I don't care if prime energy can revive you from the dead. As long as Logan Paul is associated with it, it's hard for me to support it in any way.

My dad's girlfriend has two kids, ages 8 and 10. I took them with me to the store one day. They begged me for Prime like I begged my parents for Pokemon cards back in the day. After convincing them they could get one of the sports drinks and NOT the energy drink, which they needed me to explain the differences in, they pounded them like water because there's "no sugar, so it's not bad for you." Not even a week later, their mom bought 5 of the sports drinks for the kids to enjoy throughout the week. The 8-year-old drank all five in one sitting and screamed at his mom until she went to the store to buy another. Even if they're not specifically "targeting kids," it's children who are most engrossed with the brand, in my experience.

The cans being almost the same design as the sports drink is so that they fly under the radar at schools. Many schools have a ban on energy drinks, but usually not sports drinks.

I spent the summer teaching a class of 8 year olds and they talk about Prime the same way you'd expect kids to talk about a trendy toy. I remember we walked off campus for a field trip and they all got super excited because they saw some Prime in the window of a corner store.

holding a prime drink is showing people you have been scammed.

Prime costs like 10 dollars in Sweden. Who the heck pays that?

Absolutely stunned by Logan’s advice that you need to grind from 18 to 22. I’m 35 living a VERY comfortable life and I didn’t figure things out till 24. You’re early 20s are to explore the paths and opportunities, not blindly “grind” which amounts to trying to make your boss happy or grifting

As a coffee enjoyer and barista people really do over estimate coffee’s caffeine level while under estimating energy drinks

My 8 year old started asking me for this last month, first time he's ever asked for something he didn't already know and like. I explained exactly what was in it and thankfully he bought into WHY I said no. I'm sure it'll come up again once school starts though.

I was renting an Airbnb for part of my vacation and all the kid's rooms were lined with the Prime sports drink. Now, I got hyped for things as a kid as well, though, I can't help but feel it's a bit different wanting a Gameboy, because it was fun to play on and a nice way to entertain yourself at a birthday party for your grandmother while the batteries held out, compared to being subjected to a constant stream of manipulation and marketing by influencers so deceitful that you have to wonder if they ever cared about anyone but themselves their entire life. I really hope kids start seeing social media for what it really is at some point or this world of ours is going straight in the garbage

I think the worst part about this video is that sadly the audience that SHOULD see it, probably wont. I hope I’m wrong! Great vid as always 👊🏼

One time I needed a little more coffee, so I bought one of the bottled ones at the store. I can't have dairy, so my options are limited. I ended up getting this cold brew Starbucks thing that iirc had like 200 mg of caffeine. I felt like I was vibrating. I can't imagine a kid drinking that.

I live in New York and saw a family whose kids had convinced them to fly from England to New York just so they could buy Prime, as they couldn't find it in the UK for some reason. The kids were going crazy when they found it. I couldn't believe it. I had no idea Logan Paul and KSI were so popular. Also, the drink tastes like liquid candy, so Im sure the palatable flavor helps.

"The difference between medecine and poison is dosage" Thanks I'll remember to quote you in my future book

I made this comment on the Gatorade video - for those of us who do endurance activities (ie. long outdoor bike rides, half-marathons or 2-hour high-intensity cardio classes, like me), drinking Gatorade isn’t about making us feel good psychologically. It’s about keeping us carbed-up and hydrated so we can keep going without passing out.

Fast twitch= fast twitch muscles Coconut water because it sounds "healthier" because coconut water is a great source of electrolytes, nearly isotonic to your blood (or so they say) Potassium because people have demonized sodium, though it doesn't really taste better. This is extra stupid, because your cells use something called the SODIUM POTASSIUM PUMP to regulate solutes/concentrations. It's not the "potassium and only potassium pump."

In high school, we had a vending machine that had Monster and Redbull alongside "healthier snacks" like baked cheetos with less saturated fat or something. I just found it ironic lol

prime seems like the name of a steak lol

your hair changes with every single video, it's hilarious (in the best kind of way). thanks for another great vid!

I got hooked on energy drinks for a while at work, because they were tasty to me (notably white Monster), but also gave me a good dose of energy. Unfortunately the massive amounts of B-vitamins also gave me very itchy rashes on my legs, which is apparently a thing for some people. When I stopped and switched to normal and iced coffee, they slowly went away. This took me a good year to figure out. Once I stared going above one can a day, I'd break out. I just want caffeine, damn it! :P

And this is just the beginning man. It’s only a matter of time before we see Prime energy bars, Prime cereal. Then we’ll see Prime merchandise like hoodies, shirts, sweats, shoes, and headbands. If any of that stuff doesn’t already exist lol

I had a small business in my 30's and I was working 100 hours/week at it. A friend who I had known since childhood and was becoming a specialist doctor stopped by my office to visit, she noticed I had cases of energy drinks by a small fridge and I had lots of empties in a recycling bag. I crack open an energy drink and she asks me how many I had drank that day. I said around a dozen, her eyes get big and she goes out to her car and gets a "medical bag". She asks to take my blood pressure and then she "tells" me to eat a couple of bananas I had AND that she is taking me to a hospital for a checkup and some blood work. I felt fine but my blood pressure was very high and I had some vitamin deficiencies. They gave me a couple of IV's. I then gave up energy drinks, I really liked them. A month later, I did a follow up and my blood pressure was 60pts lower.

Shout out to the ADHD folks that fall asleep after drinking energy drinks ✊😔

I can’t even process caffeine. All my life I’ve been wondering what it feels like to actually get a boost from caffeine. I would love to try it in moderate doses, maybe one day the technology will be there

Overall great video, but a couple of mistakes. Most of which you corrected on screen. Except at 8:12 , a can of prime energy likely has more than 100mg of sucralose. A. Because ingredients list puts it between caffeine (200mg) and potassium sorbate (~130mg) and B. A traditional can of soda like Diet Dr. Pepper, etc have something akin to Sucralose (just not as sweet). Which is Aspartame (at around 90mg) and Ace-k (a supplementary sweetener at ~100+mg). I know I am counting hairs, but just wanted to be sure this information is known lol.

I can tell you...100% of these are being marketed toward kids. My youngest who is 9 was going NUTS over these. I didn't know better until I started reading up on it and I told him no more. But all his friends. SOO much and this should be put on the bottles NOT for children under 12.

It's been industry standard to put energy drinks in Tall Boy cans, along with beer. Basically as a kid i always knew anything in a tall boy wasn't for me (Red Bull is iconic enough that you already know what it is). But now the line is so blurred with the weird skinny tall boy cans that it's getting hard to tell what's an energy drink and what isn't at first glance. It used to be you NEVER saw energy drinks in plastic bottles, but now Gatorade puts it in a GATORADE BOTTLE, the most iconic SPORTS drink bottle ever.

Super quick fact, check on this video. G-Fuel was actually the first company to push the envelope on how many milligrams of caffeine can be in a canned energy drink, back in 2019 selling drinks with 300 mg of caffeine. It’s like an arms race, but with caffeine quantity

For a few years around and after high school I was regularly drinking BANG energy drinks which typically contain 300mg of caffeine per serving 😬🙃 while I do think Prime should be regulated and such, I think more focus should be put on the rest of the industry as well

Im just gonna bring it up because nobody else is: A common energy drink here in the US was Bang energy, which before going out of business, had 300mg of caffeine per can, and they weren’t alone. Reign energy, which you can still buy today, also has 300mg. I hadn’t realized that international regulation is SO much lower than here in the US

Logans whole thing is trying to extract the max capital he can before the entirety of capitalism falls and its so gross

Thank you for all the videos you do about products Ive never heard of. The only time Ive ever come close to knowing or caring what was trendy was while raising my kids, & now that theyre grown Ive reverted to wallowing in ignorance; your videos make me feel smart for opting out of pop culture. 😂

I'm surprised that Amazon hasn't tried to claim Prime "drinks" as something.

I didn't understood the issue with the name "Fast Twitch" for Gatorade's stuff? To me it refers to fast twitch muscle fibers, which are mostly involved in short/explosive efforts. Something that matches with what a caffeinated beverage would want to claim.

11:17 I was not expecting an “Every Margaritaville…” moment in this and sound so very online trying to explain to my coworker why I cackled so hard.

I, for one, drink energy drinks because I am physically addicted to caffeine at this point. Couldn't care less about the brand - taste, caffeine content - all that matter to most adult energy consumers i'd guess.

Prime Energy and Zoa (Rock's brand) are both 12oz cans, that said Zoa has less caffeine by 40mg (160mg vs 2000mg.) Prime has lower caffeine to Bang and Reign which are 300mg. Five Hour and similar energy shot is the same as Prime as are Celsius and Alani Nu.

they got Arsenal and Bayern Munich too... crazy..

Not too mention that the BCAA content in both Prime Hydration and Prime Energy are over the safe daily amount for even a competitive adult athlete which can lead to serotonin imbalance, type 2 diabetes and cardiovascular disease.

A way around it is to put '12+' labelling, or '16+' labelling for the UK. However if this does go through, it needs to apply to all energy drinks, therefore allowing for fair competition. This is not a 'prime' drink only issue.

“The difference between medicine and poison is dosage” Preach 💯

I bought the sports drink in a Tesco Express for the only marginally inflated price of £2. Perfectly reasonable compared to some places I've seen it. It was OK but definitely something I enjoyed for the novelty factor more than anything else, and I wouldn't have paid over the odds for it (small independent convenience stores - similar to what New Yorkers would call "bodegas" - sell them for £5 to £10 a bottle)

I knew it, it WAS kelpshakes the whole time I KNEEWW IIITTTT

I was unaware other countries have such a high caffeine sensitivity. The US guideline is 400mg/day for a healthy adult which would be 2 cans of prime. Most large ice coffees from dunkin, starbucks, or mcdonalds have approx 300mg

Lmao @ "Jaw Clencher 1000"...hilarious

Dude, fast twitch refers to muscle fibers. Kind of on brand for an athletic drink

OMG you didn't say "process" today 😂 , just teasing......much love, keep up the great content!!!!

I laughed when you mentioned how Prime sports drinks are packaged very similar to their energy drinks, because the issue is even worse with Lucozade. The Lucozade sports drink looks almost identical to the energy drink - they both come in bottles where the shape, size, even colour are virtually indistinguishable, aside from the fact the energy drink has the word "energy" or whatever on it. I was in the UK a while back and this drove me nuts. As for the teenagers and energy drinks thing, I don't have tiktok, but I've lost count of the videos I've seen where there's a kid with a big stack of Monster drinks in the background. I imagine a lot of those kids have transitioned to Prime now.

Fast Twitch must be referring to fast twitch muscles, which seems like a great brand name for a caffeinated sports drink. Tbh sometimes it seems like the script of FP videos are written by people who don’t really know or understand the subject matter the videos are about.

Fast Twitch is a fitting name for a Gatorade drink appealing to athletes who want to run faster because it’s referencing fast twitch muscle fibers which are used during sprinting and intense short bursts of exercise. Caffeine increases performance, especially for fast twitch fibers.

Love the margaritaville trip reference 😂

do a video on tetrapak

Yeah. Seeing tons of kids drinking something they really dont need makes me wonder how quickly this is gonna backfire on those 2

Odd with the 180mg caffeine limit for Canada. Just bought some 300mg caffeine Monster Java at Walmart, haha!

Yooooo that video of Ted and Eddy crossing the Canadian border 😂❤

A 20 oz cup of medium roast Columbia coffee has about 400 mg of caffeine. So actually one cup of coffee is double the caffeine of prime. But if you were to compare ounces they're pretty equal.

I bought a couple cans thinking I was helping support Mr. Sanders!! 😂 The face palm I gave myself stung a little more than your typical face palm. Quite painful actually… but, considering the painful mistake I made, it was well deserved. In no way shape or drink did I ever plan to support either of these boys. I should’ve researched my purchase first, so it is 100% my own fault. No use crying over spilled piss… or whatever the saying is…. So there ya go Logan! You’re welcome 🤦🏻‍♀️

Im in canada too and Im 14 and this year at school there were so many kids paying like $5 for prime which is... not THAT expensive but also pretty expensive for one drink?

My university is strictly a Powerade school. Considering Gatorade is a Florida thing and they're one of our biggest rivals.... yeah. All that said, I never really thought about the difference between a sports drink and an energy drink. My coach wants me to drink plain water, since I exercise inside a gym and not outside, and generally top out at 1 hour max.

Growing up I remember the same hype surrounding vitamin water to an extent.

I bought a single can of prime to taste it with my boyfriend bc we love caffeine and energy drinks, so we tried it and it is pure sweetness and has a strange aftertaste which for me put me off, so here's an unbiased opinion of what prime taste like

as a young 21 year old, I personally never understood the hype about energy drinks. they always seemed super unhealthy to me.

The South Park special about prime was spot on

Its all over my local sainsburys I will say, their fruit punch is the closest thing to Hawaiian punch I’ve ever had since leaving the states

Gatorade's energy drink is probably called that because of fast-twitch muscle fibers, which is a type of muscle fiber that specialises in fast, powerful motions like sprinting. Which you would know if you just google'd "fast twitch" since it autofills...

I'll never get the argument that products like this are "colorful" which means it's made for kids because it appeals to the eye. What are adult drinks supposed to look like? Grey and boring to deter kids?

A while ago I was thirsty and sleepy grabbed one of the sports drinks at a convenience store (didn't realize it was a paul product). I will say it tasted okay (at first) but I found I was getting MORE thirsty while attempting to drink it. Poured out 2/3 of it.

Okay, Ik it has nothing to do with this video 😅 but what is the little plant on your desk called??? I got one that looks exactly the same on one of those surprise easy plant things on Amazon. I even posted photos of it online and people couldn't figure out what it is it's been driving me crazy.

Reign energy drinks have 300mg of caffeine. I know people who drink 2-4 of those a day, so unhealthy.

I asked my 7 year old where he heard about Prime. He said there was a guy on KZfaq shorts who went crazy for the stuff and dumped it on his head. After that, my son got a bunch of videos about Prime and he “really wanted to try it.” I’m torn about the product. The controversy makes me uneasy, but my family enjoys the flavor even if it isn’t a great sports drink, and the lack of sugar makes it hard to say no. Thanks for the warning about the energy drink looking a lot like the sports drink! If I decide to continue buying it, I’ll make sure to dodge that bullet.

Here in Finland its quite hard for people under 15 years of age to buy energy drinks

never heard of Prime. then again, iam not big on Energy/Sport type drinks since No Fear GOLD disappeared... i enjoy Vitamin Water from time to time & the occasional Powerade. thanks for another entertaining & informative episode.

I hate that drink companies get away with saying zero sugar/no sugar. Sucralose, Stevia, Aspartame and other artificial sweeteners (fake sugars) are just as bad if not worse that sugar. Since these ingredients don't have as much research as sugar they're praised as a better alternative when they're just an alternative to a major problem.

Prime is also now an official partner of Arsenal (the team KSI supports), Bayern (arguably the best German team) and Barça (arguably the best Spanish team). Wouldn’t be at all surprised if they start partnering with more big football names.

I'm a surgeon, sometimes I work the day beginning at 10 am, the whole night and the next day until like 5 pm. I have some caffeine tablets that have 200 mg, for me now they just avoid the headache of not drinking coffee.

I feel that "Fast Twitch" unintentionally evokes images of the high jitters one feels after drinking too much coffee. what I *suspect* is that by "Fast Twitch" they're referencing the fast twitch muscle fibers in the human body. Fast twitch muscle tissue is responsible for explosive power, the kind say, a basketball player would need to dunk the ball. Slow twitch is responsible for a marathon runner being able to go the distance. At least, that's my limited understanding of it.

Putting Logan Paul in your advertisement makes me want to consume it less. It's an anti-advertisement.

Lmao I literally bought a case YESTERDAY. How do you guys keep doing this 😭

All of this just shows how good of a friend mike majlak is. He makes no money from prime but he puts it on a lot. Even if you Google his name his picture is holding a prime nonchalantly. I respect his loyalty

That's so funny, I work a very early job so I'm often pretty tired at work and I might pick up an energy drink. I generally buy whatever's cheapest and today I was looking at Prime hydration because I thought it was the same as their energy drink. I always check for caffeine content when buying energy drinks and saw that it had none. I almost got deceived in the opposite direction, lol

Prime rib too 😂

I live in the UK and we have an energy drink brand called Lucozade which I think Prime should’ve considered looking at when doing their branding. Somewhat similarly to Prime, Lucozade is split into three drinks Lucozade Sport, Lucozade Energy and Lucozade Alert. Sport and Energy have completely different bottles and labels and Alert is served in a can. the sports drink version’s label is usually always a blue ring on a clear background label whereas the labels on the other versions are different colours for each flavour

After the initial release in Australia this stuff isn't selling all the shops shelves are full and it's on clearance all the time 😂

Bang has 300mg of caffeine, I can tolerate up to 1200-1300mg without issues except hunger.

The very first time I tried an energy drink, I didn't read the label. I told myself, it can't be so bad since I'd seen so many of my friends drinking them, and they seemed okay, they were even mixing it with their alcoholic beverage. First, sip, well, it's a taste I guess you have to get used to. Almost like the first time I tried a beer, I wasn't too impressed with the taste, but with beer, after three you don't have that bitter taste anymore. But the second sip of energy drink didn't do it for me either. It tasted like a fizzy Dr. Lambert syrup (if you are younger than 30 years old, you don't know the original recipes of Dr. Lambert's. Still not impressed with the taste, I was halfway through the can and started having hot flashes, blurred vision and heart palpitations. That was when I decided to read the label, and OH MY god, that shit had three times the amount of caffeine than a single cup of coffee. I felt dizzy for a good 30 minutes and went it went down I felt more tired than when I first decided to try one. That's when I banned all those drinks from my diet, doesn't matter what brand it is, it is just bad. As for anything associated with Logan Paul or his brother, I am not interested in the slightest. Being rich doesn't remove the fact that he's a galloping idiot, and I do not want anything I buy or used to be associated with him. If I find out that my favourite coffee shop has him or his dimwitted brother sitting on the board of directors, I'll literally stop buying from that place. I usually don't care much who runs what, but I also do not advocate for sheer stupidity.

Prime advertising to kids/teens reminds me of how vapes and shit did the same years back when they still had all those wild flavors. Yes, they aren't directly advertising to them, but all the bright colors and crazy flavors get young people's attention. Its not directly intentional (we assume) but it is happening, and i think they should be a bit responsible

Do concentrates reduce nutritional value? I cannot find a source for that Assuming fresh juice is also removed of fiber. Of course fresh juice with all the fiber is different

8:05 "sucralose, which has its own other raft of issues that we don't have time for." Like what? The only issue in the whole sucralose Wikipedia page is that it decomposes into harmful compounds at high temperature, and I don't think anyone's cooking with prime.

It's actually insane that Logan Paul still has a platform. Even disregarding the Japan incident (we shouldn't) he has since consistently shown he's not worthy of anyones trust or support. He just can't help himself from scamming his fans for thousands of dollars in crypto pump and dump schemes. Plural.

I feel like prime targets kids the same way that vapes did

Could you possibly do an episode on celcius energy drinks?

I'm addicted to redbull! I got wayyyy to Many Deals to CLOSE!!!

you give to much attention to prime😂

Just drink water.

Ngl..."you need your thirst to be quenched" brought to my mind Sokka with cactus juice 🤣🤣

LOVE LOVE LOVE THE TED AND EDDY CLIP

There is almost no difference between a Prime Energy and any other energy drink. As someone who drinks these kind of drinks nearly every day, Prime didn't feel any different than a Ghost, Monster, NOS, Celsius, Reign, Bang, etc. The big difference I really see here is that Coke and Pepsi are not behind this drink. To call Prime out on bad marketing while we just accept Coke marketing being put into every piece of media ever is kind of tone deaf.

🥤🥤🥤🥤

My foremans foreman(electrical construction) would drink 4 energy drinks over the course of an 8 hour shift and then his side work. Then sleep 4-5 hours and do it all again. Insane

I do agree with that I know with experience because months go in 🇵🇷 went to bayamon p.r to a mall with petsmart and my younger brother who is 18 we were in the mall walking around and sitting everywhere in the mall until we’re in front of a GNC store or something my little brother went to go prime and I couldn’t tell the difference between them and I am 19 years old 😳 it was the energy drink I had some when I couldn’t find any water 🥵 because where all the restaurants are in the mall had the water fountains etc anyone who has been knows what I am talking about i it was like drinking acid i thought I was gonna get a score throat after drinking it luckily got water 🤕