The RIGHT Way To Do Facebook Targeting For Local Businesses

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Ben Heath

Ben Heath

Күн бұрын

Facebook Ads targeting for local businesses is very different to national or international businesses.
Significantly smaller population sizes within your target area, mean that you need to select different targeting options for your Facebook and Instagram ad campaigns.
That's why I've created this video, where I walk you through the best local Facebook targeting strategies.
And I cover a number of local targeting mistakes Facebook advertisers and Instagram advertisers make.
#localfacebookads #facebooktargeting
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Пікірлер: 196
@DavidMaurice-wt2hl
@DavidMaurice-wt2hl 4 ай бұрын
Thank you very much for this priceless information!
@marexibinsa2915
@marexibinsa2915 Ай бұрын
Great video! Some key points were highlighted that I hadn't heard anyone else discuss. Thank you!
@TejoshmoyDutta
@TejoshmoyDutta Жыл бұрын
this free video was more knowledgeable and fundamentally better than the courses I bought, dyamn. Great stuff as usual. You are a saviour.
@JudgeKoichiro
@JudgeKoichiro 2 ай бұрын
Good Video
@LadnerTylerHoltTylerHolt
@LadnerTylerHoltTylerHolt 2 ай бұрын
Thanks for the video!
@VRbible
@VRbible Жыл бұрын
Thank you very much for this priceless information! I've been struggling with facebook ads but you've taught me a few valuable tricks.
@BenHeath
@BenHeath Жыл бұрын
Glad to hear it :)
@GylesBaldwin
@GylesBaldwin Жыл бұрын
Thanks for the video! Loved it very much!
@BenHeath
@BenHeath Жыл бұрын
Glad you enjoyed it :)
@suhailballim4159
@suhailballim4159 Ай бұрын
Great stuff, Thank You!
@antoniomillandsantiago3568
@antoniomillandsantiago3568 Жыл бұрын
Hey Ben, who is doing our video editing? It looks amazing!
@McginnesAlanaAnn
@McginnesAlanaAnn Ай бұрын
Thank for this information great video as always
@brendalizalvarado106
@brendalizalvarado106 9 ай бұрын
Very helpful! Thank you so much! ❤
@BenHeath
@BenHeath 9 ай бұрын
Glad it was helpful :)
@Kimtogo08
@Kimtogo08 Жыл бұрын
Thanks for sharing! ❤
@BenHeath
@BenHeath Жыл бұрын
Thanks for watching!
@thaitravelstore
@thaitravelstore 5 ай бұрын
Super helpful, as always! Thank you Ben 🙏
@BenHeath
@BenHeath 5 ай бұрын
My pleasure :)
@pranaysawarkar5953
@pranaysawarkar5953 Жыл бұрын
We can use pincode targeting as well. But it depends on the need of business
@RicherPodcast
@RicherPodcast Жыл бұрын
Absolute legend, would love to see how to target for online ecom businesses
@BenHeath
@BenHeath Жыл бұрын
It’s on the to-do list :)
@amrashraf8755
@amrashraf8755 Жыл бұрын
الله ينور بصراحة فيديو قيم جدا ❤️ ممكن تعمل فيديو عن الفرق بين صفحة الهبوط وصفحة المبيعات
@dominykasraudonikis
@dominykasraudonikis Жыл бұрын
I really enjoy your KZfaq channel, what tremendous value you provdide. Great job! One question for you though. I have an ad set budget, to really track which ad sets (cold) performs the best. Is it a good idea to have a second campaign for the retargeting audiences? Which is the best way for this situation for a service based business?
@chenahbahia6417
@chenahbahia6417 Жыл бұрын
amazing content thank you soo much
@BenHeath
@BenHeath Жыл бұрын
You are very welcome :)
@shiningeyes6314
@shiningeyes6314 2 ай бұрын
Thank you so much Sir 🔥
@duarte3030
@duarte3030 Ай бұрын
nice, thank you
@RosarioShawnRonald
@RosarioShawnRonald 2 ай бұрын
This is what i call underrated.
@LorisBlasofsel
@LorisBlasofsel 4 ай бұрын
Thank you
@shattaclevewright4379
@shattaclevewright4379 Жыл бұрын
Thank you sir.
@BenHeath
@BenHeath Жыл бұрын
Thanks for watching
@kansascityonline
@kansascityonline 4 ай бұрын
Thanks Ben.. Your videos have really helped me. In fact I have followed you step by step - literally. We are local with small population.. Basically in the country.. I am now testing open targeting on this new campaign to see how it goes. One thing is in your videos and choosing 'leads' you usually mention website. Maybe in a new video talk about using Messenger. I say this because our first ad we did a complete open broadcast and got tons of leads to the site and no results. I saw you mention this once but I have watched a lot of your videos and cant remember which one it was. This time I am using 1 video and 1 image in my ads to see which does best and keeping them on FB by using messenger. This leads to the next question, which would be best to use messenger or forms for better leads... Thanks kindly!..
@grill9067
@grill9067 5 ай бұрын
Thanks
@fvmcompany
@fvmcompany Жыл бұрын
Thank you!
@BenHeath
@BenHeath Жыл бұрын
You're welcome!
@william_leonard
@william_leonard Жыл бұрын
Love your stuff. Can you make a video for start-ups? What is the best way to run ads for a new company with a new ads account and a tight budget?
@BenHeath
@BenHeath Жыл бұрын
Thanks a lot. I’d recommend checking out my beginners tutorial for info on that :)
@KirkAtamian
@KirkAtamian 8 ай бұрын
Can you do video for real estate agents. I have lot of trouble with rules for housing in the USA. Great videos keep up good work
@melissamelini7026
@melissamelini7026 Жыл бұрын
Have you encountered Facebooks new release stating you can no longer target people living in an area? They have removed the option to select that and defaulted to living in or recently in an area. How do you suggest this be addressed for local businesses, specially in highly touristic areas?
@digitalstoic1
@digitalstoic1 10 ай бұрын
It really sucks, Idk if they are trying to get better results for advertisers or just playing around with things.
@user-bi1eh2tv3k
@user-bi1eh2tv3k 7 ай бұрын
Hi Ben. great video. I saw down in the comments that you recommend 1 campaign --> 5 ad sets --> 1 ad pr ad set. Question 1: Are you still using the same ad across all the ad sets? Question 2: Are you adjusting the messaging to the different ad sets and still using the same creative? Question 3: Why not use 3-5 different ads in all the ad sets like you recommend in other videos? PS: Maybe create a video around messaging with different targeting options? Thanks broheem!
@tharaka0854
@tharaka0854 Жыл бұрын
Thank you sir. Love from sri lanka ❤️
@BenHeath
@BenHeath Жыл бұрын
You are very welcome :)
@JakeNicholas-um1rv
@JakeNicholas-um1rv Жыл бұрын
Great video! Could you also do a video around targeting lookalike audience through customer lists?
@BenHeath
@BenHeath Жыл бұрын
Great suggestion :)
@WeddingLiveSydney
@WeddingLiveSydney Жыл бұрын
Hi Ben, thanks for this great video, just an out of context question, how did you create the links in the video description -> Watch Next section, they have youtube logo on them, thanks again
@alexisbryant202
@alexisbryant202 Жыл бұрын
thoughts on using third party tools to target specific buildings and events? everyone has different terms for what this is but it's essetially a more specific way to geofence where you can draw around a specific building such as competitors buildings to get audience for serving fb/ig ads to
@BenHeath
@BenHeath Жыл бұрын
Sounds good in theory but I have basically never seen that work as advertised in practice. Might be worth a test for you, but that’s my experience. Hope that helps :)
@TimSharrow
@TimSharrow Жыл бұрын
Thanks for sharing! What about service area businesses with sales territories? For example a large state with multiple sales territories. Do you create separate campaigns for each territory? Also if the sales territories are smaller audiences, do you find it makes more sense to combine them in order to get a 250k+ audience size? The goal would to optimize the lead cost and while maintaining volume for the local salesperson. Thanks!
@52Espinoza
@52Espinoza Жыл бұрын
Put all the territories in one ad set to start off to get to 250k+. You can optimize if you start to see that one territory is doing better than others by creating an asset focused on just that territory
@kubaw5436
@kubaw5436 Жыл бұрын
Hi Ben, I’m getting started with Facebook ads and have you got any videos covering the conversions API compared to the meta pixel because I don’t really get the difference between them the explanation given by meta is very vague, Thanks!
@user-ju6fw2ls8g
@user-ju6fw2ls8g Жыл бұрын
I am so glad you uploaded this video! I have some questions here: 1. If we are targeting almost all the population, is it necessary to create other ad sets? for example a lookalike ad set? 2. How ofter shall we update such a big audience? Great thanks! Looking forward for more content! Great job as always!
@BenHeath
@BenHeath Жыл бұрын
Happy to help - I often still would for testing purposes. The LAL for example could outperform broad targeting.
@user-ju6fw2ls8g
@user-ju6fw2ls8g Жыл бұрын
@@BenHeath that's great. I will definitely give it a go then and test which one is performing better! Thank you so much Ben!
@harishgupta8586
@harishgupta8586 Жыл бұрын
Please create one video series on app marketing through Facebook ads
@dhoang75
@dhoang75 9 ай бұрын
Hello Ben, I love your vids, they actually help me get leads. Thank you for your awesome guides. I have a local business, a spa/beauty salon, in a city where each year from Oct - Feb there is a specific ethnic tourists come to my city to visit their families, and these ethnic tourists spend quite a bit of money on my services. I'd like to target these potential customers from overseas, where they come from, where they live. Is it a good idea to run a low-cost campaign Awareness in those cities where they come from, and get the Engagement to my Facebook page (point traffic to my business Facebook)? or run a Leads or Sales campaign, which I found more costly, in those cities in the US where they come from? Please advice, and thank you for any help.
@yoditonugrahacky765
@yoditonugrahacky765 Жыл бұрын
What’s the best strategy for a local restaurant? The lead form, omnipresent or something else?
@gavinwiener
@gavinwiener Жыл бұрын
What would you be offering for them to fill out the lead form? Could also check the ads library and and see what other restaurants are running ads for
@antoniobento7538
@antoniobento7538 11 ай бұрын
Hi Ben, thank you for your video. Is there a way to have a small radius (5mi) for a real estate local business? Thank you
@teenagetommytwatface
@teenagetommytwatface Жыл бұрын
Hi Ben - great video. Just wondering whether this is viable for business spending £15-40. Long term I'm not sure whether this would be best practise, or is this used to find a 'winning' audience to say, and then begin targeting them solely?
@BenHeath
@BenHeath Жыл бұрын
Thanks :) Yes you can operate with that budget but just think about the math of the return. If the campaign does incredibly well and generates a 10x ROAS, what does that equal - £150-£400 Of course if you are doing well then you can always scale.
@eastendman
@eastendman 10 ай бұрын
Hi Ben, love the videos can you do a video on how to create a campaign with a niche audience. For example we only have an audience size of 3k due to it being a b2b product. Are there any tips or tricks tio make this work better?
@BenHeath
@BenHeath 10 ай бұрын
Thanks a lot and that's a great suggestion :)
@zeyadwahid9986
@zeyadwahid9986 Жыл бұрын
What should I test first? Creatives or interests?
@SpunkeyMonkey
@SpunkeyMonkey Жыл бұрын
Wait, what?! I’ve been watching your videos for ages trying to grasp this for my business, and you only live across in Cheltenham?! I’m in Gloucester 😄🤷🏻‍♂️ Small world. For an estate agency (home office) would you recommend one ad for Cheltenham, Gloucester and Stroud, or, separate ads for each place?
@BenHeath
@BenHeath Жыл бұрын
Small world! I'd go with separate ads for each :)
@justinegabriel3005
@justinegabriel3005 Жыл бұрын
Hey there! I genuinely appreciate your videos as a new brand owner. I was just wondering if is it okay to use the same creative on the duplicated ad sets? Thank you mate!
@BenHeath
@BenHeath Жыл бұрын
Thanks a lot :) Yes, we often do that to test targeting options.
@user-wz6wd2ti8d
@user-wz6wd2ti8d Жыл бұрын
Hi Ben, thank you for this video. Would you recommend using messenger or fb form as the CTA for this local lead generation campaign? Or should I send the lead to a form on the website?
@BenHeath
@BenHeath Жыл бұрын
It really depends what you are offering. Most of the time we would use instant forms. But sometimes it is more appropriate to start a conversation immediately.
@imranakhtar1
@imranakhtar1 Жыл бұрын
Excellent strategy Ben, but you didn't mention the campaign budgeting as to whether we should go for a CBO or ABO? Plz advise.
@Omer-user
@Omer-user Жыл бұрын
Ben everytime advice to use cbo in like this structure
@BenHeath
@BenHeath Жыл бұрын
Thanks a lot. I would usually use CBO
@StevenMaldonado-bg1mg
@StevenMaldonado-bg1mg Жыл бұрын
Can you make a video about unsuccessful promotion cases? What conclusions have been drawn?
@BenHeath
@BenHeath Жыл бұрын
That's an interesting idea.
@annaloader5285
@annaloader5285 18 күн бұрын
Is the ad set structure (4 ad sets in a campaign) still applicable to 2024 ads? I thought you suggested 1-2 ad sets more recently. I'd love clarification!
@josiahlawson6
@josiahlawson6 5 ай бұрын
hey, I’ve got a question if you could please help me if I’m trying to run an organic traffic campaign, but I have a local service business is it smart to run a traffic campaign over the whole United States? Does that make a difference whenever it goes to running a lead campaign?
@Jonkings07
@Jonkings07 Жыл бұрын
Thanks for the video ❤. Just one question that can leave sleep at night. What's the minimum budget amount that you have to set with 5 ad sets? I once talked to a fb agent and told me that for each ad set you have to increase budget. However, I would like to know your input, or at least in the video example, how much budget would you use?
@theclumsybrothers
@theclumsybrothers Жыл бұрын
Use the same amount for all of them so you will be able to know which one performs best and then scale it up
@islimani05
@islimani05 10 ай бұрын
could you please help ?
@islimani05
@islimani05 10 ай бұрын
could you help ?@@theclumsybrothers
@dominik.neugebauer
@dominik.neugebauer Жыл бұрын
Hey Ben. Thank you very much for your Video. Helped me a lot :). As a wedding photographer I'm wondering if your omnipresent campaign work as well due to the fact of Local Business.
@BenHeath
@BenHeath Жыл бұрын
You can use that for local businesses.
@dominik.neugebauer
@dominik.neugebauer Жыл бұрын
@@BenHeath Tank you a lot for that Feedback. Will Do so. Do you can tell me, why you are going for Retargeting with "Conversion" instead of "Reach"? :)
@taylordsimpson
@taylordsimpson 4 ай бұрын
Hi Ben! Curious if your target audience for local service biz can be too big? If I'm spending $20 a day advertising my epoxy floor company to an area that is 1-1.2 million people should I niche down to try to get an audience around 500k?
@user-jy9tv6uu2v
@user-jy9tv6uu2v 5 ай бұрын
Hi Ben, thanks so much for the info. I'm wondering for the warm audience, after adding in those custom audiences, do you still add in a location to the targeting if you can only deliver to a specific location? My thoughts are that FB and IG engagers can potentially be people outside the delivery area? Thank you
@BenHeath
@BenHeath 5 ай бұрын
Good question and yes I would, for the exact reason you mentioned.
@zxczzvzfeadfa3415
@zxczzvzfeadfa3415 Жыл бұрын
WIth lead ads, you will have to have a different image for each duplicated ad right? I'm getting errors with that, also this error "ou can't use the selected optimization goal for your campaign objective. Please select a different goal, or edit your campaign."
@terrillchristians
@terrillchristians Жыл бұрын
Hi Ben, does creating a look a line audience within a local radius, limit the look-alike to that radius? I ask because that was not my experience of ding a look alike audience within a set geographical radius
@BenHeath
@BenHeath Жыл бұрын
Yes it should do :)
@Acesinaction
@Acesinaction 4 ай бұрын
Will this work to advertise for a local business that is in a high-traffic tourist area? A majority of customers will likely not be locals, but tourists traveling to the area from numerous locations.
@jmvdkooij
@jmvdkooij 11 ай бұрын
Hi Ben. Great video. Thanks for that. Do you need to update your audiences after a few months? Let’s say your Facebook or Instagram audience? If you made this audience in May will it populate new audiences that have visited after having created this audience? How about video views? If we made this audience in May and had people viewing videos after that will they still be included? Thanks for the great work.
@BenHeath
@BenHeath 11 ай бұрын
Good question. No those audiences update automatically. Anything using Pixel data or a Meta source updates automatically.
@jmvdkooij
@jmvdkooij 11 ай бұрын
@@BenHeath thanks so much 🙏
@DaveFogel
@DaveFogel Жыл бұрын
Ben, Ilove your videos, but I have to tell you that your facebook group is just not good. I have never once got someone to actually answer a question I have. Instead I get 10 DM's from India trying to sell me something that has nothign to do with what I'm asking.. and even today I got one who told me she could get discounts on fb ads if I paid her (I reported her as a scam). The group isn't helpful at all. Maybe you should start a new group or even a paid group with people that can actually help others.
@pauls1883
@pauls1883 Жыл бұрын
Anecdotally I would say that at least 80% of his FB group is from a India, Pakistan, Sri Lanka or Bangladesh.
@GODBLESSTHISSWAG
@GODBLESSTHISSWAG Жыл бұрын
Yes please start a paid group!!!
@BenHeath
@BenHeath Жыл бұрын
Hi Dave, thanks for the feedback. We're always trying to do what we can to improve it and remove people that do things we would rather they didn't. It is tricky with 180,000+ members but we'll keep trying. Your suggestion is interesting, I will give it some thought.
@aronuchukwuezugo615
@aronuchukwuezugo615 Жыл бұрын
It's a group. You shouldn't just be expecting people to provide value to you. Also provide value to others. What you give is what you get
@SimonWYHuang
@SimonWYHuang Жыл бұрын
There's a reason why I decided to not run any free groups
@JayBeeProduction
@JayBeeProduction Жыл бұрын
Isnt the warm audience included in the broad targeting? I mean, if someone made interaction with my ads on FB, isnt he more likely to get targeted just with broad cold targeting options? Thanks!
@BenHeath
@BenHeath Жыл бұрын
Yes that's correct, but I don't think that means you want to avoid retargeting altogether.
@ruet2010
@ruet2010 2 ай бұрын
Hello, I’m doing social media marketing for a small phone/laptop repair and tech services in Tunbridge wells, my audience is so small Facebook says it’s too small. What do I do about that?
@brendennimmonsjr.6692
@brendennimmonsjr.6692 3 ай бұрын
Awesome content. How much would these ads sets cost to run?
@BenHeath
@BenHeath 3 ай бұрын
Thanks, you can spend any amount you want really :)
@brendennimmonsjr.6692
@brendennimmonsjr.6692 3 ай бұрын
@@BenHeath okay. Do you have a video on the metrics you would be looking for?
@danielschon
@danielschon 9 ай бұрын
Great video! I have a quick question though. If I'm setting up an ad for a local business that wants to book appointments. Which would be the best campaign goal? The offer is a "% off voucher". Would it be better to run a messenger or "Whatsapp messenger" ad where clients can contact the shop directly and appointments can be booked quickly or rather a leads form - perhaps even a conversion goal with a separate landing page, opt-in or calendar etc. ?
@BenHeath
@BenHeath 9 ай бұрын
Thanks :) So with either destination you can use the leads objective and that's what I'd recommend. In terms of the sales process, I'd test both and see which works best.
@finnhorchler7940
@finnhorchler7940 Жыл бұрын
Hey Ben, I have a question. I somehow do not have the option to filter my leads when I create a multiple choice question in the lead form. Do you have any idea why this is? I would greatly appreciate an answer! Thank you
@gavinwiener
@gavinwiener Жыл бұрын
As far as I know, it's quite common for Facebook to roll out features to just some people, and not everyone. Probably just that
@drpeung.eyclinic
@drpeung.eyclinic Жыл бұрын
Hey Ben, My first question after watching all your videos for the past 3 years. Thanks for all the tips, btw! If I create multiple Ad Sets with identical Ads, Facebook gives me a warning about "Audience fragmentation" and that the Ad Sets may cannibalize each other. Is this something to be concerned about or am I ok? Thanks a million!
@BenHeath
@BenHeath Жыл бұрын
Wow that's a lot of watching :) I wouldn't worry about that.
@drpeung.eyclinic
@drpeung.eyclinic Жыл бұрын
@@BenHeath thanks! Helpful as always.
@Dejavu_GL
@Dejavu_GL 10 күн бұрын
@ben heath, how much do you think we should spend on this ads campaign??? I would like to get your reply
@qbsportsbargrillgames
@qbsportsbargrillgames 4 ай бұрын
What does the membership offer?
@user-qb5jn4eq7z
@user-qb5jn4eq7z 10 ай бұрын
Can we do app install campaign and target local area?
@abdumaliksaliev8303
@abdumaliksaliev8303 Жыл бұрын
I can not turn off advantage detail targeting, do you know why it happens ?
@lostcreektrainingacademy
@lostcreektrainingacademy 7 ай бұрын
What is an ideal range for local business to have in their target market? 200k-350k?
@robbievara4945
@robbievara4945 Жыл бұрын
Hi Ben, I’ve gotten over 47 leads with $100. I emailed all of them with a quote but none of them have reached back out. Is this common? Should I try sending them to messenger or my website instead of instant form? Btw this is for a car vinyl wrap shop business
@BenHeath
@BenHeath Жыл бұрын
Firstly that's a great cost per lead. Secondly, yes that is to be expected if you just email. Nearly all of those emails will have ended up in spam. I would ask for a phone number and call those people to get them booked in.
@kokowin5851
@kokowin5851 27 күн бұрын
lets say i want to target my ads for certain races living in my city.. is there any way i could do that? any help would be appreciated
@davidfinch7810
@davidfinch7810 9 ай бұрын
How do you set it so that you only have people who live in the area rather that people who have visited the area. How do you make it so that people who already follow your page are not targeted? I'm trying to get new members for my kickboxing class, it's a waste of my money if the person visited then went home but my ads are still targeting them and it's annoying that it targets people who already follow my page and come to class.
@tommybennett307
@tommybennett307 8 ай бұрын
Hey Ben, I'm trying to target business owners and wanted to test 3 different interests but can't get my target audience above 50k no matter what I adjust (budget, mile radius, ect). Would you suggest broad targeting or try at the 35-50k range? Thanks
@BenHeath
@BenHeath 8 ай бұрын
In that scenario I would probably just go broad :)
@jaksahn3370
@jaksahn3370 Жыл бұрын
I sell cars for a dealership and want to advertise my own business within the business. Any tips anyone out there?
@alexanderhuettel2703
@alexanderhuettel2703 Жыл бұрын
ON Instagram
@KevinLe
@KevinLe Жыл бұрын
Thanks for this, but for some reason, I can't target specific cities in the united states in the locations section. Any reasoning behind this?
@BenHeath
@BenHeath Жыл бұрын
Are you advertising in a special category?
@KellyPKramer
@KellyPKramer Жыл бұрын
How do I advertise to real estate agents? There does not seem to be a job title to search under. Thanks
@gavinwiener
@gavinwiener Жыл бұрын
What type of interests might they be interested in? Surely there must be influencers in the space that help real estate agents improve sales, marketing, etc, who you could then target
@GODBLESSTHISSWAG
@GODBLESSTHISSWAG Жыл бұрын
Yo Ben could you please start a private paid Facebook group? The current group is just full of scammers
@BenHeath
@BenHeath Жыл бұрын
We’re trying to do what we can to remove them. We have had this before and it should get back to normal soon. It’s an interesting idea
@GODBLESSTHISSWAG
@GODBLESSTHISSWAG Жыл бұрын
@@BenHeath a private inner circle would be so great and helpful for us
@mdsakhoathossain9834
@mdsakhoathossain9834 8 ай бұрын
Can ads be campaigned only with ads manager?
@justineconary7958
@justineconary7958 Жыл бұрын
For this local setup, would you recommend just one ad per ad set or multiple ads per ad set?
@BenHeath
@BenHeath Жыл бұрын
Yes I would - helps with ad fatigue
@orbitar.M2
@orbitar.M2 Жыл бұрын
Some experts👎 always says target broad! broad! I lost my huge money targeting broad. Always target narrow audience when you start.
@BenHeath
@BenHeath Жыл бұрын
Broad can work well but it shouldn't be used all the time.
@jeffreysmith5812
@jeffreysmith5812 Жыл бұрын
No reference to budget?
@BenHeath
@BenHeath Жыл бұрын
I've got separate videos about budget you can find on my channel :)
@spacebetweenideas
@spacebetweenideas Жыл бұрын
motion sickness much - do you have a non-moving version?
@jman1853
@jman1853 Жыл бұрын
I understand the value of using single interest per ad set but since it's a small area to target, why not just stack related interests so that the audience becomes bigger while also showing ads to the target audience?
@BenHeath
@BenHeath Жыл бұрын
That doesn't really achieve anything in my view - you might as well just use open targeting in that scenario.
@gavinwiener
@gavinwiener Жыл бұрын
I'm guessing we also don't stack so we can know which interest performs the best. You could then create lookalike audiences from the best audience
@jman1853
@jman1853 Жыл бұрын
@@gavinwiener I know about creating lookalike audiences from custom audiences but never for interests. Could you share more about this?
@alekosbeis7878
@alekosbeis7878 10 ай бұрын
Would that work for solar contractors as well?
@BenHeath
@BenHeath 10 ай бұрын
Sure :)
@GaneshDM-fk6xf
@GaneshDM-fk6xf Жыл бұрын
I understood your concept but its suit for high paying clients what about the budget friendly clients ben?
@BenHeath
@BenHeath Жыл бұрын
This targeting approach for local businesses would still apply if you have a small budget
@GaneshDM-fk6xf
@GaneshDM-fk6xf Жыл бұрын
@@BenHeath ok
@hugovanbaal5873
@hugovanbaal5873 11 ай бұрын
Did you use CBO or ABO for this instance?
@BenHeath
@BenHeath 11 ай бұрын
Often we'd use CBO :)
@hugovanbaal5873
@hugovanbaal5873 11 ай бұрын
@@BenHeath If the audience size is 150.000 for open targeting, no lookalike, and no warm audience data, I only have 1 adset... If so I'm just as good of picking ABO right?
@rayengargouri871
@rayengargouri871 Жыл бұрын
How to target online advertisers on facebook ?
@alonica-24
@alonica-24 Жыл бұрын
How about ad? same ad in multiple ad set or different ad for different ad set? Please answer me sir.
@BenHeath
@BenHeath Жыл бұрын
I would usually go with same ads in multiple ad sets, at least initially so that you can test targeting options.
@alonica-24
@alonica-24 Жыл бұрын
@@BenHeath Thank you very much for your response.
@manicciluxuryautostyling
@manicciluxuryautostyling 10 ай бұрын
is this still working present day?
@antonbabych3622
@antonbabych3622 Жыл бұрын
What if a target audience is a 75/25 split between the genders, should you still choose the "all" genders option?
@BenHeath
@BenHeath Жыл бұрын
Yes I would - good question though.
@Omer-user
@Omer-user Жыл бұрын
If i use cbo in sama structure which you did inside the video after i lunch the campgian what i will do if i find one of these audience do better are you recoomend to turn of other adsets or just increase the budget into campaign level ??
@BenHeath
@BenHeath Жыл бұрын
We will turn off underperforming ad sets
@Luisvieiraofc
@Luisvieiraofc Жыл бұрын
Okey, but what about the IOS-14? We cannot make detailed targeting because that
@BenHeath
@BenHeath Жыл бұрын
You can still use detailed targeting after iOS 14 :)
@scottcordero6580
@scottcordero6580 3 ай бұрын
Can you help set me up
@chadgtr34
@chadgtr34 Жыл бұрын
Monaco is a country, can i just force everybody in the country to see my fb ads?
@BenHeath
@BenHeath Жыл бұрын
You won't be able to force everyone but you can target the whole country and you will probably get high penetration
@FloorCoatingBusinessMastery
@FloorCoatingBusinessMastery 7 ай бұрын
What are your thoughts on allowing Facebook to do all the retargeting for you? This means you don't need to create a "retargeting" ad set. Instead, you just allow Facebook's algorithm to work and retarget as it sees fit?
@BenHeath
@BenHeath 7 ай бұрын
I think that's risky. There is logic to it but I prefer to take control of our retargeting. Also, if you want to tailor the messaging in your retargeting ads then you need to separate them out.
@marketmonster6055
@marketmonster6055 Жыл бұрын
for plumbers roofers etc BROAD only?
@BenHeath
@BenHeath Жыл бұрын
I would probably test other options as well, but depending on the population density of your area, yes
@marketmonster6055
@marketmonster6055 Жыл бұрын
@@BenHeath With this shitty new RECENTLY in update im running WIFI only today ... hopefully this makes a big change... these recently ins are killing my cmapaign.
@matthewfreestone3805
@matthewfreestone3805 Жыл бұрын
@@marketmonster6055 Did Wifi only help at all? This is causing me major problems too...such a ridiculous update from Meta
@bigk8294
@bigk8294 6 ай бұрын
radius is not very good as it does not account for drive times and other spacial considerations. You set it up like this and you are going to have a ton of breakage and waste,
@anthonylatour9983
@anthonylatour9983 11 ай бұрын
Facebook just got rid of location targeting.... what now?
@BenHeath
@BenHeath 11 ай бұрын
No they didn't get rid of location targeting - they just adjusted one of the settings. Huge difference.
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