The Rise and Fall of Apex... Business at the Nürburgring!

Рет қаралды 105,167

Күн бұрын

Join in as we have a little chat about Apex Nürburg and my thoughts on its evolution over the last 7 years. Where we have been and where we are going!
So often we think about how scale up our businesses but in some special cases we have goals that are not growth driven. It can be difficult to know you have reached a limit or even when you should downsize, usually your gut will tell you… its hard to listen to though!
00:00 Hey everybody I’m Robert!
00:05 What is today’s video?
00:41 apex rentals…
01:06 apex hotel…
01:36 Taking a trip down memory lane…
02:50 Having no plan?!
03:32 Our goal with apex.
03:48 The evolution of apex.
05:16 Coping with high demand.
07:43 Trying to avoid disappointment
08:21 No more taxi?!
09:02 The big turning point…
10:30 We miss the OGs!
11:20 Welcome to Disneyland!
12:51 Tainted taxi - balancing expectations
14:02 A sigh of relief!
15:17 Looking back in hindsight
16:07 Our rentals blew up!!!
17:30 Seasonal issues.
18:06 More, more, more
20:08 Enough is enough? Making a hard decision.
22:13 The future of apex…
24:19 I’m selling my cars?
25:30 Where is the E36 GTR?!
26:04 The main goal of apex!
27:23 Final closing thoughts.
28:20 Any questions?
29:09 Thank you and goodbye!
Sharing our love for all things motor with the world!
www.apex-nuerburg.com
Follow us on Instagram:
Robert - / robert_mitchell
Tom - / tomstamp
George - / twistedsymmetry
Maike - / ringmatzi
Apex Nürburg - / apexnuerburg
#TierOne

Пікірлер: 778

@borre_z 5 ай бұрын

I think I can speak for all of the lovely people I’ve had the chance to work with during my time at Apex, when I say that I’m proud to have been part of the adventure while it lasted. Some of the most exhilarating times of my life thus far, whether it was on track, in the office with the team, in the yard with the customers, or behind the camera. So grateful to have been able to provide a crazy experience to countless of likeminded people, and meet all of you. I’m really excited to see what’s next, and I can’t wait to come back up there to visit what will become of Apex. 🚙 Great video, Robert. Good that you’re keeping Tom busy. See you soon. 📸

@RobertMitchell 5 ай бұрын

Borre, I’m ready for you to come back and make a guest appearance on media team! Pete is already lined up for a polish job on the e46 and you know Bruno comes around so I’m gonna put him to work too🤣🤣. Great friends were made in all aspects and points of the apex story.

@tomstamp 5 ай бұрын

One like and we’ll bring back Borre. 2 likes and we’ll bring back Borre and Bruno. #LetsGooooo!!

@matmul4850 5 ай бұрын

@@tomstamp 7 likes so far. It's really happening 🙏😅

@pumping1979 4 ай бұрын

Can somebody at apex pick up the phone?? I would like go get my money back. Sent emails, tried contacting micha.. paid to drive 2 laps in gt2rs, and then it crashed. Never heard nothing about it.

@RobertMitchell 4 ай бұрын

@@pumping1979 hey man I’ll check emails next week and get you set up. The phones won’t be answered til spring

@rfactorgo39 5 ай бұрын

The thing with this channel is that it is mature intelligent talk and community.

@RobertMitchell 5 ай бұрын

just look at the comment section. kick ass group

@MW-uy3np 5 ай бұрын

Should be a study at University on business planning / customer satisfaction / social media / etc

@p00pie 5 ай бұрын

stop yapping

@RobertMitchell 5 ай бұрын

@@p00pie so pleased to see we’ve reached you!

@Invis_Space 5 ай бұрын

💯

@guiporazza 5 ай бұрын

Apex it's a special place. In 2022 I went to the Nurburgring for the first time. I was quite lost where to go or how to behave around there. My first thought was "go to Apex"! It was more or less like a safe space to me, the team was super kind and explained to me everything. That's Apex. At that time, I left you a diecast of a orange Ford Maverick as a gift (hope you received). Greetings from Brazil!

@RobertMitchell 5 ай бұрын

That’s awesome and thank you for the gift. Max has an amazing collection of all the little cars we’ve gotten over the years and it’s there on his shelf!!! A familiar space with familiar faces is all we want:-)

@Fabsan84 5 ай бұрын

Still the only KZfaq bringing fact to the truth. Humble and real, that's refreshing. Congrats Rob.

@RobertMitchell 5 ай бұрын

That is until you start dropping the big content! I hear some rumors that some good stuff might be coming :-)

@brunobrites 5 ай бұрын

Tier 1 fans right here.

@RobertMitchell 5 ай бұрын

thx for the support Bruno!

@SteveReed33 5 ай бұрын

Tier 1 reporting in. Hoping to make a trip this year.

@David-uu1oj 5 ай бұрын

@@RobertMitchell Thank you for this informative video. Few thrill seekers will seldom understand the expense to maintain a high end car safe, fast, and profitable. May your new directions be blessed with maintaining a stellar reputation.

@bruno_mcd 5 ай бұрын

After all this years, I still consider myself a part of the Apex team and will always do, it’s one of the things that I am most proud of and both the company and the people will be in my heart forever. We created so many memories between us, so much laughter, and even more than that, we made dozens of thousands of people happy on and off track. I am extremely proud to have been a part of it and all the people I’ve worked with. We had our up’s and downs but we always made the best of it. And will always forever be grateful for everyone that visited and commemorated with us, all the pictures taken throughout, and all the challenges we overcome over the years. Looking forward to see all of you soon. Fantastic video Robert! See you soon. ❤️

@Mr1Netrom 5 ай бұрын

In 2019 I got a road trip through Germany with a lap in the F80 as the main attraction as a birthday gift. As a motor head that was a huge bucket list item and surpassed all my expectations. What you at Apex offered was truly meaningful and I respect the will to keep the core values. I'm planning to do a university exchange semester in Germany in 2025 and revisit Nürburg and get to drive a lap as well as riding.

@RobertMitchell 5 ай бұрын

This are the things that i really love to hear Netrom. Its exactly why we existed. See you next year when youre back and congrats on the exchange program, thats going to be a great cultural experience.

@tuskanhunter23 5 ай бұрын

I want to turn these lessons into a case study for my MBA students. These are quality lessons that every business owner should consider given the unique circumstances and locale. Many thanks Robert for sharing this and being so transparent. All that said, an additional thank you for providing a platform to create life long memories. I know I cherish my experiences I had with the Apex team.

@RobertMitchell 5 ай бұрын

Thank you for the humbling compliment! And honestly, it’s been our absolute pleasure to share the experience so far and we look forward to much more

@juzoli 5 ай бұрын

Scaling up the business is a good research area, and a lot to unpack there. A lot of research has been done already, but not a lot of awareness. Everyone just rushes to make the business big, and sell. The engineering consultant company I was working as a junior, very intentionally stopped growing beyond 100 employees. That’s where you need to completely change management structure, and approach, and lot of companies don’t survive that.

@mmmmmmmmmmmmmmm420 5 ай бұрын

I would leave out the bit about why the taxi business closed. If someone's buying your product, their motivation for doing so shouldn't matter.

@yetidh9 5 ай бұрын

@@mmmmmmmmmmmmmmm420 If you feel like you are working really hard and exposing yourself to financial risk for customers who can't appreciate that, or even appreciate the experience they are getting, it must be frustrating. Especially when they were turning away real enthusiasts to make space. From a pure business perspective, one persons money is as good as the next persons, but this isn't a straight forward retail business selling products off a shelf. This business sells experiences and requires personal interaction with the customers. I appreciate how open and honest Robert was about the taxi business.

@juzoli 5 ай бұрын

@@mmmmmmmmmmmmmmm420 It does matter, as it affects their behavior as a client. They wanted to sell it to enthusiasts, not random tourists, who flooded their shop.

@frederikjacob1985 5 ай бұрын

To be completely honest, i'm missing the amazing Tom Stamp, Tim Morley Racing, Bruno, Diana and George in most of Misha's video's... Loved the "old" team. So i'm very looking forward to see some of them back on the channel. Anyhow thanks for this insight Robert! As transparant as you are always are! Greetings from Belgium

@RobertMitchell 5 ай бұрын

I was sad when the vlogs stopped too.

@betaich 5 ай бұрын

Me too since the vlogs stoped I bareley watch any Micha videos because for me they are too same-ish

@ncarnaiz 5 ай бұрын

Thanks Robert for the updates and your transparency. Wishing you the best for 2024!

@RobertMitchell 5 ай бұрын

Wishing you a great year as well man!!! Thank you for joining in on the fun

@ncarnaiz 5 ай бұрын

@@RobertMitchell by the way "I'm Tier 1" , I made it to the very end.... hahahahahaha... 😀

@RobertMitchell 5 ай бұрын

@@ncarnaiz never doubted you ;-)

@billyskoda6839 5 ай бұрын

Thank you for your honest update Robert. My journey started when I was searching for Škoda Nurburgring videos, and I stumbled across Mishas channel and by association... Apex. Your set up has inspired me to re visit, I haven't been since 2019, mainly due to covid, upgrade the car following Mishas advice and in line with the advice you give, finally take the plunge and move to RLP, hopefully the Eifel. The UK is no longer a place that welcomes petrolheads. I'll be along once i get everything into gear.

@andreimadalinneagu 5 ай бұрын

First thing to do when Robert drops a video: Like, show appreciation and prepare for a good, on point, discussion full of good lessons. Great to see you back here!

@RobertMitchell 5 ай бұрын

I hope that you enjoy it:)

@andreimadalinneagu 5 ай бұрын

@@RobertMitchell for sure

@FlyITguy 5 ай бұрын

The highlight of my year (decade?!) was visiting Apex, meeting Misha (and Sreten from M539), renting a GTI and lapping the ring. Stayed at the hotel, so got a taste of the whole experience. Been following you all for several years. I was looking fwd to a return visit, but Im more delighted to hear you and the team are following your instincts and passion. Lesson for us all Robert. Truly grateful I visited when I did, TY for the amazing memory! Will continue watching, looking forward to the next chapter.

@Invis_Space 5 ай бұрын

Good luck! Looking forward to next chapter 💪🏼

@RIB0S0ME 5 ай бұрын

Awesome! Thanks for the honesty and personal update.

@chemicaljuice3078 5 ай бұрын

Great to see you back. Life is more important than material items

@RobertMitchell 5 ай бұрын

you could not be more correct

@Wirenfeldt1990 5 ай бұрын

Pedantic counterpoint.. If i have to live in my car again, a Rolls Phantom is better than my up! Really great chat though.. Thoroughly enjoyed every minute

@IIlegendII 5 ай бұрын

thanks for the update! Godspeed.

@blondhelmet 5 ай бұрын

sadly I couldnt visit Nurburgring on Apexs prime, but I hope it still goes on for years as a community, as a point of convergence for gearheads and good people

@RobertMitchell 5 ай бұрын

In all reality, I wouldn’t even call it it’s prime lol I really enjoy the different phases of Apex and have found so much joy in each

@MundoMad 5 ай бұрын

Great to see you back, looking forward to the next chapter.

@021Kangas 5 ай бұрын

Some good desicions right there! Been following apex journey from the start and even though it has been fun to watch, I think that new - different - content will make it even more fun to watch. Great job ä so far! 👍🏼 all the best!

@kevinhelton3539 5 ай бұрын

Really excited to follow your builds. Above all enjoy to hear what is on your mind.

@miguelfiestamk1 5 ай бұрын

Great to have you back on youtube, always apreciating your talks

@igor_derdic 5 ай бұрын

So glad you're back! 🎉 Loving the videos! 🔥 Cheers from Croatia! ❤️👐🏻

@anterokutt2853 5 ай бұрын

Very down to earth and real. Thank you Robert!

@snap4433221 5 ай бұрын

Really missed these type of vlogs, with normal talk about life/business. Happy to see you back.

@sthetix 5 ай бұрын

Huge fan from SF Bay area here ....Totally understand and appreciate your decision. Thank you for all you and your team has done throughout the years. More power to you and all the best. Cheers

@gtrrideinluxury5814 5 ай бұрын

This one off the very fill channels that I watch without doubling the speed. Always a pleasure to hear Robert speaking about any subject tbh. Anyway I was missing the videos, hope that you continue with them! Greetings from Brazil

@MrW8411 5 ай бұрын

Really excited to see the build process and explanations. This is the type of content that’s so hard to find and 100% me. Glad to have you back Robert! Looking forward to seeing your plans come to fruition.

@SirThisWayPlz 5 ай бұрын

Glad that you have a thoughtful reflection and new direction ahead. Personally I am excited to hear more of your tech talks, driving skills and mentality sharing. Definitely sounds great!

@WasnClown 5 ай бұрын

Its really refreshing hearing you talk about all this, thanks for this insight and your time ✌

@AndyS63 5 ай бұрын

Welcome back Robert. It’s great to listen to your thought process regarding the business. I’m looking forward to the car builds.

@sylvainjamais904 5 ай бұрын

Thanks for sharing Robert. I enjoyed following the Apex adventures so far. Maybe some day I'll get to come and enjoy what you're turning it into now.

@picklediddy 5 ай бұрын

Thanks for the info. Looking forward to new builds

@newdarkagenow 5 ай бұрын

My favourite videos are always the ones with just you or you & misha talking business and cars, good to see you back on the tubes

@aust_out 5 ай бұрын

Thanks for the update, i think you plan is solid. Very excited for al the build breakdowns and setup talks, hopefully its LONG format

@CheebiCeg9 5 ай бұрын

Brilliant 2nd follow up video! He is backkkkk! Can't wait to see more from the channel.

@ramblingsofafatbrokenman1211 5 ай бұрын

I've really enjoyed these last 2 videos since your return on KZfaq. You look so much younger & more relaxed since your return. I'm happy for you & your family that you have found the right balance in your life & business. All the best for the future

@SKODA20V 5 ай бұрын

Great honest and open video, you didn`t need to explain but you chose to explain thats what makes me a Tier 1 subscriber thanks Robert - great to have you back !!!

@LynGriffiths70 5 ай бұрын

Great to hear from you again Robert 👍

@MrSchnullipulli 5 ай бұрын

Holy crap. An hour ago i finally found time to watch the last video. Now there is another. Today is a great day. I missed the videos because I always felt like I have learned something instead of just mindlessly wasted my time consuming nonsense. Great to see you come back!

@matthewriggle4706 5 ай бұрын

Thank you for doing this Robert. I found you and your channel because I'm a gearhead, and I enjoyed watching Nurburgring laps. What kept me coming back were the people, their shaired love for the sport, and their authenticity. I truly enjoyed when you restored the old Chevy pickup (I have some of those in my past as well). Your openness about business and candor about how things work in general are valuable, and I hope will help to steer the insanity of social media, and society back towards a reasonable norm. I look forward to seeing your future adventures.

@gtpsleeper9 5 ай бұрын

Good to see you are back making videos for the channel. I wish things didn't have to end the way they did at Advanced Dyno, I loved working there.

@Drewchess 5 ай бұрын

Very interesting video and excited to see what’s to come. Would love to see the videos on the topics you’ve mentioned towards the end!

@sendboi_9726 5 ай бұрын

First time I heard you talk I knew how much knowledge you have from business side and racing in general. It's nice to see you back Robert!

@stuartsmellie4966 5 ай бұрын

Love to see you back and I appreciate the honesty about the business and why certain decisions were made. Def looking forward to the new builds and approach.

@RobertMitchell 5 ай бұрын

I’s great having you on board Stewart and I look forward to sharing a lot more with you

@andypullin4702 5 ай бұрын

Very interesting, honest and informative as always. How trying to turn a passion into a business doesn't always turn out how you envisaged, often due to factors beyond your control! Looking forward to the next iteration :)

@Fredrik_ST_wagon 5 ай бұрын

Happy to have you back Robert, this new journey sounds awesome!

@Mikeruggenberg 5 ай бұрын

It is amazing to have been a small part of the story, it was such a great time. Looking forward to the future!

@ChristianNeudorfer 5 ай бұрын

Great to see you back on KZfaq, Robert! I really enjoyed a track day a few years ago where I both took a few laps with the 218i and was a passenger sitting next to you in the 720s. I would be happy to have a similar experience with you guys in the future but I completely understand the decisions you made from a business perspective. Looking forward to watching more content on this channel... :)

@ss-fc2fh 5 ай бұрын

Really looking forward to this new chapter. Can't wait to see the builds! The built not bought philosophy is really cool.

@sheldonnelson1887 5 ай бұрын

Great to see you back Robert, and thanks for the update. Maybe you've already done something like this - but I'd love to have a kind of origins video of your story (How you got to Germany, what are all your other businesses, what lessons you've learned along the way, etc..) Something that could be pretty inspirational for us wannabe Entrepenuers...looking forward to your incoming content!!

@M3ichael 5 ай бұрын

Great update Robert. Best of luck to you and your team. Would love to visit Apex someday.

@vittorio_nichetti 5 ай бұрын

I always wanted to come to apex, not only for the cars or the Nurburgring, but just to talk with you and misha. I really loved the technical videos that you made and I think that a lot of what I know today about cars comes from them. For example, I discovered what bump steer was with your video on the supra mk5. Also, I always liked the talk that you did about cars and their peculiarity and the pros and cons of the different models. So I’m actually really happy that you will make more of those technical videos where you talk about suspensions, tires and car setup. Can’t wait for the project cars! 👍🏻

@syedrehanfida 5 ай бұрын

Great talk. Thank you for sharing the real deal about your business. Thank you so much!

@bastieschenbach9814 5 ай бұрын

It’s sooo good to have you back Robert! A businessman with a level head on just explaining the facts. And SO much knowledge. Would LOVE to do an internship with you someday. Seems that there would be so much to learn and absorb. Thanks for coming back, your videos made my week so much better. THANK YOU! 😊🥰 Have a good rest of your evening and an awesome week(end). Sending good vibes from Bavaria, Basti.

@harvo351 5 ай бұрын

It's rare to have vision coming from a position of passion over profit . . . Looking forward to the day I can book my stay at Apex !! Thanks Rob, enlightening and refreshing as always !!

@lordmaximus 5 ай бұрын

Thank you for a KZfaq channel that isn't a KZfaq Channel. Just good information from a good guy. Thank you.

@RobertMitchell 5 ай бұрын

I appreciate that! I also couldn’t agree with you more. This is one solid group of people.

@johannes7059 5 ай бұрын

You have a great way of presenting and speaking. I can't wait to see the projects 💯

@rearengine5072 5 ай бұрын

Congratulations. Great to see you on the channel again and still pursuing the dream ✨💫

@primeconst 5 ай бұрын

thank you for the honest insight and transparency

@Mertzy63 5 ай бұрын

Happy to hear that the e36 is gaining traction again. I started following you guys at Apex (on Misha's channel), and I always love rewatching the videos of where you guys did a walkaround of cars you were working on, as well as what the next plans were. You definitely got a sense of that "small team" feel, and it made seeing what you guys were doing that much more enjoyable. I'm hoping that lowering the intensity level will bring a better environment for you and the team. Keep being awesome Robert!

@famtastic6367 5 ай бұрын

I’ve always been a fan of the sit down and explain everything videos and in the future videos being a massive car lover and petrolhead but admittedly not having a clue how to fix things and what to do to make cars better for track use and what parts and manufacturers are a good option to go with I very much look forward to these types of more in depth builds rather than the what has become the generic “im strapping bigger turbo’s and mapping it to over 1k hp” videos! Good luck to everyone that is moving on or staying it’s been a pleasure to feel part of the family you’ve built at apex even though I’ve only visited once in the early days! If it wasn’t for the world being put on lockdown for a while I’d have been over more often and now I’m nearly done on the build on mine I’m sure a few trips are coming soon

@cyjan3k823 5 ай бұрын

So that comeback is real, amazing. Happy to see new videos

@Soarin8 5 ай бұрын

Great to see you back Robert, looking forward to your future videos

@derektarrant9232 5 ай бұрын

It’s great to see you back, and it’s refreshing to hear/see the honest truth about how Apex evolved into almost a beast, but how you (and the team) have actually had the stones to say no - we need to change and to refocus on what makes you happy, which will feed through to anyone visiting Apex because the team is enthusiastic and enjoying it

@ccar1332 5 ай бұрын

Thank you Robert for a frank and informative discussion on where you are headed. I stopped by (as I do every year with my F80 since you opened), in August '23, and didn't have the heart to ask why it felt so different than every other time I stopped by. I am glad your team will continue, just in a different format. All the best from a Canadian fan of Apex.

@janivo5218 5 ай бұрын

Hey Robert I just wanted to say that I really appreciate you being so open with everyone about Apex, it's history the present and the future. I'm super excited for what's to come! I've been going to the Nürburgring since I was 4 years old and have been following you and Misha pretty much since the beginning. Finally got to meet you guys in person for the first time during the Ahrtal Flood and I just want to say Thank you for beeing such a great welcoming company with amazing people and an amazing community. Excited to visit again this year and have some nice talks and laughs with everyone at and in front of Apex

@ethan_samsel 5 ай бұрын

This evolution of Apex & the channel is something I'm thoroughly excited about. Being a petrol head & nurburgring fan. It all makes sense & a big congrats to everyone knowing when to say it's too much. I'm so happy & excited for the whole Apex team. Welcome back Apex! Tier one!

@jonfollows7553 5 ай бұрын

Every time I’ve excitedly interrupted yourself and Misha at the entrance or Apex carpark it’s never been to much trouble to chat/laugh. I’m happy to watch any videos. Most excited for the build tours and the breakdowns of what’s what, or even why’s why 😂.

@AndersVestlund 5 ай бұрын

Wow. 🤯 It takes a special kind of business owner and a mentality to decide what you did. To scale down a working (of sorts) and growing business for the sake of your joy and our joy takes a truly smart business mind. The next step of Apex will be a huge milestone in the automotive KZfaq scene and I am sure that you will change the game in this area to. I for one became real excited that the ultimate track tool might get a revisit, the up! 😋👋🏻 Can’t wait for the updates, keep em coming! 💪🏻

@filipdvl6776 5 ай бұрын

Very glad to have you back! Great content ❤

@RobertMitchell 5 ай бұрын

Filip, hope youre doing well man! Thanks for checking in

@filipdvl6776 5 ай бұрын

Glad to hear your voice again, you’re like a far away car soulmate 🙏

@swallowmeknob 5 ай бұрын

You described exactly the kind of content I never find… I will one day buy a house around the Nurburgring and have a car just for that, so it’s great to know the surrounds and how to prepare a nice track toy… looking forward to the next videos! 👊

@mansfield1971 5 ай бұрын

Good to see you back and looking forward to the 'build' videos as it's more my type of thing. Would be interesting to see a video on the economics involved in a rental/taxi business.

@mikeybee6061 5 ай бұрын

Thank you Robert and good to hear the plans. Personally I would love a video explaining the ins and outs and the nitty gritty of rental cars, track tickets insurance etc of the Nurburgring. Thanks again.

@marcjason4665 5 ай бұрын

Great video. Thank you! Looking forward to many more.

@RobertMitchell 5 ай бұрын

Thanks for watching!

@finnkrisDE 5 ай бұрын

Robert, thanks to all your employees and the company! I was there last year in May and had a fantastic Nürburgring experience! If I had to say what the coolest thing was, besides the red Golf, is definitely that the track and the Bilstein bridge is literally 5 minutes by foot from the building. Stood at the bridge for a good hour the evening before the day of driving. Hope to see you guys this May again!

@rhabeldibabeldi6812 5 ай бұрын

Robert your honesty and transparency aswell as the way you talk and the decissions you make are what made me enjoy every single video of yours and dream about visiting you guys for a long time. Looking forward the future and if there is even a slight chance to enjoy the most beautiful car ever build, the E46 M3, build by you legends count me in 🥰

@RaptorG999 5 ай бұрын

It's an enjoyable experience listening to you breaking down situations

@markeames5115 5 ай бұрын

This is going to be a fantastic journey. Super excited to see the 'ring through your eyes to enhance our own experiences. Great to see you back Robert and wishing you and the team an awesome 2024

@RobertMitchell 5 ай бұрын

Thank you so much it’s really been a breath of fresh air going in this direction

@ambersykes1419 5 ай бұрын

Really nice to see you back on KZfaq making great, interesting videos.

@RobertMitchell 5 ай бұрын

Amber, its great to see you around here still! How have you been?

@bobo2186 5 ай бұрын

I have nothing but respect for you Robert. Honesty and transparency is harder than it seems to most. I was hoping to rent from you this year, but these past few videos make it clear on your reasons. Glad to hear you take pride in your work. I booked for two days this year when I will be coming out in case it is closed one day. We can only hope!

@Clutch_Kick187 5 ай бұрын

Amazing experience and glad I got to meet you all before it ended.. I could not have asked for a better ride on the ring.. It was immediately obvious you guys were there to live out your dreams rather than to get rich off of wealthy foreigners.. Thanks for making me and my wife feel like family and that trip will always be the top of the bucket list being checked off.. Thanks Apex..

@terrysandoe3531 5 ай бұрын

Thank you Robert for such an honest and frank account of what it’s really like to run a modern service based business within the motorsport genre. Fascinating insight and I can fully appreciate your comments on knowing when to say is the right time to evolve or adapt your core business culture. I wish you all the successes in the future with Apex and look forward to more great content and updates from you and the team. 🏆🥇

@CeltHDfifa 5 ай бұрын

So happy to see you back!

@RobertMitchell 5 ай бұрын

feels good, we are having some fun too:)

@bmwz4169 5 ай бұрын

I'm glad this channel has come alive again. I like your honest views on cool cars and the fact that you don't put them on a pedestal. And you talk about their shortcomings. I'm looking forward to seeing the videos of the cars being built. I know it's not feasible, but it would be interesting to do comparison videos. For example, how do the KW vs Bilstein vs Ohlins suspension stand on the same car. I haven't found anything like that on the internet. But in the mountain bike world it is usual and it is possible to read a comparison review of the suspension.

@stevelikesyt 5 ай бұрын

Tier 1!! Informative and inspirational. I still look back at your tire video from years back. How you rated each of the compounds used at Apex and your personal experiences. Has helped me shape my own perspectives on building my cars. +1 on all the deep dives on rental, taxi, finance videos I would love to see more updated technical videos like tire compounds, suspension etc!

@RobertMitchell 5 ай бұрын

Glad you enjoyed the Tyre video! I’m always amazed at how many people reference that. Not sure how to top it. Lol. We have a lot of plans in coming on the exact topics you mentioned as well

@rjnation5042 5 ай бұрын

Sad to hear it's over for the rental cars, but you've all got to do whats right for you, I'm still looking forward to seeing what's next, thanks Robert, Rj in Oz

@GordonMoar 5 ай бұрын

Respect, Robert. An honest appraisal obviously from the heart.

@s3quattro10 5 ай бұрын

Looking forward to seeing some of these new builds! Understand the chaos definitely removes the fun from something you enjoy, turns it into more of a chore.

@RobertMitchell 5 ай бұрын

Yep, the minute something turns into a chore you really have to reevaluate

@dimitri_43 5 ай бұрын

Thx robbert to always be so honest with us, I have been following you since the build-up of Apex and I have never seen such a beautiful team and/company that are so honest and so open... it's a pity that you are stopping with the rental cars, but I understand you also too much is too much, it's not just the income and so on, it's also a team you have to take care of :) Whatever your plans are with Apex, I trust that everything will turn out well

@mattiparviainen607 5 ай бұрын

Thanks Robert ! This was very interesting, again. Since been a regular at the Ring since 2000 I have seen a lot of changes there, whether at the TF, OGP and more. Some better and some not so good. Keep up the good work !

@theNanaki1 5 ай бұрын

Thank you for explaining the Apex situation in some more detail. I am curious to see what cars you will be working on and ofcourse the end result. Keep the videos comming, they are awesome!

@RobertMitchell 5 ай бұрын

Sure thing! thank you for joining in on the fun

@mytwocoins 5 ай бұрын

Great to get caught up and exciting to hear about the future. I still dream of getting there and doing laps and visiting the gang of Apex folks I’ve come to know trough the KZfaq. I will absolutely want to stay at Apex hotel so regardless of who’s car I eventually get to experience the ring with I will certainly get to enjoy taking in the happy and relaxed atmosphere around Apex. Good to see you again Robert and hey you’re looking very healthy and relaxed these days so your on the 🏁!

@priteshjethwa5619 5 ай бұрын

Missed these video’s. As an entrepreneur and car lover, I have always appreciated your original and authentic content. I plan on staying at Apex in Apr/May 😊

@gkkUK 5 ай бұрын

Made my evening thank you Robert....

@davidcupra4913 5 ай бұрын

Great video and thanks for explaining it all. We have used apex several times and enjoyed every minute.done my first lap in the red cupra in 2018. My wife done her first lap in the polo in 2021. My lap with misha in the race spec cupra. All stand out moments thank u. All the best going forward.

@ralphin_rj 5 ай бұрын

Yup, I do miss the OG Apex just via social media! The vibe changed and I’m so much respect to you guys for realizing and addressing that! To man up and say this isn’t what it was intended to be! You guys have proved you’ll are beyond a rental business having great cars ♥️ Top tier fan of Apex, which made me love the ring!

@thelazycaptain 5 ай бұрын

Probably the only time I know for sure I'm going to sit through a half-hour video and watch and enjoy the entire thing is when You are sitting in front of the camera. Thank you for the clear-up. One complaint is have is the title of the video. It really had me. This surely isn't a fall. I was introduced to you through Misha's channel back when he had below 50k in subs. It was the Christmas of 2017 and I remember watching almost all the videos of the hotel Rebuilding and the Barn's transformation. I never had the chance to come and see you in person but I was going through terrible times back then and your content really made my life better. So you are my family tbh. So, looking forward to seeing you keep being "one of the best car content creators on the internet". (that was a line I used in my #lifewithapex entry video). Greetings from Tehran.

@wtraub 3 ай бұрын

Robert, been watching and following Apex since almost the beginning...love where things are headed and happy to see Misha and the rest of the team also moving on. Looking forward to the BMW build and all things new with Apex...All the best and Nurburg still on my bucket list..

@sari254 5 ай бұрын

Just by watching this video its once more reminded me how articulate and great communicator Robert is. If this guy gives you a presentation for a product or service. How could you even say no, great salesman, such a talent in his craft :)

@timbis88 5 ай бұрын

Robert welcome back I have been following you and Mischa for a long time and can appreciate your business decision. To do a lap of the ring is a bucket list item for me especially as a fellow gear head. Please do a video on the cost of a rental car at the ring, explaining the nuisances of insurance. Having watched all of the videos over the years I understand the cost involved in repairing the barriers at the ring, always felt when I looked at pricing was out of my budget so a video breaking it all down would be appreciated. I look forward to watching all the car builds you do going forward, all the best for 2024 and beyond.