In this Leadership Perspectives Webinar from the International Leadership Association (www.ila-net.org), professor, consultant and author Gail Fairhurst shows leaders and managers how to tap into the power of language so they can persuade effectively and communicate credibly in today's business environment. She draws examples from business, politics, sports, academia, and the arts to bring the concept of framing to life as an everyday communication skill. The webinar is based on her recent book "The Power of Framing."