The Rise and Rise of Ganni

Рет қаралды 23,758

11 ай бұрын

Ganni has managed to differentiate itself from other fashion brands on the market exceptionally successfully over the last few decades. Their sustainable and ethical positioning seemingly holding them above any other fashion business on this scale, luxury or high street. This has led them to finding success in the bridge/mid-tier level, which is a position that has seen the fall of so many brands (Calvin Klein or Michael Kors) so what is their secret?
Beauty Channel: / @underskinyt
Patreon: patreon.com/understitch

Пікірлер: 90

@ooblecki 11 ай бұрын

I had very little interest or knowledge in the fashion industry until these videos. Your story-telling, visuals and educational style makes these videos so fun to watch. One of the few channels that I watch as soon as I see the notification.

@understitchYT 11 ай бұрын

Oh gosh what an incredible comment, thank you so much, Im genuinely so touched 😭

@gyganmag 11 ай бұрын

I feel the same way about your underskin channel too 🎉🎉🎉

@simmyjester 11 ай бұрын

*Thank you* for explaining what "bridge" means in this context. I was a salesperson at a department store in Florida and the fanciest stuff we sold was the "Bridge" department and my fashion-clueless ass had no idea why. (I turned out to be good at helping people find what they were looking for if they had something specific in mind, but very bad at talking people into buying stuff they didn't want or stealing other workers' sales, so I didn't last long.)

@understitchYT 11 ай бұрын

Im glad that I helped you understand so long after it was helpful 😂😂 Did you enjoy working there at least?

@simmyjester 11 ай бұрын

@@understitchYT I made some good friends and some of the customers were fun, and I enjoyed organizing things (especially when I was in the [costume] jewelry department), but the amount of sales we were expected to do to not get fired/keep our current pay/get a raise were really stressful, and I just wasn't cut out for it. (I'm a pharmacy tech at a large central fill pharmacy now and I love not having to sell anything or even deal with customers/patients.)

@petitewhimsies 11 ай бұрын

Hello! With your storytelling and research, it would be interesting to see a Victoria Beckham rise and fall. Love your videos 💜

@alexuemura2353 11 ай бұрын

Fall? I thought they were making a comeback

@petitewhimsies 11 ай бұрын

@@alexuemura2353 The last news I heard of was that David was injecting money from his other successful businesses to VB brand, and wanted to price down all. I believe this happened last year, so I am not that up to date. I think the history behind it must be interesting.

@rxlfe7177 11 ай бұрын

Yes please.

@understitchYT 11 ай бұрын

I would actually love to do VB, always thought it was very interesting. I mention the brand in an upcoming Phoebe Philo video, but it definitey needs to be a studied brand

@gajananvelupillai2220 11 ай бұрын

@@understitchYTI’m

@saywink 11 ай бұрын

Your channel is so interesting and helpful for me. I knew nothing about the makeup of a fashion house and what business strategy worked and didn't. You explain the why and the how which is important for my own business. I am a reseller, so I need to understand why people like certain brands and why they don't. Learning the history of all the historical brands as well as the up and coming ones is so valuable to me when I source. I actually listen to your videos in the background while I am doing my daily tasks and its informative even when I can't watch. I thank you for your passion and effort behind your videos.

@understitchYT 11 ай бұрын

Im so glad to be helpful to you! Its not always been easy to find this much information on brands and designers so Im very glad to be part of making that kind of information available

@arehoneb 11 ай бұрын

I've been aware of Ganni in the last year, love their brand and their pieces

@understitchYT 11 ай бұрын

The profile has dramatically increased in the last year, that’s for sure

@Mal1050E 11 ай бұрын

It’s amazing and inspiring how this brand has been around for ages and you really have to work and work and almost wait for the perfect timing for what your doing to enter the ‘mainstream’ - silly me always thought that Ganni was like a few years old !!!!

@understitchYT 11 ай бұрын

You really hit the nail on the head, sometimes there’s just the right timing for a creative endeavour. There is a book called the creative act, that puts this down to ideas just coming into the zeitgeist at the same time, and explain how products can be made really similar from different brands as a result, and I thought that was really interesting

@Mal1050E 11 ай бұрын

@@understitchYT I’ll have a look at this book - thank you ….. omg understitch reading list plz haha

@markbieraugel8217 11 ай бұрын

Such an smart and great video essay on Ganni. I learned so much about the firm. Thank you!

@understitchYT 11 ай бұрын

Im so glad, thank you for commenting to let me know 🙌

@annatwelve 11 ай бұрын

loveeee your videos, as always!

@understitchYT 11 ай бұрын

Thank you so much!

@stellatomeckova7363 6 ай бұрын

Heyy, thanks for such an enjoyable and enriching video! Moving to Copenhagen not so long ago and passing the Ganni flagship almost daily, this definitely helped me a lot to understand the brand better and appreciate it even more. I’d also love to casually mention that a video on Acne Studios would be treat and something I’d absolutely love to watch, speaking of bridge and Scandinavian fashion brands :) (And to react on your remark in the comments on this video not performing super well, I can vow to watch an Acne one as many times as I can and distribute it amongst my fashion-loving friends to help it perform;))

@understitchYT 6 ай бұрын

Im glad you enjoyed the video, I know I definitely want to do an Acne Studios video in the future so Im glad youll be there when I do 🥰

@essiedaisy 11 ай бұрын

A good video, but a bit disapointed there wasn't more analysis of Ganni's evolving style and signature looks, which based on your video, do appear to have changed over time (having started off a lot more plain, compared to the adventurous styles they are known for today). Would have been nice to have more detail and exploration of the 1930s/40s and 80s influences on their looks (e.g., the wide oversized collars, and jagged collars) which have been highly influential. Ditto the trends they have set re platform stompy boots, cowboy boots and use of leopard print.

@understitchYT 11 ай бұрын

I certainly focused more on the business side for this video, thats certainly true, sorry to disappoint

@bye3847 11 ай бұрын

Beautifully done! I have a suggestion; would you be willing to consider doing a video about Staud? I’ve noticed them being on the higher end (in terms of price) but from what I know the quality is really excellent. Amazingly done once again! ❤️❤️

@understitchYT 11 ай бұрын

Honestly I would love to, but this video has a performed in the way that I had hoped it would, so it gives me pause about doing more accessible brands. I need to experiment with it more to see, but until I get a larger following, a larger Patreon group or some kind of income diversification, I have to play a lot to the algorithm unfortunately. I'll experiment though, they're certainly on my list

@bye3847 11 ай бұрын

@@understitchYT I can only imagine the number of hours you’ve got to put into each video. I’ve been here for a while now and I’m so happy to see not just the quality of your videos go up, but the engagement that you continue to uphold with viewers. It’s such a lovely and refreshing change compared to other content creators. I hope you continue to make video essays like this one and hopefully find a way to make some profit out of it too! ❤️

@MsFreespirit66 11 ай бұрын

GREAT JOB ,AS USUAL !!!

@understitchYT 11 ай бұрын

Thank you so much 🙌

@prodzane 11 ай бұрын

i've worn my pair of ganni city boots almost everyday for the past year since i got them for only $16 brand new and they are absolutely amazing. they go with everypair of pants i own and have held up great

@understitchYT 11 ай бұрын

oh my gosh $16?? how???

@prodzane 11 ай бұрын

@@understitchYT we had an extremely large sale at my job due to oversupply from all the shipments that got delayed by Covid arriving all at once

@Makeupsokayy 11 ай бұрын

Yes I’m loving Ganni, great introductory prices

@understitchYT 11 ай бұрын

And ethically i feel so confident about them

@kashishkukreja5904 11 ай бұрын

I would love to see one for the NYC brand Bode, its truly interesting to see how far they have bought the upcycled vintage homespun craftsmanship into menswear, how will they grow and move forward with their womenswear now will be interesting to see

@understitchYT 11 ай бұрын

I almost did bode for this upcoming fashion week, but opted for a different brand in the end. But I agree that theyre fascinating

@kashishkukreja5904 11 ай бұрын

@@understitchYT hope you cover it in future videos

@wechwech695 11 ай бұрын

One of my fav brands 🤩

@understitchYT 11 ай бұрын

You have good taste 🙌

@FlyingSnow1509 10 ай бұрын

Low key luxury brand of today… ☺️😄 Thank you, brilliant as always)

@understitchYT 10 ай бұрын

Id consider them to be a luxury of sorts, maybe not high luxury, but still at a decent price point

@AnthonyRogersnvp 11 ай бұрын

I would love to see a Rise and Fall of Everlane!

@silverdove9911 11 ай бұрын

THIS

@understitchYT 11 ай бұрын

I think this is a great idea, but Im nervous to do another accessible brand because this video isnt performing very well atm. But maybe in the future

@AnthonyRogersnvp 11 ай бұрын

@@understitchYT Fair!! I found this video super insightful or someone on fire like Sandy Liang!

@ceramicfrog1 11 ай бұрын

@@understitchYTPlease don't go that rout where the wiews tell you what you should do, there will always be peaple who are interested in anything you upload and will watch. 🤞

@hagfish_ 11 ай бұрын

What website are you using for the 'accounting & key figures' at 0:21 ? That seems like a great website to learn about companies.

@understitchYT 11 ай бұрын

I’m out the house now, so I can’t check my history, but there is a website for Danish companies and it registers basic information on them. If you put anything from that page and put it into quotation marks into Google, you should be able to find it.

@scpatl4now 11 ай бұрын

I'm wondering what you think of the sale of Michael Kors, Versace and Jimmy Choo to Tapestry for 8.5 billion USD? It was just announced today I believe.

@understitchYT 11 ай бұрын

Oh FASCINATING!! I think its so interesting that we are STILL in the era of acquisitions started in the late 90s. The idea of it all becoming an oligarchy is so interesting. It will make it impossible for small brands and for people like me who make content about it, we will also be stuck to covering these brands too. Its getting to a dangerous level now, only a very small handful of companies are independent now and its becoming a requirement to be bought out now in order to keep making money and I really hate its got to that

@scpatl4now 11 ай бұрын

@@understitchYT I wonder at what point does this start to rattle the anti trust cage

@britneydaniels6294 11 ай бұрын

Love Ganni! Can you do Tibi?

@understitchYT 11 ай бұрын

I was considering other mid level brands, but this video hasnt performed as well as I had hoped so Im a bit worried about it, though I suppose I cant judge it on one singular video 😂

@britneydaniels6294 11 ай бұрын

@@understitchYT yeah i get it lol. Your content is super informative and well researched and cited. As a fashion nerd this is much appreciated!❤️

@avikorbman2691 11 ай бұрын

Love Ganni!

@understitchYT 11 ай бұрын

Such an interesting brand/company

@Americansikkunt 11 ай бұрын

Ugh….What a nightmare. Imagine championing “transparency” and “environmentally friendly” fashion, or whatever, only to chained to that position forever. “We are sustainable, we swear!” -GANNI It says a lot of the fashion industry‘s authoritarian adherence to such ideologies….

@understitchYT 11 ай бұрын

Thats a really good point and it really hit me in this SS24 show that they must be very chained to be the sustainable brand. Since that 2019 controversy, its grown more and more to be the entire identity of the brand, but the issue with that is, all they need is one controversy and their entire authenticity is ruined

@gordonw4542 8 ай бұрын

Hi understitch, There are some of the possible reasons there are no chinese buyer for their company Ginni. They do their runway show in Copenhagen which is the capital of Denmark not the prestige of Paris. Second, The lack of recognize talisman of good taste and good judgement. An excellent Logo is needed. this help customers to bond with the brand offering. Finally a uniquely make and design handbag. This will allow the wife of the rich buyer to gain face for; She can bragged how smart her husband while wearing the bag. This is not all but it is the start. Cheers

@understitchYT 8 ай бұрын

I agree with every point you made 🙌

@asc642 11 ай бұрын

You should do a video of Save the Duck and Staud

@understitchYT 11 ай бұрын

Tbh i hadnt heard of STDuck before, but they look really interesting

@meremstitches 11 ай бұрын

❤❤❤ from 🇳🇬

@understitchYT 11 ай бұрын

💖💖💖

@swegkilla2015 11 ай бұрын

Can you do a video on dsquared

@understitchYT 11 ай бұрын

I would love to actually, I think they’re really interesting brand and they’ve had a great revival recently

@bzztthundaa 11 ай бұрын

❤❤❤

@understitchYT 11 ай бұрын

💖💖💖

@loganyuhas6028 11 ай бұрын

I hope ganni does menswear because I think it would kill!!

@understitchYT 11 ай бұрын

Oh it really would, and itd be interesting to see a competitor to Cos come up for men

@duskyrose23 10 ай бұрын

Buying a white tshirt with 95-120€ with a logo , does not sustain my pocket :(. Please make one about Gianni Versace and his legacy , if it is not too much I can ask. Thank you!

@understitchYT 10 ай бұрын

I 100% want to do a video on Versace the brand and then eventually one on his life as well. The life videos are my most researched videos and Im about 6 months into researching for my McQueen video, so it may be a while, but Ill get there!

@duskyrose23 10 ай бұрын

keep up the good work! hope to see it soon on YT@@understitchYT

@christchrist93 11 ай бұрын

The Rise and Fall of Christian Lacroix

@understitchYT 11 ай бұрын

Its in my plans 🙊

@Carroty_Peg 11 ай бұрын

Catwalk models just ain't what they used to be! Love your vids tho

@understitchYT 11 ай бұрын

Theres not a lot of fun on the catwalk any more, I think its partially because we are in limbo as to what the luxury market is, what their role is, their perspective. I miss the times of old Todd Oldham and Viv Westwood shows where the models would be like actors, but I know we are in a swing of hype with little substance atm, so I dont know how it would come across, if it would come across as gimmicky. Tho personally I think KidSuper is doing fun catwalks well and I wish they bring it back to Moschino too

@sevenofnine2233 8 ай бұрын

Ganni is unfortunately producing more and more polyester and being manufactured in China.

@understitchYT 8 ай бұрын

Yeah I heard

@GDLP9603 11 ай бұрын

Nicolaj is pronounced Nikolai

@understitchYT 11 ай бұрын

Oh thank you! As you can tell I read the name 😂

@Viviano_Magami 5 ай бұрын

Unfortunately, their quality is bad.. they're more fast fashion designer label

@understitchYT 5 ай бұрын

The quality in relation to their humanity and price point is reasonable though. Youd be surprised how many corners other companies cut in pursuit of profits