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It is difficult to imagine any supermarket condiments aisle without Levi Roots’ Reggae Reggae sauce, but Roots’ signature dressing was first distributed by Levi himself out of jars he filled in his Brixton kitchen.
Levi Roots entered the Dragons' Den way back in 2007. After receiving investment from Peter Jones and Richard Farleigh, Levi's Reggae Reggae Sauce has made him a fortune.
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An award-winning British TV series, Dragons' Den; Budding entrepreneurs get three minutes to pitch their business ideas to five multimillionaires who are willing to invest their own cash to kick-start the businesses in the original "Shark Tank." After each pitch, the Dragons have the opportunity to ask questions about the venture. The entrepreneurs don't always have to answer, but of course what they choose not to address could very well affect the outcome. The pitch is over when each of the Dragons has declared, "I'm out." Evan Davis hosts.
#DragonsDen #ReggaeReggaeSauce #Success