Learn what verbal identity is and how to create a compelling voice for your brand with bestselling author of Strong Language Chris West.
First, you’ll learn what verbal identity is and how it relates to branding, brand strategy and marketing.
Next, you’ll learn why verbal identity is becoming so important and the components or elements that make up a brands verbal identity.
Then we’ll discuss the role of copywriting in verbal identity and brand communication and how a verbal identity guide can keep the brand experience consistant.
Finally you’ll learn about the levels of verbal identity, the role of personality in the brand voice and a professional verbal identity process for your agency.
0:00 The Rise Of Verbal Identity In Branding & Marketing (w/ Chris West)
1:51 What Is Verbal Identity?
3:42 Why Verbal Identity Is Important?
7:32 Verbal Identity As Guidepost
10:45 Components Of Verbal Identity
30:10 Copywriters As Strategist
33:10 Verbal Identity Vs Personality
36:20 Verbal Identity Client Process
38:26 Verbal Identity Steps
#verbalidentity #brandlanguage #chriswest #brandmasterpodcast #brandmasteracademy #brandstrategy
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