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Paul do Campo is a professional copywriter and real estate investor. He helps real estate investors with their follow-up marketing. Today, we’re talking about how to use the right words in our communication, the importance of follow-up, how to implement follow-up, and how Paul has figured out how to use the right blend of communication to win repeatedly as a real estate investor.
00:00:00 - Introduction to Paul do Campo
00:04:40 - How Paul Got Into Copywriting
00:09:05 - What Is Copywriting?
00:15:44 - Using Humor and Storytelling
00:18:32 - How OmniDrip Works
00:24:43 - What a Follow-Up Sequence Looks Like
00:32:34 - Leveraging “Friendly Familiarity”
00:37:42 - KPIs and Metrics
00:42:25 - How OmniDrip Integrates With a CRM
00:49:58 - Why You Shouldn’t Fear the Unsubscribes
00:53:30 - The Best Marketing Medium for Land Investors
01:00:16 - Cost Comparison: Warm vs. Cold Leads
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