What a privilege, to be alive when a song this beautiful exists.

If the War on Drugs lead singer offers you a ride, then you better take it.

The most underrated song of all time, it’s a masterpiece

We should embrace this band, hold them up like a beacon of light because music like this has been in the wilderness for decades, they are an absolute treasure

On a day like today my mom passed away from cancer 13 years ago, in all that time my dad has always remembered her, holding on to the good memories of her. The first time I watched this video I couldn´t help crying because its full of beauty. In the end I am sure my dad will find again his one true love.

2023 and this song is still on repeat! This is what I call music!!

What can I say? It's bloody sad that this majestic clip has almost 1 thousand dislikes, it's just ridiculous. This is melancholic uplifting, life-affirming music, When you listen to this and watch the video at the same time is like a bomb of serotonin invading you. It's a great gift that we can re-watch whenever we need to. For that I say thank you very much for your contribution to a better world with your creation.

3 years old, and the music & video still bring a lump to my throat & a tear to my eyes. So beautiful...

Diner, golden retriever, pool hall, old friends, old truck, relive lovely memories. That's a good day.

FIFA 18 showed me this masterpiece

the old man's smile gives me life

Fifa 18 Playlist. From the first time I heard this song, I will never forget it.

One of the best bands I've heard in my 70 years!

I haven't been emotionally moved like this from music in a few years. I am happy. Life is good.

2024 still a banger

It's the simple things that create the invisible world of nostalgia. Only you will know forever.

Here is my take on the video. For the sake of describing the narrative we will call the main character in the video Frankie since it’s the actor’s name. Anyways, Frankie is born and raised in a small town where everyone knows each other. So does a young and beautiful woman. Each in their own way they are loved and very well respected throughout the town. The woman had a specific passion for horses; perhaps even a white horse like at the start of the video. She was probably a horse trainer in her life. So Frankie and the woman fall in love and it’s simply like a fairy tale. The whole town loves it as Frankie and his lover are always the life of the party. He builds a beautiful home on the outskirts of town for them to grow old together and live out a happy life, but she gets very sick. It breaks the whole town’s heart but devastates Frankie. She passes away and he sinks into a depression and never leaves the house. He grows old, alone and sad. Then one morning he wakes up with no intention to leave the house or do anything. He is simply “HOLDING ON”, hence the name of the song. Then he sees it! A horse exactly like the one his lover was passionate about! He steps out of the house and feels her spirit around him, around the horse even! He sees the trail that may have been caused by the horse and decides to follow it! Which leads him to see everyone, he sees people he has not seen for years and everyone consoles him and he experiences a closure; especially at the gazeebo where his picture was taken. That night Frankie knows he doesn’t have to hold on anymore. Frankie doesn’t have to hold on to the pain, sorrow, regret and misery. He sleeps on HER said of the bed (compared to his side at the start of the video) and simply embraces the memories he had with her. He passes away in his sleep and joins her in the end. That is why you see TWO horses at the videos conclusion. They are together at last.

KZfaq needs more options beyond "like." This is one of the most moving songs and videos I've seen.

Question: does anyone else think that it was his last day? He saw the white horse at the beginning, possibly representing his late wife, and he then lived that day to the fullest, finishing it off by placing the new photograph inside the frame of the old, before the video ends with two horses reunited?

This never ceases to move me. It deals with loss in a perfect world. From early on, we see one of the neighbors greet him while walking in the street. I see that the director did something absolutely fantastic by reversing the video, so it shows he is going up north rather than down south. Then we get into the café where the waiters embrace him with a beautiful, warm touch and give him a beautiful smile that feels so welcoming, before one of his friends shows up to join him. I'm thinking he must have lost his wife recently, and everyone is just showing him support and letting him know they are here for him. Then we see him being introduced to some people, whom I assume he didn't know or didn't know well, and they play some pool while smiling and joking with each other. After that, we see another perfect human act when a total stranger offers to give him a ride. They have some nice exchange, and he picks up the camera, which happened spontaneously, and starts shooting. The best part of this video is when they stop and walk up to the gazebo. He is asked to pose for the camera and smile; then we see that beautiful smile. But I think they wanted to convey something else in this video. How places and events jog our memory and sometimes seemingly transport us to a totally different time and place. And I think this is what the director wanted to say.

to me this video has a very profound message. solitude and loneliness/sadness are poor bedfellows. If you're down, depressed etc etc GET OUTSIDE. Make a conscious effort to find beauty in the commonplace and and everyday human interaction. You never know where it will lead.

I know what I will be holding onto. This band. Forever.

This song would be a major hit in the 1980s

To me, that was the last day he lived. And he lived it in full. He died that night in his sleep. The one horse in the beginning was his late wife. And the two horses running in the end was now both of them.

I think it was his last day. Maybe he knows it because of the appearance of the white horse. Look at him, he's enjoying the day with full senses. Takes a last photo and goes to sleep with the pillow in his arms. In the last scene you see two horses. Maybe it's him and his wife.(or carriers of their souls) Beautiful video and song. 💙 Can't stop watchin it.

Once I was alive and I could feel I was holding on to you And I redefined the way I looked at dawn inside of you I went down a crooked highway Alone outside the line I've been rejected, now the man has turned and I'm out of time Ain't no way I'm gonna last Hiding in the seams, I can't move the past Feel like I'm about to crash Riding on my line, I keep keeping on Once we were apart and I could see red Never trying to turn back time Never meant to bring my pain to the front and into your life Now I'm headed down a different road Can we walk it side by side? Is an old memory just another way of saying goodbye? Ain't no way I'm gonna last Hiding in the seams, I can't move the past Feel like I'm about to crash Riding the same line, I keep keeping on And he never gonna change He never gonna learn I keep moving on the path, yeah Holding on to mine When you talk about the past What are we talking of? Did I let go too fast? Was I holding on too long? Ain't no truths from the past As silent as the sea And it holding on too long But you're right in front of me And I'm moving on a cast Shadows on my seam I keep moving with the changes, yeah Ooh

Q pena q esta canción no sea mundialmente conocida es una locura Gracias FIFA por ponernos esta cancion hace 4 años

I love the visual story throughout the video. To me, the scene in the diner and his first sip of coffee, I believe he realizes that life goes on, even if you lose your significant other, spouse. Thanks to TWOD for creating another masterpiece.

just had to make the world cry this morning. beautiful story and video

I didn't know this song was on FIFA 18 but I know for experience that they always curate amazing tracks. The War on Drugs needs to be listened by more people, I'm glad all of this gamers listening to them now! Let's spread their music!

1:32 this part always puts a smile on face! Seeing both the man and the golden retriever smiling is such a beautiful moment. Best scene in the music video. This song is just amazing, hear it almost everyday. 💙

I love this song Once I was alive and I could feel I was holding on to you And I redefined the way I looked at dawn inside of you I went down a crooked highway I went all outside the line I've been rejected, now the light has turned and I'm out of time Ain't no way I'm gonna last Hiding in the seams, I keep moving past Feel like I'm about to crash Riding on my line, keep keeping on, yeah, ooh Once we were apart and I could see red Never trying to turn back time Never meant to bring my pain into the front and into your life Now I'm headed down a different road Can we walk it side by side? Is an old memory just another way of saying goodbye? Ain't no way I'm gonna last Hiding in the seams, I keep moving past Feel like I'm about to crash Riding the same line, I keep keeping on, yeah, ooh I ain't never going to change He never gonna learn I keep moving on the path, yeah Holding on to mine When you talk about the past What are we talking of? Did I let go too fast? Was I holding on too long? Ain't no truths from the past As silent as the sea Am I holding on too long? But you're right in front of me And I'm moving on a cast Shadows on my seam I keep moving to changes, yeah, ooh Heart or hope Heart or hope Heart or hope Heart or hope

This is beautiful. I cried, too: it is all the more meaningful to me when I think of someone precious to me who recently lost her husband of 44 years.

The best song on FIFA 18!

i'm a teen and i find it so cool and euphoric to be around with seasoned folks enjoying the same music and band.

My goodness. The ending really gets you. Beautiful video.

I just wanna eat soup to the rhythm of this song.

A song of pure beauty, of lost time and love, and of warm memories. Lost love being the hardest yet most beautiful for us. Cherish those you love, those you've lost, and those you still have.

5:10 onward is some of the best music I’ve ever heard

This video has more depth than any film I've seen in decades. Incredibly emotionally resonant. Beautiful song and video. We're lucky to have The War On Drugs around in this day and age.

Don't make me cry at work dammit! Wonderful band and such a great video.

This song gives me hope in 2020. We all long to hold onto the past but at some stage we need to find our new future. Hope, love and kindness and we will find our way.

Only 1:16 and I already have tears. Damn, this is so emotional : the music, the lyrics, the video. Real masterpiece.

In times when I am under the pressure, when my hauntingly idle and suffering red eyes would be fighting an ocean in between the waves, that is when I hope that this mind, that is stuck in reverse, will find the strength to be lost in the dream, thinking of a place where eventually I will find something worth holding on.

A friend of mine recorded some of this record in LA at his studio. He told me about them after it had been finished. I listened and my mind was shattered. They are a sound unto themselves. So original and haunting.

This is definitely the song that my kids one day will say “my dad used to listen to this all the time” and I’m all for it. Can’t wait

Thank you Fifa, without you, I wouldn’t find this beautiful Rock Band that reminds me of the good old days

This is art....

There's something strangely satisfying about the video. And the song compliments it perfectly. I've seen wonderful songs getting ruined by stupid music videos. But in this case, feels like they both were the perfect fit for each other!

I'm a die hard English prog rock fan... but I've got to admit, this band has really got under my skin. 👍

We are existentially alone.

Best band of the decade

I've replayed this literally 100 times today .. incredible band

Just when I thought nothing can top this song, I come across this video. And it is Commissioner Burrell no less! Just lovely...

Just stumbled upon this gem drunk jamming haha

This clip really brings it home for me.

Don't know why but im in floods of tears watching that. I feel so emotional about this band, the best thing to come around in a long time.

I discovered this song 6 years and it has never lost his magic, every time I’m listening it warms my soul

A song so good, you don't even realize you needed to hear it again, until you do... And every time - you appreciate it.

This is a real band, they play and touch your feelings, other bands just play for money.

The War on Drugs just understand. I love them

Maybe my answer to someone asking me my favorite song. I feel like 6 years is enough to be sure, and it still gets me every time.

Holding on mit den billiardkugeln... Ein wunderschoener film und friedlich... ❤

I don't know why but when I listen to that music I feel like I return 30 years back in time to my childhood and it feels so good...

“Is an old memory just another way of saying goodbye “ that really makes you think.

RIP Kiwi the cat she loved when this song came on during our late night fifa18 games.

My pre-K students LOVE this song! They get up and start dancing whenever I play it.

It says something about this cultural moment that the Sincerity depicted in this video feels cutting edge.

"Once I was alive and I could feel; I was holding onto you, and I redefined the way I looked at dawn inside of you". So powerful.

Una vez estuve vivo y podía sentir que me estaba aferrando a ti. Y redefiní la forma en que aprendí a hablar. Es simplemente humano, recorrí una carretera tortuosa, me salí por completo de las rayas. He sido rechazado, ahora la luz del semáforo ha cambiado y no tengo tiempo. No hay manera de que yo vaya a durar, ocultándome entre las costuras. No puedo mover el pasado, siento que estoy a punto de estrellarme, recorriendo mi línea, sigo yendo hacia delante, sí, oh. Una vez estuvimos separados, y pude ver en rojo. Nunca intenté hacer retroceder el tiempo, nunca pretendí meter mi dolor en el marco, y en tu vida. Ahora voy por un camino distinto, sí. ¿Podemos recorrerlo uno al lado del otro? ¿Es un viejo recuerdo solo otra manera de decir adiós? No hay manera de que yo vaya a durar, ocultándome entre las costuras. No puedo mover el pasado, siento que estoy a punto de romperme, recorriendo la misma línea, sigo yendo hacia delante, sí, oh. Pero él nunca va a cambiar, nunca le va a importat. Sigo caminando por el sendero, sí, aferrándome a cambiar Cuando hablas del pasado, ¿de qué estás hablando? ¿Me solté demasiado rápido? ¿Me estuve aferrando durante demasiado tiempo? No hay verdad en la mentira de alguien que es tan silenciosa como el mar. ¿Me estuve aferrando durante demasiado tiempo? Pero está justo delante de mí. Y ninguna luna va a arrojar sombras sobre mi escena. Me sigo moviendo con estos cambios. Corazón o esperanza. Corazón o esperanza. Corazón o esperanza..

I’m here since Fifa 18 released and now the servers been shut down over a month, this music was a jam when I hear in the game what a inspiring piece of music ❤

This surely has to be the most beautiful clip I've ever seen.

This song takes me back to the days when we felt the world under our feet. Nowadays, we just browse the world at our fingertips. Real shame.

This music is so additive.. i listening 3,4 times a day... anyone?

What a stunning band. Thank God music this good still exists. It's rare but it's still around if you look for it.

This is the kind of music my dad raised me to love.

Definitely the best song in Fifa 18!?

Thanks RADIODOBLENUEVE . The best radio rock in Lima- Peru.

This Just Makes Me Cry and Highly Spiritual Happy😢😂

Damn what a beautiful video.

Glad to see I'm not the only one who is balling like a baby after watching this.

What a beautiful story this video tells. We all need each other.

just checking in to make sure this song is still good. yep, yep it is.

Commissioner Burrell (The Wire) in his retirement :D Great Cast! Brillant Song!

This video makes me so happy! The old man's life, the camerawork, the song.

Had the privilege to see them live in Amsterdam Ziggo Dome in 2018. This was the first song they played. Absolutely outstanding!

Glad to see someone has decided to make some great music again

Magic. Not everybody understands it.

Instant Classic

Empathisches Video trifft auf wunderschönen Song. Sowas macht mein Leben schön !

I remember stumbling upon their song red eyes when it was released; had it on repeat, was laying down on my bed crying, headphones on haha, i guess i was depressed. man their music is out of this world!!

Golden Retriever is a 10/10 goodboi

It seemed highly improbable to me that that they would be able to conjure anything as impressive as they did in what I regard the album of the decade in 'Lost in the Dream'. But if going off the first two singles suggest the quality off their new full length effort, than this album is going to be just as much a masterpiece. So eager for August to hear it all!

Best happy and sad band. Also I think it's best music to start your new life with traveling by car. It's happy because you have your precious life and sad because you lose so much people and happy moments which becomes memories, now it's make you sad. Thats what I feel listening to it

Guys...😭😭😭you're trayna kill me.😭 I love this song.😭 Thank you very much. You don't know what it means to me to hear it again. I want this song at my funeral, I'll wake up to be a walking dead.❤️thanks.

whew... you guys got me good with this one. Tears are indeed a universal "language" and love can transcend even through the worst of this thing called life. THANK YOU

Adam G & the rest of the band - these guys are making America great again 🙌🇬🇧❤️

I'm embarrassed to admit I just got introduced to this band. What a song. What a video...the subliminal imagery is literally overwhelming. I'm honored.

This song makes me want to shift to a small town in the States and live a simple but enriching life!

Had the pleasure of playing billiards with Frankie Faison in the pool hall scene. Great guy, Great song, Great video, Great Band