Beyond Reality is out now:
Beatport: btprt.dj/WqW8te
iTunes: bit.ly/YMd0s0
The Upbeats album 'Primitive Technique' is released on Vision Recordings on April 29th!
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'Beyond Reality' is one of the most chop-smackingly vicious tunes The Upbeats have ever created. Hot on the heels of their mighty 'Diffused' EP, this special one-sider bolsters every slice of hype the New Zealand-based D&B kings have raised in their 10 year career so far. Opening with a nightmare-flavoured spiral-riff of reversed warped naughtiness we're soon dropped into an industrial-level hook with beats so beefy they could easily walk out of your speakers and set up their own independent butcher chain.
Sizzling with sonic clarity and nagging simplicity, it's loaded with the same instant ear-worm potential and shin-kicking gutsiness that many of the early Virus or late 90s Ram releases were founded on. With all emphasis on the endless cyclical hook -- and a floor-stopping surprise on the drop -- 'Beyond Reality' is guaranteed to up the ante of any dance you're smashing in the coming months.
-Words by Infectious PR
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Designer: Becca O'Shea
Art Concept & Direction: Holly Cooper
Photographer: Melissa Cowan