Why Primark Is Thriving While Retailers Like Forever 21 Are Closing | WSJ The Economics Of

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The Wall Street Journal

The Wall Street Journal

Күн бұрын

Primark is increasing its revenue by encouraging customers to shop in retail stores as the e-commerce industry booms. Fast fashion companies like Forever 21 have relied on online shopping to help grow, but Primark is taking a different route for expansion.
WSJ explains how Primark has gained a foothold in the U.S. fashion industry by pushing customers to shop in-store.
0:00 Primark stores
0:57 No online shopping
2:55 Click and collect
4:26 Pricing strategy
5:09 U.S. expansion
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#Primark #Fashion #WSJ

Пікірлер: 635
@mel816
@mel816 9 ай бұрын
For me the biggest problem with online clothes shopping is the lack of a standardized and consistent clothes sizing system: a "medium" might not be the same among brands (or even between different styles of the same brand) and you won't really know until you actually try it on.
@Aia-ky7uh
@Aia-ky7uh 9 ай бұрын
that's why I like stores still for clothes
@RodrigoroRex
@RodrigoroRex 9 ай бұрын
Some retailers have guides for sizes, and the measurements they fit. For example HM's website says my ideal t-shirt size is an S and they're right
@Apolloo171
@Apolloo171 9 ай бұрын
if they dont have detailed sizings, its not worth it to buy from them
@zeppelin4790
@zeppelin4790 9 ай бұрын
Always measure yourself before buying.
@philcasey5931
@philcasey5931 6 ай бұрын
agreed and what annoys me most is how measurements lik 34 are bigger and smaller in different stores ,,,, 34 is 34 no matter where
@pbc5137
@pbc5137 10 ай бұрын
I am the owner of a garment factory in one of the major countries they manufacture in and they are notorious for squeezing vendors on pricing. They’re not particularly bothered about the conditions of the facilities their products are manufactured in. The workers in the countries they manufacture in are paid just enough to survive. There are many dirty secrets behind their ridiculously low pricing. Very unethical company.
@dcoughla681
@dcoughla681 10 ай бұрын
The same is said of all other brands.
@bluespag
@bluespag 10 ай бұрын
Why do you still supply them, why not find other brands that allow your employees better wages and conditions, after all they are YOU'RE employees and not primark's.
@pbc5137
@pbc5137 10 ай бұрын
@@bluespag I never said I supply them. I refuse to work with these ogres.
@ango586
@ango586 10 ай бұрын
western society is still drinking blood of worlds poor
@pedrotech1000
@pedrotech1000 9 ай бұрын
It's all good, as long as it's not a Chinese company.
@yascaoimhin
@yascaoimhin 10 ай бұрын
Originally founded in Ireland as Penneys in 1969. When Penneys attempted to expand into the UK and the rest of Europe, JC Penney blocked the name as they had the trademark for Europe but not Ireland. Ironic now that JCPenney is bankrupt and Primark has started taking over in the US. The stores in Ireland continue to be known as Penneys
@joshs3916
@joshs3916 10 ай бұрын
Very interesting
@sauvignonblanc0
@sauvignonblanc0 10 ай бұрын
Spot on! 😎 I doubt that they will change to Primark in Ireland. The brand has too much recognition.
@shibainu6087
@shibainu6087 10 ай бұрын
Was just in Belfast a week ago. Can confirm
@shuki1
@shuki1 10 ай бұрын
Thanks! Makes sense for me, when travelling to Dublin and London I noticed the similarities but I could not figure that out.
@orls9068
@orls9068 10 ай бұрын
It's called Penneys in Ireland, love it, caters for everyone too, decent quality and good prices
@drc4168
@drc4168 9 ай бұрын
Primark is only partly to blame; i own Primark/Penneys clothes, including jumpers and tops that ive looked after and that have lasted over 14 years. Nowadays people buy mindlessly and dont properly care for their possessions. Ethical fashion doesnt only mean buying specific fabrics ahd paying a lot of money for one item; its about changing your mindset to value and care for what you already have, before binge-buying clothes every three weeks.
@blacklavoux
@blacklavoux 9 ай бұрын
It’s called fast fashion for a reason. I never use fast fashion product from europe so it’s interesting to see them in asia. But again, when they hit asia, the cheap price will probably not cheap anymore.
@drc4168
@drc4168 9 ай бұрын
@@blacklavoux I'd love to know what technology you use, and how ethically sourced your gadgets, food supplies etc are.
@xXrockyiszhereXx
@xXrockyiszhereXx 7 ай бұрын
I am with you on this boat. I've bought a couple of Primark items that have lasted me years so far. This fast fashion thing is ridiculous.
@Liusila
@Liusila 2 ай бұрын
My Primark t shirt developed random holes in it after about 10 washes. How’s that supposed to last me exactly - am I to hand wash it? Or do YOU wear clothes that are tattered with holes everywhere? I mean it can be a cool look I guess.
@beatriceb9380
@beatriceb9380 10 ай бұрын
It's kinda funny to see that an European brand selling affordable clothing is being lauded cause "Hey! they're cheap affordable clothing! Great!" while on the other hand Shein, a brand from China.... is being blasted everywhere for unethical production, etc etc. Even in this videos they tell off-handedly the items are sourced from "Asia", yeah right, to make those affordable clothes this company would use those same unethical factory from Bangladesh, India, Vietnam, etc. But no controversies on them because they "outsource" their production. About the condition and living situations of those factories, who cares right? They bringing jobs to other countries!! While all these fast fashion brands might as well use the same factory, the treatment cause where the company originated from is quite funny.
@god563616
@god563616 9 ай бұрын
Thank you for pointing this out!! It's ALL FAST FASHION at the end of day😂😂😂 agreed with you
@dcoughla681
@dcoughla681 9 ай бұрын
Primark has received a huge amount of criticism and snobbery from all kinds of people.
@colors6692
@colors6692 9 ай бұрын
Primark is Irish bro!
@kathrin9674
@kathrin9674 9 ай бұрын
no. Primark is blasted over here, too. Won' t stop people from shopping,, though.
@aarondolan973
@aarondolan973 9 ай бұрын
Primark is Irish original name is “Penny’s” but JCPenny blocked them trading as “Penny’s” outside Ireland! They still trade as penny’s today in Ireland
@jon6309
@jon6309 10 ай бұрын
The problem with clothes in an online presence is the inability to try the clothes on before purchasing. People are being more intentional with how they make their purchases. I order online only if the store is a click and mortar so if the fitting turns out unfavorable I can simply return it in person. I take a lot more time when trying on clothes to make sure I will wear and use it before purchasing regardless of the price. I was at Guess the other day and all the fitting rooms were closed an customers could not use them for the day. The sales rep said to just put it over my clothes to try it on which I thought was ridiculous so I just put all the items back and walked out the store! what kind of store doesnt ensure their fitting rooms are not available. I live in a tourist destination where most of their customer base can't return things once they leave!
@polishtheday
@polishtheday 10 ай бұрын
I hate fitting rooms so I try on even my in-store purchases at home and only buy online from places with a local presence so I can return things easily. Some chains shut their stores downtown where I regularly shop. That means that Uniqlo and Levi’s have replaced the Gap for basics and I shop exclusively at Yves Rocher instead of the Body Shop. Sizing is inconsistent from brand to brand and sometimes even within brands. I was disappointed with the fit of a couple of online orders from Athleta (which I didn’t return because the next size down would have been too small) so I’m sticking with Lulelemon and Lolë (both have consistent sizing and fit well). L.L. Bean is the one place I still order online from but I’ll likely buy more when a store opens nearby. There isn’t a Primark in Canada. The closest equivalent Joe Fresh which is owned by the same family conglomerate as Primark. They have a few standalone stores and an online presence but you mostly find them in a section of their grocery stores. The quality is questionable but I have bought a few things from there while doing the grocery shopping.
@tamjeanell
@tamjeanell 10 ай бұрын
Your last sentence is impactful...
@dbsirius
@dbsirius 10 ай бұрын
Online retailers are increasingly charging for returns and the lack of helpful sizing information is abysmal. Free returns and comparative sizing information should be helpful. "The model is 5 ft 7 and wearing Medium".
@santarosahero
@santarosahero 9 ай бұрын
People are doing drugs and having sex in the fitting rooms. Plus putting on a bunch of clothes to steal and then run out of the store. Times have changed. It's not their fault it's the criminals and changing landscape and they have to adapt or go out of business. Plus you really want to try those clothes on that 15 other people have already tried on before you touching their skin already? Also not to mention the nasty chemicals they spray on those clothing to keep bugs aways and who know what it does to your body when you put it on straight from the factory without washing it first and touching y our skin? Probably best to make your own clothes or have a local person make it for you not with chemicals form a factory who only cares about profits not your health.
@lepetitchat123
@lepetitchat123 9 ай бұрын
I prefer to try clothes at home because I can try them on with other outfits at home. I am not into store browsing, so Primark lost me as a customer. I am not a fan of fast fashion anyway.
@IRISHATLANTIC
@IRISHATLANTIC 9 ай бұрын
It's funny how they keep referencing the UK. Primark started in Ireland. The UK was the first overseas expansion, not the place of origin.
@Liusila
@Liusila 2 ай бұрын
Indeed, Penny’s!
@sew_gal7340
@sew_gal7340 10 ай бұрын
Shopping needs to go back to being therapeutic experience instead of chaotic. I'm gonna go to UPS to make an amazon return or I'm gonna go to MAcys...either way i prefer going to macys because i get to browse. Back in the 90s I loved going to the malls with my mom during christmas and be in awe of the decorations ...that became a key part of my nostalgia for the past. We need to make malls great again!
@rainacherienne1010
@rainacherienne1010 10 ай бұрын
Not happening, they’ll turn them into apartments
@user-gt8st3qf4o
@user-gt8st3qf4o 2 ай бұрын
Lucky you! I would have to drive 60 miles to MABEY be able to find what I want.
@god563616
@god563616 9 ай бұрын
I never thought the iconic Forever 21 of my generation would be closing. They were the first, longest and the best at Fast Fashion trends for decades. Never heard of Primark until now.
@pink_tentakles9333
@pink_tentakles9333 9 ай бұрын
It's amazing how fast forever 21 stores are disappearing tho
@lulc4694
@lulc4694 9 ай бұрын
Have u been living under a rock? Lol
@uniwemusic2929
@uniwemusic2929 9 ай бұрын
Same‼️
@grace0195
@grace0195 9 ай бұрын
Primark is very common here in Europe.
@laurapalmer6699
@laurapalmer6699 9 ай бұрын
It depends on where you live i suppose. Penneys or Primark has been around since the late 60's in Ireland and the UK.
@felixthecat2786
@felixthecat2786 10 ай бұрын
When I first moved to Boston as a broke grad student Primark saved my life. Cheap coats, gloves, sweaters, pants, boots, etc...
@la6136
@la6136 9 ай бұрын
Primary appeals to people who want lots of cheap clothing quickly. I remember visiting a Primark in London and I did not care for their fast fashion clothing. Yes price is cheap but quality is very cheap too. I like shopping online better because you have access to more variety and brands very quickly.
@linsees
@linsees 9 ай бұрын
They opened a Primark here just 5 minutes away from where I live. So dangerous. 🤣 I used to shop in Primark whenever I was in Europe, so I guess when they first opened here, it was such a novelty! I stop in for just about anything. New work clothes? Vacation coming up? Need a suitcase? A blanket? Household items? Wrapping paper? Great store and reasonably priced on literally everything. Forever 21 quality doesn't even come close.
@Liusila
@Liusila 2 ай бұрын
Quality? Which country are you in? The London Primarks offer clothes at poor to abysmal quality, especially the fabrics themselves.
@alisonfraser8231
@alisonfraser8231 10 ай бұрын
They should open in Canada. As shown in the video, Canadians overwhelmingly prefer in-person shopping. Also, we are a country made up of smaller towns and cities with economically viable downtown shopping districts. It would be nice to see fair trade practices in play. If slavery is illegal in your own country, don’t profit from it abroad.
@theinternetbutler
@theinternetbutler 10 ай бұрын
"fair trade", "no slavery", "environmentally friendly" and "cheap" is not currently possible.
@tonyzhu2469
@tonyzhu2469 10 ай бұрын
It will not open in Canada as Primark is owned by the British branch of the famous Weston family. Two branches of family don’t compete.
@OEclecticismO
@OEclecticismO 9 ай бұрын
​@@theinternetbutleryes it can
@iammeliaskhan
@iammeliaskhan 9 ай бұрын
@@tonyzhu2469 you talking about the Loblaws owners?
@lorirogers9304
@lorirogers9304 9 ай бұрын
Come to Walden Galleria outside of Buffalo NY. We have Primark, Macy’s, Auntie Anne’s!
@clintcountryman4849
@clintcountryman4849 10 ай бұрын
Cool. Bring back toy stores, book stores, music stores, arcades, and bulk candy stores.
@cheesemaster113
@cheesemaster113 10 ай бұрын
Many retail stores failed to reinvest in their business and consistently forced higher prices and lower quality on their customers....I will not shed a tear when these businesses disappear
@dcoughla681
@dcoughla681 10 ай бұрын
The business model is for, say, a construction worker married man & his wife who have 4 growing kids which they need to house, feed & clothe, students and senior citizens all on a tight budget to allow them to buy affordable clothes. They don’t expect the clothes to be top quality or last forever. A similar model to the airline, Ryanair, for flights.
@stanbalo
@stanbalo 4 ай бұрын
True but nowadays, people rich or poor will buy anywhere and anything they like. A nice dress is a nice dress. It is all about the actual item.
@breal7277
@breal7277 10 ай бұрын
I was recently in Spain. When walking one morning, I noticed a line of people waiting for a store to open so I waited. I had found Zara. I was astonished at the higher quality but lower prices compared to the US. I spent tons of money after checking on-line and realizing that the same items I was buying in Europe were twice as much in the States (same thing at the Pikolinos store). Plus it's always more fun to shop in Europe!
@denken7208
@denken7208 10 ай бұрын
give us at least zara and wine. everything else is cheaper in the usa
@god563616
@god563616 9 ай бұрын
What makes shopping in Europe better?
@la6136
@la6136 9 ай бұрын
Zaras clothes are very cheap quality to me. I like some of their stuff but I don’t get the hype around this company tbh
@breal7277
@breal7277 9 ай бұрын
Maybe I was just excited to find a new store. Though the linen I found there was better quality (Italian) than what I find at Macy's and it was easy to find items made of cotton. In the States, everywhere you go, almost everything is made of synthetic fibers or poor quality cotton/linen mixes. @@la6136
@breal7277
@breal7277 9 ай бұрын
It's not where I live. If I lived in Europe, shopping elsewhere would be fun.@@god563616
@petermcelwee6653
@petermcelwee6653 10 ай бұрын
Great Irish success story
@dcoughla681
@dcoughla681 10 ай бұрын
Agreed. A life saver for many.
@srini9653
@srini9653 10 ай бұрын
As a Primark customer who lived in Europe for decades, I was pretty shocked what an ordinary clothing costed in the US. I'm not surprised big retailers are going bust. OTOH, Primark has a decent quality and price. I did not realize they were in the US. I'm now going to check where they are exactly near my residence.
@fearless6947
@fearless6947 10 ай бұрын
the quality is good too. the problem is the style lol.
@kaozzzzzzzzz1
@kaozzzzzzzzz1 10 ай бұрын
Primark is newer in the US. They are recently expanding here.
@ritaamor283
@ritaamor283 10 ай бұрын
@@kaozzzzzzzzz1 since 2015 is almost a decade...
@missruzl14
@missruzl14 9 ай бұрын
Primark quality is rubbish .
@Dublintaxitours
@Dublintaxitours 9 ай бұрын
Would agree on the quality lately, my wife says the stitched on decorations are itchy.....used not be like that..
@chellyandtoni4394
@chellyandtoni4394 10 ай бұрын
Omg I love Primark. Saw it for the first time when I visited Europe. I got my sneakers for 6 euros!!! What a deal. I've been using this as an elementary teacher and it's been durable :)
@kathrin9674
@kathrin9674 9 ай бұрын
so you can show the result of child labour to the children you are teaching? Smart.
@chellyandtoni4394
@chellyandtoni4394 9 ай бұрын
@kathrin9674 omg you're right! Thanks for the reminder about that. All I saw were cheap shoes. Need to be mindful on that issue too!
@hejiranyc
@hejiranyc 10 ай бұрын
I buy lots of designer items, but the most compliments I ever received was for an $8 Ramones T-shirt I bought at Primark.
@ultramaleX
@ultramaleX 9 ай бұрын
Surprising fact.
@tiadaid
@tiadaid 10 ай бұрын
Primark offers good quality at a reasonable price. And their reputation is so well known, even people in countries which doesn't have Primark knows of them! Here in Malaysia, it's well known that if you're in London, you have to stop by Primark - and that was I did when I visited London!
@leen1q84
@leen1q84 9 ай бұрын
The prices may be reasonable but the quality is anything but "good".
@omzy8700
@omzy8700 9 ай бұрын
@@leen1q84Yh for sure ,it is definitely affordable which can be good especially for people that don’t want to spend too much money on clothes but the quality is not great but people in here in the Uk love to buy at primark especially women .
@tiadaid
@tiadaid 7 ай бұрын
@@leen1q84 It was good enough for me. I still have a few T-shirts that I bought in 2012, and it doesn't look worn even though I've used them constantly over the past decade.
@dcoughla681
@dcoughla681 10 ай бұрын
Primark has a real connection with its customers & its buyers are very fashion forward especially with designer dupes. It has introduced a premium range of clothing & sometimes has Harris Tweed jackets & cashmere sweaters. Not everything is a rag. It’s up to the customer to decide on price vs quality but for those on a budget you can dress yourself quite well. If you spill coffee on one of their $3 white t shirts you’re not going to cry & you can use it as a cleaning cloth afterwards. However, for job interview clothes or coats look elsewhere. The only negative is going into the stores which are always overcrowded & have long lines. The best thing about Primark was during lockdown when it retained all its staff on full pay & did not take furlough money from the UK government. They have begun to offer click and collect in stores but it’s in its early stages.
@god563616
@god563616 9 ай бұрын
And it has the same sweatshops as Shein, Ivy Park by Beyonce and every other fashion brand. Stop it
@dcoughla681
@dcoughla681 9 ай бұрын
@@god563616 It’s more complex than that. Companies could stop garment production tomorrow in those countries. What would those poor people do for jobs then? Would people in western countries want to pay $100 for a basic t-shirt which is produced in their own country? Without these countries producing goods, inflation in the west would skyrocket astronomically & everyone would be poorer.
@dcoughla681
@dcoughla681 9 ай бұрын
Also, Primark employs thousands of people.
@nstamour
@nstamour 10 ай бұрын
Canadian here 👋: I don’t know if they know this but during the section at 5:57 when they talk about European stores having more foot traffic, they show a clip from Eaton Centre in Toronto CANADA! 😂 you can even see the TTC logo on a sign in the background. I would think a news company like WSJ would know to use footage of the UK when talking about the UK.
@smooveayy
@smooveayy 10 ай бұрын
😂 😂
@tamaracarter1836
@tamaracarter1836 9 ай бұрын
They were purposefully not showing European stores at that moment, because in the next sentence they say how the most foot traffic in the US can be found in malls (hence why they showed pictures of indoor malls), whereas in Europe it is in the real life streets of city centers. Canada most likely follows a similar pattern to the US (many reasons behind this), so I assume that’s why they featured a mall in Toronto.
@nstamour
@nstamour 9 ай бұрын
@@tamaracarter1836 I think it’s possible that’s the intention, but I would argue that Eaton Centre fits the description of a “constantly busy area” that they use during that section. So I get that they may have just thought “let’s use a clip of a busy shopping area, it doesn’t really matter where” but I feel like it kind of just undercuts the point they’re making. I just feel like if you’re going to say something like ‘UK stores are located in constantly busy areas, whereas American stores are in malls with lower foot traffic’ that It feels a bit strange to first show a busy Canadian Mall and then an empty American Mall and not even show any European shopping areas. But that just me. Still an interesting video about a chain I hadn’t heard of before so I appreciate what they’re doing. And it’s fun as a Canadian to see one of our more famous malls show up.
@tamaracarter1836
@tamaracarter1836 9 ай бұрын
@@nstamour Yes I understand what you’re saying. Who knows what they were thinking… But if you look before the Canadian mall shows up (at 5:53) you have another mall. So I just assumed they started to show random malls because they were about to say why the US market is so different from Europe (shopping malls). But you’re right, they did make it confusing and it is strange!
@nstamour
@nstamour 9 ай бұрын
@@tamaracarter1836 yeah, it’s a confusing, and I get what you mean, so that might be why. I think they probably also just needed a busy shopping area and didn’t really care what they used as an example since it only shows on screen for maybe 2-3 seconds.
@manjulikabhattacharjee457
@manjulikabhattacharjee457 10 ай бұрын
Primark is lovely in the UK, fair price with variety and stocks different from the ribbed styles signature of H&M. It is a favourite among students and householders alike, a difficult feat to achieve. It will never scale like H&M in the US because that is not their business model, it may do better in India though where people still value brick and mortar over online sales.
@newguy954
@newguy954 10 ай бұрын
I'm guessing you don't know.
@deemanDavid
@deemanDavid 10 ай бұрын
Just came from the UK and made multiple trips to Primark. Also, I heard several American accents which makes me know that other Americans were loving it too
@manjulikabhattacharjee457
@manjulikabhattacharjee457 10 ай бұрын
@@newguy954 Were you trying to ask or say something?
@sadie513
@sadie513 10 ай бұрын
Whenever I was sent to the UK for work, I always made sure to go to Primark to shop. I still have of the clothes I bought from there.
@newguy954
@newguy954 10 ай бұрын
@@manjulikabhattacharjee457 i literally answered your question with a link.
@Nabee_H
@Nabee_H 8 ай бұрын
My sister bought me a set of PJs from Primark back when she visited the UK. I've loved the pants, its been 2 years and I still love them and are extra careful and wear them to sleep on Fridays and Saturdays haha. I wish they would open one here in Toronto!
@TheShepTV
@TheShepTV 10 ай бұрын
Not just European; Irish. A great success story from the ol’ sod. Now to get Dunnes Stores international 😂
@finurra3905
@finurra3905 9 ай бұрын
This place is awesome! Love it!❤
@henrychealtv8945
@henrychealtv8945 9 ай бұрын
This is an interesting video. I have worked at two different Primark's in the UK and while the pandemic seriously hindered them due to no online shopping, however, after the second national lockdown from Jan to April. The first two days back my store alone at the time took in over a million. They are absolutely smashing it in general on the sales front. The store layout, the products and its durability, the cheap prices appealing to all audiences. Primark will be everywhere soon enough. I love visiting different Primark's and have been to one in at least 4 countries around Europe and USA.
@Liusila
@Liusila 2 ай бұрын
The apostrophe shouldn’t be used for plural, so one should type “Primarks” when referring to several stores.
@stmark4181
@stmark4181 10 ай бұрын
I LIKE Primark's business model. I prefer IN STORE shopping because I can try it on before buying. I DESPISE ONLINE SHOPPING - the hassles of buying something NOT KNOWING if it's going to fit or not... also there are PORCH PIRATES who steal your online orders, which add on another hassle of trying to get a refund or re-ordering.
@e.deborah7256
@e.deborah7256 9 ай бұрын
I'm glad Primark is expanding in the US.... Would be on the look out for an opening in my region
@robertnapiorski8416
@robertnapiorski8416 10 ай бұрын
We have a new one slated to open here in Jersey City and I'm looking forward to checking it out.
@tomblack832
@tomblack832 10 ай бұрын
Great Insight. To choose a strategy and stick it where others change and fail is very commendable
@Hannan_1325
@Hannan_1325 10 ай бұрын
Primark has always been there for people who cannot afford very hi priced garments. You will get lot of cheap but good quality stuff in primark.
@Mickeydicky
@Mickeydicky 10 ай бұрын
I wouldnt say good quality but a bargain for the price theyre offering.
@CatatonicImperfect
@CatatonicImperfect 10 ай бұрын
It's so cheap, grossly cheap, that you're constantly wondering _who_ is paying for this $2 t-shirt, if it isn't you. And I think we can all imagine who, but we try to forget real quick, because LOOK it's $10 jeans!
@user-mz7de3kc3d
@user-mz7de3kc3d 10 ай бұрын
It’s not good quality. How could it be? It’s ridiculously cheap. Fair labor practices?
@dcoughla681
@dcoughla681 10 ай бұрын
@@user-mz7de3kc3d Some of it is good quality. Bad labor practices exist in every corner of the clothing industry.
@dcoughla681
@dcoughla681 10 ай бұрын
@@CatatonicImperfect Some people cannot afford to spend more than $2 on a t-shirt or $10 on jeans. It’s called being poor.
@necomiller5892
@necomiller5892 10 ай бұрын
I understand👌🏽 and I’m glad I know these things better now👏🏼✨🏃🏽‍♂️
@user-ob5rg6ne6l
@user-ob5rg6ne6l 9 ай бұрын
Informative thanks for sharing ❤
@archie14
@archie14 9 ай бұрын
I absolutely loved Primark when I was in Boston, Maybe y'all should open in the west coast 😭
@Iquey
@Iquey 9 ай бұрын
That's a big store. Its laid out very similarly to nordstrom rack..dang they even got the line-shaped lights!. Its a small seasonal features+ sale areas model and a little bit of everything to treasure hunt for. Also kind of looks like Old Navy.
@zzslpr
@zzslpr 9 ай бұрын
I used to think primark was a super expensive jewelery store in the UK, judging by the name so im surprised to find it's actually a cheap retail store in america
@vanshookme6531
@vanshookme6531 9 ай бұрын
My gut feeling is that Primark was too late to the online trend (out of sheer laziness like a lot of companies), to their good fortune they had left it so long that when the time came to addressing it, online had gone off the boil (now boohoo and Asos are in deep). And secondly their stuff is so cheap selling online and the risk of return is too costly and dangerous. it's not always the hare that wins the race.
@user-fe8uq9zp2g
@user-fe8uq9zp2g 9 ай бұрын
I lived in the UK originally from the US. I can see Primark doing ok there but idk if it'll last. Target has better quality home and clothes they are more on trend too. Primary has a lot of basics for cheap in the UK you go there to get undershirts, socks, hair ties - random things. I think part of the success in the US is because they are fascinated by anything from Europe.
@dragonofthewest8305
@dragonofthewest8305 9 ай бұрын
“The Sweet Spot” that’s very deep advise
@jesseramon4880
@jesseramon4880 5 ай бұрын
Fascinating, Primark Compare to online shopping!!!
@Reevay762
@Reevay762 10 ай бұрын
Love this retail shop. Had the time of my life the 1st time I went to Primark in Alexanderplatz in Berlin. Good memories 😅😊😊 Lost count how many times I went.
@oliveoyle2594
@oliveoyle2594 9 ай бұрын
So pleased they decided on brinks and mortar. People love going shopping
@johnvine5731
@johnvine5731 9 ай бұрын
Primark has very reasonable prices. I recently bought, in store, about 20 various long sleeve and short sleeve T shirts for £2.50 each. 6 sweatshirts at £5 each. All decent quality,
@catam9308
@catam9308 9 ай бұрын
Is it though? I find the quality is awful. After a wash or two the colour isn't good anymore, the material is usually very thin if cotton. Never find other natural material options otherwise.
@leen1q84
@leen1q84 9 ай бұрын
The quality is trash
@kyeevans5335
@kyeevans5335 Ай бұрын
Living right next to Westfield I’m in West London, with a very large 3 floor store of Goodies. Love it for my holiday stuff❤
@minimalistmonk1410
@minimalistmonk1410 10 ай бұрын
I used to shop from Primark (2000 to 2009) in Romford, Lakeside and Oxford Street. Now I live in Bangalore, please open a store here in Bangalore, India.
@wildSpiritboy857
@wildSpiritboy857 6 ай бұрын
I love Primark, but I would love it more. If it was online, especially now they do house furniture it’s kind of hard to carry home in uk
@colbybrooks3672
@colbybrooks3672 5 ай бұрын
Primark will run JCpenney, Old Navy, Macy's and any other clothing retail store out of business. I had the opportunity to go to one in London the quality and price couldn't be beat! I can't wait until it comes to Central Florida.
@sarasimoes9845
@sarasimoes9845 9 ай бұрын
I stop buying clothes in a lot of shops because they decide to have majority of things online. I like to see and try on what I am buying. Fit, colour, texture. You can't do that online.
@jacobtech3442
@jacobtech3442 10 ай бұрын
Love it we need one in CA
@johntaylorjr4344
@johntaylorjr4344 7 ай бұрын
Complete with escalators and everything! Bring one to L.A.! I love a brick and motor shopping experience and have always preferred that to online. There's just something about tasting, touching, smelling, trying on, the human interaction, the discovery that a brick and motor shopping experience has always provided. You just can't get that from online shopping.
@rara1800
@rara1800 10 ай бұрын
Wow this is first time I have ever heard of primark 😮
@malenaboy
@malenaboy 10 ай бұрын
I love primark, I still remember visiting my first one at the time the biggest in the world on Gran Vía in Madrid, Spain. It was like my dream. I still miss the cool wicking shirt I bought, which unfortunately got stained and me living half way around the world, but I love it. I might tell my friend in Philadelphia to send me some products.
@milesj2658
@milesj2658 9 ай бұрын
As someone who grew up with Primark, I do not go there. When I’m in the US, everyone talks about it and don’t get it🤷🏾‍♂️
@samarthpatel186
@samarthpatel186 10 ай бұрын
Thank you ❤😊
@davidcantor293
@davidcantor293 10 ай бұрын
Love Primark but it is NOT sustainable by any means. It is the cheapest of cheap fast fashion that people will throw away after a few months of wash and use.
@pbc5137
@pbc5137 10 ай бұрын
I am the owner of a garment factory in one of the major countries they manufacture in and they are notorious for squeezing vendors on pricing. They’re not particularly bothered about the conditions of the facilities their products are manufactured in. The workers in the countries they manufacture in are paid just enough to survive. There are many dirty secrets behind their ridiculously low pricing. Very unethical company.
@DaChaGee
@DaChaGee 6 ай бұрын
I when to a mall on a weekday in Massachusetts, when I was on holiday there and it was dead. I'd never seen that before; it was really weird.
@ABOVETHECLOUDS007
@ABOVETHECLOUDS007 9 ай бұрын
I don't know what the deal is but I’ve come to realize H&M has way better clothes And WELL MADE ‼️‼️. PRIMARKs clothes are MADE cheap the quality of primarks clothes to me are cheaply made, Maybe H&M pays more for their clothes to be made at a higher quality I hardly ever buy anything at Primark while H&M is a bit more expensive. Primark and H&M tees are about the same price, which is good, but I'd still rather shop at H&M ❣️
@deebee192
@deebee192 2 ай бұрын
Try their edit range. Their teeshirts are the same ones as massimo dutti ones. Not a dupe, but the exact ones. But a third of massimo dutti's prices. They wash perfectly.
@simrankashyap2839
@simrankashyap2839 9 ай бұрын
Primark is doin So well in Boston.lot of variety in Cottons...
@journeytoabetteru
@journeytoabetteru 10 ай бұрын
I saw Primark was opening near me at an outlet mall in Maryland (they could be open now)I had no idea what kind of store it was. I guess I’ll check it out.
@bananaempijama
@bananaempijama 9 ай бұрын
I can tell you, from what I see here in Portugal, they don't need online at all. And their stores are always packed.
@mrmrmrcaf7801
@mrmrmrcaf7801 10 ай бұрын
My girls and my wife rarely buy clothes online, they like to try on and see the clothes live at the mall....so once every two weeks or so I have to take them to local mall... they go to stores like Zara, H&M, Primark, New Yorker , Stradivarius , Bershka etc...see even I know some of them , i`m the idiot outside on the bench talking with the other guys and praying " Please , make it cheap this time" and after shopping we like to have a hearty meal and see a movie at the multiplex. Although it hurts my pocket every time, I like these outings with my family and I hope my girls get married at once so I get rid of them .. let their husbands know how it is 🤣
@mikebegonia6134
@mikebegonia6134 10 ай бұрын
Every two weeks? Hey, you can wash your clothes and wear them again! 🙃😉😉
@DenzX_NJ
@DenzX_NJ 10 ай бұрын
Well I remember during the pandemic people were literally CAMPING outside of my local primark, I think that says a lot
@Brenda-wp4lm
@Brenda-wp4lm 9 ай бұрын
Primark clothing are not bad….I have clothes from years back and they still look great
@deebee192
@deebee192 2 ай бұрын
Same here. The problem is people don't know how or don't want to look after their clothes or. They don't follow the washing label or mend as needed to extend the life of an item.
@bcz9110
@bcz9110 10 ай бұрын
Chicago and Boston locations have been great
@seviregis7441
@seviregis7441 10 ай бұрын
More proof that things worked better in the recent past. I much prefer the store experience, I can see what I’m buying.
@rolmaguiland21
@rolmaguiland21 9 ай бұрын
🎉🎉🎉🎉 you do what you want take your time😊
@faisalahmed05tm66
@faisalahmed05tm66 9 ай бұрын
It’s great to see some physical stores in the mall
@Celestialkarma
@Celestialkarma 6 ай бұрын
Thanks for sharing God bless
@abramburel11
@abramburel11 10 ай бұрын
Opened recently in Romania... The products are interesting... the prices not so much... weird policy on trying on clothes and also all the customer had at least one product on the bill that costed more then the price displayed in the store... not interesting on going back there...
@aarondolan973
@aarondolan973 9 ай бұрын
@wallstreetjournal why are you mentioning the UK so much Primark is an Irish retailer? The original is called “Penny’s”
@bvk4520
@bvk4520 10 ай бұрын
first time hearing about a retail store called Primark😆
@stevegonzales527
@stevegonzales527 8 ай бұрын
Good on this company for trying to keep the instore purchases alive. But I’m definitely not flying to the east coast for fast fashion
@pirhan
@pirhan 9 ай бұрын
Returns would be an issue if retailers FIGURED OUT THEIR SIZING. I bought two tops from the same retailer, same brand, same design, just different colours and there was a 1¼" difference in the two garments.
@mdy5252
@mdy5252 9 ай бұрын
I love primark, cheap price n good quality
@write2pras84
@write2pras84 9 ай бұрын
There's Primark in the US? I had no idea. In Ireland, they are still known as Penneys. Fast fashion at its finest I suppose. As much as I don't shop there, there are some occasions where shopping at Penneys is the only viable option. :(
@danivi4435
@danivi4435 10 ай бұрын
Maybe but also, Forever21 lost me as a client when fabric quality went waaaay down. Never bought F21 online 🤷‍♀️
@tiggy307
@tiggy307 9 ай бұрын
Please come to Canada. I loved Primark in the UK
@markg0410
@markg0410 10 ай бұрын
For me, Primark bears a strong resemblance to Old Navy.
@pbc5137
@pbc5137 10 ай бұрын
Similar class and price point
@mosesoftheblock2311
@mosesoftheblock2311 9 ай бұрын
I wear 2XL and 3XL clothing. If Primark sold clothes in my size I would like to shop there.
@posthocprior
@posthocprior 10 ай бұрын
The question that I have (and I don't think was answered): was this strategy discovered through trial and error or through an initial design? The reason that this is an important question to answer because it relates to how replicable this business model is. That is, if it was by initial design, this means that the data exists, independent of Primark, of how to maximize sales without using an online strategy. If it was discovered through trial and error, this means that Primark may have discovered a unique business strategy that data doesn't yet exist of how to replicate it.
@Javadamutt
@Javadamutt 10 ай бұрын
They started out doing seconds. Large amounts of clothes that somehow didn’t make the grade elsewhere despite 99% of the time being impossible to see the “defect”. The price was very low resulting in visiting everytime you passed, sometimes multiple stores due to the reputation of never knowing what you would get and when it was gone it was gone. Eventually in the late 90s the strategy shifted to a few of their own lines especially in essentials. Access to the east and cheap clothing eventually took over. Eventually they stopped their own brands in favour of a few partners and struck deals with the likes of Disney for some branding. The strategy you see today is the evolution, adjustment and abandonment of aspects of that didn’t work from those multiple eras ultimately aiming to appeal to the most. Ultimately what sets them apart is the contrast to Marks & Spencer’s or Dunnes is the fact they appealed to multiple generations. A lot of other stores had their market or stuck to a style. Primark had a timeless aspect to some lines and didn’t always get it right but still tried and succeeded to appeal to every generation both Male and Female. Yes their quality generally sucks (one wash and your done at times)but it’s cheap and does the job. Many kids grew up wearing Primark stuff and will shop their for their children (I done that exact thing). Come Christmas it’s one of the few places to pick up PJs, slippers or housecoats that are good quality or if you need black trousers for school or work. Yes supermarkets compete as do M&S etc but Primark is alway worth checking out
@damnitschris_
@damnitschris_ 10 ай бұрын
from the video tis a combination of both. Primark initially started by using the same model having stores in downtowns/ high traffic areas they have developed in EU but through time they changed to better fit the market.
@dcoughla681
@dcoughla681 10 ай бұрын
It was designed to enable those on a tight budget to be able to afford to dress themselves. Returns are expensive for a retailer and few people return stuff to Primark.
@shannonshannonbobannon5040
@shannonshannonbobannon5040 5 ай бұрын
I work for a retailer who pushes us to order online for products we have in the store and the customers COULD take home that day. I feel they should consider themselves lucky they have in person clientele and let them take the product home that day. Ridiculous.
@bettym5148
@bettym5148 10 ай бұрын
I went to the one in London and it was an awesome store in four different floors. You could find stuff from Harry Potter too. I mean everything had a great price. It’s too bad that they don’t allow online because I’m in Texas and way too far away from a Primark.😢
@ultramaleX
@ultramaleX 9 ай бұрын
As a lover of high end fashion, I must commend Primark. 15 years ago I'd only buy socks, towels and kids wear. Everything else was ill fitting and cheap. Fast forward to this year, I found their formal shirts and some of their pants to be very well tailored and of better quality than most big brand retailers like Boss. People can say whatever they like but I know first hand that looking good doesn't have to cost a fortune.
@nowgrownup
@nowgrownup 9 ай бұрын
Lover of high end fashion and you shop in Primark you don't understand the meaning of high end fashion ...You don't look good if you shop in Primark ..
@deebee192
@deebee192 2 ай бұрын
Their primark edit teeshirts are the exact same ones as masdimo dutti ones. Not dupes, exact same product. They are incredible quality but 1/3 of massimo dutti's prices.
@ultramaleX
@ultramaleX 2 ай бұрын
@@deebee192 Excellent observation 👌
@Imbatmn57
@Imbatmn57 10 ай бұрын
I dont know about everone else but my city has alot of surplus stores and places like big lots, they tend to be cheaper while having a variety of products. Theres even a place that buys amazon returns to sell. Also if a company cant go 6 months without customers, they probably werent profitable or wise with their money.
@CrazyTobster
@CrazyTobster 9 ай бұрын
If only Debenhams followed suite with ordering online and collecting in store. Debenhams was once Britain most popular store until they over expanded and didn't change their styles dramatically; in the same way GAP hasn't and suffering.
@carlopriolo1130
@carlopriolo1130 9 ай бұрын
I’m European I love primark ❤ the quality of clothes is not too good but if you care for them is nice .. do not tumbledry
@Daisy-tl2lh
@Daisy-tl2lh 9 ай бұрын
I have given up buying anything new I am a size 16 but according M&S anything from 16 to 22 will do ... unless retailers get their sizing in order I not wasting my time ordering goods only to have to send them back ...
@frankgrabasse4642
@frankgrabasse4642 10 ай бұрын
Wonder if sears had kept the catalog, and converted it Into internet sales. Could they have been what amazon is.
@vivianm8174
@vivianm8174 10 ай бұрын
In the Los Angeles area, never seen or heard of Primark before.
@irGuilty
@irGuilty 9 ай бұрын
I did my university dissertation on this very subject wow
@seb1554
@seb1554 10 ай бұрын
Yeah I think ultimately it comes down to cost. 99% of all the clothes shops in the UK and Europe are expensive for anyone on a low salary. Hopefully some of these shops start reducing their prices
@bumblebee2956
@bumblebee2956 Ай бұрын
I loved primark in uk 🎉
@Aliiiita
@Aliiiita 9 ай бұрын
I started buying SHEIN since 2017 but primark has won my heart now 😅
@vashonm
@vashonm 10 ай бұрын
Love them in Europe!!
@pierrex3226
@pierrex3226 9 ай бұрын
Good example of the classic sociology experiment: people CLAIM they would want to pay more for quality/ ethics/ bio... But when you look at what they actually buy, they don't.
@pbc5137
@pbc5137 10 ай бұрын
The garment industry truly represents the continuation of the neo-colonial global order. The relationship of servitude remains where the workers in these ex-colonies are there to continue to serve their former colonial masters. Primark perpetuates this exploitation. Many factories in Bangladesh have faced bankruptcy because of the heavy handedness and ruthless practices of Primark and other such companies. Please do not shop at this unethical business.
@dcoughla681
@dcoughla681 10 ай бұрын
Bangladesh should refuse to manufacture garments full stop. That way they won’t be exploited by their former colonial masters or anyone else. Primark was originally an Irish company and was not the former colonial master of Bangladesh.
@kathrin9674
@kathrin9674 9 ай бұрын
true.
@pbc5137
@pbc5137 9 ай бұрын
@@dcoughla681 for all intents and purposes, it’s main business is derived from the UK and it operates as a UK company, regardless of where it was originally founded.
@dcoughla681
@dcoughla681 9 ай бұрын
@@pbc5137 The Bangladesh people should take this up with your Prime Minister, Sheikh Hasina, as to which countries manufacture in your country. If she decides that she doesn’t want trade from the UK, then I’m sure there will be no end of countries to take the UK’s place, including China & Russia.
@pbc5137
@pbc5137 9 ай бұрын
@@dcoughla681 everyone is welcome to trade with us on the basis of equality and mutual benefit, not on the basis of intimidation and exploitation. Thank you.
@totallythandi2555
@totallythandi2555 9 ай бұрын
Used to loooooove shopping at Primark
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