I think this happens with lots of brands. Once they gain the trust of the consumer they start cutting corners to benefit their bottom line. Bebe is a great example of this, when they were on their way out the quality of their clothes wasn’t much better than Forever 21 or Zara.

No one ever associated Forever 21 with "good quality."

Rachel Tribeck back in the day it use to be like 10 years ago. Now everything breaks or is bad quality

Jessica Hernan very true

Jessica Hernan the quality imo has gone up it used to be really ass... yet the prices have really gone up

Hattie Waltermire Lol i laughed soo hardd 😂

Lmaooooo

🤣 good one

TOO GOOD BAHAHA

Lol!! 😂😂😂

yeah thats really inspiring

Yeah from sweatshops from their own continents T_T

Yeah no... they discovered they can make money off of children in sweatshops who work for 1cent an hour

@@masonnangiem4262 Exactly... coming from nothing doesn't mean you can't get greedy. They exploit people who are in the situation they once were. We need to stop blindly revering the wealthy.

Trueee why did they have to mess it all up. I hope they learn from the reactions from this video and idk do a strong come back

Even then that would sell better than the stuff they have now 🤷🏻‍♀️

@@oojj513 LMFAOOOOO

Hahahahahaha

XDDDD

Lmfaooo

KseniaCreatives nobody who is 12 would wear this more like 9. 12 year olds look like they are 14 now

KseniaCreatives well a lot of young girls are shopping there now which isn’t “bad” but it’s way too kiddish.

KseniaCreatives if you’re shopping there you are 12.

😂😂😂 I haven’t shopped their since 2012 honestly

KseniaCreatives Fr like I want a shirt that says mermaid smh

its because you are not 21

peaches I’m dying 🤣

peaches Dead

Agreed

😂😂 yeah use to be cute before. Now they looked horrible with ugly wording on stuff

Lmao

Lmaoooo

I need that one

😂😂😂🤣

@Megan Smith Everyone bows down to you

@Kenzie Jean huh what's with the "of course it had to be 🙄"?

@Kenzie Jean of course. because korean couples obviously hold a monopoly on the fashion industry stfu

Kenzie Jean, not gonna lie, Korean street fashion is bomb 👍💜

@@MoonChild-is3pl especially in Korea Seoul and Tokyo but mostly Tokyo just ugh don't you love Japan

I love Korean fashion

Madewithlove67 omfg 😂

My family always says I'm a picky person because I refuse to buy shirts with those kinds of sayings on them... I should make them wear one of those shirts.

i’m not 10 years old

Madewithlove67 lmao

But how will people know I love tacos then 😂

SO TRUE. That happens with almost every fast-fashion retailers. I always feel like once I've bought something, I'll find something better for a lower price. Just go to zara.com and look for t-shirts. You are overwhelmed with more than 200 items. Do I really need to go through 310 t-shirts to find one I like? By the 80th, I'm done.

samantha huynh i thought it was just me lol

Agreed. Customers would always complain about that

That‘s why I hate shopping on asos wayyy too many things and I get stressed out

never completely satisfied .. hmmmm

abbykurgat 💀💀💀

💀💀💀💀

“Hmm..nice shirt” *turns it around* “Epstein didn’t kill himself”

Sweet N Sour copied

LMFAOOO

Motivator Warrior 😂😂

😂 😂 😂 🤦

Oml 😂🤣

Forever Bankrupt 21

😭😭😭

Fr as an 18 year old i dont mind graphic tees but can I get a cute blouse that doesnt have a cringey quirky quote on the back of it

Lmaooooo

BUT PIZZA IS GOOD..............

Exactly !!!

Lol I screamed

Lovemystinkycoochy56 I keep seeing this profile everywhere

cherry Berry and the same username lol

lmao i wouldn't mind that type of shirt cause im an army

😂😂

I'm Tee I thought the same thing 😂💜

They actually had a collabe

@VARSHA ANAND it’s just an anecdote, not a real footage from the video ^^

Underrated comment 😂😂

True. I'm almost 22 and I haven't shopped at Forever 21 in a couple years since I wanted to move away from fast fashion personally. I recently went home and found an old jacket that I bought there when I was in 10 or 11th grade. I was surprised with the quality of it and how it's still classic enough to be able to wear today. Same story with a blouse I got there around the same time period. I went in back a few months ago just to look out of curiosity and I see why it's going downhill.

They never have clothes that actually fit me..I’m a large, their larges are like smalls lol

Lina That is literally the reason why I loveddddd Forever 21. Like the cloths feel like they could be ripped with one false move

SAME! I used to love their clothes and they had so many cute different options. Now the quality is so bad and I can never find shirts there.. at my store all they seem to have are tube tops

Their clothes have always been of very low quality. How old are you ?

JuneofJuly I felt that

JuneofJuly EXACTLY

the clothes at the male section are waaay better but expensive

@@user-uc6hl6pr1j Second this.

JuneofJuly or it’s too sheer like damn

I think this sums up fast fashion and the idea that 10 5 dollar T-shirts of questionable quality cost less than a 40 dollar shirt - only because the former is spent in portions. Fast fashion takes advantage of a cognitive trap we fall in.

ooooo! good to see you!

What Forever 21 do u shop at??!!!! Where I live the average price for a decent shirt at Forever 21 is like 19-30 bucks! Hardly anything at Forever 21 these days is less than 30$. Sometimes they have sales where things are way cheaper but not usually.

@@lisazoria2709 forever 21 usually has a product like of items under $20 sometimes $5.

So true innLondon the same with 100£ i am buying 10 bags of clothes 😍😍😍😍😍😛

H and M also is getting boring. Cant they get new designers? Sheesh can't be that hard. So many amazing designers out here. Smh

weird flex but ok

not only the designs, but how they treat their workers, control their clothes waste and etc. Fast fashion has a darker side than their bad designs sadly :c

I like crop tops..

I love crop tops it’s honestly what I wear most of the time

Ikr , when you can actually see the clothes and sizes

Yes I love actually going somewhere rather than being stuck at home ordering online. Just like how I felt renting movies at blockbusters or Hollywood and now I feared the same might happen with malls 😞

Same here when u go online u know what u want, but at the mall u look around and see what catches your attention!

@@Wonderingcrowbird It already has been happening to malls

Chloe Crane they are a trash company. With crap quality

LOL i love it

but oh so true..

Might not be*

I laughed so hard with that emotion she has saying that phrase. LMAO

You know she was waiting for that line

kisstharing I’d buy that

Lol if they did that, they wouldn’t be losing customers 🤣

I'd buy it

I’d buy it

kisstharing Idk I’d buy that 😂

Lol thanks that's all I'm reading 😂

Thank you

Okthanks

I should've listened go you instead of keep scrolling smh

yeah I can see

I need that shirt

I love unicorns

🦄

Im crying omg

@@Momo-po5tn i forgot i made this comment 💀

lmao 🤣

Are these all real captions on their shirts

@@winterwaffle16 yes i genuinely remember a sweater saying “fleece navidad” 😭😭

😂😂😂

100th!

My mom would buy shirts like that for me 😅

I have a shirt from f21 that says that no joke Lmao

Nini Mf dont forget cheetos

As a person who prefers Coca-Cola, when I saw Pepsi merch i was DISGUSTED 🤣

Nini Mf i get it

Lmfao

I’m surprised they sold out to the enemy. They had a Bible verse on the bottom of their bags: John 3:16

TheJewelTheory 🤣🤣🤣🍕🍕🍕

Lmfao or “tacos ❤️” 😂

Bit-

Seriously 😂❤️

“dAddY’s gIrl’ with a bunch of emojis plastered around it

😂

And 🌮

And 🌭

I live by the First fover 21

And 🍠

And 🍆

bahaha literally

And it was lame

Brrruhhh

I was thinking the same gd thing 😂😂

Lmao

LMAOOO

😂😂😂😂

Ataturk Shirinov I know the joke is crap the shirt is ruined but I will wear it just for that line!

Ataturk Shirinov THAT SENT ME ROLLING!!!

You mean Tekashi

senior quote. thanks.

this is hilarious

Angelique Tremblay ikr!! I went and i was like wtf is this

And NASA 😐 like wtf . They have a whole section of aluminum tin foil ...

@@brendam4607 lmao, these people are trying to sell us a piece of aluminum for 34.99 😂

am I the only one who actually likes their hot Cheeto stuff 😭

or the postal service lol

time to change to forever 22

lol

Chi chan lol

Chi chan actually they’re more like 44-56. They were 35 when they first had a forever 21 experience back in 1997.

Chi chan underatted comment

H&M is as bad

Mango is overpriced

Hahahahhaah so true

Forever 21 is directed at teens and YOUNG adults. It’s not supposed to be heavily mature clothing. And also, how can anyone take you seriously as an adult when you’re username is “MissPuglife” 💀😂

Miranda Raine Thomas lol why would I use my real name on social media? You gotta be dumb to do that.. and I oop Miranda. Lol nothing online should be taken seriously. Go back to bed you 12 year old child. 🙃

MissPuglife Sounds like someone’s paranoid. Way to completely ignore the point of my comment which was that forever 21 is directed at teens and YOUNG adults. And by the way, if you’re calling me a 12 year old because of my profile picture. That was literally taken YEARS ago...

Miranda Raine Thomas it doesn’t matter if they are geared towards teens or young adults. Ppl aren’t buying it bc of the lack of quality and out of date styles. Parents aren’t going to give their teens money to buy a damn Cheeto crop top. Social media has a heavy influence on online shopping like fashion nova and missguided. More brick and motar businesses are failing like f21. Now go to bed!! Yeeessh 😂

Avocado Mango people saying that are messed up...

Andrew Yang knows this

Ariel Diaz Brenes seriously and the sad part is that they really take the jobs no one wants and then once they “kick them out” and there’s no one to do them their like 🤭

literally andrew yang talked about this

that the problem.... all they look for is job... while the rest is making their own..

At least they are changing it up from "fries before guys" hehe

laurensimonee they wont be doing any new collection theyre bankrup theyre closing all their stores in Canada idk abt the rest

Hajar Tamsamani just because they filed for bankruptcy doesn’t mean they won’t come back, all they have to do is close their stores that are not doing well, invest, rebrand, and market in a new direction. There has to be new trends they can bite. I love forever 21 and I shop there constantly. It’s very affordable and convenient.

lol they're true to their name at least.

@@niyah___ they closed in Europe and Asia as well, but America (besides Canada) is still up. in Brazil, for example, it's really popular and I don't see when they would close those.

I agree. Many of the clothes seem childish which then attracts kids in middle school and elementary. So it makes me (a 23 year old) not want to shop there hahaha. So honestly if they rebrand themselves and stop making their clothes looking childish they will do fine

Kate's World i literally saw one of these the other day

That's a quote from American horror Story, but I get your point 😂😂

I mean, I might buy that for a good discouny

bershka is the same

Melissa Quadro there's an actual shirt and hoodie that says that

LM 10 Same I just don’t have the luxury of time to do it

You wanna cookie?

QUEEN FAMOUS What kind ?

QUEEN FAMOUS can I get sum milk too?

well average people wear average size so they can get it online.... I had to since my size in a little off from average...

agreed!!!

Yes. They took many risks copying many companies and celebrities' styles.

Mourn^

Asmr Ellie as someone who actually works at Forever 21, I can 100% attest to that. I’ve been with the company for almost a year and a half and not once have they even tried to show that they care for the people. Associates are treated like trash and if we try to speak up and say something it just gets swept under the rug.

Mason Glines this is so true. I worked there for over a year and quit a few months ago and they literally do not care about sales associates

Slau savage lmaoo

Screaming 🤣

Romaysa Ikram be honest...who puts something on the back of pants?

Save Marine Life ikr, I legit can never find anything good at forever 21. I actually found pants with writing on the butt.

I FUCKIMDGSINDAI

@@kara8715 IT is tho...

they use child labor and pay these women and children below minimum wage

Given the quality Zara’s prices are fair, not cheap, but not ridiculous either.

Alyson Encino truuueeee

Zara is cheaper than Topshop, Urban Outfitters and Fashion-nova.

Underrated asf

@@denisse_62 yep

Nah that would be selling like fire

I'd totally buy that though

Oof someone make it so I can spend my last remaining coins

RICKY uhhh I didn’t mean it to be that deep.

FAVORITE COMMENT

Not So Pretty Queen not even, most of their cute blouses have something dumb written on it.

Yeah, recently realized that change too, from Christian roots to clothing not as modest anymore. go back to God...🙏♥️🌿💫

It’s either a bunch of knockoffs of other brands or VERY cheesy sayings and puns lol!! 👀

AGREED!!!

The one at our mall looks like a stripper store. 🤦🏽‍♀️

It seems more like their target audience is younger than 21

It should be called forever 31 🤣

SoLunarRoze true

It’s why Zara has Zara Women. It’s smart.

yeah. it try to find a good white t ,and i fricken cant because their store is all graphic designs and colors and stuff.

And try the stuff yourself so that you don't get the expectation vs reality online buying

@@Fleur2005 Yes its either to Big to small or bad quality or just dosen't look like the picture

not in stock

And once you buy it in real life you dont have to pay for shipping or have to wait a week

Facts

Home Home I think your forever 21 might be different than mine I can also find average clothes on the website but I’m also a large in kids as an adult so that’s probably why

I mean even then, their shirts are way too much for the cheap quality. I can find better shirts at discount stores like Marshall’s or even go to Walmart or Target.

Angelica Somewhat Vlogs I could picture that 😤

FR

I remenber bershka used to be like that

the donut part killed me lmaoo i remeber in 6th grade everyone loved thoes

Angelica Somewhat Vlogs oh no I’m your 666 like!

ellie g lmfao

hahaha

I’ll probably be losing friends just for wearing that hoodie.

Asking Stephanie precisely

LMFAO honestly tho💀

nah i’m the same, i once bought a medium t-shirt online and it looked like a teddy bear could wear it 👀👀

Dude yeah like, that’s one reason why I’m iffy about buying stuff online, cuz you can’t try it on until you actually buy it and get it...in a store, you can try on the clothes right away to see if they suit you before buying it

Exactly !! I have a very disproportional body (long and lanky, with a surprisingly short torso) and because I’m so tall, it’s hard to find clothes that fit without looking weird. I need to try stuff on

Shopping in store over online any day!

Same

they even make the sweaters and jackets cropped like wtf do you want me to freeze?

periodt.

OMG!!!!! SAAAAAME!

It’s Danielle Cohn heaven

That’s why I go to the men’s section

And the lines are always so long!! Honestly I just put stuff back because a $5 shirt isn’t worth my time waiting 20 minutes in line.

I had a similar experience when I recently went to one, it was very messy & chaotic. In fairness, I hadn't been in one for over a decade, but if we both had a similar experience at 2 different locations, maybe it wasn't just those particular stores.

I worked at f21as a stockroom and merchandising manager and the disorganization is something they do on purpose. We had something called “door to floor in 24” where we had to put around sometimes 100 boxes of product onto the sales floor within 24 hours of receiving it. There’s no time to organize or make sure the store doesn’t look like crap. They only care about getting the newest product out the fastest. Also they believe when the store is a mess, people will spend more time looking for things

Same! I hate their floor display layout. Every other shirt on the rack is a different one. If I wanted that, I'd go shop at a boutique.

To be fair with them the customers that shop there tend to be young and disrespectful girls. I've seen plenty of girls drop alot of stuff on the floor and not pick it up. That just shows their true character tbh 😐

Me: “ouuu! This sweater’s kinda cuute!” Sweater: 😂

😂😂😂

😂😂😂😂

😂😂😂😂😂

😂😂😂😂😂😂

Grid Life it’s not greed if it’s in high demands.

@@danielsohn5472 doesnt matter if the demand is high when they already have alot of stores that the can focus on. Opening new stores will just give more burden to the company. Not all of the stores will reach their monthly KPI.

Grid Life I think they will expand on different platforms and outlets to reach thier customers. It takes more than one complaint or lawsuit to take down this Global Fashion Empire. lol

Grid Life pretty straight forward. If there is demand, you increase supply (more stores) to meet that demand. When you have hundreds of stores already its virtually a Copy&paste. On the other hand, if there’s demand but you don’t increase supply accordingly, H&M will gladly meet it for you. That’s how amazon has been spanking the shit out of everybody. Endless supply at low prices.

BTW, ‘focus on your stores’ is done exclusively at the top. They decide what is sold, the stores merely hold inventory and process sales. There isn’t anything the manager at any local Forever 21 can really do to ‘focus on existing stores’

DEADASS I SAW THAT ONE LIKE LAST MONTH

Angellica lol 😂 omg

Angellica I have this shirt and I feel ashamed now LMFAO

DKKSKSJS I'M WHEEZING

Oml Tell Me why I own this shirt 😂😂

Your comment emoji is sad and cute

samee

I hate that emoji. its the symbol of every fake depressed 14 yo💀😂

lol these mobile users get to see emojis

yeah, especially since I work there... so sad

Megatron right

I thought that the moment I came to the comments section.

Same thought

This is truee

actually, i bought a plain white tee from there a couple months ago- nevermind, it's from h&m

@@merymcsusa lol

They used to but for this generation I guess meme culture means trendy they can make a joke about anything literally

@@Ana-hy5nh ikr

A black shirt

residentevil4life i work there 🙄we have one of the most fair return policies

residentevil4life - their clothes got so ugly. It seemed like they fired all their adult designers and hired a bunch of ten year olds to do their clothes.

Florecita more like it’s so corny they hired adults to think they’re cool and fired the young ones

Their return policy is fair, you have 30 days to decide if you wanna keep the “hideous” items you purchased and you’ll get your money back how your purchased it. If you don’t have a receipt then you get store credit 🤷🏼‍♀️ it shouldn’t take more than 30 days to figure out if you want to keep something or not.

Stefany Herrera - that 30 days return policy is relatively new. Since I can remember and for the longest time, they used to only do exchanges and only for 21 days. And if you bought something reduced in price you couldn’t even exchange it later. They were horrible in their policies. Now they just have the ugliest clothes ever and terrible customer service from very unprofessional employees. That’s still pretty sucky.

lololololololol

revolt 07 am I the only one who think fish tacos are good

I would buy that. 😂

you win

Best comment 👍🏻

Imagine seeing that on someone around tax season ahahaha

Hahahaha I'd wear it

PATTY NEXTDOOR But if you think about it who nowadays even uses something for more than 1 year? people buy something that they end up using for only 1 year or two... only to get rid of it afterwards. It’s become like fast food.

Mari yes! The only thing that has lasted me is Nike lol!

F! H&M.

I'd say Express eat least for men's has better fitting options. It's one of the rfew places my hubby can buy inexpensive by nice looking suits and they fit off the rack rather than having them tailored which is almost impossible for men's fashion. However, the actually quality isn't better. Don't get me wrong I've found some cute pieces but they're all manufactured the same way in the same countries, many of them in the same buildings. They're just better at marketing. I.e. Pottery Barn/Kirklands are no better than other big box stores in terms of quality & materials, they've just mastered knowing what's trendy and marketing to make ppl think they're buying higher end. I worked at a store called At Home. We get some of the same products but we buy directly from the factories, cutting out the middle man which make the items cheaper. They're the same products you find at Kirklands, Pier 1, Pottery Barn etc. It's easy to research model numbers & factory codes. At home store do have a few higher end items which are done through fair trade agreements with artisans from other countries (Crate & Barrel & even overstock does the same). They also have artist agreements through indie artists in the art department so either use their prints for contract them to create corporate retail art. Forever 21 should focus on online, get out of malls & use more social media marketing. As for the lawsuits, I don't care. Those expensive brands aren't for Forever 21 customers. 1 unless it's exactly the same including materials, it's not infringement 2. They're not selling as if they're real Adidas for example. 3. You can't copyright a print. 4. They're making items that ppl who can't afford those brands can buy. It's not like rich ppl are buying Forever 21 stuff instead. It's not like if they don't sell it, lower income earners are going to suddenly shop at Balenciaga.

@@MicheleNichols2 great points!

uniqlo is so good

Or just ditch fast fashion all together