Twenty years after the bracelet's introduction, Texas Monthly staff writer Emily McCullar discusses why an oral history of the iconic yellow band deserves to be told.
In 2004 the yellow Livestrong bracelet went viral, selling five million units in a matter of months. For some it was a fad, for others a symbol of hope. And as Lance Armstrong’s doping scandal unraveled, it was caught up in controversy. Staff writer Emily McCullar discusses how the bracelet’s impact is much deeper than many understand and why she wanted to write the July 2024 cover feature, “Making the Band: An Oral History of the Livestrong Bracelet.”
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