<a href="#" class="seekto" data-time="40">0:40</a> Always wearing sweatpants even for important meetings <a href="#" class="seekto" data-time="100">1:40</a> Going in a meeting with Ralph Lauren in a bathrobe <a href="#" class="seekto" data-time="160">2:40</a> Digital marketing <a href="#" class="seekto" data-time="221">3:41</a> The marketing then vs now + Street marketing campaign for Big Pun <a href="#" class="seekto" data-time="381">6:21</a> Steve works with brands and let his nephew handles Tiktok <a href="#" class="seekto" data-time="431">7:11</a> "You still have to own the streets when you drop music" <a href="#" class="seekto" data-time="520">8:40</a> Selling Loud Records in 1999 + Who was signed at the time <a href="#" class="seekto" data-time="580">9:40</a> Starting SRC Records with Universal <a href="#" class="seekto" data-time="717">11:57</a> The shift in the music business <a href="#" class="seekto" data-time="819">13:39</a> No more album deals, mainly single deals <a href="#" class="seekto" data-time="880">14:40</a> Steve says he never released a one hit wonder type <a href="#" class="seekto" data-time="936">15:36</a> Steve's family was already in the music business, put him on to the business despite him being majorly dyslexic <a href="#" class="seekto" data-time="1090">18:10</a> Steve's Dad gave Russell Simmons his first record deal (for the artist Russel was managing) <a href="#" class="seekto" data-time="1150">19:10</a> Steve had a strong team and worked well together <a href="#" class="seekto" data-time="1212">20:12</a> Not playing ball so he focused on being in the music business <a href="#" class="seekto" data-time="1264">21:04</a> Nov 1996 sold half of his company and kept working + Never had money issues with any of his artists <a href="#" class="seekto" data-time="1378">22:58</a> Arrested for throwing a chair at an executive to defend Wu Tang's Raekwon budget <a href="#" class="seekto" data-time="1455">24:15</a> Signing Big Pun without hearing his music <a href="#" class="seekto" data-time="1566">26:06</a> Not having the same ear as he used to <a href="#" class="seekto" data-time="1656">27:36</a> Why he signed Melanie Fiona on SRC <a href="#" class="seekto" data-time="1751">29:11</a> The story of Dead Prez: "They didn't really go along with the label vision, they were young and I was white" <a href="#" class="seekto" data-time="1845">30:45</a> How Dead Prez' Hip Hop was released <a href="#" class="seekto" data-time="2006">33:26</a> Not spending like crazy when he made it <a href="#" class="seekto" data-time="2080">34:40</a> Getting a private plane to boost his ego, got rid of it when he divorced <a href="#" class="seekto" data-time="2126">35:26</a> Steve died 3 times after heart attacks: "I'm just happy to be alive" <a href="#" class="seekto" data-time="2140">35:40</a> Working with his kids <a href="#" class="seekto" data-time="2292">38:12</a> How Steve built his new team with his sons, daughter and nephew <a href="#" class="seekto" data-time="2413">40:13</a> Got laughed at when he tried to push Akon + Using Akon's brother to pass for Akon to do promo appearances <a href="#" class="seekto" data-time="2572">42:52</a> Post Covid: "I'd rather be slow and smart than fast and stupid!" <a href="#" class="seekto" data-time="2651">44:11</a> BET weekend with DMX tribute <a href="#" class="seekto" data-time="2760">46:00</a> A day in a life of Steve Rifkind <a href="#" class="seekto" data-time="2945">49:05</a> Networking is essential <a href="#" class="seekto" data-time="3029">50:29</a> Wanted to sign Roc a Fella + Eminem was supposedly proposed to Loud first before he signed with Dre <a href="#" class="seekto" data-time="3130">52:10</a> Artists on Steve's new label <a href="#" class="seekto" data-time="3228">53:48</a> Relationship with media is still very important <a href="#" class="seekto" data-time="3374">56:14</a> Loud Records and Loud Music Group <a href="#" class="seekto" data-time="3443">57:23</a> Steve's new label is called Spring Sound <a href="#" class="seekto" data-time="3585">59:45</a> Steve says DMX was happy before he passed and X taking care of Steve's dog every day <a href="#" class="seekto" data-time="62">1:02</a>:20 Steve tells Method Man's story about DMX, but Steve can't repeat it properly lol <a href="#" class="seekto" data-time="64">1:04</a>:27 Steve is really pushing his new label Spring Sound <a href="#" class="seekto" data-time="66">1:06</a>:02 "Labels can't touch me"

One of the only guys from this era who had such a position of power and none of the artists had anything bad to say about.

Adam is so good at coming up with relevant questions on the fly and keeping the convo going. Even after getting a short answer he has another question right away

This dude did a lot for hip hop and did alot for young black men you'll never hear one talk bad about him.. He deserve all the success he get

Bruh had the illest artist lineup and put out some of my favorite all time albums ever created. Mobb Deeps The Infamous probably my favorite of all time. Sonically what they had created in ‘94 ‘95 was game changing.

Adam you more consistent than My child support payments 😂😂😂😂😂

LOUD RECORDS IS LEGENDARY!

First time commenting. Just gotta give big respect for having Steve Rifkind on the pod ⚡⚡⚡

This cat got some Orlando magic shorts on with the blue Hanes shirt and a wrangler watch lol. Keep it real son !!!

🗣This interview was drier than a Popeyes biscuit ‼️

What steve is saying is analytics dont determine a career/ longevity. Virality is deceptive because its a false sense of success. Impact of the people is the foundation of success as an artist. That takes years of building an organic audience through word of mouth and in person shows not necessarily ads or 1 viral song. Numbers online don't equate ticket sales album sales/ streams or a true fanbase

Great interview, nice to hear more about this dude.

Steve Rifkin You did it Fam, put out some of the best New York in Hip Hop kept it on the streets and stayed NYC kept it in the Mecca.

Adam should get Rory or mal or both on. Although I’m sure he’s tried. Or go on their show

At that <a href="#" class="seekto" data-time="819">13:39</a> Adam lowkey go into SS2 Vegeta interview mode

Damn I thought this was Steve Wilkos at first

Adam you’ve been asking some great questions man 🔥🔥🔥

You should bring him on to listen on fridays you could charge SO much more !

One of the key figures behind major 90s hip hop

We not getting a Friday show today?

Best interview anyone has on Steve. guys a goat

Love you Adam, but I'm Definitely tired of you saying Definitely after every time someone answers you, Definitely should consider buying a book with new bridge words LOL

The more times Adam says “that’s interesting” tells you how uninteresting this interview really is 😂

We need a Steve Wilkos interview👀😂

Interesting Interview !

I could listen to Steve talk all day

Glad Adam got a veteran in the house !

I clicked this stupid fast cuz it thought you meant Steve Wilkos

One of the biggest contributors to Hip Hop 👍

A REAL LEGEND!!!

Steve Rifkind is a Hip Hop LEGEND.

Man.. this interview was super inspiring

really dope podcast

Adam got that wealthy white man laugh now

the beep at <a href="#" class="seekto" data-time="907">15:07</a> got me tweakin thought my whip was fuckin up

*IF YOU ARE READING THIS I WISH NOTHING BUT WEALTH AND HEALTH ALL 2021*

take a shot everytime adam says "interesting..."

Great interview

LEGEND - Adam had a goldmine of experience and knowledge on his platform, he could’ve done a lot more.

I’m roasted, but I swear dude’s pants look like the box on the table

I thought this was a steve wilkos interview at first

Loud Records. Wu-Tang Forever. 'Nuff Said.👍

Blood this one of them ones cheers

shout out sana lathaan

Please interview Steve Lobel & Rick Rubin.

I like this interview.

whoa. unexpected, nice.

the godfather of hiphop just signed michael corleone aka bird bennett baby. im livin the dream what more can i say!!!

"This is a God Tier Level Interview. Steve Rifkind is a Legend & Adam is Hands Down One of The Best Interviewers to ever do it. He just Keeps Getting Better." - The Questarians

I like Steve 🤘🏻

No hate at all but Steve lowk remind me of the Boss shark from Shark Tales 🤣🤣🤣

Crip Mac without Tatts 😆

Bro imagine being pulled over and its dmx and method man 😂

Lots of awkward silences in this convo lol

Yo adams little remark about only wanting to sign capitalist rappers was astute as fuck

rad conversation

Master P made $7M in 7 days with the ''internet business'' in 1999.

Rif The Legend in the flesh

Master p got his game from jt bigga figga

I never thought of your hell these way

When are you gonna interview Ken Kannif?

Steve!! I’m your new money bags lol

If my boy menace monroe wasnt locked up 🔥

Interesting !!!

Tha Alkaholiks - 21 And Over ..... it stamped Loud Records as a legit Hip Hop label

Hip hop legend

Back then Album were the thing bc you had no choice but to but the album to be able to tell how whack it really was. you couldn’t even return the opened cds. There were 15 songs and only 2 of then were decent.

17 thumbs down for Steve Rifkind always a few who really dont know LOL.

Adam you should try to start your interviews by introducing them and summarizing their career and highlights to have an idea of the persons potential

big interview

Why is Adam interviewing his dad?

the amount info that could have been picked from his head sheesh

Adam We fw Pooh shiesty but are they paying you to mention his name or sumn lol

<a href="#" class="seekto" data-time="2910">48:30</a> get your call sheets ready boys

Thought this was the racist dude that got picked up by the police at his house recently

You gotta hear wockiki by CTG DayDay right now

After the CRIP MAC interview I’m SUBSCRIBING CUH HAHAHAHAHAHAHA YOU HELP THAT NIGGA FIX HIS TOOTH 🦷 HAHAHAHAHAH peace 🇬🇧🇬🇧🇬🇧🇬🇧... yo wg1 ADAM. You’re mss is LOUD AF= meaning SEXY AF ... keep it up G💙💙💙

look at his drip😂😂😂

"Steve Rifkind must have been sniffin..."

Idk why but I thought this was crip Mac

Awesome

lookin like a tall short guy

PNW is ready to rep for Bird

ringtones!!

Thanks Adam

War is over here

Tha Alkaholiks set off Loud records just right.....

Adam taking Vlad out and I'm here for it

Adams James brown analogy is off. James Brown is hip hop.

Adam done Got That Vlad Contacts with the Guests coming in But I Fuk with Adam More plus he give ppl a opportunity to Get that Shyt on Like The other Podcasts Throughout his whole No Jumper Platform Big Up Bless Up Adam22

Whole lotta net worth sitting here but 0 chains. Ponder that.

Disappointed in Adam if he never mentioned Mobb Deep when talking about Loud Records.

Is it safe to say Adam looks a little intimidated???

What is up with this interview? Why was Adam so bland? This is the legend steve im lost must’ve had a bad day

OG

Interesting

But i wont tumble there or fall like you probably will!! (Hell)

this guy shits on Soulja boys first stuff sheesh

so much game.this guy is the exact opposite of a culture vulture.

The meeting of two culture vultures