Summary
In this episode, Zinda Law Group CEO and founder, Jack Zinda talks about managing your online reputation.
Discussed in this Episode:
Where to look?
Do damage control
How to improve your rating and get positive reviews
Respond to reviews
Make the ask
Where to Look?
When assessing your online reputation, the first thing you should do is look up your practice on places like Google Reviews, Yelp or ABA and see what your presence is and what your reviews look like.
Do Damage Control
It’s always important to look through your online reviews and make sure they’re valid. Jack shares a story about how a competitor was leaving bad reviews on all the personal injury lawyers in their vicinity and how it was rectified.
How to Improve Your Rating and Get Positive Reviews
If you’re just starting out, this is a great time to give free legal information in exchange for positive reviews. Even something as simple as a quick email exchange can net you better visibility online. If you are struggling with negative reviews, it’s important to at least make sure that those reviews get pushed to page 2.
Respond to Reviews
Bad reviews happen to the best of them. There’s no escaping a scorned defendant or client that you turned away. What you can do is engage with them in a professional manner to show that you are a reasonable person.
Make the Ask
Instead of sending a generic email once the case has been resolved, make sure to ask them in person with a heartfelt request and follow up with the necessary information.
You can reach Jack at:
jack@zindalaw.com
512-246-2224