I Found the BEST Way to Run Instagram Ads

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I Found the BEST Way to Run Instagram Ads

Рет қаралды 312,982

Күн бұрын

In this video, I'm going to show you the BEST way I've found to run Instagram ads in 2024. You honestly won't believe how much better it works, and how much more profitable this strategy is.
Instagram ads are one of the most important ways you can promote your brand on Instagram. In this video, you'll discover the best way to create and run Instagram ads using 2024 as our example. By the end of this video, you'll have everything you need to know to start promoting your brand on Instagram!
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Пікірлер: 349

@havita.byafsheen Жыл бұрын

This is literally one of the best strategies i have heard in a long time.

@WesMcDowellInc Жыл бұрын

Thank you!! 😀 🙌

@Realbits12 Жыл бұрын

Can’t agree more. Thank you for this video :)

@davidsimshomeso Жыл бұрын

Note to self 3:40 type of 1st ad 4:30 campaign objective and ad set conversion location 5:55 Phase 2 video until end all solid content. Thank you!

@WesMcDowellInc Жыл бұрын

You're welcome David and good luck with the ads! 😀 👏

@user-jy2ci5ox9v 5 ай бұрын

One question I had, When selecting the video views objective did you click optimise for thru play? Also in the final section it asks for where to send people? @@WesMcDowellInc

@epiclifesociety Жыл бұрын

Dude you crushed it. Perfect idea and you explained it all so clearly. I’m gonna do this in 2023. Thanks.

@WesMcDowellInc Жыл бұрын

Awesome! Thank you so much - love hearing that 🙌👏

@AlauraLovelight Жыл бұрын

perfect comment. totally agree one of the best straight to the point clear and concise videos I've seen! Bravo 🎉

@yousifmahgoub2332 Жыл бұрын

Nonono! Do it as soon as possible 😩

@yousifmahgoub2332 Жыл бұрын

Cause Thts Wht I told myself a year ago

@randonaccessmemoreis 5 ай бұрын

Yo did it work? I think we all wanna know !

@sanskar_saxena Жыл бұрын

Mannnn! This is pure gold. People who are into offering ads as freelancers/agency owners are gonna get some great value. Now me being agency owner I'm gonna apply this moving ahead! Thanks again :)

@SocialwithRocki Жыл бұрын

Sorry just heard the end lol that’s not bad!!!

@WesMcDowellInc Жыл бұрын

Glad it was helpful Sanskar! 😀

@nomadicfit Жыл бұрын

Dude, people pay big bucks for this, going to implement this!! Thank you

@WesMcDowellInc Жыл бұрын

Thanks for watching and you got this! 😀 👏

@ozkanyoutube5656 Жыл бұрын

Hi Wes, i am an entrepreneur from Turkey. I am learning how to manage ads for 3 months because we are a low budget start-up, i have to do more than one job 😂 This video is by far the best video I've ever watched for face and insta ads. Now I am a subscriber of your channel, with love from Turkey.

@WesMcDowellInc Жыл бұрын

Wow thanks Ozkan! 😊🙌

@mikestrives Жыл бұрын

Watched several today to find strategies to sell my SaaS course, this is actually the only one valuable: well done! 🔥

@WesMcDowellInc Жыл бұрын

Appreciate it Mike!😃🙌

@springoflifeeternal Жыл бұрын

Hello Wes, could you do a similar video about promoting a single sale product such as a book, as opposed to a service, using IG ads in 2023?

@AdrianPuiu Жыл бұрын

Very valuable content. Congrats on the value you are adding 😊

@WesMcDowellInc Жыл бұрын

Thanks Adrian! - that's always my goal with these videos 😃😎

@twelvethafinisher5978 Жыл бұрын

Dudeeeeeeeeeeee damn this is actually mind blowing. You gave all the sauce out

@WesMcDowellInc Жыл бұрын

thanksssss man 👍 😆

@lucienkahozi3314 Жыл бұрын

Thank you for these advices, by the way I like the way you synchronize yourself with the small video on 7:52

@WesMcDowellInc Жыл бұрын

My pleasure Lucien! thanks for watching 😀 👏

@sunadkagitha1579 Жыл бұрын

This is a really good strategy. Cannot wait to try this

@WesMcDowellInc Жыл бұрын

Good luck Sunad! Cheers 😀👍

@NatureLionInc Жыл бұрын

Great video! Thanks so Mush for all your help over the years.

@WesMcDowellInc Жыл бұрын

Glad to help! 😃

@Melissa-im8vb Жыл бұрын

THANK YOU SO MUCH 😍 I've just bumped into your account and already watched 3 videos that have completely changed my life!! You're amazing!! Your lessons are pure good!! Thank you 😉 I'm your new biggest fan 😍

@CanyonsCrags 3 ай бұрын

Find myself binge watching your videos often. Great info.

@WesMcDowellInc 3 ай бұрын

Awesome! Thank you!

@Sunday_Kix 3 ай бұрын

Super helpful break down. Thank you!

@WesMcDowellInc 3 ай бұрын

Glad it was helpful!

@BullkingNutrition 8 ай бұрын

I’ll send this to my families

@WesMcDowellInc 8 ай бұрын

thx for watching

@anshtiwarivlogss 10 ай бұрын

Great Video!!!Keep it up❤

@WesMcDowellInc 10 ай бұрын

Thank you Ansh! Will do! 😀 👏

@DigitantMedia Жыл бұрын

Great video man! Can I ask who edits your videos? Love the style and might use him/her if budget allows

@WesMcDowellInc Жыл бұрын

Thank you! He’s actually a full time hire on our team but I’ll pass along the compliment to him!

@rohananilal7773 Жыл бұрын

If there is a 2 video per day rotation, wouldn't it be random? As in, there is a chance that people would see the final offer reel and then the advice reel. Is that alright, or are there more returns with a fixed order of reels?

@oscargalvez7 8 ай бұрын

This video was so value packed, I took notes of every bit of it. THANK YOU!!

@WesMcDowellInc 8 ай бұрын

O wow , glad I could help 😎📝

@o5991 9 ай бұрын

I feel like this is a basic breakdown of how to use instagram to sell...the reels would attract your ideal clients from a broad selection of people in tbe form of "problem awareness"...once your dream client sees that, they may follow your profile where you would rotate between all of those other types of content goals (inspire, educate, relate).

@WesMcDowellInc 9 ай бұрын

yup you got it!

@ShinkoEmbroidery 23 күн бұрын

I love this video, it is very clear and easy to understand! thank you so much!!

@Shop-Muli-Roo 3 ай бұрын

We are launching in the next 1-2 months as a kids toy store in Australia, going to give this entire strategy a try!

@swastikkalra3946 2 ай бұрын

Great man we are doing the same in india

@HellenicWolf Жыл бұрын

thanks man, good work, i'll try your tips soon

@WesMcDowellInc Жыл бұрын

Thx for watching! 😀

@drnicolejanz 9 ай бұрын

Does the magnet ad run for the 90 days also, or just for x days, then moving on to the sequence? Thank you!

@vazev Жыл бұрын

Thanks for an amazing video Wes. Do you have an article or course that goes into more details of this strategy? I'm interested to understand how this works in a larger context, with a bigger budget. For example, do you ever create ads with a conversion goal going forward?

@BrendaMellerMarketing 2 ай бұрын

was wondering the SAME THING

@spudsmccallaghan Жыл бұрын

Thanks, Wes! This is very helpful.

@WesMcDowellInc Жыл бұрын

Glad to hear that Peter! Cheers :)

@shannonorourke9523 Жыл бұрын

Love this video. You had me at dont dance and point! lol I can't stand this way of getting things across!! really appreciate the video thank you!

@WesMcDowellInc Жыл бұрын

Glad you enjoyed it Shannon! 😃

@rutgerbos91 Жыл бұрын

Hi Wes thank you so much for this amazing video. I get a feeling that these type of ads are mainly useful for businesses that provide services or problem solving products. What would you recommend for business that sell Jewelry or Clothing for example?

@chidrasharonanene1052 Жыл бұрын

Hi! Social media manager and content strategist here! for a jewelry and clothing brand, I'll advise your first ad, your magnet ad should be aimed at making people "desire" the lifestyle your product brings. You don't have to sell. You don't have to tell them to go to your site or anything like that. Just create a reel that will make them desire the lifestyle your product brings. P.s when it comes to Marketing, especially with content, one of the worst things you could do to your business is think it's not a problem solving product! It is! So use that to your advantage. Hope this helps :)

@calw8085 Жыл бұрын

Thanks for that tip. Didn’t look at it from that perspective. Just made it easier for me to make my lead magnet.

@TanishC Жыл бұрын

Amazing video. Best advice I've heard by far.

@WesMcDowellInc Жыл бұрын

Glad to hear it Tanisha! 👍😊

@avnishjohn5039 Жыл бұрын

Great strategy.. I'll definitely try this.. I just need to figure out what kind of ads I need to make for my restaurant client.

@WesMcDowellInc Жыл бұрын

Good luck Avnish and thx for watching! 👍

@jkl3768 Жыл бұрын

Hi Wes, This is a great strategy. Should we do the exact same strategy if we are testing FB ads? I would think the answer is yes since FB and IG are the same company. Thank you!

@Aimee_Esther 2 ай бұрын

This was SO helpful!!! :D

@WesMcDowellInc 2 ай бұрын

So glad you found it helpful, Aimee!

@EmiliaDigital Жыл бұрын

VERY valuable content!! thank you! about the website where you choose the type of campaign we need what is it called?

@WesMcDowellInc Жыл бұрын

Hey Emilia - thx for watching! Head to your facebook business account (business.facebook.com/) to create the campaigns.

@Nighttimetales4you 9 ай бұрын

You are crazy. That is so helpful 😁🔥

@WesMcDowellInc 9 ай бұрын

Glad to hear that! 👏😎

@sethhill7573 Жыл бұрын

Thanks Wes! Amazing presentation and value. Look forward to checking out more of your stuff.

@WesMcDowellInc Жыл бұрын

Much appreciated Seth! 😀👍

@ben-osadolorgodcan1906 9 ай бұрын

Okay this was really good 👏🏽

@WesMcDowellInc 9 ай бұрын

thanks Ben for watching! 😀👍

@joshuasebastian5387 8 ай бұрын

So much value here. Thank you bro👍👍

@WesMcDowellInc 8 ай бұрын

My pleasure Joshua! 😀 👏

@NaturalLanguageLearning Жыл бұрын

Wow thanks, this is so good. Subscribed. Time to start filming the videos.

@WesMcDowellInc Жыл бұрын

Thanks for the sub and good luck with your vids! 😀 🙌

@Aaronwiltonjones2 Жыл бұрын

Thanks for your help! DO you have the Phase 2 ads in random order? How do you prevent the coffee date and Irresistible offer ads from appearing too early?

@btandi5466 Жыл бұрын

This is amazing! How long do you recommend running each ad time for? Thank you again for your help!

@gracemelody Жыл бұрын

Putting this to work this month!! Thank you. Awesome video!

@WesMcDowellInc Жыл бұрын

You got this G.G.! 😀 🙌

@Minibschool Жыл бұрын

Did it work ma'am? Please reply as I want to implement this on my business.

@OhJxrr Жыл бұрын

Hard to believe this works better than having the algorithm optimize for conversions and running simple retargeting

@ClothesIWear Жыл бұрын

You gotta test it out before making conclusions

@ElizabethNeedham-hk3bj 4 ай бұрын

Is this still the best way to run ads even though this video is a year old? I really love this content, thank you so much!

@FingerEverything Жыл бұрын

Subbed. Incredible video and I'll be starting my ads in this fashion, today. Thank you

@WesMcDowellInc Жыл бұрын

Awesome and good luck!

@jaketrandaily2023 4 ай бұрын

How long do you run the first ad before running the next ten?

@rockethero.agency Жыл бұрын

Wow, amazing. This is very legit man. Thanks a lot !

@WesMcDowellInc Жыл бұрын

You're welcome! 😎

@ShawnLoveful Жыл бұрын

This is very helpful, thank you very much!

@WesMcDowellInc Жыл бұрын

You're very welcome!

@susantower Жыл бұрын

Brilliant! Thx for sharing

@WesMcDowellInc Жыл бұрын

Thank you for watching 🙌

@morganbierschenk3198 Жыл бұрын

Yes! Great content, thank you! Should there be a CTA in the Magnet Ad? I'm wondering if the formula of Hook/Intro - Problem/Agitation - Offer - CTA applies to a magnet ad? If there should be a CTA, what is it? I know the goal is just engagement/video views, which is met after 3 seconds, but why not put a CTA at the end, just in case they do want to sign up after 1 ad?

@WesMcDowellInc Жыл бұрын

Nope, remember this ad has only ONE purpose. To get people to watch, or not watch. The CTAs happen later.

@suepetersdigitaldiva Жыл бұрын

Is frequency still available? I don't have that option anywhere - only the attribution, which I assume won't accomplish the same thing? Thanks so much for all your valuable videos!!

@brettcpayne Жыл бұрын

same

@rjorealtalkk 9 ай бұрын

This was amazing!

@WesMcDowellInc 9 ай бұрын

Thanks for watching RJO! 😄🙌

@VictoriaSamehov 4 ай бұрын

I didn't quite understand about the second step: How many ad sets should be created? Should each ad be in a separate ad set? THANK YOU

@chicago329 Жыл бұрын

This video is so helpful! I'm implementing it today for my real estate business. You mention letting this campaign run for 90 days. After the initial 90 days should I start the process over again with new videos covering info for the same niche group?

@letelba1 Жыл бұрын

It's not to run for 90 days, it's the target for 90 days of people who watched the first video. So you will always have new customers coming in, and people who don't engage in a while coming out! How the strategy worked out for you?

@AndrewJohnTucker Жыл бұрын

Hey Wes - THANK YOU! This is great! What if I only have a budget of $600 to run one month. Worth it? I'm a therapist with tons of mental health tips and tricks.

@theweblab Жыл бұрын

Great value!

@WesMcDowellInc Жыл бұрын

Thanks!

@drdrdc Жыл бұрын

That makes sense. I have questions. I am starting to run my ads because the 2-3 agencies that I worked with last year cost me thousands of dollars. I just got High level for the automation, but I need people yesterday. I do plan on using your methods, but would like something quicker for the time being. Any Ideas? Thanks in advance!

@letelba1 Жыл бұрын

Hey Derek, Usually to convert fast you have to give discounts or freebies to your clients. But generally a strategy like this works a lot better. If you want some help let me know, I don't work with ads so I will not sell you anything hahaha

@IoanaPetresco Жыл бұрын

This has been so helpful! Thank you!

@WesMcDowellInc Жыл бұрын

Glad it was helpful! 👍 Thx

@lonschultz4675 Жыл бұрын

Thank you allot! Great data, hope to learn more from you!

@WesMcDowellInc Жыл бұрын

Thanks and there are many more videos to come in the new year! 😀 👏

@MariaMunoz-rz1nz Жыл бұрын

Superb content! Thank you so much ❤

@WesMcDowellInc 11 ай бұрын

Thank you too for watching Maria! 😀 👏

@andrewthedentist1424 Жыл бұрын

Excellent video, as always! I would love to know your thoughts on small, service-based businesses advertising on KZfaq. Is there a good strategy that makes it better than FB or Google?

@onebodyldn9117 Жыл бұрын

I would love to hear this too ;)

@justcallthemidwife Жыл бұрын

I would as well. I have a women’s health businesd

@btchodl Жыл бұрын

Great video! Sounds very promising.

@WesMcDowellInc Жыл бұрын

thx for watching! 😀👍

@LaurenFrancesHair Жыл бұрын

So good thank you!

@WesMcDowellInc Жыл бұрын

thx for watching Lauren! 😀 👏

@JohannesSundlo Жыл бұрын

Great one, very useful and to the point - thanks!

@WesMcDowellInc Жыл бұрын

Glad you enjoyed it Kom! 😀 🙌

@3lisarichter Жыл бұрын

Awesome tips, thank you! Is there a way to only promote only on Instagram and not on Facebook with this method?

@WesMcDowellInc Жыл бұрын

Hey Lisa - I have a separate video about FB ads you may want to check out kzfaq.info/get/bejne/qd6TdcSTy87UdIU.html 👍😊

@3levelsofgamellc Жыл бұрын

Phenomenal video!!!🎯

@WesMcDowellInc Жыл бұрын

thanks! 👏🙌

@julianadesa972 Жыл бұрын

Thank you for this amazing video! For how long should the ads run?

@WesMcDowellInc Жыл бұрын

Hey Juliana, the idea with this strategy is you should be able to run it for a year or more. Just keep an eye on your stats and change out any videos over time that are clearly not performing as well as the others.

@julianadesa972 Жыл бұрын

@@WesMcDowellInc thank you :)

@BrettDaniels-xm3oy Жыл бұрын

You're doing a good job.

@WesMcDowellInc Жыл бұрын

thx Brett! 😀

@chordkeys Жыл бұрын

wowwwwwwwwwwwwwwwwwwwwwwwwwww this makes sense. can i give you a hug?

@JustGoWithAmreen 17 күн бұрын

how long should the duration be on these ads? and do you have a video on how to create ad sets?

@jessebreaksglas 10 ай бұрын

Great strategy, I actually use it right now and works great! Just wondering, how do I make sure the Phase 2 budget is still big enough for my large magnet audience? I´m afraid not everybody sees 2 ads/day anymore...

@lexkoenigweddings Жыл бұрын

Wow, great content - this is super helpful! I have a couple of questions to setup everything correctly. What should I pay for for the magnet ad - impressions or ThruPlay? And do I only add my website or landingpage for the „offer they can’t refuse“ ad?

@MissTerKT 6 ай бұрын

Do the phase 2 videos have some sort of CTA? Aside from the Coffee Date Ad and the Offer Ad? This video was super helpful! Thank you for sharing your knowledge.

@The_Bugsy_Show Жыл бұрын

Great strategy. Going to give it a shot! Or was this your magnet video?! What are you selling? nothings real 😅

@NaomiPeris Жыл бұрын

My dashboard looks completely different to yours.... And I can't find the areas you are talking about..... aggghhhhhhh... What am I doing wrong? There is no option for lookalike audience. I'm in the Meta Suite. Am I suppose to me in there?

@evanluis8132 6 ай бұрын

Amazing video Wes, thank you! Question: For Phase 2 you recommend only having our video ads for Facebook and IG reel placements. Should we follow the same manual placements for phase 1?

@hmhhealthmeanshappiness Жыл бұрын

Great tips! I'm going to apply them asap :)

@WesMcDowellInc Жыл бұрын

That's great and good luck! 🙌

@maxwell-cole Жыл бұрын

This is next level amazing. Thank you. 🙏🏽🙌🏽

@WesMcDowellInc Жыл бұрын

You're so welcome Maxwell! 😎👍

@SamCalvermusic 4 ай бұрын

This is awesome, trying to apply the strategy to a restaurant though, any tips?

@YoutubeDa1ly Жыл бұрын

Great video. Thank you

@WesMcDowellInc Жыл бұрын

You are welcome Thomas! 😀 👏

@yayraaa Жыл бұрын

Love this thank youu

@WesMcDowellInc Жыл бұрын

Thanks Yayra for watching 👏

@shamailarajashamailaraja9642 Жыл бұрын

If we sell our products on face book instagram what should we Register our company or without registering we can sell on social media

@mackmcginley3541 Жыл бұрын

Hi there Wes, Ok I have worked my ass of making all these reels and I'm ready to go. So do I launch the magnet first, before the other 10 and if so how long before I launch the remaining 10 reels and many thanks for your help and advice

@PhilosophicalBites283 Жыл бұрын

Any Updates?

@robhunterslm5694 6 ай бұрын

This video is from 2022.... can you make an updated version

@kurateddesigns Жыл бұрын

Thank you so much for this highly informative video.

@WesMcDowellInc Жыл бұрын

You are so welcome! Thx for watching 👍

@studiosix4760 Жыл бұрын

hey Wes, great video. please does this also work for running ads on facebook?

@WesMcDowellInc Жыл бұрын

Yes it does! But I also made a Facebook Ads video --> kzfaq.info/get/bejne/d56Bqc2n2a-mgJc.html

@colleenmcoyne Жыл бұрын

OMG this was super helpful!!! I'm curious how "BIG" of any audience pool do you recommend for your Phase 1 Magnet? A specific number would be super helpful here! Thank YOUUUU!!!

@Sabote64 10 ай бұрын

Hello Wes, new subscriber here. I would love a slower paced video with a more step by step process of the actual creation of the ad on fb business manager.

@WesMcDowellInc 10 ай бұрын

Thanks for the sub 👏 and noted! 👍

@mcln2 7 ай бұрын

So I guess I'm in phase 2.... Want to see the end of the funnel 🎉

@eleanoredwards8638 Жыл бұрын

How do you select advertising platforms? Is there any principle of selecting a platform for advertising for businesses from different areas?

@livestudiomike Жыл бұрын

Great video Wes 🤗 Question : Is it better to post the reel and then boost it, or create the adv in the meta business 🤔

@WesMcDowellInc Жыл бұрын

Great question Mike! Always do it in meta studio. Boosting just isn't robust enough to let you get your stuff in front of the right ppl. Cheers!

@astronautsareactors9026 Жыл бұрын

@@WesMcDowellInc thank you for this video. I have only ever Boosted a post to convert the post into the ad. What you're using here in this video looks unfamiliar to me. Is this the Meta Studio?

@4d.m.a. 5 ай бұрын

Really great strategy! thanks a lot ! the only doubt i have is, what if the first reel they see is the special offer one ? Shouldnt that be the last thing they see?

@AdA-rl4eo Жыл бұрын

This is interesting for service based businesses… but wondering how to apply it for physical product businesses

@WesMcDowellInc Жыл бұрын

Unfortunately my expertise is in service based business not ecommerce or physical stores, sorry can't help out more.

@user-ec9jm8kn9s Жыл бұрын

Hi Wes...How do you suggest applying your process for an online restaurant? Desire to attract alumni of a university (target market attended the university over the past forty years....The school newspaper referred to the restaurant as a " Legacy " of the students ...Objective- reconnect with 35-65 age group that would recall their college years.

@anonymousgerman2809 Жыл бұрын

Nice video, i didn't know about anything in Instagram ads, but it looks a nice way to increase sales

@WesMcDowellInc Жыл бұрын

It is!

@SocialwithRocki Жыл бұрын

This is amazing but it seems that running all these ads would get pricey and several ads a day $10 a day… Can you estimate the budget needed? My ads are pretty successful and I love everything presented… thanks in advance

@WesMcDowellInc Жыл бұрын

That’s all covered at the end

@SocialwithRocki Жыл бұрын

@@WesMcDowellInc yes my apologies I was commenting while watching lol going to implement today

@NikkiJackson-vx1qs Жыл бұрын

Very informative

@WesMcDowellInc Жыл бұрын

thx Nikki 😀

@salpavone 10 ай бұрын

Thank you!

@WesMcDowellInc 10 ай бұрын

You're welcome! 👏

@ferryirawan2012 11 ай бұрын

interesting and make sense however could you also showed the sales generate from the idea ? have you tested and tried your self ? did it work ? what was the stats like ?