Any foreign government that interferes in our elections is our enemy. Without an open an trustworthy election process, we have lost democracy.

@snitox 6 жыл бұрын

Josh Wilson Russian govt didn't attack us. Russian hacking groups most likely hired by oligarghic Business interests did it. They do things a bit differently in Russia. Their hackers are given free reign to hack what ever they want except their own government. Their hacking groups even attack each other. While in the US we immediately jail hackers and blackmail to work for us hence why we have very weak ass cyber security and cyber offensive.

@Morphxeus 6 жыл бұрын

Josh Wilson America was founded as a constitutional republic, not a democracy.

@ichifish 6 жыл бұрын

Spot on about Zuckerberg.

@blakethomson7775 6 жыл бұрын

Is it bad this is how I found out tom petty died?

@spankthemonkey3201 6 жыл бұрын

Again. this one channel justifies KZfaq's entire existence.....

@xileets 6 жыл бұрын

If only most IKEA stuff didn't fall apart quicker than New Years Resolutions...

@maxr2236 6 жыл бұрын

My IKEA stuff don't fall apart.

@The757packerfan 6 жыл бұрын

What are you doing to your IKEA products? I still have our IKEA bath mats, Shelving unit, DVD shelf, and TV stand after 4 years.

@Keji839 6 жыл бұрын

my desk holds well. maybe u should pay for assembly if instructions arent your thing

@k0zzu21 6 жыл бұрын

Yes finally. It's not Amazon, but Microsoft the first trillion dollar company. They have succeeded in the shift from Windows to diversify their revenue streams and are leading the giants in AR, AI and Blockchain technology.

@stulogic 6 жыл бұрын

That two seconds left an awful taste in my mouth.

@saltyshocks7780 6 жыл бұрын

Tom Petty was the man.

@azdgariarada 6 жыл бұрын

Fucking THANK YOU!!! Schmuckerberg has needed to be taken down a peg for awhile. He's such a god damn tool.

@johnbouttell5827 6 жыл бұрын

She's a good girl, loves her mama Loves Jesus and America too She's a good girl, crazy 'bout Elvis Loves horses and her boyfriend too

@jrmineur 6 жыл бұрын

Two seconds for attention span now? What was it - eight seconds last year or so (source: you@L2inc). That is a dramatic shortening. Maybe it is how long people pause while phondling their phones and look at each other.

@adammagdaleno5252 6 жыл бұрын

Microsoft wants to do everything but they kinda suck at everything. Hardcore windows users still use 7. Their game division made 2 games this decade one of them made by Rare for Kinect. Compare that attention with Nintendo's attention to their games. Their management is out of touch with reality.