I'm a business student at a university and I have never received anything close to this lecture in quality, eloquence, and focus. I was truly fascinated the entire time

I see Scott Galloway, I click.

This video lecture is amazing, no really, it is amazing.

So happy you are posting these. Been studying your videos and information religiously... I have been using it in my business strategy sessions and I have been exploding my biz since! Thank you again!

Love your content Scott! The older I get the more my focus shifts to staying up to date with trends happening around me. Your videos never fail to deliver.

While watching this Scott managed to put 3 items in my Alexa shopping cart, causing me to scramble for the pause button, cancel items and turn of the mic. So after I'm convinced to buy more Amazon stock, he predicts they will be broken up. Probably still a win for my portfolio. Amazing presentation on the relationship of these companies!

WOW Scott, that was the best 48+ minutes I've spent in a long while... cheers!!! ron:)

7:50 ...That's not Germany, that's Poland.

48 min of pure gold, I love this.

Scott your one of the reasons I wanna go to Stern for my MBA

Rewatching this in 2020. Superbly projected.

A true analytical mastermind, love Listening to Professor Galloway

I think Professor Scott is becoming THE Anthropologist of this time and place.

Scott is our man! Go Galloway!

Interesting that 6 years later, Walmart stock outperformed Amazon

Galloway is an excellent presenter...entertaining writer and fabulous storyteller...

Wow, just wow. This almost makes me want to get more into studying economics.

Love, love, love this. Great content. I'm going to get all three of my twenty-something daughters to watch this. Scott Galloway is the coolest guy on the planet.

“disarticulated who we are”

Thanks for releasing to nonmembers

Amazon is many many smaller companies allowed to sell through them for a price (as well as their own, admittedly wealthy, bits). This is exactly the same as large corporations that 'manage' all the brands we see every day. How many of those large corporations are there - four, five, six? Amazon is exactly the same but in the digital world where everybody is aware of it without reading a newspaper or picking up a book.

This professor never talks about how not collecting sales tax for many years has immensely benefited Amazon vs Walmart (just one detail that helps in understanding how today's status comes from, rather than making it sound like some magical rise of some mythical business). Smooth talker, very trustworthy voice. Question your professor more.

"I'm a war history buff" then goes on to completely confuse his tanks. I love your stuff Scott, the best on KZfaq, but get a better intern to help with your research please! The Panzer III was an early war tank, and not known for its "toughness". His pic seems to be that of a B or E model, which had ~30mm of armor. The Pz.III late models maxed out at 50mm hull and 57mm turret armor. Hardly impenetrable. The early war American M3 Lee's had 50mm hull and 76mm turret as did the early war Sherman's. Late war Sherman's had 50 or 63mm hull, and 76 or 63mm turret. These were also not well armored tanks post 1941'ish. I believe he is confusing the PZ.III with the legendarily tough Tiger, which had 100mm of frontal armor and were known to absorb and bounce the shells from the most common allied tank, the 75mm gun equipped Sherman. The up gunned Sherman w/ the Brtiish 76mm could penn a Tiger without much problem especially with the late war HVAP round. The best place to shoot a Tiger I was not so much the rear, but the sides. Both rear and sides had 82mm of armor, but the ammo racks and fuel tanks were more easily targeted on the sides. The engine sits behind the rear armor, yes hitting it disables the tank but you still have to deal with crew manning the gun. Hitting fuel tanks or ammo.. its likely game over. In war though, you take the shot you can get as often as not. Tiger II best place to put a round was in its rear, yes, but there were very few encounters with TIger II's on the western front. Also, I am not sure I know what Bradley tank he is talking about. The M2 Bradley fighting vehicle was introduced in the early 1980s, and was not a true tank. The Bradley was named for a WWII general, but that's as close to a Bradley tank you can find in WWII. Scott is very likely talking about swarms of M4 Sherman's on Tigers, which is often (falsely) cited as the only way Shermans could kill a Tiger. Reality is, true tank on tank battles were rare on the western front and the scenario he mentioned (even though popular lore) most likely never happened. Disregard the movie Fury, it's fiction. Military historian and WWII tank expert Steven Zaloga is on record saying he couldn't find a single instance of Shermans swarming a Tiger like Scott mentions and the movie Fury showed. Yes, there are true stories of Shermans being held up by a Tiger down the road.. but there are many ways to kill a tank and it didn't take 5 Sherman's suicide attacking to knock the Tiger out. The true story of why the Tigers were defeated is multi-faceted. They came too late in the war, were over engineered, took too much time and resource to build, too much time and resource to maintain, built by a then inferior labor force, broke down all the time, were asked to do things they weren't designed for. He was right on about fuel, and about quantity sometimes being more important than quality. However, in the chapters of war, you can easily find examples of the opposite to be true as well... quality to outdo quantity. All depends on what narrative you want to support your story. The end game is the superior Tiger lost out to the good enough Sherman because the Sherman was one part of an overall more effective and modern fighting force. Wait, what were talking about again?

The content you provide is amazing, Scott is such a great communicator.

@L2inc I love Scott's history analogies with WW2, but his description about multiple "Bradley" Tanks taking on one Panzer I think he really means to say Sherman tank. Bradley was a general in WWII, and a fighting vehicle was later named after him, but there were no "Bradley tanks" in WWII.

All your videos in one

This still seems mostly relevant 2 years later. Apple and Microsoft are the trillion dollar companies that have been able to keep market capitalization over 1 trillion. Amazon only touched 1 trillion briefly in 2018. ¯\_(ツ)_/¯

I really appreciate the progressive message at the end. You are a good man Scott.

That was excellent I can listen to him lecture for like another two hours.

Great presentation, made me wish I was back in college. Thanx for your continued education on these companies and what the future trends are going.

the facts are very insightful. this is what ted talk should be.

What a great fucking talk.

Whole Foods is super selective in where they put their stores. When they figure out the grocery game, will they build to expand or buy another established player?

oh 48min i like that

Great lecture! But what happened at 38:45? It seems like the comment about fake news and the misbehavior of Facebook and Google was interrupted.

This has not aged well. Apple is streets ahead at around 3 trillion compared to half of that at Amazon. Incidently, Saudi Oil was the first to 1 trillion dollars market cap.

Amazing content again. Scary to hear in such clear terms how the world is being sold to highest bidder.

Panther tanks. and Sherman Tanks. The Bradley is an infantry fighting vehicle developed in the 80's.

Guy's a genius. Very groovy brother.

'the problem of profitability' - I've heard it all.

This lecture wasn't long enough!

i .. um.. started watching..and half way... bought an Amazon Echo Plus. And I do not know why...

wow! This is amazing, and so informative. I agree with scott and in my opinion has a very accurate prediciton of amazon taking over almost everything. I would not be surprised if amazon had gas stations and an automotive company in 10-15 years.

"shavings of shit on a shit salad" 😂😂😂

Truly incredible insights on the BIG 4

Such a brilliant presentation. Thank you Scott.

Talk about blockchains Scott

Good stuff, man. Please talk about Block chains........thanks!

Great presentation Scott. Always so insightful 👏🏽

Fantastic! I learned sooo much! Highly informative!

around 38:00 with the mcds analogy lmao so good love this channel

Great analysis! Hello from Central Asia Prof!

Great work L2 team.

This is effectively Scott predicting a Yang like presidency run. We need to listen to this man more...

Excellent discussion, Thanks

Quite an interesting analysis. Basically, america goes back in time in some sense. Companies concentrate and pull huge % of wealth to them, due to their size and budget, they squize out the competition and gain power over the employees.

I think my marketing professor at Brooklyn College is the best! No?

I am smarter and savvy yet I have not spent a dime at any ivy. I have taken for free nearly 48 corporate finance classes online coursera and viewed all of Scott vid.

This is absolutely fascinating and have made a similar prediction regarding travel experience. I would be interested in your view on "The four's" entry to travel sector particularly air travel. There are 4billion travels every year. That's a lot of data and purchasing power

I don't get the correlation in jobs at Google and Facebook and the loss of jobs at traditional advertising companies. Google and Facebook are media distribution channels but the creativity and campaign strategy still needs to come from somewhere. How come the job losses on he creation side correlate to the opposite in the distribution?

So, in your opinion, what happens after the possible break up in 2020, will there be a one facet of the company to go side with over the others? And, also in your opinion, whom else in the world of marketing and business is worth the time to follow?

I quit Netflix a year ago and only watch movies on Amazon. Original content anywhere is generally junk so I rarely watch that anyway.

Awesome. TQ.

Non profitability is just a way to beat taxes and use the phenomenon of compond interest by reinvesting in expansion. The question is...what effect does this strategy have on greater society?

"Love at scale" - interesting phrase

Oooh now I remember why I decided to finish getting an MBA after I realized it wasn’t going to enable the industry shift I was hoping for. The evolution of the business ecological landscape is fascinating and professor Scott Galloway preach on Daddy! Thank you for succinctly and so eloquently distilling what’s really going on.

got this max headroom meets men in black feel

Don't know how to feel he talked about Nashville so I am happy cause that's my home town but then he also made that joke...

My Alexa reacted to your voice commands. 😊

Omg what happened to Geography! In 7:54, they market Poland as Germany!!!

He got a lot wrong here but he gets a lot right, and he has a truly orthogonal way of thinking that is worth hearing even if it is wrong or you dont believe the angle, good stuff. Now hopefully he can get aboard how science and health has be co-opted by mega-cap medical companies... but he is probably bought and paid for by them in one way or another, so maybe not. Still worth listening to, just dont follow his stock picking.

So, in short, we're all being played... great.

I love you Scott ❤️❤️❤️

Fr James V Schall, "the last Jesuit" as he is called, is the master of polity, society and spirituality. Galloway occupies the same strata in economics... and beyond. I think they need to have coffee together some time.

Amazon partners with brands the way a virus partners with a host. LMFAO

A body like the ACCC would not tolerate Alexa returning such results on query. The US has such weak consumer protections.

Cheers Scott.

Damn he's good at marketing.

This triggered my Echo a million times :-)

We will be interviewing Professor Scott Galloway about his book 'The Four' as part of our book club. If you have any questions for him you can email us at hello@martechalliance.com.

3:45 That was before they start purging the internet and broke their algorithm

15:00 isn't L2 following the same business model?

someone please share that first image, i want make printed on Tshirt

7:51 I think Germany is a bit more on the left side ;-)

Suddenly, I just realized that the name "Amazon" defines the greatest source of oxygen in the wild on earth and a mythical group of women who were so badass that men couldn't take them down. Giants. To think this started out as a bookseller - in a nation that doesn't really enjoy reading. Something like 50 percent of books are purchased by ten percent of buyers. Yet, Amazon is now a Gilgamesh.

Not “Bradley” tanks. “Sherman” tanks. Bradley fighting vehicles did not exist in WWII. And the Panzer was vulnerable from more angles than just the back. He’s referring to the “Tiger”. Great talk..but let’s get those right.

I'm watching this on my vr headset

36:31 You can get into a phone with a court order too. It is an offence to refuse to unlock your phone when directed by a court. No different to a warrant to search any other property. I DO NOT want someone to be able to access my data WITHOUT my permission or a court order. Apple's respect for privacy should be admired, not admonished.

It seems silly to me at this point that I still hear people mention that they boycott Walmart, because they put the little guys out of business, but most of their shopping is done over Amazon.

Who's the middle guy at 41:36?

Amazon as a search. Please. You can NOT find what you're looking for on Amazon unless it's a common item and they want you to find it.

Amazon is going to take a hit and break Scott's heart.

In what way is hardware 'innovation' measured in the case of Amazon (Alexa) supposedly making more innovative hardware than apple?

6 years later today, i wonder whats the new statistic of all

Padawan

Why is Darwin next to Rand and Vader?

This Amazon reasoning is only true as long at the price holds but what if 2017 = 1999? Then not only their stock crashes but their comparative advantage disappears...and that may happen before it hits the trillion $ valuation

i wish i had access to the questions on google that have never been asked before. its probably about 90% junk but the other 10 percent of those questions are probably the ones that could solve some huge problem if they were answered. its kind of scary if you think about it. before anyone makes some life changing invention they will probably try to google it first and then google can just sift through all those unique questions and steal everyone's ideas then put a couple million bucks into it before the person who had the idea even has a chance. or just find the most searched for product that doesn't exist yet and start making it.

Who was next up after Scott?

Imagine being in his classroom. I've heard him many times, he's a savant.