You know, LEGO Bricks actually has 2 purposes. -Being a fun toy. -Being a landmine.

They built their way out of their problems

Dude. I seriously feel so bad for that guy. Dude. All those fires. A heart attack in his sixties? I just feel so bad for him!

R.I.P. Ole You've sacrificed enough and built everyone's childhood

Wow, their journey was exactly like the concept of LEGO. They built something only for it to be brought down. Then they rebuilt it to make it better. Fate struck them again and yet just like LEGO, they kept rebuilding their product into something even better. Fascinating!

He made LEGO to save his family... but it's also a family's worst nightmare when they walk across rugs.

LEGO: "Bringing together their ideas of suburban architecture." Also LEGO: "A man has fallen into the river in LEGO City, start the new rescue helicopter.. HEY!"

It’s sad he never got to live long enough to see how successful and amazing it is❤️

random fact:His grandson is now the third richest person in Denmark today

LEGO: builds a new wooden workshop Fire: hippity hoppity your land is now my property

The only mistake Lego made was setting the age limit

Also LEGO went into another financial crisis in the modern age, however the themes Bionicle and Star Wars have been credited for getting them out of it.

Salesmen: sorry i cant buy your toys. Ole: fine ill sell them myself. BECOMES SUCCSESSFUL

I was a little kid in the 1950's and was probably one of the very first kids to play with Legos. My American family was in Paris, and my dad would go often to Denmark. The 'bricks' we had didn't even have cylinders inside - they were hollow/open underneath. There was one or more green or red flat pieces and about 50 bricks - full size (8 protrusions) and half size with 4 ....that was it.

“Everyone laughed at him for making toys. so he got his glock.”

LEGO has my respect, i built outstanding abominations when i was a kid and my parents were proud

I am going to tell this story to my son who plays with LEGO every day

i will forever love lego, as it is where i can unleash my creativity, and autism go wild with builds!! LEGO IS BEST

Its frustrating watching someone work so hard, not give up hope when times are extremely rough and then not being able to see what his efforts achieved

Lego employees in 2001 and 2011: yo how about we make a fire master as our mascot

I've never heard someone say "tragedy struck again" and "his workshop burnt down again" so many times

Every failure is a stepping stone to something better -Harland Sanders

Corrections: -Ole Kirk’s first wife’s last name was Sörenson, not Johnson -Kirstine died while giving birth to Karl, not years after -Ole’s motto is Only The Best is Good Enough, not Only The Best is Worthy -Ole actually discovered the Kiddicraft bricks at the same toy fair as the molding machine, they were used as a test product to show the machine’s capabilities. -The toy sellers were NOT right, children did enjoy plastic toys as much or if not more then wooden toys. The disliking for LEGO’s Automatic Binding Bricks (that’s what they were first called) came from the inaccuracies in molding, making some bricks fit together better then others. -The video fails to mention Ole’s second wife and daughter, Sofie Jörgenson and Ulla Christiansen -The “Bricks with Tubes” design was created months after Ole’s death, he did not help with the design -Video says that he had to decide between 1. Ditching wooden toy production, and 2. Moving ahead with plastic. He did both. -The video completely forgets the whole Samsonite co-branding on all American LEGO toys for most of the 70s. Samsonite bought LEGO’s license and started producing toys under the name “LEGO: By Samsonite” but LEGO withdrew the license after 9 or so years because Samsonite was rapidly degrading the quality of their bricks, so much so that one of the last sets they sold had 1200 pieces and sold for 11$. -In 1963 LEGO changed their toys from using Cellulose Acetate plastic to Acrilotronitrile Butadiene Styrene (yes, I memorized that). Video fails to mention it. I think there’s some more stuff, but I’ve practically written an essay already and don’t feel like writing more

Past: "Stop making toys and get a real job." Future: "Start making toys to get billions."

The world's largest tire manufacturer? Yep, LEGO! steve

I'm watching this after watching "The LEGO Story" and this is exactly like that but live action

"Inexpensive" oh the irony. After imported into my country the price is like 3-4x higher than in US. You need to be upper class to afford it here.

Godfrey had a lot of challenges but he never gave up so inspiring

I would love to see you cover the invention of under armor the story is very interesting!

Imagine saying my granddad made that piece of lego

I’m happy that he didn’t quit because without LEGO I would have no toys

This actually explains it better than lego themselves.

Ole didn't deserve all the hardship he endured.

With out this man we wouldn’t have such a fun toy for our childhoods

Don’t forget us when u get popular

How many times do you want his workshop to burn down God: Yes

I really admired LEGO's father for his endeavor to pursue his passion. LEGO is a delicate toy and inspired creativity for whoever : >

Lego: *has a fire truck set* Also lego: *workshop burns down 4 times*

This has man has brought large pain to our feet

The house burns down 4 times but, atleast they improve their building skills.

Please never stop with those stories

Bless him, I hope he knows just how much Lego has bloomed

When I was a kid, born 1965, we had a big box, a an old apple box, a bushel size. It was full of Lego, I didn't think anything other than it was our Lego. Now I think that someone must have seen us poor kids and collected all that Lego for us.

A Building has went on fire! And the owner of the building is losing hope! Build the Hope! *HEY!* Build the Hope! *5 second time lapse of building* And off to give the owner Hope!

Like a phoenix rising from its ashes. Literally. Beautiful story of persistence

it actually shows that creativity can build an empire that can survive for decades

You make me wanna live more, like in all honesty, Thank God you are here, just that little bit of motivation is whats gonna make me next 😊😊😊😊

After watching several of these videos, I notice a pattern of children bringing to fruition the lifework of their father. That's pretty sweet!

was eagerly waiting for the upload ..as always a great inspirational video..thank you!!

Moral of the story : never use wood for your toy workhouse

"a list of unfortunate events" "he was born"

Lego has inspired me to be a more creative person. It showed me that great things can be built and if they get broken somehow that there's always a way to rebuild and make it better...

For real though shout out to that one son.

Them:*started to make money on their work* Fire:ill end this mans career

Angel: How many times you want their workshop be burned? God: Yes

this man couldn’t even afford food, but he blazed a way into making billions of bricks

This man deserves my subscription. I have subscribed to you!

Lesson of the story: if you want to make someone a billionaire, burn their house 3 times

Ole Kirk Christiansen: every detail matters, only the best is good enough

I remember walking through the production floor with my dad back in the 80s when he sometimes had to pick up some papers after hours. The distinct smell of molten plastic in the air, the hissing and puffing of the pneumatic ejection from the moulding machines. Thousands of yellow mini figure heads rolling into bins :-) Great times.

LEGO actually made a yt vid about this

Neat story! Thanks for uploading!

Ole was like the toy that would carry his legacy; everytime he toppled down he built himself back up better.

I can’t believe i stumbled on another Lego, this time its how it was invented.

And this shows how good things can come from the great depression

Wonderful story and history. I remember playing with LEGOs when I was a little boy.

Well done, as always!

I love these videos so much!

i thought this would be new for me but i forgot this version created by lego themselves

I’m so hooked into these videos Thank you for your work 👍

Countless engineers, architects and craftsmen found their calling through Lego construction

LEGO are profiting more from adults who are getting into Lego. I am 40 years old and growing too old for Lego had turned into an urban myth. Before the 2000's, this is when growing too old for Lego wasn't an urban myth.

It's funny how entrepreneurs are told "Get a real job." They're creating real jobs.

The headstone I would have made for Ole:" A great man who made many children happy and made many jobs for adults" 1891-1957.

This is what courage and perseverance looks like!

I love this story Do the story behind Hilton Hotels and rolls Royce

Dang, life just loved to kick this man while he's down....

Lego was the only toy I cared about as a kid. Anything readymade was boring to me. I feel like my analytical and creative skills have their roots in the time I spent on Lego.

R.I.P Ole. Thank you for making the best toy franchise ever.

Totally inspiring. I've got work to do.

Coming up Next: How James Madison created the Constitution out of trash

Can we just appreciate that stop motion at the start

I love old photos coz it really shows history

I grew up with Lego! Amazing video that reminded me of my childhood!!!

Please never stop making videos love your content

Lego is a great toy. Heartwarming story 😄.

These rag to riches story of these major companies are so interesting.

who watched the animated version like if you did

Can you make a story on Apple, or mabye Google? Thanks :)

I love how some people are like poor and then found their way to success and we like still use them or go to them

Legos are my favorite toys since the start of my middle school I love Legos ever since

Being a dane i feel so proud right now.

no body: legit no one: Lego: lets catch on fire 3 times!

Lego is timeless. I am still enjoying them until now.

Very interesting. Thanks!

7:20 he was ONLY 66 years old Even by our current standard, that's a pretty long life

it all begins with a poor but loving father that cares about his children and his employees and just wanted to give kids "the best" to play with if that doesnt reaches you deep, you have no soul and no heart

*When your house burns down 5 times:* Bruh

There is one thing why you only get legos on Christmas or your parents got a raise… THEY EMPTY YOUR DAM WALLET AND MAX OUT YOUR CREDIT CARDS

*So this is the guy who's responsible for all our pain when stepping on Legos*