The Simple Step by Step Guide to Getting More Brand Deals
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Күн бұрынThis video is sponsored by USCREEN!
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Justin Moore is a sponsorship coach who is helping thousands of KZfaqrs just like you find and negotiate their dream brand deals. In the last few years, His students have landed over $5,000,000 in sponsorships, and that number is increasing fast. So what's his secret?
In this episode, you'll learn:
- The right way to pitch yourself to brands
- How to negotiate without leaving money on the table
- How to handle contracts
- And that you're probably wrong about some things
🌐 Episode page: podcast.creatorscience.com/ju...
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TIMESTAMPS
00:00:00 - The Man Making KZfaqrs Millions
00:01:15 - Sponsorship Wheel Overview
00:05:17 - The RIGHT Way to Pitch to Brands
00:10:46 - Who You Need to Pitch to
00:12:50 - Our Lovely Sponsor :)
00:13:57 - Audience Size Doesn’t Matter
00:19:31 - How to Negotiate WITHOUT Leaving Money on the Table
00:27:15 - When the Brand Says NO
00:31:02 - When the Brand Asks for Your Rates
00:34:56 - Nurturing Brand Relationships
00:37:40 - When YOU Should Say No to a Brand Deal
00:39:53 - Creating Unique Offers Based on Brand Objectives
00:43:30 - How to Handle Contracts
00:46:00 - Must Knows About Usage Rights + Exclusivity
00:52:34 - How to Handle Feedback from Brands
00:55:42 - Prioritize Long Term Relationships
00:57:40 - Common Mistakes When Publishing Branded Content
01:00:20 - Analyzing a Brand Campaign
***
CONNECT WITH JUSTIN
🌐 Website: www.creatorwizard.com/
🐦 Twitter: / creatorwizard
📸 Instagram: / creatorwizard
🎵 TikTok: / creatorwizard
📹 KZfaq: / creatorwizard
***
CONNECT WITH ME
🐦 Twitter: / jayclouse
📸 Instagram: / jayclouse
🎵 TikTok: / jayclouse
💼 LinkedIn: / jayclouse
***
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***
TEAM
Host + Producer // Jay Clouse: jayclouse.com/links
Editor // Conor Conaboy: / conorconaboy
Thumbnail Artist // Jonathan Sippel: / thumbnailgrail
Creator Science is part of the HubSpot Podcast Network.
@CreatorWizard 5 ай бұрын
Duuuude thank you so much for your friendship but mostly the opportunity to spit these hot flames of sponsorship truth into your KZfaq sub feed
@CreatorScienceYT 5 ай бұрын
Thanks for being so generous in sharing all of this! I think this is going to be one of the definitive sponsorship videos on KZfaq.
@PerfumesandCoffee 5 ай бұрын
Most valuable content I've seen and needed in my creator journey. I already know I want to work with Justin and go through his program. I'm that miner, that is stubborn as a mule to move forward. Grateful for you guys sitting down and having this conversation and like a fly on the wall, I sipped my coffee, drinking it all in.
@CreatingwithKaya 5 ай бұрын
Insightful and to the point as always Justin!
@Greinerdavid 5 ай бұрын
You two are so important in this space! Thanks for sharing all the knowledge
@CircleHScuba 5 ай бұрын
Thanks for the shoutout @CreatorWizard ! We gotta all get together.
@EmmaCruises 5 ай бұрын
I'd never ever ever have emailed somebody 4 times before without Justin's encouragement, and it worked! People aren't always ignoring you they just forget to remember you. 😂
@CreatorWizard 5 ай бұрын
I'm so proud of you!!!!
@CreatorWizard 5 ай бұрын
I'm so proud of you!!!!
@DevinTryanHi 4 ай бұрын
Jay, I wasn't going to watch this episode but after 5 minutes I stopped what I was doing and started taking notes. This guy is fantastic! He's a pro and we can all tell.
@CreatorWizard 4 ай бұрын
Glad you found it helpful 💪
@grobonsai 5 ай бұрын
I’m 30% through the vid and this is gold. No, fire. Wait - gold that’s on fire 🔥
@CreatorWizard 5 ай бұрын
💪🙏
@NurseMichaelTravels 4 ай бұрын
This is my second interview I’ve watched with Justin (Creatorwizard) and the value from these two interviews are incredibly insane as a budding KZfaqr with 0 knowledge going into partnerships. “Sometimes you just don’t know what you don’t know”
@Lewis502 5 ай бұрын
Great insights and episode. While I agree on results over vanity metrics, not all brands are 'ignorant' when using them; rather, they serve specific use cases. Having worked at F100 companies in social/sponsorship/marketing/product roles, those metrics serve as a filter, given the volume of requests that may come in or in evaluating creators to work with. And, let's all be real, while they shouldn't be the primary metrics - it's the nature of the beast, and those metrics can tell a story regarding how you're helping the brand achieve their end goal(s). I wanted to say this bc, if you're a new creator and if you go into an engagement with a brand with this mentality anchored in your head off the jump, it could spoil the relationship and future opportunities. It's a give-and-take when working with brands. That said, I get what Justin is saying at it's core and I agree :)
@PoojaDutt 5 ай бұрын
This conversation had sooo many nuggets of wisdom. Loved the episode!
@CreatorScienceYT 5 ай бұрын
Glad you enjoyed it!!
@CreatorWizard 5 ай бұрын
Glad you found it valuable!!
@CircleHScuba 5 ай бұрын
1:02:19 - I think I crush it on the analysis side. The main brand I've worked with on a repeating schedule now sent me a free Christmas gift on top of things, has come back for more videos, wants UGC now, is discussing a long term channel sponsorship, etc. Post campaign reports are HUGE. Also, ask for testimonies if the brand says things went well!
@CircleHScuba 5 ай бұрын
18:45 oh hey it's me! Thanks @CreatorWizard and @JayClouse . This was on my watch later and another viewer actually saw me in the chat of @NickNimmin 's stream and shouted it out that I was mentioned here, haha. We all should get together some day!
@CreatorScienceYT 5 ай бұрын
Would love that!!
@CircleHScuba 5 ай бұрын
@@CreatorScienceYT Just saying, we can all get together for a mastermind group and test things, haha.
@PurposedLensPhotoMedia 3 ай бұрын
I almost feel like I got exclusive access to some inside information without paying. 😮 I can't imagine how much more value is in the program that both of you offer! I feel a lot more confident now speaking with brands and getting past the "we are going to send you X in return for a video" phase of my sponsorships. My next step is to get a lawyer to write up a contract! Thanks for ALL the info and taking the time to cover this in DETAIL! I wish you BOTH the very best! 👍🏾
@CreatorScienceYT 3 ай бұрын
So glad you enjoyed it!
@AikenAdventures 5 ай бұрын
Justin has so much fantastic advice! The advice about not accepting a deal without clear KPIs is INVALUABLE! There’s no way to measure the win and then there’s vague disappointment on either side because these unspoken expectations aren’t met. Good business has to be a win-win.
@itsallwrong89 5 ай бұрын
they came out with a report, I commented on Justin's video the other day about it, that brands are looking for more niche creators to advertise with because who wants to spend a million dollars when 90% of the people who see it will never be interested or care about that brand or product. better to pay a direct market and someone that their customer base would relate to, and get it in front of eyes primed for whatever it is they want to push
@itsallwrong89 5 ай бұрын
one of the things I've heard Justin allude to that I love, is a lot of creators aren't on top of things, may not deliver on time, and if there's a brand that needs something in a pinch, or they have extra budget for something left over because someone else fell through, there's that chance because you're on top of your p's and q's and you have that established long term relationship of delivering and being a positive experience, maybe they reach out and plug that money and opportunity into you
@CreatorWizard 5 ай бұрын
Booom
@Pcoxproductions 5 ай бұрын
5:45 ROPE Relevant to brand campian Organic ties back to your organic content Proof of how you can achieve brand goals Easy to execute
@charlesbroomfield3362 5 ай бұрын
It's wild that this video doesn't have more views... but that just makes it easier to win I guess. I appreciate the masterclass!
@CreatorWizard 5 ай бұрын
🙏🫡
@baldlyrudy Ай бұрын
I watch/listen to this at least once a month. So much great information here.
@nathan-clark 5 ай бұрын
Had a little smirk as you dropped in the U Screen logo at 38:50. So good. I bet they loved that too.
@thegavinbarry 5 ай бұрын
I get a lot of value from these videos. Cheers Jay
@Pcoxproductions 5 ай бұрын
11:52 3 levels of who to pitch Small: Director of Marketing Medium: ...Marketing Manager Large: outsourced to agencies
@Premier_lawns_official 5 ай бұрын
This guy is amazing 🤩 so much good information here
@itsallwrong89 5 ай бұрын
I'm a huge Justin fan. watch as much of his content as I can. I see a lot of people comment on his and others content about "its the same stuff over and over". to which I say, thank you. consistency of message for me, means the information is legit. and repetition means that it's much more likely to stick in my brain. and I can always find two or three nuggets that have never been talked about or a question he gets asked that I know will give me that little edge I may someday need because someone else wasn't willing to watch the content. thank you guys, great video as always
@CreatorWizard 5 ай бұрын
🙏🙏
@PranavPole 5 ай бұрын
Thank you Jay and Justin for so much value! Literally my notion page is filled with the notes 🤩
@CreatorScienceYT 5 ай бұрын
Glad you enjoyed it!
@MoneyPitCastle 5 ай бұрын
Perfect timing. This is what I'm trying to do at the moment - get a deal with either Home Depot/Lowes/Harbor Freight for the castle I am renovating.
@CreatorScienceYT 5 ай бұрын
Hope you enjoy it!!
@CreatingwithKaya 5 ай бұрын
Excited to settle into this--Brand deals/sponsorships are my bread and butter, and navigating them is how I was able to quit my day job with objectively not a lot of followers. BUT my strengths are in landing , 'upselling' and negotiating inbound requests. Haven't *had* to pitch in years so I have a lot to learn with the ice-cold pitches.😅
@CreatorScienceYT 5 ай бұрын
I've been pitching all week. It's fun! I feel like things are way more in my control - and brands have been super receptive.
@CreatingwithKaya 5 ай бұрын
@@CreatorScienceYT I love that!! It's time to get off my butt--I've definitely always admired the control that pitching gives you, but got lazy because I "didn't need to'". But I'm wanting to pivot a bit in my business and the only way to really guide that a long is to pitch 😂🙃 Definitely feeling more motivated to, Justin is always so great!
@JohnWi11is 5 ай бұрын
Justin in a genius and a genuinely nice guy. He truly cares about helping creators and guiding them to elevated success!! Great podcast Jay!
@CreatorWizard 5 ай бұрын
appreciate u, dude!
@natefromhome 5 ай бұрын
I listened to this on Spotify, and it was so good that I’m gonna give my watch time too because yall deserve it
@CreatorScienceYT 5 ай бұрын
haha amazing! thank you!
@MaliBrothers651 5 ай бұрын
Whoa! Great video man, your introduction was perfect. Love following your channel.
@unclemick-synths 5 ай бұрын
This is great info. I don't need it right now but I've bookmarked it for later reference.
@renahajiyeva1426 3 ай бұрын
I am amazed that this video has only 10k views, it is full of gems! Thank you for sharing.
@FopsyTheGreat 5 ай бұрын
Really love your editing style! It's engaging but not annoying. And of course a fan of you two :)
@CreatorScienceYT 5 ай бұрын
Thanks so much! 😊
@CryptoGrit 5 ай бұрын
Love the episode, would love to hear more about the pricing in terms of what's realistic to charge base on industry, sub base ,etc... and when it comes to tiers do you create brackets like 1x 1.5x 2x or 1x 10x 100x? thanks :)
@Pcoxproductions 5 ай бұрын
21:33 creators are production companies in a box. Ideation Productin Post-production Marketing all in one With an organic following
@alimarketingcoach 4 ай бұрын
I remember being a Director of Marketing in a small biz doing the everthing - the ppc ads, the email broadcast, the landing pages 😅 10:46 Another really helpful one to close more sales 🏆🚀
@Pcoxproductions 5 ай бұрын
24:00 The point of the Pitch is to get them to think of you.... so you also need to lead nurture
@whatsaroxy 4 ай бұрын
I am not at the stage where I’m comfortable reaching out to brands for partnerships BUT this is incredibly valuable for other client work as well (I make commissioned illustrations and do live event illustration as well as being a fine artist and sharing that on KZfaq). I’m never taking rejection personal again after watching this :-)
@caitlynnmae2475 5 ай бұрын
I needed this video SO bad! Too many emails from brands and have no idea what to ask or what to charge. Thanks!
@CreatorWizard 5 ай бұрын
Glad it was helpful!
@JackCalvinRoss 5 ай бұрын
Just watched the entire thing from start to finish. Masterclass from Justin and amazing hosting from Jay! Going to impletement the sponsorship wheel asap - can't thank y'all enough for giving this valuable info away for free! Liked and subbed to you both! Time to lock in some brand deals!!
@CreatorScienceYT 5 ай бұрын
So glad you enjoyed it!
@CreatorWizard 5 ай бұрын
Love to hear it Jack!!!!!!
@Pcoxproductions 5 ай бұрын
18:01 Show your influence because those are the results that you can leverage
@ElbowsTight 5 ай бұрын
I felt seen at 57:00 haha. I have this issue. I had a long-term partnership with a large men's grooming brand and now I'm so worried about not finding another partnership like I had with them (monetary and relationship). A lot of great advice and knowledge dropped here. I need to watch multiple times and take notes haha.
@CreatorWizard 5 ай бұрын
Glad you found it helpful!
@HeatherFarris 5 ай бұрын
Jay this was such a great episode. I’m starting to pitch content to brands this year. I never imagined creating content for them to use and not publishing them on my own channel. I’m going to invest in Justin’s program. I think I can make a solid income stream with this.
@CreatorWizard 5 ай бұрын
Glad to hear you found this helpful Heather!!
@AwesomeReversibleKnitting 5 ай бұрын
Two of my favourite people to listen and learn from! So much info! Thank you.
@CreatorWizard 5 ай бұрын
Appreciate you!!
@willpvideos 5 ай бұрын
I create sponsorship reports on influencer campaigns on the brand side and it's so sad to see how few creators actually want to dive into it. We spend hours putting together a full breakdown and rarely someone takes the time.
@CreatorScienceYT 5 ай бұрын
Can you say more? Like creators don't want to SEE the report, or help provide information for it?
@willpvideos 5 ай бұрын
@@CreatorScienceYT if you’re an analyst on the agency side it’s hard to get time with a creator to walk them through it. So it just gets sent to them. Or the sales rep & manager see the report and do a bad job of explaining the content to the creator. Creators just never get it fed to them the right way.
@franci-uz 5 ай бұрын
PLS DO AN INTERVIEW WITH SETH GODIN! He believes in building tribes, leading communities, that have no leaders, without Social Media… Would be very interesting.
@CreatorScienceYT 5 ай бұрын
He was the first interview on our audio show: podcast.creatorscience.com/seth-godin/
@AllAloneInSpace 5 ай бұрын
Bewildered by my errors. 😭😭😭😭😭 Putting in the effort to refine my find-sleep-fast videos, thumbnails, and SEO-optimized titles, but KZfaq seems indifferent. Scarce views. Picture yourself as a lone spaceman on the Moon, enveloped in constant lofi music from an aged shortwave radio-a distinct, ineffable melancholic sound. I've discovered its efficacy in inducing sleep, even on the toughest days or for a midday reprieve amidst stress. How do I "extend an invitation" for others to partake in this experience? Recognizing its niche, attributed to the unique sound, yet unexplored, I'm enthusiastic about sharing! To witness its impact on others, gauge their response to the concept, and ultimately aid them in finding sleep amid this tumultuous, stressful world. BUT - I'm uncertain about gaining visibility. Help..... 😥
@travelbags979 5 ай бұрын
Great video! Was wondering if anyone here could shed light on the process of attaining the actual email contacts for brands you want to target and pitch to. I feel like this is a topic within the process of procuring sponsorship that isn’t highlighted as much as it should be. I’m a travel content creator and created a good media kit, then had a fiverr seller do some of this research grunt work to find emails for me. With whatever emails she collected, I blasted out a mass email only inquiring for other direct contact email addresses for their social media marketing departments. Unfortunately I did not get the responses I was hoping for… Any ideas will be helpful…. Thanks!!
@EvelynM-vlogs 5 ай бұрын
Enjoyed. Keep em coming.
@CreatorScienceYT 5 ай бұрын
More to come!
@PochiPoomLOL 4 ай бұрын
I earn a lot of money out of sponsors. In my mind I was really profesional. Thia video made me realice I am far from that. Thanks for this amazing video!! I will improve
@Pcoxproductions 5 ай бұрын
8:19 be the quarterback and look back on the quarter last year so you can see what is coming a quarter ahead
@CRAFT-VIRAL 3 ай бұрын
Believe it now
@Pcoxproductions 5 ай бұрын
15:00 sponsorship contineum Small: Do an audit on social presence. I would like to make conent for you... Post on their channels Medium: conent and consultant Large: post on your channels
@chibacha21_CarBoi 5 ай бұрын
I am a teen, and the information that I know is important is unfortunately going in one ear and out the other... 😔
@secondchildhood 5 ай бұрын
Keep rewatching, and ask questions in the comments. Why wouldn’t people getting value, not share value 😊.
@chibacha21_CarBoi 4 ай бұрын
@@secondchildhood My mum says that I won't be able to get it just yet, but I really want to...
@secondchildhood 4 ай бұрын
@@chibacha21_CarBoi you tell your mom “Stay golden Ponyboy , stay golden.”
@Pcoxproductions 5 ай бұрын
7:23 pitch to get a brand deal has to be about the sponsor
@mistakool 5 ай бұрын
Love the hookie intro ...haha
@SimonSozzi7258 Ай бұрын
Do you have to pay them or buy their products to promote them?
@Pcoxproductions 5 ай бұрын
10:39 Do the hard work and audit their content so you can make it so easy for them to just say yes and not have to think and imagine the vision
@ThornTheaterReviews 9 күн бұрын
This is amazing
@adhd_academy 5 ай бұрын
Anyone else think this was Winston Schmitt from New Girl?
@johanneshoefler6591 Ай бұрын
Business Idea for you Jay? ;-) Is there no template contract for creators that is pretty generic and could be done once and sold for a small fee to newcomers?
@UGC_Channel 4 ай бұрын
omg this guy is so cute. thats y i clicked and watched the whole entire video
@NewtonFamilyClan 5 ай бұрын
How do we know what’s a real offer vs a fake one… We have been receiving multiple emails saying we will get paid 700$ per ad???
@T_ELEGRAM_ME.Walkamsontech 5 ай бұрын
Direc•Ｍｅｓｓｇｅinfo
@ZEKEtrickSHOTS 5 ай бұрын
Get on their radar 🔥
@Broderickjudith 22 күн бұрын
Good idea…
@voodooaudio9488 5 ай бұрын
It seems he gets sponsored a lot by his local cocaine dealer. Jezuz, speed is high with this one
@fungolfuk 5 ай бұрын
Great video thank you! 👍🏌️♂️
@illumina-t-info 5 ай бұрын
really good insights. Im coming from a job as a demand planner and product designer and have a similar 6 step process I follow for designing and launching products for companies but it's just not mapping to starting something from scratch. Gonna try this out and see if I can get some convos rolling.
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