The Watch Industry's Missed Opportunity

No video

The Watch Industry's Missed Opportunity | Grand Complications

Рет қаралды 8,050

Күн бұрын

Watch brands spend mountains of money every year on celebrity ambassadors and influencer marketing. This is money that could be going into making better watches or into substantive collaborations that outlive marketing campaigns.
This is Grand Complications, our new series tackling the watch world's stickier subjects. Today's topic: Are the people who wear the watches more important than the people who design them?
Balazs Ferenczi (@ferenczibazs)
Co-Host of the Fratello On-Air Podcast
Thomas Hendricks (@je_tomm)
Host of the Chrono24 KZfaq Channel
Don’t forget to SUBSCRIBE to our channel here: / @chrono24official
Chrono24 Website: www.chrono24.com
Facebook: / chrono24
Instagram: / chrono24
iPhone App: itunes.apple.c...
Android App: play.google.co...
Want to learn more? Sign up for our newsletter here: www.chrono24.c...
#chrono24 #watch #watchaddict #rolex #patekphilippe #luxurywatches

Пікірлер: 47

@Chrono24Official Ай бұрын

Today's topic: Are the people who wear the watches more important than the people who design them?

@patrickjean-philippe7679 Ай бұрын

I am extremely product centric as the product is everything but next, the people who create the products are the most important ☝🏽

@HRM.H Ай бұрын

Great topic. I personally hate when a brand invests in influencers and "celebrities" to promote their product. Its a huge turn off for me.

@mraz8251 Ай бұрын

That is why i love Patek Philippe. I‘ve never seen an influencer or celebrity promoting Patek.

@DA_Karas Ай бұрын

Promoting watchmakers and designers is an excellent idea

@jorgsofi Ай бұрын

Oris is on record saying they do NOT pay anyone to wear their watches.

@scottlinton6577 Ай бұрын

Pharrell has had his own clothing line since the early 00’s (Ice Cream and Billionaire Boys Club) which is why he got the Louis Vuitton role. I think it’s a combination of influencers, liking the design and features of a watch. It’s not necessarily the reason you’d buy but maybe the icing on the cake that a celeb wears your watch or endorses it.

@etebol Ай бұрын

Interesting brand name.

@theloniousmonkiv5982 Ай бұрын

He also basically introduced the world to bape and has designed several popular shoe lines for adidas such has the human races

@scottlinton6577 Ай бұрын

@@theloniousmonkiv5982 ahhh yes, they are so cozy

@etebol Ай бұрын

@@theloniousmonkiv5982 gotcha, my 14 year old kid wears those brands. Vape is expensive as hell for a teenagers allowance IMO

@robertp5123 Ай бұрын

All the best to Balazs. We will miss you on this show.

@howcanimiss Ай бұрын

I appreciate some of them, I need them to show me how a watch looks in the flesh rather than on photos. And buying online rather than at the shop does save a little overheads etc.

@brittle1 Ай бұрын

but aren't you guys watch influencers too? 🤔

@CameronM-mr9ky Ай бұрын

Thomas clearly knew 2:32 is the REAL Balazs 🤣🤣🤣

@watchhunter 9 күн бұрын

I totally agree. I don´t care about any celebrity in general. When I see ambassadors I always think that I pay this nonsense when I buy a watch.

@chrispap1964 Ай бұрын

When an historic brand like AP has reached out to Nico Leonard (at least according to him) and want to do a collab, are setting off a time-bomb on their brand. And suppose this actually works out and they sell a few more watches, what happens next? The brand has "endorsed" Nico as an "expert", their watches will over time be subject to his liking(accompanied with the right fee) or not.

@BAF605 Ай бұрын

What's laughable is when the social media influencer tells you that the freebie watch or the review fee will have no influence on what they say. Even worse there are paid shills out there who claim they never accept inducements. OK Ciao!! 😂😂😂

@randys766 Ай бұрын

I think Lewis Hamilton has been a great ambassador for IWC. Because you don’t see him out wearing a bunch of other brands, and they seem to be a partnership rather than a paid spokesperson.

@Chrono24Official Ай бұрын

Agreed. Unfortunately, that relationship is likely coming to an end when he switches to Ferrari.

@francescobarbaro7114 Ай бұрын

Lewis CAN'T wear other watch brands: it's a sponsorship. IWC is Mercedes AMG's sponsor and everyone in the team has to wear IWC. Next year you'll see him wearing Richard Mille, since it's one of Ferrari's sponsors...

@randys766 Ай бұрын

@@francescobarbaro7114you David Beckham and Brad Pitt wearing many other watches than Breitling and Tudor…

@writteninthesky Ай бұрын

For many men... Car is status, watch is status, clothes are status, shoes are status, wife is status, house is status, everything becomes entangled to status... 😊

@_traveller88 Ай бұрын

I don't think you can make a comparison between the car industry and the watch industry. A car is (usually) a necessity, a watch is an accessory. I love watches but nobody actually needs one.

@Nudel-nc1cp Ай бұрын

2:30-2:34 is the moment all of you were waiting for 👌👏👏👏

@NITINMITTAL-s9h Ай бұрын

Guess Influencers are online sales folks explaining features, benefits...

@howcanimiss Ай бұрын

Adrian barker frothing at the mouth and coffee

@ma0znas0mene Ай бұрын

Are the two of you not influencing, and therefore influencers?

@watchfan1655 Ай бұрын

Ehhh there's a difference between talking about the industry and doing paid watch reviews

@typebflieger Ай бұрын

@@watchfan1655Do you truly believe that brands don’t have a financial relationship with Fratello?

@daintiestquarters3411 Ай бұрын

@@watchfan1655But he is right. These two guys are also influencers. Maybe they don't get paid by watch brands, maybe they do this out of love, but since they are part of the social media system, which imposes on you certain format, they are influencers. If they talked about books, about the history of watches, about the relationship between watches and history, in short, if they did something intellectual, beyond watches as luxury objects, then they would be something different than mere influencers.

@etebol Ай бұрын

Pharrell doing watches is like M Jordan playing golf.

@platinum_knowledge Ай бұрын

Asking watch brands not to utilize a new form of marketing is naive. By now, they clearly have evidence that influencer marketing positively impacts sales.

@patrickjean-philippe7679 Ай бұрын

Yes, they follow whatever trend will maximise sales. Since we live in a world where people have extremely malleable personalities and will run after the latest hip trends from whatever celebrities they follow then it works… It’s sad but that’s how it is. I however am more interested in the creative process of the designer.

@NITINMITTAL-s9h Ай бұрын

❤

@daintiestquarters3411 Ай бұрын

How about youtube reviewers, like The Time Teller or Peter Kotsa or Nico. They are also influencers because they influence the consumer's buying experience, and many of them may be paid or get gifts. I never follow these people because I find their channels hollow, closer to advertising than to serious comment on watchmaking. Renecca Struthers just published a great book about the history of watchmaking, but no one talks about it; these influencers don't read; their knowledge about watches is limited to technical specs, things that a person who really loves watches doesn't care about.

@patrickjean-philippe7679 Ай бұрын

These influencers are vaguely interested in technical specs but more so on brands and the high prices they command…