Watch Marcus Collins, a clinical assistant professor of Marketing and best-selling author of the book “For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be,” as he talks about the power of culture in shaping behavior, including the impact of technology, the concept of netnography, and tips for getting the most out of Twitter and Reddit. Stay until the end for three questions to help understand online exchanges. #ForTheCulture #bestseller #RossEE