Because they decided to just do it.

lol imagine being the account manager at Adidas having to go into a board meeting saying you’ve just lost the German National team 😬

German here: DFB needs money and Nike pays significantly more than Adidas. That's why Adidas lost. Bye.

I understand why the DFB choose Nike given the much better offer. However as a German I think it’s quite sad that we have two of the three biggest sports apparel manufacturers in our country and yet our most important national team is going to be supplied by an American company. Let’s hope Adidas or Puma will have a better offer in 2034.

“After all, Germany has some experience with reunions.” Poetic and funny all at once. Well done 😂

As a German fan, Germany football shirts without the adidas logo is really unthinkable. It was just there, for ever, but not now, not anymore.

They divorced after 75 years Damn...

Adidas also sponsors entire MLS in the USA btw.

Ferrari is longer in F1 and maybe more known but Red Bull is still a good example

It was shocking to imagine German national team without Adidas kit even for a non German like myself ( I'm South African) atleast if it was Pumas it was going to be understandable it also a German sports brand But nonetheless Nike is about to lose France, Brazil,Portugal and Barcelona so here's an opening for Adidas

I'm supprised that no one is mentioning that Nike is positioned very well to become a monopoly in the sports ware space, and that outcome will definitely not be positive for the fans or the teams, and organisations that they sign contracts with. We can already see the ways in which Nike has used their position to dilute and damage the images of sports teams and leagues in the US. The abysmal NBA jurseys for example, which are poor quality and suffer from frequent tears, and where they have flooded the market with so many alternate and anniversary jerseys. I hope that we can all see and notice the ways in which Nike has already begun cutting corners and that they will only do so more agrresively once they control even more of the market.

"F1 and RedBull" oh come on 😩

Me as a German, I’m salty on the DFB and will not buy a Nike-Germany Kit

Fun fact, adidas wasn’t even notified about the DFB until it made it to the news that they’d ditch adidas for Nike

LFC fan here - adidas make better football kits than Nike. So do warrior and NB. Nike’s kits are usually poorly designed and significantly more expensive which makes it hard for ordinary fans to buy.

Germany jersey without adidas is sacrilegious. Man, thry made some insane bangers. I hope they go back to adidas

„Three more world cups followed in adidas shirts“ That is not true. The 75 years partnership refers to the shoes. Until 1963 leuze was supplying the kits then umbro. Erima was supplying the kits for the world cup 74 and 78 while adidas gave them jackets shoes…, but adidas bought erima in 1976. The stripes and logo are only on the shirts since 80s. Its because of that common misconception that the whole thing was such a big deal in tbe first place.

This channel obviously has love for Nike. About Germany switching to Nike, it s Business, simple as that.

As a german who loves football my jaw dropped to the floor when I saw this in the news

they couldn't sneaker past the competition

I think what most people who are not from germany dont understand are the insane feelings that are associated with football in germany. its hard to explain really but its the same reason why we dont want our clubs to become puppets of countries or billionaires like city, chelsea and so on......football belongs to the people, at least thats the main thinking in germany.....adidas has a different standing then nike, it feels more like a capital(NIKE) driven move rather then beeing driven by emotions(ADIDAS) if that makes sense.....really hard for me to find the right words in english tbh..... its justified that the DFB took the nike deal on a financial basis, no discussion there, but its still extremly sad for me as a german to see this happen.....we just managed to stop the investment of an american company in the bundesliag itself and now this, just 2 months before the EUROS.....sad but still acceptable......dont think the DFB will do a lot of good with that extra money tbh, so sad the biggest football association is beeing led by a bunch of noobs......

can you also make how NIKE LOST roger federer and tiger woods

It's Great to see many Germans saying it's sad that their team is not having a company of their nation as the kit supplier. Meanwhile, In our country, we don't even have a kit manufacturer 1/10th of Adidas value..

The problem is Brazil had some of the biggest stars in the game during those commercials. Ronaldo, Ronaldinho, Rivaldo etc. Germany doesn't have those kind of names. Also, after that WC win in 2002 they haven't fielded a side that looks like it could win a WC. So they got money and now nearly 20 years of an average national team. Their best result in that time period is coming in 4th at the 2014 tournament in their own country.

as a german i think its very sad that we sacreificed that tradition.

I hope the DFB returns to Adidas or goes to Puma in 2034. These trends (replacing our European products - cars, clothes, parfumes, machines with American and Chinese ones) should stop if we want to have adequate economic growth and stability!

Some could say, "Adi-Das ist gut"

Always looking forward to your videos

Brazil and France are about to do the same render strategy. Highest bid from the highest bidder.

Dude how do you edit your videos? I really want to learn

Red Bull and Formula 1? Dude there are people over 25 who remember F1 just fine without Red Bull

I cant believe I didnt notice this was a German channel for so long despite being German myself 😅

Great video as always really enjoyed the content keep going i would buy adidas kit as a fan better than nike because of bad kit design but nice video😍❤️

It was very poorly communicated by the DFB. They didn't control the narrative when the news hit. So people were simply shocked and angered because they didn't understand the details. The DFB should have explained this better.

I think we need to mention how good this video's commentary was. Simply top class. Keep up the great work

Great video as always! ❤

The topic we all been waiting for. Thank you

It will be a great if you make a full video covering pros & cons of about American College football. I am very curious to know about this, how does it works, it's economy, it's expenditures, & etc. Please🙏❤

Your ending Tune 🎶is 🔥.. Love that tune..

Super video , I never knew there were so many factors going into the shirt sponsor

Friedrich Merz is not the vice Chancellor. He is opposition leader. Wrong picture 5:49

Yeah. End of an Era 😢 What if we see a reunion? Good Question thrown by Athletic.

Thanks Athletic Interest for story this one.

Great pronunciation of the German player names. It's minor, but very much appreciated.

Fantastic storytelling, thank you Athletic Interest! :)

Make a video on barcelona and nike tense relation

Athletic Interest is just amazing! Commentator, whoever you are, love the accent. Keep it up❤👍🏻

When you hear about F1, the first thing that comes to your mind is Ferrari, not Red Bull.

Oversea fan of Germany, Bayern and Adidas here. I was greatly upset at first But since i learned that Nike offered much more, i'm all down for this now. Change - fresh start could be what Germany NT needs most right now (Bayern need this too) and oh, the recent ruckus about the away trikot didn't help adidas at all.

Love the socks bro, looking forward to more apparel.

seeing the German shirt without Adidas was unthinkable growing up. splitting after 75 years, damn.

I dont think this saga is over. The new deal basically starts in 2027 (a very long time from now lol, a lot of things will happen before then) Adidas could easily have this deal questioned in the legal sphere. Backed by German political bigwigs and other influential people, i wudnt be surprised this nike deal gets terminated before they even have the chance to put the swoosh logo on the classic German shirt.

5:47 Vice chancellor is Robert Habeck. At 5:47 you see Friedrich Merz

Even a German basketball legend like Dirk was with Nike and some of the current Germany player in the NBA like Daniel Theis and Franz Wagner is with Nike. I don't have the current Adidas basketball shoes but in my opinion they look better than the Nikes and Jordans, also people said they perform better than those two. But we can't ignore the fact that they are lackluster in signing player, even Nike got Sabrina from WNBA and the fact that now LeBron is more cemented to Liverpool. Adidas can't even signed a former NBA Finals MVP and European superstar Nikola Jokic (he recently signed with a Chinese company 361⁰ after his contract with Nike), I imagine European would be crazy if Jokic had a signature shoes with the biggest European sports brand. Heck, even European stars are with another brand such as Giannis (Nike), Luka (Jordan), Markkanen (Nike), Sabonis (Nike), Gobert (Nike) and even the rookie sensation Wembanyama (Nike). Meanwhile Adidas signature athlete are all American (Lillard, Mitchell, Rose, Harden, Edwards,Young), which Americans are leaning to buy Nike anyways.

Very well put together video, enjoyable. But. If you don't have 10 spare minutes and just want to know the answer: - Why Adidas Lost Germany? - Nike paid more.

adidas felt betrayed because, DFB didnt even tell adidas that nike offered them that much or to counter offer the nike deal. THEY JUST DO IT

Amazing story telling as usual.

I am actually looking forward to this. Guess Nike won't screw up their very first Germany jersey so I am excited with what they will come up

Great video and great points. But i dont see what the fans would have from a different sponsor. Shirts arent gonna look much better and the sport wont be played differently.... Its surely lucrative for dfb and nike tho

I am never buying a German - Nike jersey! Long live Adidas and Puma!

German here: I love you took a punch at the whole Quatar PR debacle. I was very confused back then. Some of my coworkers were saying „shame on you“ for watching the games. I was afraid to say anything because of political backlash.

Ive talked with many germans who said they will not buy the nike kit. Which is why you're seeing surge in sales of this year adidas germany kit.

The reunion statement was hilarious.

2:53 "Record breaking crowd"!? Isn't the 1950 final between Brazil and Uruguay in Maracana reported to have had an attendance of more than 170.000 people and unofficially more than 200.000

Missing from this analysis is the fact that Adidas' namesake founder, Adi Dassler, was a literal Nazi profiteer who signed his letters "Heil Hitler." In fact his full first name is Adolf, which was conveniently omitted from the portmanteau that became the company's name. His brother Rudolf, the founder of Puma, was even worse: believed to have worked for the Gestapo. The companies' split was caused by the Nuremberg investigations at the end of WWII. Both brothers stood trial and, in lieu of a proper defense, tried to blame each other for the family's Nazi activities and paint the other as the more ardent supporter of Hitler.

2:00 That prankster made stunt for history.

Well, it means i won't spend money for a new kit anymore

Adidas also lost Real Madrid but, it's incomparable to lost jersey contract with German national team.

8:09 A small mistake. Flo Wirtz is a signed adidas athlete and therefore won’t be in any Nike ads.

What is with the fingers at 0:38 ??

You had me at "Unpatriotic"

Worth noting that Nike recently lost the Barcelona deal (Puma winning that one), and hence can afford to overpay to acquire a European football powerhouse in DFB.

Plot twist Adidas go for the US Men's team deal next haha

I just hope the new designs will be as good as adidas

This channel is awesome!

It would be epic if DFB chose Puma as Adidas replacement 🤣

you're the goat channel on economics in commercial athletic competition

I recognise money is the ultimate driver in this move, however, sometimes clubs/countries and kit makers can only go so far and as a result designs become either uninspiring or unconvincing. I noticed this with France and their relationship with Adidas. Through the 70s and 80s they had some of the most iconic kits and the 1998 strip is a classic. From 98 they had so many nice looking kits but none of them made an impact. They just seemed to come and go. I don't think France have had a classic kit since they went to Nike, however, all of the designs to press have shaken things up. The kit hasn't been all about how you move around rigid white lines and where you place the red or the white on the kit. Remember in recent years France have had purely blue tops. Two other teams that could do with a shake up are Spain and Brazil. Spain's kits with adidas have become very pedestrian. I don't think Brazil have had a classic Nike kit since the early 2000s. The truth is it's all about the money. Take England, they are never going back to Umbro.....and Umbro aren't even an English company any more.

Adidas makes 'affordable' apparel and footwear. Nike makes better apparel and footwear, although in recent years it seems all major apparel and footwear makers seem to be opting for less quality materials (think Nike Metcon 4s versus current Metcon 9s). It seems that Nike just has more cash to spend than Adidas and Adidas is reluctant to spend what cash it has.

LA Olympics 1984. The US team wore Kappa. Wonder how Nike felt.

lol I got an adidas ad before the video 😂😂😂😅😅😅

Those who thought there is something like loyalty or faithfulness in business are naïve. It's always only about making money.

This was pushed for economic reasons and one in particular was the poor showing of the German national team in big tournaments.. this resulted in lower income and sales of merchandise and the DFB I think had to find an economic solution and went for NIKE. It’s all about the money ;)

It feels similar to the US in the early 90s, using Adidas kits for their national teams despite having a brand like Nike already being there in home soil. Tables turn I guess

I am a Non German ( Bangladesh) , i don't even support German Team, but really loved all the Addidas German Jercy... Its actually Unbelievable ... This is April, may be German Football Federation made a April Fool joke 🙃

woher kenne ich deine Stimme?

1:48 The 1974 jerseys were actually from ERIMA, another traditional producer of sportswear from Germany. adidas didnt have quality jerseys at that time and just bought from ERIMA and rebranded it. The 1954 jerseys were from Leuze. Lot of people don't get all the facts right before participating in this discussion 😅 Imo it's sad that they went for the NIKE deal but every other decision would had been financially unreasonable. And NIKE is of course proud to finally get that deal.

Some things should be more important than money...

This is so interesting and something we should look at more. On one hand, the NIKE offer is much better commercially... On the other hand, you have tradition and cultural identity. Who should the DFB pick? Should they HAVE to pick the best commercial offer? Can't they prioritise culture, tradition and prefer to keep a german identity? Do they have to fall in line with the capitalistic way that NIKE want to score points against ADIDAS so they'll overbid? Do they think about grassroots football and how the extra funds can be used there? Very difficult. I'm a Scotland fan, and I love our ADIDAS kits, but I also equally love when they is associated with other Scottish brands like IRN BRU etc and I prefer that as a fan. Im sure many Germans feel thr same.

Well said

This shouldn’t be a surprise after all impossible is nothing

6:26 I like how the US flag in the background becomes the three stripes of Adidas. Props to the editor.

how do we make these type of videos ? Can someone help please ? It for a school project

DFB Chairman said: "Checks over stripes."

0:55 It should be Ferrari and F1, not a team founded in 2004

I thought it was because of the controversy with the #4 on the German kit, especially if you custom order a kit through Adidas with the #44….

At 8:04 your statement is incorrect. Nike significantly over engineers every product. They just don’t focus on advertising that idea. They know the athlete and the marketing sell the shoe more so than the claim of performance. Unless it’s a running shoe that makes the impossible possible like their marathon shoes did a few years back.

Short Answer MONEY! 💰 Also Robert Habeck using words like Unpatriotic is quite ironic.

Nike might be winning the big market but they are losing quality aswell

The US track team wore Kappa at the Olympics and the world did not end then.