The Reason Apple Might Buy Football

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Tifo Football

Tifo Football

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Apple is a natural home for football. But the reason why is more complicated than most people have considered.
Global football might be a huge industry, but in financial terms it pales in comparison next to a company like Apple.
So why do Apple want to invest in football?
Nick Harris explains, Marco Bevilacqua illustrates.
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#Apple #Football #Soccer

Пікірлер: 537
@aristeia71
@aristeia71 Ай бұрын
Shouldn’t the actual title be “Why Apple bought MLS TV rights”?
@Me-ui1zy
@Me-ui1zy Ай бұрын
MLS is clearly a starting point
@eksortso
@eksortso Ай бұрын
They're implying that Apple could buy up the rights to big European leagues and do the same thing. Say they pick La Liga, and stream that league around the entire world. They would want to pick a league with growth potential that they could attain the nigh-exclusive rights to. I picked La Liga because if that league could bundle the viewing rights from all their clubs (which they couldn't do in the past and maybe still can't) into a tidy package for an Apple or a Netflix to stream, they'd benefit immensely. But it wouldn't be as easy to get as it was to get MLS, which was a single business entity from the start.
@jzilla1234
@jzilla1234 Ай бұрын
But where would the bait be in that click?
@Sammy_K17
@Sammy_K17 Ай бұрын
Yep exactly. There rumours of Apple obtaining the rights to the Bundesliga. Which in my opinion would be great for the league but the fans wouldn't like it.@@eksortso
@CatchMeUp
@CatchMeUp Ай бұрын
The title should be "why do tech giants need...yarrrrrrr...conTENT!"
@celtic69
@celtic69 Ай бұрын
When they introduce ad breaks during VAR checks that’s when “games gone” goes from meme to reality
@Culereterno1899
@Culereterno1899 Ай бұрын
They ain't doing that lmao Apple ain't dumb
@celtic69
@celtic69 Ай бұрын
@@Culereterno1899 why do you think they tried trialling drinks breaks a few years back? sports that have breaks in play that allow for commercials make more money than the premier league, despite the premier league having exponentially more viewers. you’d be silly if you believe they aren’t going to try and figure out a way to get a piece of that cake
@Culereterno1899
@Culereterno1899 Ай бұрын
@@celtic69 Drinks breaks are there for reason it's because of the temperature as the world is getting hotter year by year And I am sorry apple or anyone else ain't taking the thrill out of people while stuffing ads in between major decisions by the ref via other refs or by var That's Stupid The reaction from the consumers would be too much to risk this on
@T.E.S.S.
@T.E.S.S. Ай бұрын
@@Culereterno1899 you're VERY naive
@Culereterno1899
@Culereterno1899 Ай бұрын
@@T.E.S.S. How do u know?
@khm6585
@khm6585 Ай бұрын
The title implies that Apple just straight up buying the football sport itself or something. 😂😂
@danesesse
@danesesse Ай бұрын
If there wasnt goverment rules, they would. It wouldnt even be that expensive.
@yt.personal.identification
@yt.personal.identification Ай бұрын
I am sure FIFA will find a way to sell it.
@T.E.S.S.
@T.E.S.S. Ай бұрын
only to a simpleton
@newbie4789
@newbie4789 Ай бұрын
I mean, the title shows the threat... Apple has the ability to but a lot more
@daedbymusic
@daedbymusic Ай бұрын
@@yt.personal.identification Imagine there is a company called FIFA where it actually would be a small upgrade if ur product was sold to Apple. How corrupt and trash the company has to be.
@Samuel-er5bf
@Samuel-er5bf Ай бұрын
I have to admit football has changed, used to love watching Real Madrid on BeIN sports. The spanish commentators were great, the coverage was great. Now it’s difficult to find matches, some on espn plus. With the MLS pass, I honestly don’t mind it that a company like Apple took it over. You can watch on any device, you can choose between english or spanish, watch live or from the beginning, and immediately after the game is finished you can watch the entire match on replay. The intro before a match and the transitions after goals/replay is clean. As everyone mentioned, there’s no blackouts which is unheard of in american sports. You can watch any club on the season pass. Plus it’s a 10 year deal, even better instead of switching companies very few years. I’m enjoying it.
@NegaRenGenX2gay2lift
@NegaRenGenX2gay2lift Ай бұрын
tbh, makes watching MLS WAY easier than before, you would have to channel surf from ESPN, FOX Sports, Unimas.
@Lonegunman9999
@Lonegunman9999 Ай бұрын
Yes, that's the great thing about these type of monopolistic companies. They sell you confort in exchange for unyielding obedience. That way you don't question where their products come from, or how their workers are treated in the name of maximum profit. You just open your mouth and shove in everything they sell you
@GuyJames
@GuyJames Ай бұрын
yeah, Apple is definitely not the worst company. but if they get a monopoly it's going to be hard for them to resist ruining it, especially if their business starts struggling in other areas
@user-dd4ib5eb1i
@user-dd4ib5eb1i Ай бұрын
MLS is a ridiculous championship. Why would anyone pay anything to watch that? Even outside Europe you find much better leagues. Mexico, Argentina and Brazil all have better championships than MLS, let alone any comparison with top European leagues. In the continental tournament, Mexican clubs are almost always the winners against US sides. Last year, Suarez was playing in Brazil and asked to leave in the middle of his 2-year contract citing how physically demanding and competitive the Brazilian championship was for his old age knees. He wanted to join Messi in the much smoother and laid back MLS.
@christiansmith1389
@christiansmith1389 Ай бұрын
@@user-dd4ib5eb1iShut up, dude. People enjoy what they enjoy.
@SirMCThompson
@SirMCThompson Ай бұрын
The biggest advantage MLS on Apple TV is that it is not region locked. Every other American sports streaming service (which are on their own website) have blackouts.
@MrMurgen
@MrMurgen Ай бұрын
true espacially for international viewers. I do not realy cared about MLS. But every time i open the Apple TV app i wonder if I should give MLS a chance.
@samelmudir
@samelmudir Ай бұрын
Also, MLS didn't have multiple international TV deals which made them able to sell international rights to one company easily. EPL would have to wait for 20 deals to expire
@jeaz
@jeaz Ай бұрын
And that's supposedly why they backed off the rights for the English Premier League - no option for global rights.
@TheJinxCast
@TheJinxCast Ай бұрын
But to watch you have to give money to Apple.
@rajat1960
@rajat1960 Ай бұрын
far better than giving different subscriptions broken up to anyone else lmao@@TheJinxCast
@ngjiherhn4034
@ngjiherhn4034 Ай бұрын
Tifo Football straight up gave us a description of dystopian Apple dominated future at the end there.
@ChristopherRave
@ChristopherRave Ай бұрын
I think the word for it is “advert”
@farhanrahman27
@farhanrahman27 Ай бұрын
They are Skynet IRL
@keiross
@keiross Ай бұрын
Longest apple ad I’ve seen in a while.
@ccktravis4128
@ccktravis4128 Ай бұрын
i mean if i only need one subscription to watch the prem i will gladly take it
@danielangulo3720
@danielangulo3720 Ай бұрын
literally, I've gladly been consistently paying for ESPN for the last two or three years because they have every La Liga game. make it this easy and people will pirate less.
@Finn_Lawless
@Finn_Lawless Ай бұрын
Why pay for any subscription? I've never paid to watch a prem (or any other) match online in my life. But then I don't have a problem using reliable pirate streaming sites and using ad blockers.
@danielangulo3720
@danielangulo3720 Ай бұрын
It's reasonably priced and I can afford it, beats dodgy streams filled with viruses and delays. I have no problem paying for it since they offer it for a good price and more importantly, in one service.@@Finn_Lawless
@chadultrapromax1735
@chadultrapromax1735 Ай бұрын
You pay multiple subscriptions? In my country it's a 10$ subscription to watch the entire English Premier league (all matches,1080p) for a whole year. Also the champions league subscription is around 10$ per year but if you just use wifi service from my ISP you get a bundle of 200 Mbps download upload alongside both those subscriptions+ prime+some more for 15$ a month roughly.
@Pipo_Gaming
@Pipo_Gaming Ай бұрын
@@Finn_Lawlesslink?
@NorthLondonForeverCOYG
@NorthLondonForeverCOYG Ай бұрын
The title got me thinking that it would be now called iWorld Cup or iEuros. I got worried, I don’t want Arsenal to play in iEPL.
@natsudama4604
@natsudama4604 Ай бұрын
I think we are on an icarly episode
@thomasjome
@thomasjome Ай бұрын
dont want assnal to play. period.
@davidandrew7314
@davidandrew7314 Ай бұрын
Apple hasn't called a product 'i' something since 2011
@Baklatz
@Baklatz Ай бұрын
Arsenal wouldn't win the league even in the iEPL.
@dannyformello324
@dannyformello324 Ай бұрын
Are you an Arsenal fan?
@chrisdickens4268
@chrisdickens4268 Ай бұрын
Nice ad for an apple headset, when are you guys getting back to football?
@deadlyshizzno
@deadlyshizzno Ай бұрын
Short answer: Apple says "Please step into our walled garden you will love it here and never want to leave" :D
@joshuaandrews5695
@joshuaandrews5695 Ай бұрын
was this an ad for Apple? lol
@JPD2587
@JPD2587 2 күн бұрын
As an MLS fan in NA I don’t subscribe to the service. I have a hard time believing it’s as successful as they claim.
@ankurm4100
@ankurm4100 Ай бұрын
wow.. I'm scared of such hyper consumerism. felt mildly dystopian.
@LivingDeadPunker
@LivingDeadPunker Ай бұрын
Agreed, this video was scary racther than exciting honestly
@RickyMrclg0
@RickyMrclg0 Ай бұрын
Indeed Consumerism to consume your brain But in truth it’s just monopolies monetizing everything It’s ridiculous Apple recently got sued by DOJ look it up
@yt.personal.identification
@yt.personal.identification Ай бұрын
Mildly...?
@GORILLA_RAMESH
@GORILLA_RAMESH Ай бұрын
It's kinda good tho, all football Leagues and competitions should be in one App ( Apple TV) price should be 100$ is good 🤷‍♂️
@bruno5137
@bruno5137 Ай бұрын
We already live in hyper consumerism, that ship sailed years ago and the genie can never be put back in its bottle. For example, the platform we are having this discussion on is a product of hyper consumerism, and Tifo/Athletic who produced the content we're discussing have had 5 rounds of private equity funding.
@ConsumerWatchdogUK
@ConsumerWatchdogUK Ай бұрын
That's what football needs.. more subscription services to watch the football, which changes every year. Who doesn't want to pay £50 to Sky, £18 to TNT, £9 to Amazon and £15 to Apple every month, just to watch 15 games a season?
@OWMOYKNEE
@OWMOYKNEE Ай бұрын
All these companies be like: "why do you watch it illegally online" when half the games aren't even streamed and is extremely expensive. I do get Sky Sports for £10 a month but only after haggling with them with getting broadband as well.
@alirazajafree3119
@alirazajafree3119 Ай бұрын
i guess the dream is that apple gets all the rights to the prem - as an example, so then its just one subscription
@JuT11
@JuT11 Ай бұрын
@@alirazajafree3119Except if they get all the rights, they'll have no competition, meaning they'll have free reign over the pricing and you'll end up paying £90 a month and it'll be even worse
@sjeskey8361
@sjeskey8361 Ай бұрын
i think the difference being Apple is offering £99 per year for all the games, that is surely better than the blood suckers at TNT-Sky
@dmore
@dmore Ай бұрын
Apple would be a great impact simply because they aren't looking for football to be their main profit maker so will almost certainly offer it cheaper because they are primarily using it to get you into the Apple Eco-system, which leads you to buying their primary profit making products, ie iPhone, MacBook etc... Apple can easily afford to outbid the competition but then offer the product at a knock down price, so you could end up getting a full year of EPL for just £100. That's like two months worth currently.
@thomschreck
@thomschreck Ай бұрын
You didn't mention that Messi's contract includes him getting a cut of all new international MLS on apple tv contracts. If Messi did indeed bring in 1m new subs, that deal has paid him handsomely as well. Another note to include with your numbers is that all MLS season ticket holders receive a free subscription to the platform and in the weeks prior to Messi signing, T-Mobile gave away free subscriptions to MLS for all its subscribers. That is to say the initial 1m subs are probably skewed by promotions and giveaways. Nonetheless it's good to hear the numbers moving in a positive direction.
@100ap
@100ap Ай бұрын
Your statement is very misleading. Messi will earn a cut of ad revenue from all "inter miami" games that are streamed on apple tv.
@chillaxboi2109
@chillaxboi2109 Ай бұрын
​@@100ap That is still huge. You're not only receiving wages plus bonuses, you also have a cut of the money the team makes while televised...
@100ap
@100ap Ай бұрын
@@chillaxboi2109 yes its alot but it's way waayyy less than he stated above. Like the video said, apple tv is making 97 billion in revenue per year, and messi contract said he would earn a 10 percent cut so that would be 9.7 billion. But like I said it's not 10 percent of all apple tv revenue but 10 percent of ad revenue for inter Miami game.
@chillaxboi2109
@chillaxboi2109 Ай бұрын
@@100ap I think we can assume at least a 20-30% is his contribution minimum. So he'd still be getting around 2-3 billions per year WITHOUT CONSIDERING WAGES AND OTHER BONUSES.
@100ap
@100ap Ай бұрын
@@chillaxboi2109 inter Miami isn't generating 2 to 3 billion in ad revenue so how could they pay messi that much?
@OzyMandias13
@OzyMandias13 Ай бұрын
Unfortunately with tech companies the answer is usually because they can
@magicmagic8188
@magicmagic8188 Ай бұрын
Imagine if they replace footballs with genetically mutated giant apples.
@rickyspanish4792
@rickyspanish4792 Ай бұрын
That would be awesome.
@gpjclarke
@gpjclarke Ай бұрын
I like the accidental substitution of "goggle-type headset" for "google-type headset" haha
@trimonmusic
@trimonmusic Ай бұрын
For a company that was adament not to use the term "VR", in favour of "Spacial Computing", I bet they'd love being mistakenly called a "Google-type headset"!
@PhantomRaspberryBlower
@PhantomRaspberryBlower Ай бұрын
As a football fan I can honestly say i can't wait for the richest company in the world to exploit me for profits from something i enjoy. What football fans really need right now is someone to spend a stupid amount of money on something and use it for rent seeking to make us pay forever.
@ILikedGooglePlus
@ILikedGooglePlus Ай бұрын
+++
@GuyJames
@GuyJames Ай бұрын
yes, totally agree. but people should just stop watching if they disagree. I disagreed with holding the WC in Qatar and I didn't watch it. stop giving them your money if you don't like it, sometimes short term sacrifices need to be made in order for long term gains (... and in fact, there are 'other ways' of watching anyway ;) )
@maccy4829
@maccy4829 Ай бұрын
Was this video sponsored by Apple because it certainly felt like it
@aaronleonard641
@aaronleonard641 Ай бұрын
Yeah it kinda reeks of it huh?
@JuT11
@JuT11 Ай бұрын
"Sponsored is such a negative word, let's call it a 'monetary encouragement' instead" - Apple, probably
@liamgowland9303
@liamgowland9303 Ай бұрын
RIGHT?
@arshavindrameh32
@arshavindrameh32 Ай бұрын
It’s sad that the beautiful game isn’t beautiful anymore ,it’s a business ,you gotta subscribe to 10 different platforms to watch all the games 😢
@Me-ui1zy
@Me-ui1zy Ай бұрын
Its been like this for 40 years
@thejarjour
@thejarjour Ай бұрын
I've been pirating 15+ years, no idea why people pay
@pascalpitchen3219
@pascalpitchen3219 Ай бұрын
All most of us really want is EPL, CL and maybe FA cup. The rest we can get highlights from youtube.
@aliali-ce3yf
@aliali-ce3yf Ай бұрын
its been a big business since the Premier League formed, read any book on its history it grew the game, but at a cost
@silvesta5027
@silvesta5027 Ай бұрын
Football is one of the most corrupt and evil sports in the world. The ‘beautiful game’ moniker could not be more ironic
@EugenesBackpack
@EugenesBackpack Ай бұрын
A goggle type headset * Not Google lol
@nottodayimsleeping
@nottodayimsleeping Ай бұрын
Aw you beat me
@MauriceGucci
@MauriceGucci Ай бұрын
It's only a matter of time until you watch the Prem on Apple TV.
@M4NA5
@M4NA5 Ай бұрын
Ted Lasso died for this.
@raymondqiu8202
@raymondqiu8202 Ай бұрын
Ted lasso isn't dead is he?
@TankJr.
@TankJr. Ай бұрын
@@raymondqiu8202Don´t believe the hype!
@T.E.S.S.
@T.E.S.S. Ай бұрын
@@raymondqiu8202 lmaooo
@raymondqiu8202
@raymondqiu8202 Ай бұрын
@@T.E.S.S. I don't know bruh coz I only watched season 1 and 2 and the show is so emotional I could believe he died in s3
@lewissthompson2005
@lewissthompson2005 Ай бұрын
@@raymondqiu8202 Nah I think he just meant like the show's run, apple stopped making Ted Lasso (arguably) for this.
@siphemanana2551
@siphemanana2551 Ай бұрын
I’m really scared about the future of this game
@carck6442
@carck6442 Ай бұрын
no need bro, long as 22 dudes want to kick a ball football will go on
@GuyJames
@GuyJames Ай бұрын
that horse has already bolted. I can barely watch top-level men's football any more, greed has almost ruined it for me. and yes, it will get even worse, 100%
@fabriziomoretti9337
@fabriziomoretti9337 Ай бұрын
is this just an add for the visionpro?
@darthhades80
@darthhades80 Ай бұрын
Why do I think this video is just advertisement for Apple?
@rockerfarm6445
@rockerfarm6445 Ай бұрын
well, let me introduce you to the future, its 2040: Apple has the rights to every important competition, the games are avaliable exclusively via Apple TV which is only avaliable to download on official Apple products.
@PanteraRossa
@PanteraRossa Ай бұрын
Apple doesn't disclose how many users their individual digital services have. They lump in all revenue and metrics under "services" and that could mean people buying extra storage on iCloud or Apple Music or people who've rented a movie on iTunes. We have no idea and no way to actually compare that. They give away millions of accounts for Apple TV+ and other services with your new devices every year and yet they convert a schockingly low amount to paying customers after trial. Yet they count all those as "active users" even if they are getting it for free with their phone. I think Prime Video and Netflix are much more globally accessible and inclusive, platform agnostic and that should matter waaaaay more to the leagues than a huge chunk of cash from Apple. I don't think "market cap" has any relation to how much cash any of these companies would be willing to spend. It's more about who sees the most benefit and has the strongest pitch.
@lonestarr1490
@lonestarr1490 Ай бұрын
I did have 2 or 3 months of access to Apple TV+ for exactly the reason you described. And I can't say I'm that shocked by a presumably low conversation rate. I don't remember exactly when that was, but I remember watching Foundation S1 and that awesome Dinosaur documentary. In the next two weeks I watched basically everything from their portfolio I was at least mildly interested in. I didn't watch anything in at least the final 3 weeks of my subscription, because there was virtually nothing left. I don't know if it depends on the region you live in, but at least here in Germany what they had to offer back at the time bordered on 'pathetic' - and not from the non-pathetic side of that area. So I can totally see why extensive investment in the service might be needed.
@HyperDash
@HyperDash Ай бұрын
Yall are part of THE ATHLETIC, I promise you you can afford stock photos of piles of money. Football and journalism are both art, and respecting visual artists by not using AI should be part of the deal.
@andinda7915
@andinda7915 Ай бұрын
Bruh fight for something serious
@8shounak
@8shounak Ай бұрын
Giving so much power only to one company is scary. We need competition so stuff gets cheaper
@benjaminlynch9958
@benjaminlynch9958 Ай бұрын
You think $99/£99/€99 is too much for an entire season?!
@8shounak
@8shounak Ай бұрын
£99/€99/$99 is way too much in a developing country like mine. Different parts of world, different economic situations.
@lonestarr1490
@lonestarr1490 Ай бұрын
​@@benjaminlynch9958 And you think prices will stay at $99/£99/€99 once competition is removed and enough costumers are locked into the system?
@jdogg448
@jdogg448 Ай бұрын
@@benjaminlynch9958 an MLS season, they're going to charge way more for european football.
@8shounak
@8shounak Ай бұрын
I was actually referring to the amount they charge for their items like phones and tablets and watches and how their monopoly can be detrimental to the consumers. Sure enough, I read today the US govt has sued Apple over breach of anti Trust law which is in place to prevent any corporation from becoming too large and strong that they can have monopoly. Threat to free economy - that was my concern.
@splaydragon
@splaydragon Ай бұрын
the mls was just a minion in apples masterplan
@dariobanze4801
@dariobanze4801 Ай бұрын
Ted Lasso was a classic. Loved it. Only paid Apple TV for that. Haven’t needed it since.
@megaprimegamer1184
@megaprimegamer1184 Ай бұрын
Apple is on the cusp of revolutionizing sports consumption. The immersive format on the avp for sports is a massive upgrade from watching regular tv. The new MLS clip dropped and I was just stunned for 5 mins straight.
@sonando8097
@sonando8097 Ай бұрын
Ngl would rather pay 10€/month than for 15 different stream services and with dazn for 45€/month…
@cocopuffchocolate
@cocopuffchocolate Ай бұрын
If this means South Africa isn't bound to DSTV for football, I'm all for it.
@tk_majola
@tk_majola Ай бұрын
Brav, DSTV be holding us hostage.
@jeaz
@jeaz Ай бұрын
It's fairly well known that Apple did bid for the Premier League rights, but that they backed off when they weren't allowed to sign a global deal. But that's of course not the only source of football, including the World Cup and continental championships. Also, Apple released a sports result tracking app just out of the blue a couple of months ago called Apple Sports, so I think it's clear that sports is a big focus for Apple.
@void_skyy
@void_skyy Ай бұрын
As an avid MLS fan, the MLS Season Pass is a great experience. I love having only one service providing all the matches, with much better reliability. Need better cameras, though.
@jphzazueta
@jphzazueta Ай бұрын
1:27 The third company is called "Univision" (missed the n at the end)
@aliali-ce3yf
@aliali-ce3yf Ай бұрын
isn't Apple's coverage of MLB not very good? careful what you wish for. In America, NBC covers the EPL pretty well, aside from the Peacock stuff.
@andrewworks2551
@andrewworks2551 Ай бұрын
Gotta say I’ve loved it the last year and change, 99 USD and I get each and every game, even one’s broadcast on cable. MLS had a LOT of issues, but the TV deal is far from one of them
@alezandercorben4122
@alezandercorben4122 Ай бұрын
Do it, take footie from sky and bt please. Be able to choose which any game to watch no matter what time it is on.
@somethingcleverhere
@somethingcleverhere Ай бұрын
What a long windup for basic business info...Oh, I can add one, imagine Joe: "Sports entertainment remains appointment television, a consistent driver for streaming services." The thing about the other leagues is that those media rights get pretty fragmented. I don't know if Apple makes a package as neat and tidy as MLS again. Between "google type headset" (famously successful, huh?) and misspelling Univision, the extra clickbait title, this was just a real low-effort video.
@Dr-Stu
@Dr-Stu 24 күн бұрын
The apple TV Euro subscription price is exclusively available in Mainland Europe?
@godless311
@godless311 Ай бұрын
If you go into an Apple Store in the US and demo the Vision Pro, the demo includes a few seconds of a 3D view of a Miami Goal from right above the net. I think they are already acting on this idea.
@kartikkaushik9811
@kartikkaushik9811 Ай бұрын
So this is basically an ad
@agua414
@agua414 Ай бұрын
It’s probably the seller of viewer rights who doesn’t mind selling the tv rights to multiple companies, rather than sell a bulk amount (which would probably mean lower cost) you can spread it around and get several better deals
@thestupidnation3911
@thestupidnation3911 Ай бұрын
i feel like this is a long Ad from Tifo for apple !!!
@CezrDaPleazr
@CezrDaPleazr Ай бұрын
Apple is also rumored to buy CBS, Champions League in the Apple app would be huge
@georgiosioannispappas6311
@georgiosioannispappas6311 Ай бұрын
NFL too! That would be a game-changer
@anthonyfrederick3214
@anthonyfrederick3214 Ай бұрын
Maybe they can get the replay machine to work. Their MLS coverage is just bereft of replays.
@scottbrayton9484
@scottbrayton9484 Ай бұрын
Sports streaming is something that benefits from homogenization. Id much rather pay one subscription to see all the sports than have to get peacock and paramount and ESPN to see all the sports leagues I want to
@Jlavi25
@Jlavi25 Ай бұрын
As a Season Pass owner, I have to say Apple’s stream qualities are by FAR better than Peacock and P+ streams. I think Apple needs to work out some sort of local streaming deal though for local viewers
@sunrae3971
@sunrae3971 Ай бұрын
Soon they sell each half on different streaming services. It has not become more convenient for the customer in the last 10 years, the opposite is true. Here in Europe it feels like you need 20 different streaming services to follow your team for a season. I watch less football it has become annoying. You need a PhD to understand who will broadcast what and when.
@danieln3999
@danieln3999 Ай бұрын
One thing that Apple didn't take into account or maybe they don't care (same for MLS) is that still not everyone in the US has reliable, high-speed internet for the streaming much less connected televisions. A very large contingent of households still utilize "traditional" satellite television providers. I am in that camp. Despite living about 40 minutes away from the stadium of an MLS franchise, I cannot watch their matches as I live in an area without high-speed internet options. MLS has basically lost me as a fan as there are now very few, if any, matches on television. Premier League, Bundisliga, Serie A, USL, LigaMX and now even NWSL are more prevalent on network television. I get my "soccer/football fix" without MLS. Because I am not able to follow the local franchise as easily, I don't find myself going to their home matches as often either. In short, this "deal" for MLS, is narrowing their scope of reach and not broadening it necessarily. MLS has further alienated itself with fans with the cookie-cutter kits of the franchises (because they are not true clubs), via the exclusive deal with Adidas. MLS is simply boring when compared to other leagues around the world, including the USL in the US. US soccer needs promotion and relegation to "de-sanitize" professional soccer in the US lead by MLS.
@ervinmiracle
@ervinmiracle Ай бұрын
American here. Apple plus is one of the few streaming services I don't have - All the others I only have primarily to watch EPL (peacock and NBC Sports, CL (Paramount Plus), ESPN+ (FA Cup, La Liga, Bundesliga and Carabou). I almost got it for Ted Lasso though!🤣
@badboybanton
@badboybanton Ай бұрын
With Amazon not putting a bid in for the next set of PL rights Apple potentially missed a trick not purchasing one or more packages.
@NicJ27
@NicJ27 Ай бұрын
This just feels like Apple are investing in an ongoing IP. Rather than buying comic/manga or book series to make adaptions for, they can bring Entertainment through Sports, where the content isn’t finite. I just hope they dont try dilute it or massively change it up to “keep it fresh” 5 years down the road or whatever
@G.Singh7
@G.Singh7 Ай бұрын
Apple definitely got a dodgy deal with Messi
@Mbeify
@Mbeify Ай бұрын
Why does this video look like an advert
@callum2474
@callum2474 Ай бұрын
It’d be a huge boon for Apple if they could secure the rights for 3pm kick offs for English football if they can find a some type of loophole in the UK broadcasting law as it’s streaming rather than being broadcast.
@T.E.S.S.
@T.E.S.S. Ай бұрын
they won't because such a loophole doesn't exist.
@kazikader
@kazikader Ай бұрын
That last bit is the description of tech utopia.
@alphaoshawa523
@alphaoshawa523 Ай бұрын
I feel like if apple bought the rights to stream all games in the the top 5 leagues plus the MLS, saudi league, Champions league and World Cup then apple tv+ are gonna have a huge increase in subscribers since all games they need to watch will be on one platform
@yusfifarkhan6714
@yusfifarkhan6714 Ай бұрын
imagine having to check the genius bar instead of VAR
@JohnStrikwerda
@JohnStrikwerda 21 күн бұрын
The disrespect 😄 of just showing the USA on the map graphic for MLS / Apple and not show Canada as well… which has 3 teams in MLS, Vancouver, Montreal and ⭐️Toronto 🏆🛡️
@BASTYK14710
@BASTYK14710 Ай бұрын
Title is confusing🤔🤔
@dat1boi7MaRkItOsWaY
@dat1boi7MaRkItOsWaY Ай бұрын
1:28 lol it’s Univision not Univisio 😂
@charlesthompson718
@charlesthompson718 15 күн бұрын
What is a “Google-type headset”?
@SriramSivakumar-iz3nu
@SriramSivakumar-iz3nu Ай бұрын
Vision pro reminds me of ready player one.
@k-dawg4617
@k-dawg4617 Ай бұрын
This feels a bit like an ad...
@Benito264
@Benito264 Ай бұрын
The athletic often runs articles that are basically undisclosed advertisement. Just another step of the athletic dragging tifo's class down to it's level.
@patrickelliot943
@patrickelliot943 Ай бұрын
Parts of this video felt like an advert for Apple products, which I guess is kind of the point.
@Omar_Little
@Omar_Little Ай бұрын
Lol. I presume you meant a GOGGLE type headset and not a GOOGLE type headset.
@jacklane3679
@jacklane3679 Ай бұрын
I just want to be able to pay a reasonable price to watch all of my clubs games and not have to find some dodgy stream on 3pm Saturday kick offs 😂 If Apple TV had Prem football for £15 a month I would lose my mind
@edw4543
@edw4543 Ай бұрын
You best be working on the Germany/Adidas break up!
@DzT910
@DzT910 Ай бұрын
was it meant to be a “google” type headset or goggle 😭
@frankboyer1490
@frankboyer1490 Ай бұрын
"If Apple can persuade millions of people worldwide to tune into MLS..." LMAO
@1lostmuffin515
@1lostmuffin515 17 күн бұрын
For all the good that came from MLS moving to Apple, the one things that I will never forgive them for is ending local broadcasts. Gone are the days of you having your town's local channel air the game with your club's regular commentators who knew the club, players and rumors. Now? Your club is locked behind a paywall and unless you support a larger club, the commentators don't know or care about your club and it's stories. Its all just... artificial
@jean-micheljmo8210
@jean-micheljmo8210 27 күн бұрын
Canada needs to be part of the MLS North America map at 1:07.
@timan83
@timan83 Ай бұрын
You can't convince me that you'd subscribe MLS in the UK or in mainland Europe.
@blackfalcon1324
@blackfalcon1324 Ай бұрын
I wouldnt call it popular, but I am sure there is a contingent of people, especially since Messi is there. There are also people who moved from NA to europe.
@davidsenra2495
@davidsenra2495 Ай бұрын
Greatest footballer of all time? Wow, I mean... Hold your horses, boys...
@nelsondenby
@nelsondenby Ай бұрын
Personally I would be a huge fan if Apple got the rights to the prem and some other big leagues. I am already paying for multiple streaming services just to watch footy in Canada...
@VikramHarinath
@VikramHarinath Ай бұрын
Can't tell if the Apple plugs are sarcasm (especially the bit at the end there) or actually a sponsored video.
@jackpumpkinpatch2119
@jackpumpkinpatch2119 10 күн бұрын
Excellent video
@grid462
@grid462 Ай бұрын
Sounds terrifyingly entertaining
@varghesekodiyaril5776
@varghesekodiyaril5776 Ай бұрын
Man Microsoft just over took Apple amd became the most valuable tech company.... Microsoft 3.085T usd networth Apple 2.675T usd And apple is the only big tech company to have a fall in stock price this year.... The creators of this video is just trying to close their eye and saying this all is not happening..... And showing football fans with a little tech knowledge acting like PR for Apple I actually didn't expect this from tifo😢
@linsithebe7080
@linsithebe7080 Ай бұрын
Ted Lazzlo and and Vision Pro, the two ingredients that'll bring us closer to football monopoly. I wish didn't hear that but here we are.
@LuisGonzalez-hy6mz
@LuisGonzalez-hy6mz Ай бұрын
Id be ok if they bought it if that meant that there was one place to watch all the games rather than 3 or 4 subscriptions.
@shatter5874
@shatter5874 Ай бұрын
One subscription with access to every league would be a dream
@nochepatada
@nochepatada Ай бұрын
I used to be able to watch the Timbers on a large TV for free. Now i have to sign up with Apple so i can watch them on my phone 😀👍
@manulad9302
@manulad9302 Ай бұрын
Someone know a channel like Tifo but for celebrity ??
@saldito
@saldito Ай бұрын
Univisio?
@zaidsharaiha1232
@zaidsharaiha1232 Ай бұрын
make a video about jordan’s asian cup run
@miscellaneous69420
@miscellaneous69420 Ай бұрын
Is this a sponsored video or what !? 😂🤣😆
@jamezy10
@jamezy10 Ай бұрын
Apple catching strays at the end whilst they're in the middle of a lawsuit 😂
@06racing
@06racing 8 күн бұрын
Wow apple vision pro is already a dud
@TheAtomicDom
@TheAtomicDom Ай бұрын
Haha the DOJ will have a field day with that final 10 seconds
@teespeck3285
@teespeck3285 Ай бұрын
misleading title
@PHDiaz-vv7yo
@PHDiaz-vv7yo Ай бұрын
How does AI work thru an immersive experience on Apple Vision Pro? I’m imagining being a 12th man on the field, literally on Messi’s shoulder having “in game” experience- as opposed to sitting in a stadium.
@guilhermebittar917
@guilhermebittar917 Ай бұрын
5:57 he said it
@ArianHussain14
@ArianHussain14 Ай бұрын
Good video
@___AD
@___AD Ай бұрын
Not if the American Department of justice has anything to do with it.
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